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Indirect Channel Manager Jobs in Kentucky (NOW HIRING)

Sally Beauty

Assistant Store Manager

Lexington, KY · On-site

Emphasis placed on both the in-store selling model and Omni-channel. Ensures all brand standards ... Indirect Controls Exercised by the Supervisor Task Level High Departmental/Division Level High ...

Sally Beauty

Assistant Store Manager

Somerset, KY

Emphasis placed on both the in-store selling model and Omni-channel. Ensures all brand standards ... and Extent of Direct or Indirect Controls Exercised by the Supervisor * Task Level High

New

Sally Beauty

Assistant Store Manager

Louisville, KY · On-site

Emphasis placed on both the in-store selling model and Omni-channel. Ensures all brand standards ... and Extent of Direct or Indirect Controls Exercised by the Supervisor * Task Level High

CosmoProf

06135 Assistant Store Manager

Somerset, KY · On-site

Emphasis placed on both the in-store selling model and Omni-channel. Ensures all brand standards ... and Extent of Direct or Indirect Controls Exercised by the Supervisor * Task Level High

CosmoProf

06135 Assistant Store Manager

Somerset, KY · On-site

Emphasis placed on both the in-store selling model and Omni-channel. Ensures all brand standards ... and Extent of Direct or Indirect Controls Exercised by the Supervisor * Task Level High

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Indirect Channel Manager information

What is the difference between Indirect Channel Manager vs Sales Account Manager?

AspectIndirect Channel ManagerSales Account Manager
Primary FocusManaging relationships with channel partners and indirect sales channelsManaging direct client accounts and sales relationships
Work EnvironmentCollaborates with partners, channel teams, and internal departmentsInteracts directly with individual clients and prospects
Required CredentialsSales experience, industry certifications, strong communication skillsSales experience, customer relationship skills, industry knowledge

The main difference is that an Indirect Channel Manager focuses on developing and maintaining relationships with channel partners to drive sales indirectly, while a Sales Account Manager works directly with individual clients to close sales and manage accounts. Both roles require strong sales skills and industry knowledge but differ in their target audiences and collaboration methods.

What are the key skills and qualifications needed to thrive as an indirect channel manager?

To thrive as an Indirect Channel Manager, you need a strong background in sales, channel management, and business development, often supported by a relevant bachelor's degree. Familiarity with CRM platforms, partner relationship management (PRM) systems, and sales analytics tools is typically required. Outstanding negotiation, relationship-building, and communication skills help foster productive partnerships and drive channel growth. These skills are vital for maximizing revenue through indirect sales channels and ensuring long-term collaboration with partners.

How does an indirect channel manager typically collaborate with partner organizations to achieve sales targets?

An Indirect Channel Manager works closely with external partners, such as resellers, distributors, and agents, to drive sales and expand market reach. This collaboration often involves regular communication to align on strategy, providing training and support, and co-developing marketing initiatives. The manager also monitors partner performance, resolves conflicts, and facilitates resources to help partners succeed. Building strong, mutually beneficial relationships is critical, as success is measured by both sales results and the long-term loyalty of channel partners.

What is an indirect channel manager?

An Indirect Channel Manager is a professional responsible for overseeing a company's relationships with third-party partners, such as resellers, distributors, or agents, who sell the company's products or services. Their main duties include developing channel strategies, recruiting and training partners, ensuring targets are met, and supporting partners with resources and incentives. Indirect Channel Managers play a critical role in expanding the organization's market reach and driving sales growth through these external channels.
What job categories do people searching Indirect Channel Manager jobs in Kentucky look for? The top searched job categories for Indirect Channel Manager jobs in Kentucky are:
What cities in Kentucky are hiring for Indirect Channel Manager jobs? Cities in Kentucky with the most Indirect Channel Manager job openings:
Indirect Channel Manager jobs near you
Infographic showing various Indirect Channel Manager job openings in Kentucky as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 15% Part Time, and 1% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution.

A&W Product and RLC Channel Marketing Director

Haier US Appliance Solutions, Inc.

Louisville, KY • On-site

$90 - $120/hr

Other

Posted 5 days ago

Job description

Position Summary

Product and RLC Channel Marketing Director – Air & Water categories

Location: Louisville, KY, USA

Key Responsibilities
  • Lead product marketing across all Air & Water categories, driving the NPI commercial review and execution plan.
  • Develop and lead the product commercial review process for NPI to create a cohesive strategy across all commercial functions.
  • Guide the team to develop a clear communication strategy, including prime prospects, insights, claims/names, communication briefs, and creative development.
  • Deliver a comprehensive marketing strategy and toolkit at least three months prior to launch.
  • Collaborate with cross‑functional teams to support the innovation pipeline and achieve growth goals.
  • Partner closely with sales and pro‑channel customer marketing teams to provide product expertise, sales enablement tools, and a compelling value proposition.
  • Lead channel marketing for residential and light commercial customers outside the pro channel, developing business reviews and channel strategy.
  • Define customer programming and manage partner relationships where applicable.
  • Lead or approve creative development for customer advertising within the channel purview.
  • Support sales in creating customer‑level account plans that meet goals.
  • Work with the market intelligence team to ensure a holistic view of promotions that meet customer needs.
  • Lead the development of the marketing mix and allocate resources for trade and channel marketing.
  • Lead the execution of channel‑specific shows or provide product expertise in cross‑channel shows.
  • Partner with demand generation, digital, agencies, and other functions to maximize effectiveness.
  • Coach and lead four direct product and channel marketing managers and collaborate with agencies, PR, and digital teammates.
  • Shape processes and organizational structure to support growth and operational effectiveness.
  • Drive collaboration across sales, channel MEs, and other functions.
  • Serve as a steward to the brands, ensuring consistent campaign execution, visual identity, and brand perception.
Qualifications
  • Strong strategic marketing foundation and knowledge of who, what, and how.
  • Ability to develop clear marketing plans, discern priorities, and apply an analytical ROI mindset to investment choices.
  • Demonstrated ability to drive clear processes and deliver on commitments.
  • Highly effective cross‑functional collaboration skills.
  • Excellent verbal and written communication skills.
  • Strong leadership capabilities with the ability to motivate direct and indirect reports.
  • Scrappy mindset that creates efficiencies.
Minimum Qualifications
  • Bachelor’s degree from an accredited university or college.
  • Minimum of 10 years of commercial experience in marketing/brand, sales, and/or product management.
  • Demonstrated customer focus and growth‑leadership traits.
  • Attention to detail and strong analytical skills.
  • Willingness and ability to travel, as needed to trade shows and/or customer sites.
Preferred Qualifications
  • MBA.
  • Results‑oriented, ability to deliver on commitments and follow through.
  • Team player who can influence and interact effectively across a multi‑function business.
Working Conditions

Office environment, lab or factory floor. Occasional weekend and/or evening work. Approximately 10‑25% domestic travel required.

EEO Statement

GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law. GE Appliances participates in E‑Verify and will provide the federal government with your Form I‑9 information to confirm that you are authorized to work in the U.S. If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e‑mail to ask.recruiting@geappliances.com.

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