ZipRecruiter

Log In

1

Influencer Jobs in Virginia (NOW HIRING)

iHerb.com

We are looking for a Whatsapp & Influencer Marketing Specialist, to support and execute iHerb's Whatsapp and influencer marketing strategy for the Hong Kong market. This role will be based in Tokyo ...

next page

Showing results 1-20

All JobsInfluencer JobsInfluencer Jobs in Virginia

Influencer information

See Virginia salary details

$34.7K

$64.7K

$115.5K

How much do influencer jobs pay per year?

As of Aug 19, 2026, the average yearly pay for influencer in Virginia is $64,685.00, according to ZipRecruiter salary data. Most workers in this role earn between $43,600.00 and $83,300.00 per year, depending on experience, location, and employer.

What is an influencer?

Influencers are individuals who have built a significant following on social media or other digital platforms and use their reach to impact the opinions and behaviors of their audience. They often collaborate with brands to promote products or services in an authentic and engaging way, leveraging their personal brand and credibility. Influencers can specialize in various niches such as beauty, fitness, travel, or technology, and their content typically resonates with a specific target audience. Their influence is measured by factors such as follower count, engagement rate, and the ability to drive trends or purchasing decisions.

How do influencers typically collaborate with brands, and what should I expect from these partnerships?

As an influencer, brand collaborations are a key part of your role and can range from sponsored posts to long-term ambassadorships. You can expect to negotiate deliverables such as content type, frequency, and deadlines, while ensuring your personal brand aligns with the company’s values. Clear communication, professionalism, and maintaining creative authenticity are essential for successful partnerships. These collaborations often involve contracts and reporting on campaign performance, so being organized and responsive is crucial.

What are the key skills and qualifications needed to thrive as an influencer, and why are they important?

To thrive as an Influencer, you need strong content creation abilities, a deep understanding of digital marketing, and a significant social media presence. Familiarity with platforms like Instagram, TikTok, and YouTube, as well as proficiency in analytics tools and photo/video editing software, is essential. Creativity, authenticity, and excellent communication skills help influencers connect with their audience and build trust. These skills are vital for growing a loyal following, attracting brand partnerships, and maintaining long-term relevance in a competitive digital landscape.

What is the difference between Influencer vs Content Creator?

AspectInfluencerContent Creator
CredentialsOften no formal credentials requiredTypically no formal credentials, but may have skills in media or design
Work EnvironmentPrimarily online, social media platformsOnline platforms, studios, or on-location shoots
Employer/Industry UsageBrands, marketing agencies, social media platformsMedia companies, brands, digital marketing
Search/Comparison IntentUnderstanding influencer marketing rolesUnderstanding content creation skills and roles

Influencers focus on building personal brands and engaging audiences on social media, often promoting products or services. Content creators produce various types of media content, such as videos, blogs, or images, which may be used for marketing or entertainment. While influencers often monetize through sponsorships, content creators may generate income through multiple channels, including ad revenue and freelance work. Both roles overlap in digital media but differ mainly in their primary focus and monetization methods.

How can I work for an influencer?

To work for an influencer, you can seek roles such as social media manager, content creator, or assistant by gaining relevant skills in digital marketing, photography, or video editing. Building a strong online presence and networking within the industry can also help you find opportunities to collaborate or be hired by influencers.

How do I become an influencer?

To become an influencer, build a niche-focused social media presence by creating high-quality, engaging content consistently. Grow your audience through active interaction, use relevant hashtags, and collaborate with other creators. Developing skills in content creation, editing, and understanding platform algorithms can enhance your success.

How much money do influencers get paid?

Influencers' earnings vary widely based on their follower count, niche, and engagement rates. Micro-influencers may earn a few hundred dollars per sponsored post, while top-tier influencers can make thousands or even millions of dollars annually through brand partnerships, ad revenue, and product sales. Compensation often depends on the platform, content quality, and audience size.

What are the most commonly searched types of Influencer jobs in Virginia?

The most popular types of Influencer jobs in Virginia are:

What cities in Virginia are hiring for Influencer jobs?

Cities in Virginia with the most Influencer job openings:

What are popular job titles related to Influencer jobs in VA?

For Influencer jobs in VA, the most frequently searched job titles are:

Influencer jobs near you
Infographic showing various Influencer job openings in Virginia as of August 2026, with employment types broken down into 1% Internship, 82% Full Time, 16% Part Time, and 1% Contract. Highlights an 84% Physical, 5% Hybrid, and 11% Remote job distribution, with an average salary of $64,685 per year, or $31.1 per hour.

Kakao & Influencer Marketing Specialist

iHerb.com

Hybrid

Full-time

Posted 11 days ago

Job description

For A Better You
At iHerb, we believe that living a healthy and balanced life should be easy and accessible to everyone. As a team member, we'll empower you to live this promise each day as you make a truly global impact in your career.
We constantly strive for innovation, while transforming and improving the online shopping experience for our customers. We believe that individually we are incredible, but when we come together, our growth is infinite. In an industry that is constantly evolving, we are on a mission to make an impact on the global market, and the individual and collaborative efforts of our people are paramount to helping us succeed.
Whether you work in one of our logistics centers, technology hubs, corporate offices or even from home, your role at iHerb will take you beyond what's expected, turning challenge into change. If you're ready for it, we want you to join our team. Get started now.


Job Summary:

We are looking for a Whatsapp & Influencer Marketing Specialist, to support and execute iHerb's Whatsapp and influencer marketing strategy for the Hong Kong market. This role will be based in Tokyo or in Seoul with a hybrid work model, and will focus on Whatsapp channel management, influencer partnerships, customer engagement, and localized campaign execution. This role is hybrid, may be based in Tokyo, Japan or Seoul, South Korea

This position is responsible for driving brand awareness, engagement, and community growth through WhatsApp marketing and influencer activations tailored toHong Kong audience. We are looking for a hands-on marketing professional who thrives in a fast-paced environment, understands the Hong Kong digital landscape, and can translate local market insights into impactful campaigns.

In this role, you will lead cross-functional alignment by collaborating closely with internal stakeholders, agency partners, and creators to deliver measurable business results while maintaining alignment with global brand standards.

Job Expectations:

  • Manage and grow iHerb's WhatsApp channel presence in Hong Kong, including content planning, community management, and audience engagement
  • Develop and maintain WhatsApp broadcast lists, group strategies, and messaging cadences to drive customer retention and conversion
  • Identify, vet, onboard, and manage local influencers across relevant tiers (macro, mid-tier, micro, and affiliate) aligned with business objectives
  • Coordinate end-to-end influencer campaign execution, including outreach, briefing, content review, posting schedules, and performance tracking
  • Support the development of localized content that resonates with Hong Kong audiences while maintaining global brand consistency
  • Monitor campaign performance and prepare regular reporting on key metrics including reach, engagement, conversion, and ROI
  • Translate campaign analytics and performance data into actionable insights and optimization recommendations
  • Partner with internal teams including Performance Marketing, E-commerce,Creative, and Brand Marketing to support integrated campaign execution
  • Stay current on Hong Kong social media trends, platform updates, creator ecosystems, and messaging channel opportunities
  • Collaborate with external agency and partners to ensure campaign alignment with business goals and brand standards identify growth opportunities and provide market-level insights to support broader APAC marketing initiatives

Knowledge, Skills and Abilities:

Required:

  • Hands-on experience executing Whatsapp and influencer marketing campaigns, ideally with a Hong Kong market focus
  • Working knowledge of WhatsApp Business and messaging channel best practices for brand marketing
  • Strong understanding of the Hong Kong social media ecosystem, including relevant platforms, creators, and content trends
  • Experience coordinating influencers and creator partnerships, including outreach, briefing, and performance tracking
  • Strong organizational skills with the ability to interpret campaign performance data and identify optimization opportunites
  • Analytical mindset with comfort using data to measure campaign performance and identify optimization opportunities
  • Excellent written and verbal communication skills
  • Ability to collaborative effectively with cross-functionally teams across multiple time zones
  • Passion for social media, influencer marketing, digital engagement, , and the health and wellness industry
  • This role is hybrid, may be based in Tokyo, Japan or Seoul, South Korea
  • Fluent in English; Cantonese fluency is strongly , preferred. Mandarin proficiency is a plus

Experience Requirements:

Generally requires 2 to 5 years of relevant experience in social media, influencer marketing, digital marketing, or related fields, preferable with experience in the Hong Kong or broader APAC market.


Education Requirements:

Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent combination of education and relevant professional experience.


If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!


Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to staffingvendors@iherb.com. Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.


iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.

Apply