| Criteria | Hubspot Partner | Hubspot Certified Agency |
|---|
| Credentials | Partner status, certifications in Hubspot tools | Agency-level certification, multiple team members certified |
| Work Environment | Consulting, marketing, sales support | Full-service agency providing marketing, sales, and service solutions |
| Employer & Industry Usage | Businesses seeking Hubspot solutions, marketing agencies | Agencies offering comprehensive Hubspot services to clients |
Hubspot Partners are individuals or companies with certified expertise in Hubspot tools, often working independently or within small teams. Hubspot Certified Agencies are larger organizations with multiple certified professionals providing full-scale marketing, sales, and service solutions. While both are recognized by Hubspot, agencies typically serve clients directly, offering a broader range of services.