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Innovation Brand Manager Jobs (NOW HIRING)

Unilever

$119K - $179K/yr

As the Innovation lead in the US for US model, the Senior Brand Manager is responsible for developing, leading, and delivering innovation projects across Deodorants and Skin Cleansing that align to ...

Unilever

Senior Brand Manager, Axe Innovation

Hoboken, NJ · On-site

$119 - $179/hr

As the Innovation lead in the US for US model, the Senior Brand Manager is responsible for developing, leading, and delivering innovation projects across Deodorants and Skin Cleansing that align to ...

Unilever

Senior Brand Manager, Axe Innovation

Hoboken, NJ · On-site +1

$119K - $179K/yr

As the Innovation lead in the US for US model, the Senior Brand Manager is responsible for developing, leading, and delivering innovation projects across Deodorants and Skin Cleansing that align to ...

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Innovation Brand Manager information

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$29.5K

$84.2K

$143K

How much do innovation brand manager jobs pay per year?

As of Aug 10, 2026, the average yearly pay for innovation brand manager in the United States is $84,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $109,000.00 per year, depending on experience, location, and employer.

What is an Innovation Brand Manager?

An Innovation Brand Manager is a professional responsible for developing and executing strategies to introduce new products, services, or experiences that enhance a brand's market position. They blend creativity with market research to identify consumer trends and unmet needs, then work cross-functionally to bring innovative solutions to market. Their role often involves overseeing product development, collaborating with marketing teams, and ensuring that new initiatives align with the brand's values and business objectives. Ultimately, they drive growth and differentiation by keeping the brand at the forefront of industry innovation.

What are the key skills and qualifications needed to thrive as an Innovation Brand Manager?

To thrive as an Innovation Brand Manager, you need expertise in brand strategy, market research, and product development, typically supported by a degree in marketing, business, or a related field. Familiarity with tools like Nielsen, IRI, design thinking methodologies, and project management software is common, and certifications in brand management or innovation can be advantageous. Creativity, strong communication, and cross-functional collaboration skills distinguish top performers in this role. These capabilities are crucial for successfully launching new products, driving brand growth, and maintaining a competitive edge in dynamic markets.

How does an Innovation Brand Manager typically collaborate with cross-functional teams to launch new products?

Innovation Brand Managers regularly work with diverse teams such as R&D, marketing, sales, and supply chain to bring new products to market. They coordinate ideation sessions, manage project timelines, and ensure that product concepts align with both brand strategy and consumer needs. Effective communication and project management skills are essential, as these managers often serve as the central point of contact to keep everyone aligned and drive the launch process forward. Collaboration is key to navigating challenges, such as balancing creative ideas with technical feasibility and market demands.

What is the difference between Innovation Brand Manager vs Product Manager?

AspectInnovation Brand ManagerProduct Manager
Primary FocusDriving innovative branding strategies and market positioningManaging product development, lifecycle, and features
Required SkillsBrand management, innovation strategies, marketingProduct development, project management, customer insights
Work EnvironmentMarketing teams, creative departments, innovation labsEngineering teams, R&D, cross-functional product teams

While both roles involve strategic planning, the Innovation Brand Manager focuses on creating innovative brand identities and positioning, whereas the Product Manager concentrates on developing and managing specific products throughout their lifecycle. Both roles require collaboration across departments but serve different core objectives within a company's growth strategy.

More about Innovation Brand Manager jobs
What cities are hiring for Innovation Brand Manager jobs? Cities with the most Innovation Brand Manager job openings:
What states have the most Innovation Brand Manager jobs? States with the most job openings for Innovation Brand Manager jobs include:
What job categories do people searching Innovation Brand Manager jobs look for? The top searched job categories for Innovation Brand Manager jobs are:
Innovation Brand Manager jobs near you
Infographic showing various Innovation Brand Manager job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 85% Physical, 2% Hybrid, and 13% Remote job distribution, with an average salary of $84,160 per year, or $40.5 per hour.

Brand Manager, Marketing Innovation

Central Garden & Pet

Neptune City, NJ • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 12 days ago

Central Garden & Pet rating

7.7

Company rating: 7.7 out of 10

Central Garden & Pet

Based on 41 frontline employees who took The Breakroom Quiz

7.4

Company rating compared to similar companies: 7.4 out of 10

Manufacturers average

Based on 75,163 frontline employees who took The Breakroom Quiz

The best things about working at Central Garden & Pet

  • 97%

    97% say they get paid breaks

    say they get paid breaks

  • 94%

    94% say it is easy to take sick days

    say it is easy to take sick days

  • 94%

    94% say they don’t worry about hours

    say they don’t worry about hours

Featured by Central Garden & Pet, based on 41 Breakroom Quiz responses from their frontline employees

Job description

The Brand Manager, Innovation is responsible for partnering cross functionally to lead the development and commercialization of new products and line extensions that drive incremental growth for the Dog & Cat BU portfolio of brands. This role leads innovation projects from concept through launch for the Marketing department, partnering cross-functionally to translate consumer insights into compelling propositions and ensuring successful go-to-market execution.
Based out of our Neptune City, NJ facility, this position is onsite five days per week.
MEASURES OF SUCCESS:
Innovation Strategy & Pipeline Support:
  • Support the development and execution of the innovation roadmap aligned with brand and portfolio growth strategies.
  • Identify whitespace opportunities through consumer insights, trend analysis, and competitive assessment.
  • Contribute to prioritization of innovation initiatives based on consumer value, feasibility, and business impact.
Consumer Insights & Concept Development:
  • Translate qualitative and quantitative consumer insights into compelling product concepts and value propositions.
  • Drive concept development, concept testing, and learning plan execution in partnership with Insights teams.
  • Synthesize insights into clear recommendations for senior stakeholders.
New Product Development (NPD) Leadership:
  • Own day-to-day management of innovation projects, in partnership with the Project Management team, from idea through commercialization.
  • Partner with R&D, Creative, Packaging, Supply Chain, Quality, Legal, and Finance to deliver products on time and within scope.
  • Manage timelines, stage-gate deliverables, and decision-making documentation.
Go-to-Market & Launch Execution:
  • Marketing lead for go-to-market planning including positioning, claims, packaging, pricing, channel strategy, and launch activation.
  • Partner with Sales to support retailer sell-in materials and customer presentations.
  • Oversee development of launch assets in collaboration with Creative, Media, Digital, and Shopper teams.
Performance Tracking & Optimization:
  • Track launch performance including trial, repeat, velocity, distribution, and financial results.
  • Conduct post-launch reviews to identify learnings and optimization opportunities.
  • Apply insights to refine future innovation efforts.
Cross-Functional & Agency Collaboration:
  • Serve as the central point of coordination across internal teams and agency partners for innovation initiatives.
  • Ensure brand standards and strategic intent are consistently reflected across all innovation touchpoints.

IDEAL CANDIDATE ATTRIBUTES:
Required Skills & Experience:
  • 3+ years of experience in brand management, innovation marketing, or product marketing within CPG.
  • Hands-on experience supporting or leading NPD and product launches.
  • Strong analytical and consumer insight skills.
  • Demonstrated ability to manage complex, cross-functional projects.
  • Strong communication and storytelling skills.
  • Bachelor’s degree in Marketing, Business, or related field.
Preferred Skills & Experience:
  • Experience in food, petcare, wellness, or adjacent consumer categories.
  • MBA or advanced degree.
  • Familiarity with stage-gate innovation processes and consumer research methodologies.
  • Experience working with syndicated data (e.g., Circana, Nielsen).

BENEFITS PACKAGE & EMPLOYEE PROGRAMS:
  • Comprehensive Medical, Dental, and Vision Insurance.
  • Free Life and Disability Insurance.
  • Health and Dependent Care Flexible Spending Accounts.
  • 401 (k) with a 3% company match and annual employer discretionary contribution.
  • Paid vacation, holidays, and sick time.
  • Employee Assistance Program.
  • Access to thousands of free online courses.
  • Discounts on cell phones, movie tickets, gym memberships, and more!
  • Education Assistance (both college degrees and professional certifications).
  • Referral Program with a cash bonus.
  • Access to on-demand pay.
  • Paid parental leave.

Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA) is a leading consumer goods company in the pet and garden industries. Guided by the belief that home is central to life, the Company's purpose is to proudly nurture happy and healthy homes. For over 45 years, its innovative and trusted solutions have helped lawns grow greener, gardens bloom bigger, pets live healthier, and communities grow stronger. Central is home to a diversified portfolio of market-leading brands, including Amdro®, Aqueon®, Best Bully Sticks®, Cadet®, C&S®, Farnam®, Ferry-Morse®, Kaytee®, Nylabone®, Pennington®, Sevin®, and Zoёcon®. With fiscal 2025 net sales of $3.1 billion, Central has strong manufacturing and logistics capabilities supported by a passionate, entrepreneurial growth culture. The Company is headquartered in Walnut Creek, California, and employs over 6,000 people, primarily across North America. Visit www.central.com to learn more.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

Working at Central Garden & Pet

Perks for frontline workers

From Central Garden & Pet, via Breakroom

  • Safety is a top priority!

  • Paid Vacation

  • Paid Holidays

  • Paid Sick Time

  • Paid Breaks

  • Consistent shift and schedule

  • Comprehensive Health Insurance

  • 401k with Company Match

  • Referral Program with Cash Bonus

  • Education Assistance

  • Paid Parental Leave

About Central Garden & Pet, in their own words

From Central Garden & Pet

Our leading consumer and professional brands provide forward-thinking, high quality products to care for your lawn, garden, pets and community. We are committed to helping lawns grow greener, gardens bloom bigger, pets live healthier and communities grow stronger.

Company values

From Central Garden & Pet

The Central Way | We Do the Right Thing | We Strive to be the Best | We are Entrepreneurial | We Win Together | We Grow Every Day | We are Passionate

Diversity and inclusion statement

From Central Garden & Pet

Central Garden & Pet is committed to building a great place to work that embraces diversity as a key pillar of our culture. This is a journey, and we are committed to listening, learning and doing the work to move forward together.

What Central Garden & Pet employees say

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