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Innovation Marketing Jobs (NOW HIRING)

PepsiCo

Manager, Innovation and Indicate

Plano, TX

$110K - $185K/yr

Serve as a trusted advisor to PFUS, Marketing, R&D, and Innovation leaders on various health and wellness trends, including GLP 1 implications and future demand. * Drive outside in thinking and ...

PepsiCo

Manager, Innovation and Indicate

Plano, TX

$110K - $185K/yr

Serve as a trusted advisor to PFUS, Marketing, R&D, and Innovation leaders on various health and wellness trends, including GLP 1 implications and future demand. * Drive outside in thinking and ...

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$45.4K

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How much do innovation marketing jobs pay per year?

As of Aug 17, 2026, the average yearly pay for innovation marketing in the United States is $45,446.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $50,500.00 per year, depending on experience, location, and employer.

What is an innovation marketing?

An Innovation Marketing job focuses on promoting and positioning new products, services, or business models in the market. Professionals in this role blend marketing strategies with innovation principles to identify trends, understand consumer needs, and drive product adoption. They work closely with R&D, product development, and sales teams to craft go-to-market strategies and enhance brand perception. The role requires creativity, strategic thinking, and a deep understanding of emerging technologies and consumer behavior.

What does an innovation marketing do?

A role in Innovation Marketing usually involves researching market trends, collaborating with product teams to develop go-to-market strategies, and crafting compelling messaging for new product launches. You’ll frequently coordinate with R&D, sales, and design teams to ensure that marketing campaigns align with innovation goals and customer needs. Monitoring campaign performance, gathering customer feedback, and iterating on marketing strategies based on data insights are also part of the day-to-day. This blend of creative and analytical tasks makes the role both dynamic and integral to an organization's growth.

What are the key skills and qualifications needed to thrive in innovation marketing?

To excel in Innovation Marketing, you need a blend of marketing strategy expertise, creative thinking, and a solid understanding of product development, often supported by a bachelor’s degree in marketing, business, or a related field. Familiarity with digital marketing platforms, data analytics tools, and innovation management systems is highly valuable, as are certifications like Certified Innovation Leader (CIL) or digital marketing credentials. Strong collaboration, adaptability, and persuasive communication skills help professionals thrive in this cross-functional and fast-evolving environment. These qualifications are vital to successfully launching new products and driving the adoption of innovative solutions within competitive markets.

What are careers in innovation marketing?

Careers in innovation marketing involve developing strategies to promote new products, services, or technologies. Roles may include innovation marketing manager, product marketing specialist, or brand strategist, often requiring skills in market research, creativity, and familiarity with digital marketing tools. These positions typically demand a strong understanding of market trends and the ability to communicate complex ideas effectively.

What is the role of innovation in marketing?

In innovation marketing, professionals focus on developing and promoting new products, services, or strategies to differentiate a brand and meet evolving customer needs. They leverage creative thinking, market research, and emerging technologies to drive competitive advantage and growth.
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Infographic showing various Innovation Marketing job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 13% Part Time, and 2% Contract. Highlights an 91% Physical, 4% Hybrid, and 5% Remote job distribution, with an average salary of $45,446 per year, or $21.8 per hour.

Innovation Marketing Manager

Nutramax Laboratories

Charlotte, NC

Full-time

Re-posted 3 days ago

Job description

Description

Nutramax desires to provide a drug-free, healthful, and safe workplace. We hold a zero-tolerance policy for drug use. Employment is contingent upon successfully passing a preemployment background check and drug screen (subject to applicable law).


Position Summary

We are seeing a dynamic, creative and visionary Innovation Marketing Manager with a Doctor of Veterinary Medicine (DVM) degree and proven experience in strategic marketing. This role bridges the gap between veterinary and marketing innovation - developing and executing strategies for cutting-edge ideas, and technologies in the animal health space.

This is an exciting opportunity for a veterinarian who thrives in fast-paced, creative environments and wants to shape the future of veterinary-centric marketing with innovative products.


Responsibilities:


Innovation Strategy and Market Insights

  • Collaborate with the innovation, and commercial teams to identify market trends, gaps, and opportunities for innovation.
  • Use veterinary expertise to evaluate the clinical relevance and value proposition of new products or services. 
  • Conduct competitive analysis and market research to support pipeline development and innovation roadmaps.
  • Work with graphic designers to develop marketing pieces. 

Marketing Strategy and Execution 

  • Develop and implement marketing strategies for new products, targeting both veterinarians and pet parents.
  • Create compelling position and messaging that integrates scientific credibility with customer-focused benefits. 
  • Contribute to campaign planning, including digital marketing, trade shows, content marketing and product launches. 

Customer Engagement and Education

  • Represent the brand at conferences and events, combining clinical credibility, and brand advocacy. 

Miscellaneous 

  • Communicates effectively with other departments within the organization
  • Other duties as assigned
  • Regular attendance is required


Requirements

Requirements:

Doctor of Veterinary Medicine (DVM) degree preferred 

10+ years of animal health marketing experience preferred.

Vet Tech, Animal Science degree, MBA, or marketing degree required.
Working knowledge of principles of current Good Manufacturing practices (cGMPs).
Must possess excellent writing, interpersonal, communication, and organization skills, with the ability to work independently  and collaboratively with internal and external teams.
Must be competent in computer usage, such as word processing, spreadsheets, and/or databases.
Strong understanding of veterinary practice workflows, challenges, and client communication.
Demonstrated ability to develop and execute marketing strategies, ideally with product launch experience. 


Supervisory Responsibilities: None

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