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Homecare Marketing Jobs (NOW HIRING)

Because We Care

Community Liasion

Auburn, GA · On-site

Homecare Marketing Representative - Georgia Are you passionate about making a difference in people's lives while building meaningful community connections? We're a thriving, fast-growing homecare ...

Because We Care

Community Liasion

Fairburn, GA · On-site

Homecare Marketing Representative - Georgia Are you passionate about making a difference in people's lives while building meaningful community connections? We're a thriving, fast-growing homecare ...

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How much do homecare marketing jobs pay per hour?

As of Aug 26, 2026, the average hourly pay for homecare marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What is homecare marketing?

Homecare marketing refers to the strategies and activities used to promote homecare services to potential clients and referral sources. This can include digital marketing, community outreach, relationship building with healthcare professionals, and educational seminars. The goal is to increase awareness of homecare offerings, build trust in the agency, and ultimately attract new clients who need in-home care. Homecare marketing professionals must understand both the healthcare industry and the needs of families seeking care for loved ones.

What are the key skills and qualifications needed to thrive in homecare marketing?

To excel in Homecare Marketing, you need a solid understanding of healthcare services, marketing principles, and sales strategies, often supported by a relevant degree or experience in healthcare marketing. Familiarity with CRM software, digital marketing platforms, and data analytics tools is typically required. Strong interpersonal skills, creativity, and excellent communication help build relationships with clients, referral sources, and the community. These abilities are crucial for effectively promoting homecare services, increasing client acquisition, and ensuring sustained business growth.

How does a homecare marketing professional typically collaborate with field staff and care coordinators?

Homecare Marketing professionals work closely with field staff and care coordinators to ensure seamless communication about client needs and service capabilities. They often relay feedback from referral sources or clients to the care team, help develop service packages based on market demand, and coordinate outreach efforts. Regular meetings and updates allow marketing professionals to stay informed about operational changes, enabling them to accurately represent the organization's services to potential clients and partners.

What is the difference between Homecare Marketing vs Homecare Sales?

AspectHomecare MarketingHomecare Sales
Primary FocusPromoting homecare services, brand awareness, lead generationDirect client acquisition, closing service agreements
Required SkillsMarketing strategies, digital marketing, communicationSales techniques, relationship building, negotiation
Work EnvironmentMarketing departments, online platforms, community eventsClient meetings, phone calls, in-home visits
Common CertificationsMarketing certifications, healthcare marketing experienceSales certifications, healthcare industry knowledge

Homecare Marketing focuses on creating awareness and generating leads through marketing strategies, while Homecare Sales involves directly engaging with potential clients to secure service agreements. Both roles require healthcare industry knowledge but differ in their approach—marketing emphasizes outreach and branding, whereas sales centers on personal interaction and closing deals.

What do you do in homecare marketing?

Homecare marketing professionals develop strategies to promote home healthcare services to potential clients and referral sources. They create marketing materials, manage advertising campaigns, and build relationships with healthcare providers to increase service awareness and enrollment. Strong communication skills and knowledge of healthcare regulations are important in this role.

What does a homecare marketing do?

A homecare marketing professional develops strategies to promote home healthcare services, attract new clients, and retain existing ones. They often use advertising, community outreach, and digital marketing tools to increase visibility and grow the business. Strong communication skills and knowledge of healthcare regulations are important in this role.
More about Homecare Marketing jobs

What cities are hiring for Homecare Marketing jobs?

Cities with the most Homecare Marketing job openings:

What states have the most Homecare Marketing jobs?

States with the most job openings for Homecare Marketing jobs include:

What job categories do people searching Homecare Marketing jobs look for?

The top searched job categories for Homecare Marketing jobs are:

Homecare Marketing jobs near you
Infographic showing various Homecare Marketing job openings in the United States as of August 2026, with employment types broken down into 67% Full Time, and 33% Part Time. Highlights an 100% In-person job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

Homecare Marketing Specialist / Homecare Marketer

J J Choice Inc

Marshfield, MA • On-site

$25 - $30/hr

Full-time

Retirement, PTO

Re-posted 26 days ago

Job description


Job Summary: This is a field-based position that combines community outreach, referral development, networking events, and office-based administrative responsibilities. The Homecare Marketing Specialist or Homecare Marketer will be responsible for generating businesses from referral sources to meet agency growth and revenue goals. Brand ambassador, the ideal candidate is expected to have healthcare marketing experience and strong relationship with the home care service in the community. He/she should also be able to create and implement innovative marketing strategies suitable to the agency.
 
Job Responsibilities
 
Ø  Expand clients base and develop relationships with key targeted accounts 
Ø  Build new and maintain existing relationships with referral sources by performing regular visits to facilities such as hospitals, nursing homes etc.
Ø  Educate case managers, social workers, and physicians on the agency’s care capabilities, ensuring the agency remains their top-of-mind choice for patient discharge
Ø  Develop marketing strategies/objectives, action plans in concert with Directors 
Ø  Articulate the benefits of private duty homecare services to both professional referral sources and consumers.

Ø  Educate clients, families, and local communities about our services, ensuring clear comprehension of how we elevate their quality of life
Ø  Promote our professional services within the community
Ø  Plan, coordinate and attend home care fairs, events and related trade shows
Ø  Accurately generate required reports and documentation of sales activity including the Weekly Schedule, Pre-Call Plan, Marketing Action Plan and Sales Call Activity Log within designated timelines.
Ø  Become expert on major competitors and differentiators among them.
Ø  Understand local industry trends to represent and differentiate the company and its services in local market
 
REQUIRED JOB KNOWLEDGE AND SKILLS:

Ø  Associate Degree in Marketing, Business Management, Communications or Social work
Ø  Minimum 1-3 years of proven sales, marketing, outreach or business development experience within the healthcare or senior services industry.
Ø  Track record of meeting or exceeding lead generation and referral goals.
Ø  Perform field outreach consisting of a minimum of 15-20 face-to-face marketing visits per week
Ø  Proficiency with Microsoft Office (Word, Excel, PowerPoint and Outlook) applications, CRM, scheduling systems and other healthcare industry-related software such as Wellsky

Ø  Proficiency in digital marketing: social media, content creation, and advertising
Ø  Self-motivated and results oriented & ability to form relationships and maintain rapport with referral sources.
Ø  Ability to listen and communicate clearly, fluently and diplomatically – both orally and in writing.
Ø  Present a well-groomed image that reflects the professionalism of the business.
Ø  Work independently with minimal direction and/or supervision.
Ø  Ability to generate goodwill for Agency with clients, their family members and referral sources. Demonstrate a strong commitment to client service excellence.
Ø  Represent the agency at regional health fairs, senior center events, and industry networking functions
Ø  Valid driver’s license, reliable personal vehicle, and active auto insurance for consistent local travel.
Job Type: Full-time

Pay: Based on experience

Benefits:


·       Base salary plus performance-based bonuses tied directly to referral generation and leads conversion

·       Generous time-off policies

·       Paid time-offs

·       Company auto Allowance 

·       Cell phone stipend

·       Flexible schedule

·       Paid family leave

·       Continuing Education & Professional Development Training 

·       401k Retirement Plan with Employer Match to secure your future

 

Schedule: 7-hour shift

 

Salary commensurate with experience


 

Successful candidates may have opportunities to advance into leadership roles within business development, operations, franchise growth, and regional management.


Business development representatives, Community Outreach, sales liaison are encouraged to apply for this position. 


 


$25-30/hour plus performance-based bonus paid monthly