ZipRecruiter

Log In

1

Social Media Influencer Jobs (NOW HIRING)

Lovevery

Social Media & Influencer Specialist

Lovevery is looking for a Social Media & Influencer Specialist who is passionate about social media, creator partnerships, and storytelling. Reporting to the Manager of Social Media, this hybrid role ...

next page

Showing results 1-20

All JobsSocial Media Influencer Jobs

Social Media Influencer information

See salary details

$24K

$57.9K

$103.5K

How much do social media influencer jobs pay per year?

As of Aug 9, 2026, the average yearly pay for social media influencer in the United States is $57,928.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,000.00 and $68,000.00 per year, depending on experience, location, and employer.

What is the difference between Social Media Influencer vs Content Creator?

AspectSocial Media InfluencerContent Creator
CredentialsOften no formal credentials requiredMay have relevant skills or education in media, marketing, or communications
Work EnvironmentPrimarily online, managing social platformsCan be online or offline, producing various types of content
Industry UsageUsed across marketing, advertising, and brand promotionUsed in entertainment, media, marketing, and digital content industries
Search & Comparison IntentOften compared for social media marketing rolesCompared for content production and creative roles

While both roles involve creating digital content, a Social Media Influencer primarily builds a personal brand to promote products and engage followers, often without formal credentials. A Content Creator produces diverse content for various platforms or clients, focusing on creative output. Influencers tend to focus on social media engagement, whereas Content Creators may work across multiple media types.

What is a social media influencer?

Social media influencers are individuals who have built a significant following on platforms like Instagram, YouTube, TikTok, or Twitter, and can sway the opinions or purchasing decisions of their audience through their content. They create and share engaging posts, videos, or stories, often around specific themes such as fashion, travel, fitness, or technology. Brands frequently partner with influencers to promote products or services because of their ability to reach and connect authentically with niche audiences. Influencers typically earn income through sponsored content, brand collaborations, affiliate marketing, and sometimes their own products.

How do I become a social media influencer?

To become a social media influencer, create high-quality, engaging content consistently on platforms like Instagram, TikTok, or YouTube. Build a niche audience by understanding your target followers, use analytics tools to track growth, and collaborate with brands or other creators to expand your reach.

What are the key skills and qualifications needed to thrive as a social media influencer?

To thrive as a Social Media Influencer, you need strong content creation, branding, and audience engagement skills, often supported by expertise in photography, video production, and analytics. Familiarity with platforms such as Instagram, TikTok, YouTube, and tools like Canva, Adobe Creative Suite, and social media analytics dashboards is essential. Creativity, authenticity, adaptability, and excellent communication skills help build trust and foster a dedicated following. These abilities are crucial for growing your brand, maintaining audience engagement, and collaborating effectively with brands and followers.

What are some common challenges social media influencers face when managing multiple brand partnerships simultaneously?

Social Media Influencers often juggle multiple brand partnerships, which can lead to challenges such as scheduling conflicts, ensuring that sponsored content aligns with their authentic voice, and managing exclusivity clauses. It's important to maintain transparency and clear communication with each brand to avoid overlapping campaigns or conflicting messages. Successful influencers typically use content calendars, set clear boundaries, and negotiate contract terms carefully to balance their workload and preserve their personal brand integrity.

How much do social media influencers get paid?

Social media influencers' earnings vary widely based on their follower count, engagement rate, platform, and niche. Micro-influencers with smaller audiences may earn a few hundred dollars per sponsored post, while top-tier influencers can make thousands or even millions annually through brand partnerships and content monetization. Income often depends on negotiation skills, content quality, and audience demographics.
More about Social Media Influencer jobs
What cities are hiring for Social Media Influencer jobs? Cities with the most Social Media Influencer job openings:
What are the most commonly searched types of Social Media Influencer jobs? The most popular types of Social Media Influencer jobs are:
What states have the most Social Media Influencer jobs? States with the most job openings for Social Media Influencer jobs include:
What job categories do people searching Social Media Influencer jobs look for? The top searched job categories for Social Media Influencer jobs are:
What are popular job titles related to Social Media Influencer jobs? For Social Media Influencer jobs, the most frequently searched job titles are:
Social Media Influencer jobs near you
Infographic showing various Social Media Influencer job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 1% As Needed, 73% Full Time, 20% Part Time, 1% Temporary, and 4% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $57,928 per year, or $27.9 per hour.

Social Media & Influencer Specialist

Lovevery

Remote

Full-time

PTO

Posted 20 days ago

Job description

Lovevery is looking for a Social Media & Influencer Specialist who is passionate about social media, creator partnerships, and storytelling. Reporting to the Manager of Social Media, this hybrid role is responsible for managing Lovevery's U.S. TikTok account while sourcing creators for our global Influencer Marketing program. The role is generally split approximately 50% TikTok management and 50% influencer sourcing, with priorities shifting throughout the year based on product launches and business needs.
This is a dynamic, cross-functional role that's ideal for someone who enjoys wearing multiple hats and thrives in a fast-paced environment where priorities shift throughout the year. You'll collaborate closely with the Social, Influencer, Brand, Creative, Paid, and Customer Experience teams to help grow Lovevery's social presence, build meaningful creator partnerships, and bring campaigns to life across multiple channels.
Responsibilities
TikTok Management (U.S.)
  • Own the day-to-day management of Lovevery's U.S. TikTok account, including content planning, publishing, scheduling, and platform optimization
  • Execute the TikTok content calendar in partnership with the Social Media team, ensuring content aligns with campaign priorities and business goals
  • Own the growth of Lovevery's U.S. TikTok presence by meeting established engagement, audience growth, and content performance goals
  • Monitor platform trends, sounds, creators, and emerging features to identify opportunities for growth and engagement
  • Track performance against established KPIs and recommend optimizations to improve engagement, reach, follower growth, and overall platform performance
  • Report platform performance, key learnings, and recommendations to internal stakeholders on a weekly and monthly basis
  • Collaborate with Brand, Creative, Paid, and Influencer teams to support product launches, seasonal campaigns, and cross-functional initiatives
  • Assist with TikTok Shop initiatives as needed, including creator coordination, product tagging, campaign execution, promotional opportunities, and affiliate support
  • Become an expert in Lovevery's social media management, reporting, and listening tools to ensure efficient publishing, reporting, and platform optimization
Influencer Sourcing (All Platforms)
  • Source creators across Instagram, TikTok, YouTube, and emerging platforms for gifting, affiliate, and paid partnership opportunities
  • Build and maintain a strong pipeline of creators across parenting, family, baby, toddler, lifestyle, retail, and other priority categories
  • Identify creators for campaigns across all social platforms based on business priorities, product launches, and seasonal initiatives
  • Evaluate creators based on audience fit, content quality, engagement, storytelling ability, and brand alignment
  • Partner closely with the Influencer Marketing team to provide creator recommendations for launches, evergreen gifting, affiliate programs, paid partnerships, and special campaigns
  • Stay informed on creator trends, emerging talent, and platform best practices, regularly sharing recommendations with internal stakeholders
  • Maintain organized creator databases and sourcing documentation to support the global Influencer Marketing program
  • Become an expert in Lovevery's creator sourcing and influencer management tools to ensure efficient creator discovery, organization, and reporting
Qualifications and Attributes
  • 2-3 years of experience in social media, influencer marketing, creator partnerships, or a related field
  • Experience managing a brand social media account, preferably TikTok
  • Experience sourcing or working with influencers and creators across multiple social platforms
  • Strong understanding of TikTok, short-form video best practices, and platform trends
  • Familiarity with TikTok Shop and affiliate programs is a plus
  • Experience using social media management, analytics, listening, or influencer management tools (e.g., Dash Hudson, Sprout Social, GRIN, CreatorIQ, Aspire, Sprinklr, etc.)
  • Excellent written communication skills with a strong understanding of social-first storytelling
  • Strong analytical skills with the ability to interpret performance metrics and identify opportunities for growth
  • Highly organized with the ability to manage multiple priorities in a fast-paced environment
  • Proactive, curious, and solutions-oriented with a passion for identifying emerging social and creator trends
  • Passion for early childhood, parenting, education, and digital storytelling
  • Bachelor's degree preferred (Marketing, Communications, Journalism, or related field)
The Benefits/Perks You'll Enjoy
  • Competitive salary, benefits, and stock option package
  • 3 weeks PTO in year 1 + 14 paid holidays
  • Generous parental leave
  • Any equipment you need to get the job done
  • Free/discounted Lovevery products
  • Remote working option available anywhere in the U.S.

Lovevery is proud to be an equal opportunity employer that values diversity in all forms. All employment decisions at Lovevery are based on business needs, job requirements, and individual qualifications, without regard to race, religion, national origin, sexual orientation, gender identity, HIV status, marital status, or any other status protected by the laws or regulations in the locations where we operate.
Based on market data and other factors, the salary range for this position is $40,000 to $50,000. However, a salary higher or lower than this range may be appropriate for a candidate whose qualifications differ meaningfully from those listed in the job description.

Apply