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Innovation Brand Manager Jobs (NOW HIRING)

Pabst

Marketing Brand Manager, Innovation

Los Angeles, CA · On-site

$110K - $130K/yr

The Role We're looking for a Brand Manager, Innovation to join our team in Los Angeles and help shape what's next for Pabst. This role sits at the intersection of consumer trends, product innovation ...

Pabst

Marketing Brand Manager, Innovation

Los Angeles, CA · On-site

$110K - $130K/yr

The Role We're looking for a Brand Manager, Innovation to join our team in Los Angeles and help shape what's next for Pabst. This role sits at the intersection of consumer trends, product innovation ...

Yogi

Brand Manager

Portland, OR · On-site

The Brand Manager works closely with the Senior Brand Manager to work with cross-functional groups ... Leads the product innovation process and ensures timely execution * Lead in collaboration of Canada ...

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$29.5K

$84.2K

$143K

How much do innovation brand manager jobs pay per year?

As of Jul 17, 2026, the average yearly pay for innovation brand manager in the United States is $84,160.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,500.00 and $109,000.00 per year, depending on experience, location, and employer.

What is an Innovation Brand Manager?

An Innovation Brand Manager is a professional responsible for developing and executing strategies to introduce new products, services, or experiences that enhance a brand's market position. They blend creativity with market research to identify consumer trends and unmet needs, then work cross-functionally to bring innovative solutions to market. Their role often involves overseeing product development, collaborating with marketing teams, and ensuring that new initiatives align with the brand's values and business objectives. Ultimately, they drive growth and differentiation by keeping the brand at the forefront of industry innovation.

What are the key skills and qualifications needed to thrive as an Innovation Brand Manager, and why are they important?

To thrive as an Innovation Brand Manager, you need expertise in brand strategy, market research, and product development, typically supported by a degree in marketing, business, or a related field. Familiarity with tools like Nielsen, IRI, design thinking methodologies, and project management software is common, and certifications in brand management or innovation can be advantageous. Creativity, strong communication, and cross-functional collaboration skills distinguish top performers in this role. These capabilities are crucial for successfully launching new products, driving brand growth, and maintaining a competitive edge in dynamic markets.

What does an innovation brand manager do?

An innovation brand manager oversees the development and implementation of new branding strategies and innovative products to enhance a company's market position. They analyze market trends, collaborate with cross-functional teams, and use tools like market research and branding platforms to drive growth and differentiation. Strong communication, creativity, and project management skills are essential in this role.

What is the role of an Innovation Manager?

An Innovation Manager is responsible for developing and implementing new ideas, products, or processes to drive a company's growth. They analyze market trends, coordinate cross-functional teams, and utilize tools like project management software to foster innovation within the organization.

How does an Innovation Brand Manager typically collaborate with cross-functional teams to launch new products?

Innovation Brand Managers regularly work with diverse teams such as R&D, marketing, sales, and supply chain to bring new products to market. They coordinate ideation sessions, manage project timelines, and ensure that product concepts align with both brand strategy and consumer needs. Effective communication and project management skills are essential, as these managers often serve as the central point of contact to keep everyone aligned and drive the launch process forward. Collaboration is key to navigating challenges, such as balancing creative ideas with technical feasibility and market demands.

What is the highest salary for a brand manager?

The highest salaries for brand managers can exceed $150,000 annually, especially for those with extensive experience, advanced skills, or working in large corporations or competitive markets. Senior or global brand managers often earn higher compensation, including bonuses and stock options, reflecting their strategic responsibilities.

What is the difference between Innovation Brand Manager vs Product Manager?

AspectInnovation Brand ManagerProduct Manager
Primary FocusDriving innovative branding strategies and market positioningManaging product development, lifecycle, and features
Required SkillsBrand management, innovation strategies, marketingProduct development, project management, customer insights
Work EnvironmentMarketing teams, creative departments, innovation labsEngineering teams, R&D, cross-functional product teams

While both roles involve strategic planning, the Innovation Brand Manager focuses on creating innovative brand identities and positioning, whereas the Product Manager concentrates on developing and managing specific products throughout their lifecycle. Both roles require collaboration across departments but serve different core objectives within a company's growth strategy.

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Innovation Brand Manager jobs near you
Infographic showing various Innovation Brand Manager job openings in the United States as of July 2026, with employment types broken down into 68% Full Time, 30% Part Time, 1% Temporary, and 1% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $84,160 per year, or $40.5 per hour.
Sr. Brand Manager, Brand & Innovation

Sr. Brand Manager, Brand & Innovation

Sambazon Inc

San Clemente, CA • On-site

$130K - $150K/yr

Full-time

Posted 16 days ago

Job description

SAMBAZON, named one of Inc. Magazine’s Best Workplaces for 2025, is seeking a highly strategic, entrepreneurial, and hands-on Senior Brand Manager, Brand & Innovation to help drive the next chapter of growth for the category-leading açaí brand. This individual will play a critical role in shaping brand strategy, accelerating innovation, and delivering breakthrough consumer experiences across our frozen and beverage portfolio.

The ideal candidate combines best-in-class brand management experience from a leading CPG company with the agility and entrepreneurial mindset developed in a smaller, high-growth organization, ideally within the food and beverage industry. They are equally comfortable developing long-term growth strategies, translating consumer insights into compelling opportunities, and rolling up their sleeves to execute in a fast-paced, lean environment.

This role is ideal for a hands-on builder who enjoys operating at both the strategic and tactical levels. The Senior Brand Manager will have significant ownership and autonomy, while also being comfortable personally driving analysis, developing presentations, managing project details, and bringing initiatives to life from concept through execution.

This position offers a generous benefits package, annual bonus opportunity, and year-round half-day Fridays. It is a hybrid role (2 days/week in office) based out of our San Clemente, California office, with a target salary of up to $150,000, depending on experience and qualifications.

Key Responsibilities

Brand Strategy & Growth

  • Support the development and execution of annual brand strategies, growth plans, and go-to-market initiatives.
  • Lead brand positioning, messaging, packaging optimization, and consumer communications initiatives.
  • Translate consumer insights, category trends, competitive intelligence, and business analytics into actionable growth opportunities.
  • Partner with Sales and Shopper Marketing to develop cohesive consumer, customer, and retailer strategies.
  • Monitor business performance, synthesize key learnings, and develop recommendations to drive household penetration, velocity, and brand equity.
  • Develop compelling business cases and executive-level presentations to influence cross-functional and leadership decisions.


Innovation Leadership

  • Lead the end-to-end innovation process from opportunity identification and concept development through commercialization and launch.
  • Identify emerging consumer trends and whitespace opportunities across frozen, beverage, functional wellness, and adjacent better-for-you categories.
  • Partner closely with R&D, Operations, Sales and Finance to develop products that deliver compelling consumer experiences and strong business fundamentals.
  • Lead concept development, positioning, claims, packaging strategy, and launch planning grounded in consumer insights.
  • Manage consumer research including exploratory insights, concept testing, sensory learning, and post-launch performance analysis.


Execution & Cross-Functional Leadership

  • Serve as a highly accountable project leader who can move initiatives forward from strategy through execution.
  • Collaborate closely with project management and cross-functional team to ensure achieving timelines
  • Balance strategic thinking with a willingness to dive into the details and personally create the work needed to move initiatives forward.
  • Bring a test-and-learn mindset, continuously optimizing initiatives based on consumer feedback, business performance, and marketplace learnings.
  • Thrive in a lean, entrepreneurial environment where every team member contributes beyond traditional role boundaries.


Qualifications

Required

  • 6–10 years of progressive brand marketing experience within consumer packaged goods (CPG).
  • Strong foundation in brand management at a leading CPG company, complemented by experience applying those capabilities within a smaller, entrepreneurial food and/or beverage organization.
  • Demonstrated success leading innovation from opportunity identification through commercialization and launch.
  • Excellent cross-functional leadership skills with the ability to influence and drive alignment across Sales, R&D, Operations, Finance, and external partners.
  • Proven ability to translate consumer insights, category trends, and business analytics into actionable growth strategies.
  • Strong strategic thinking, analytical, storytelling, and executive presentation skills.
  • Demonstrated ability to thrive in a lean, fast-paced organization where leaders own both strategy and execution, including personally leading analysis, presentations, and project management.
  • Highly organized self-starter with a builder mentality, strong ownership, and a bias for action.


Preferred

  • MBA strongly preferred.
  • Passion for health, wellness, sustainability, and mission-driven brands.


Visit www.sambazon.com to learn more about our company and our mission! If you're excited about building the future of the leading açaí brand, we'd love to hear from you. Apply today!