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Influencer Manager Jobs in Virginia (NOW HIRING)

Capital One

Manager, Risk Advisor

Richmond, VA · On-site

Set direction, manage expectations and lead cross-functional teams via influence * Manage internal audits and exams directed to and/or impacting Risk Tech / Risk Product * Manage Business Continuity ...

Capital One

Manager, Risk Advisor

Mclean, VA · On-site

Set direction, manage expectations and lead cross-functional teams via influence * Manage internal audits and exams directed to and/or impacting Risk Tech / Risk Product * Manage Business Continuity ...

RxAnte Inc.

HR Manager

Sterling, VA · Hybrid

$95K - $115K/yr

Coach and influence managers on people decisions, difficult conversations, and team effectiveness, modeling exceptional emotional intelligence and the assumption of positive intent * Administer and ...

RxAnte

HR Manager

Sterling, VA · On-site

$95K - $115K/yr

Coach and influence managers on people decisions, difficult conversations, and team effectiveness, modeling exceptional emotional intelligence and the assumption of positive intent * Administer and ...

RxAnte Inc

HR Manager

Sterling, VA · On-site

$95K - $115K/yr

Coach and influence managers on people decisions, difficult conversations, and team effectiveness, modeling exceptional emotional intelligence and the assumption of positive intent * Administer and ...

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Influencer Manager information

What are some common challenges faced by Influencer Managers and how can they be addressed?

Influencer Managers often face challenges such as managing multiple campaigns simultaneously, vetting potential influencers for brand alignment, and handling last-minute changes in content deadlines or deliverables. Proactive communication, strong organizational skills, and fostering transparent relationships with influencers help address these hurdles. Additionally, staying updated on social media trends and compliance guidelines ensures smooth campaign execution. Many managers find that building a trusted network of reliable influencers and using project management tools can greatly streamline their workload and increase campaign success.

What does an Influencer Manager do?

An Influencer Manager is responsible for building and managing relationships between brands and influencers. They identify suitable influencers, negotiate contracts, coordinate campaigns, and track performance metrics. Their goal is to ensure successful collaborations that enhance brand awareness and engagement. They also stay updated on industry trends to optimize influencer marketing strategies.

What are the key skills and qualifications needed to thrive in the Influencer Manager position, and why are they important?

To thrive as an Influencer Manager, you need a strong background in digital marketing, social media strategy, and partnership development, often supported by a degree in marketing, communications, or a related field. Familiarity with influencer marketing platforms, social analytics tools, and CRM systems is typically required. Strong interpersonal skills, creative thinking, and effective negotiation abilities set top candidates apart in this role. These skills are crucial for building successful influencer relationships, executing impactful campaigns, and driving measurable business results.

What does an influencer manager do?

An influencer manager oversees relationships between brands and social media influencers, coordinating campaigns, negotiating contracts, and ensuring content aligns with brand goals. They often analyze performance metrics and may use tools like social media analytics platforms to track campaign success. Strong communication, negotiation skills, and knowledge of digital marketing are essential for this role.

How to get a manager as an influencer?

To get a manager as an influencer, focus on building a strong online presence and a dedicated audience across social media platforms. Networking within the industry, attending influencer events, and reaching out to management agencies or representatives can help establish professional relationships. Demonstrating consistent content quality and engagement increases the likelihood of attracting management interest.

How much money do influencer managers make?

Influencer managers typically earn between $40,000 and $80,000 annually, with experienced professionals or those working for larger agencies earning over $100,000. Compensation can vary based on experience, location, and the size of the influencer portfolio managed.

What are the 4 levels of influencers?

In influencer marketing, the four levels of influencers are nano-influencers, micro-influencers, macro-influencers, and mega-influencers. These levels are categorized based on follower count, engagement rate, and reach, with nano-influencers having the smallest audiences and mega-influencers the largest. Influencer managers often tailor campaigns according to these levels to optimize brand exposure and engagement.
What are the most commonly searched types of Influencer jobs in Virginia? The most popular types of Influencer jobs in Virginia are:
What are popular job titles related to Influencer Manager jobs in Virginia? For Influencer Manager jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Influencer Manager jobs in Virginia look for? The top searched job categories for Influencer Manager jobs in Virginia are:
What cities in Virginia are hiring for Influencer Manager jobs? Cities in Virginia with the most Influencer Manager job openings:
Influencer Manager jobs near you
Infographic showing various Influencer Manager job openings in Virginia as of July 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution.
Manager Influencer Marketing

Manager Influencer Marketing

Hilton Worldwide Holdings, Inc.

Mclean, VA • On-site

Full-time

Medical, Dental, Retirement, PTO

Posted 4 days ago

Hilton rating

6.4

Company rating: 6.4 out of 10

Based on 754 frontline employees who took The Breakroom Quiz

52nd of 108 rated hotels

Job description


Exceptional Hospitality Starts with You
This role will be based at our corporate office in McLean, VA
This is your chance to be part of a Marketing team that attracts customers to Hilton through strong storytelling, top-rated rewards, and unique customer experiences and partnerships. As the Manager, Influencer Marketing you will support the team in influencer strategy development and execution of creator, influencer and celebrity partnerships that support Hilton's portfolio. On the Influencer Marketing team reporting to the Senior Manager, Influencer Marketing, you will work on projects including paid, owned and earned strategy development for Enterprise and Brand campaigns, content creator programming, the implementation and execution of our process across corporate, hotel, agency and partner teams and other projects that add cultural fuel to Hilton's marketing overall. This is an opportunity to develop and grow a critical function for Hilton and its brands.
What you'll do during a typical day:
  • You will support Hilton's influencer marketing plans by leading campaign delivery from end-to-end. This includes pre-planning (e.g., creator sourcing, scoping, budgeting, coordination), activation (e.g., briefing, creative development, media amplification) and post campaign needs (e.g., asset management, reporting).
  • You will establish foundational processes within teams while being transparent and setting expectations.
  • You will use your expertise in the creator space to identify and evaluate creators for partnership, while being mindful of Hilton's priorities, social trends and upcoming cultural moments.
  • You will manage communication across teams including leading talent-facing briefing calls, concepting with our agencies and guiding hotels on influencer best practices.
  • You will support the production of influencer reports, adhering to our measurement framework and helping to translate performance into a business impact story.

How you'll collaborate with others:
  • You will work collaboratively with internal Hilton teams such as Social, Marketing, Media, Partnerships and Content on creator selection, creative concepting and media and platform strategy.
  • You will work closely with our influencer agency to manage all aspects of campaign execution.
  • You will work with creative agencies to ensure our influencer strategy is represented in broader, Enterprise marketing.
  • You will work closely with Team Members at our hotels to guide them through the process, ensure they see value and educate them on influencer marketing best practices.

Projects Deliverables you'll take ownership of:
  • Lead campaign execution and fulfill media deliverables for brand, commercial and audience-led influencer campaigns and programs.
  • Oversee execution of "always-on" content creator programming.
  • Work closely with Regional Marketing on commercial priorities, leveraging creators to drive consideration for our hotels and destinations.
What It Takes to Make the Stay
You have these minimum qualifications:
  • Five (5) years of work experience in influencer marketing, talent management, social or digital.
  • Experience leading breakthrough, dynamic campaigns and programs to deliver on business objectives.
  • Strong skill to collaborate internally and externally, building positive relationships in a matrixed environment.
  • Creative and proactive thinker with a passion for developing and delivering big ideas.
  • Have a pulse of the latest influencer marketing trends. You know who the rising creators are, content types that are resonating and the brands doing it well and why.
  • Experience with influencer and/or social media management, social listening, and social analytics tools (Sprinklr, Khoros, Sprout, Brandwatch, etc.)

It would be useful if you have:
  • Bachelor's Degree
  • Interest in and passion for leading others.

How We'll Help You Thrive
At Hilton, the hospitality we're known for doesn't end with our guests. We proudly invest in our Team Members' wellbeing, supporting you through all of life's moments. When you join Hilton, our exceptional care extends to you with unmatched perks and benefits, including*:
  • Incredible travel perks - Enjoy 110 nights of deeply discounted travel, with room rates as low as $40/night at our world-class hotels through our Go Hilton travel program
  • Own a piece of Hilton - Through our employee stock purchase program (ESPP), you can invest in Hilton shares at a 15% discount to help build your financial future
  • Paid parental leave - Because family matters. We offer paid leave for eligible Team Members, including partners and adoptive parents
  • Personalized caregiving support - Access dedicated caregiving concierge services to help navigate caregiving for yourself and your loved ones
  • Crisis concierge - In times of loss, our Crisis Concierge offers a single, compassionate point of contact for both practical support and emotional care
  • Mental health resources - Your wellbeing comes first. Eligible Team Members can access free counseling and support through our best-in-class Employee Assistance Program (EAP)
  • Generous paid time off (PTO) - Recharge, relax, and take time for what matters most
  • Health & welfare benefits - From checkups to dental cleanings to new glasses, we offer a variety of health plans that keep you and your family covered
  • Financial security for your future - Our retirement plans make it easier to save for what's next

*Benefits availability may vary depending on Team Member's location as well as terms and conditions of employment and are subject to the terms and conditions of each specific program/plan.
Hilton offers its eligible team members a comprehensive benefits package to support their mental and physical well-being, so they can Thrive personally and professionally. The pay range for this role is $85,000 - $120,000 and is determined based on applicable and specialized experience and location. Subject to plan terms and conditions, you will be eligible to participate in the Hilton Annual Incentive (Bonus) Plan, consistent with other team members at the same level and/or position within the Company.
About Us
Join an Award-Winning Workplace Culture
At Hilton, we don't just deliver exceptional experiences for our guests-we build an exceptional workplace for the Team Members who make it all possible. As a global leader in hospitality, we've welcomed more than 3 billion guests worldwide, all while staying true to our founding vision: to fill the earth with the light and warmth of hospitality.
Our award-winning culture has earned us repeated recognition on the World's Best Workplaces list by Great Place to Work and Fortune. With our suite of world-class brands, and a company-wide commitment to providing the best stay for every guest, we're setting new standards for the future of travel.
Whether you're starting your career or exploring something new, Hilton supports your journey every step of the way. Come for the job, stay for the career-and help us make every stay a little more magical.
Curious about life at Hilton? Explore our Careers Blog to see why we're more than a great place to stay-we're a great place to work.

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