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Digital Marketing Finance Jobs (NOW HIRING)

Blink UX

Digital Marketing Analyst

New York, NY · On-site

$105K - $115K/yr

The digital marketing team is primarily based in New York, with key regional leaders in London ... Bachelor's degree required, with preference to majors in marketing, finance, operations, computer ...

Advisors Excel

Digital Marketing Consultant

Lenexa, KS · On-site

This role is responsible for managing paid media campaigns for financial advisor offices from strategy through execution, optimization, and performance reporting. The Digital Marketing Consultant ...

Marsh Berry

Digital Marketing Coordinator

Woodmere, OH · On-site

$42K - $56K/yr

We are seeking a Digital Marketing Coordinator to join our team. We have a people first, fast paced ... We are recognized in the financial services industry for providing innovative and customized ...

GoodLeap

Digital Marketing Specialist

Roseville, CA · Remote

$110K - $145K/yr

About GoodLeap GoodLeap is a technology company delivering best-in-class financing and software ... Digital Marketing Specialist The Digital Marketing Specialist will play a vital role in driving ...

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How much do digital marketing finance jobs pay per hour?

As of Aug 11, 2026, the average hourly pay for digital marketing finance in the United States is $25.46, according to ZipRecruiter salary data. Most workers in this role earn between $17.31 and $26.92 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in digital marketing finance, and why are they important?

To excel in Digital Marketing Finance, you need a strong grasp of financial analysis, budgeting, and digital marketing strategies, often supported by a degree in finance, marketing, or a related field. Familiarity with analytics platforms (like Google Analytics), marketing automation tools, and financial modeling software is typically required. Strong analytical thinking, attention to detail, and effective communication skills help bridge the gap between marketing and financial teams. These competencies ensure optimized marketing investments, accurate performance tracking, and strategic alignment with business goals.

What is the difference between Digital Marketing Finance vs Digital Marketing Analyst?

AspectDigital Marketing FinanceDigital Marketing Analyst
Primary FocusBudget management, financial planning, ROI analysisData analysis, campaign performance, market research
Required SkillsFinancial skills, budgeting, Excel, analyticsData analysis, marketing tools, reporting
Work EnvironmentFinance or marketing departments, corporate settingsMarketing teams, digital agencies, corporate offices
Common CertificationsCPA, CFA, Excel certificationsGoogle Analytics, HubSpot, marketing analytics certifications

Digital Marketing Finance professionals focus on managing marketing budgets, analyzing financial performance, and ensuring ROI. In contrast, Digital Marketing Analysts concentrate on analyzing campaign data, market trends, and providing insights to optimize marketing strategies. Both roles require analytical skills but differ in their core responsibilities and skill sets.

What is digital marketing finance?

Digital Marketing Finance involves managing, planning, and analyzing the financial aspects of digital marketing campaigns and strategies. Professionals in this field oversee budgets, track return on investment (ROI), allocate resources efficiently, and ensure that marketing spend aligns with overall business objectives. They combine knowledge of finance and digital marketing to optimize campaign performance and support data-driven decision-making. This role is essential for maximizing the effectiveness and profitability of digital marketing efforts.

How does a digital marketing finance professional collaborate with marketing and finance teams to optimize campaign budgets?

Digital Marketing Finance professionals act as a bridge between marketing and finance departments, ensuring that marketing campaigns are both effective and financially viable. They analyze campaign performance data, track spending, and provide insights to help allocate budgets more efficiently. Regular collaboration involves attending planning meetings, reviewing financial forecasts, and advising on ROI for various marketing initiatives. This role requires strong communication skills and an understanding of both marketing strategies and financial analysis to support data-driven decision-making.
More about Digital Marketing Finance jobs
What cities are hiring for Digital Marketing Finance jobs? Cities with the most Digital Marketing Finance job openings:
What states have the most Digital Marketing Finance jobs? States with the most job openings for Digital Marketing Finance jobs include:
What job categories do people searching Digital Marketing Finance jobs look for? The top searched job categories for Digital Marketing Finance jobs are:
Digital Marketing Finance jobs near you
Infographic showing various Digital Marketing Finance job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $52,948 per year, or $25.5 per hour.

Director of Digital Marketing

Regional Finance

Greer, SC • On-site

Full-time

Re-posted 16 days ago

Regional Finance rating

6.9

Company rating: 6.9 out of 10

Based on 30 frontline employees who took The Breakroom Quiz

133rd of 150 rated financial services

Job description

Take your career to the next level! In the last few years our goal has been expansion, creating growth opportunities for many of our team members. Not only are we serious about growth, but we are also serious about helping our customers during hard financial times.
We take pride in providing solutions and offering a helping hand, not only to our customers but also to the communities we serve. As we continue to expand and grow into a national leader in consumer financing, we invite you to consider joining our team.
If you're passionate about making a meaningful impact in people's lives and bringing a personal touch to finance, we'd love to have you on board!
Job purpose
We're seeking an innovative and data-driven Director of Digital Marketing to lead the transformation of our digital presence-specifically how consumers discover, interact with, and originate loans through our digital ecosystem. This is a rare opportunity to build and scale a modern digital funnel from the ground up within a fast-paced, mission-driven consumer finance organization.
If you have deep experience in consumer lending, fintech, or digital financial products, and thrive at the intersection of strategy, technology, and customer experience, this role is for you.
Duties and Responsibilities
Digital Strategy & Leadership
  • Build and own the end-to-end digital marketing strategy to accelerate growth across all lending products.
  • Build, lead, and mentor a digital marketing team, including hiring, training, and performance management to foster innovation and efficiency.
  • Lead the transformation of our digital loan origination experience-improving conversion, reducing friction, and driving high-quality applications.
  • Partner closely with Product, Pricing, Data, Technology, Credit, and Compliance to deliver an optimized, compliant, and customer-centric digital journey.
  • Strengthen our digital presence by crafting compelling branding initiatives, content strategies, and multi-channel campaigns that resonate with target audiences in personal lending.
  • Manage marketing budgets, vendor relationships, and agency partnerships to ensure cost-effective execution and scalable growth.
  • Stay ahead of industry trends in digital marketing, financial services, and lending to innovate and adapt strategies for current and future channels.

Customer Acquisition & Growth
  • Lead the development and implementation of an AI-enabled digital marketing strategy across acquisition, retention, and lifecycle marketing.
  • Develop and scale multi-channel digital acquisition programs, including paid search, paid social, display, retargeting, affiliate, SEO, AIO, and emerging channels.
  • Create and test full-funnel strategies focused on improving cost per funded loan, application-to-fund conversion, and lifetime value.

Analytics & Optimization
  • Build a measurement framework that connects marketing performance to loan production metrics.
  • Drive continuous optimization through experimentation, A/B testing, segmentation, and funnel analysis.
  • Identify opportunities across the digital experience to accelerate speed to decision and improve customer satisfaction.
  • Team & Cross-Functional Collaboration
  • Lead and mentor a high-performing digital marketing team.
  • Collaborate with analytics, UX, and engineering teams to implement enhancements (attribution, automation, personalization).
  • Serve as a strategic voice in senior leadership discussions around digital growth, customer insights, and product innovation.

Minimum Qualifications
  • 8+ years of digital marketing experience, including significant time in consumer finance, lending, or fintech.
  • Proven track record of building and scaling digital marketing teams, with demonstrated success in driving revenue growth through multi-channel campaigns.
  • Deep expertise in full-funnel optimization and performance marketing.
  • Demonstrated experience using LLM or other AI tools within digital marketing strategies
  • Strong understanding of digital loan origination or similar high-compliance digital funnels.
  • Experience leading teams and managing agency/vendor relationships.
  • Strong branding acumen with experience developing and maintaining a robust online digital presence, including website optimization and social media strategy.
  • Ability to thrive in a fast-moving, highly collaborative environment.
  • Advanced knowledge of traffic generation tactics, including SEO (search engine optimization), remarketing, paid media, and emerging channels like voice search, AI-optimized content, and influencer partnerships.

Preferred Qualifications
  • Experience building digital acquisition engines from the ground up.
  • Background in regulated industries with a strong grasp of compliance and risk requirements.
  • Strong analytical skills with comfort presenting data to executive leadership.

If you are a job applicant who resides in the state of California, please review our California Employee Privacy Policy at the following link: https://regionalfinance.com/wp-content/uploads/2022/11/UPDATED-Employee-Privacy-Policy-11.2022.pdf
Regional is an equal opportunity employer and does not discriminate on the basis of race, color, religion, creed, national origin, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, transgender status, age, disability, genetic information, veteran status, uniform service, or any other characteristic protected by applicable law ("Protected Characteristics"). Regional's policy of non-discrimination applies to all phases of the employment process and relationship, including, but not limited to, recruitment and selection; compensation and benefits; professional development and training; promotions and opportunities; transfers; social and recreational programs; layoff; and terminations.

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