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Gtm Strategy Jobs in Georgia (NOW HIRING)

PowerPlan, Inc

Director, Product Strategy

Atlanta, GA · On-site

$221K - $231K/yr

PowerPlan is seeking a high-impact Director of Product Strategy & GTM to serve as a key architect of our long-term growth. Reporting directly to the Chief Product Officer, you will be responsible for ...

PowerPlan, Inc

Director, Product Strategy

Atlanta, GA · Hybrid

$221K - $231K/yr

Overview PowerPlan is seeking a Director of Product Strategy & GTM to serve as a key architect of our long-term growth. Reporting directly to the Chief Product Officer, you'll define where PowerPlan ...

Iterable

Director, GTM AI Enablement

Atlanta, GA · On-site

As Director of GTM AI Enablement at Iterable, you will own the strategy, design, and continuous evolution of how our entire GTM team learns, ramps, and sells. You'll lead a team responsible for ...

Origami Risk LLC

Product Marketing Manager - EHS

Atlanta, GA · On-site +1

$148K/yr

You will also inform broader marketing strategy by providing messaging frameworks and product expertise that help shape GTM initiatives, campaigns, events, and content. With fluency in the SaaS ...

Slalom Consulting

General Information

Atlanta, GA · On-site

$219K/yr

Tailors the market GTM strategy to align with local industries, clients and communities Business Development & Sales * Partners with industry-aligned client partners and sales executives to identify ...

Slalom Consulting

General Information

Atlanta, GA · On-site

Tailors the market GTM strategy to align with local industries, clients and communities Business Development & Sales * Partners with industry-aligned client partners and sales executives to identify ...

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Gtm Strategy information

See Georgia salary details

$84.4K

$99.4K

$128.3K

How much do gtm strategy jobs pay per year?

As of Sep 2, 2026, the average yearly pay for gtm strategy in Georgia is $99,397.00, according to ZipRecruiter salary data. Most workers in this role earn between $92,900.00 and $101,300.00 per year, depending on experience, location, and employer.

What is a GTM Strategy?

A GTM (Go-To-Market) Strategy job focuses on developing and executing plans to successfully introduce products or services to market. This role involves market research, positioning, competitive analysis, and defining the best channels for distribution and sales. GTM strategists collaborate with product, marketing, and sales teams to ensure a cohesive approach to customer acquisition and revenue growth. Their goal is to optimize market entry, drive business growth, and refine strategies based on performance data.

What are the key skills and qualifications needed to thrive in the GTM Strategy position?

To thrive in GTM (Go-To-Market) Strategy, you need a strong background in market analysis, business strategy, and cross-functional project management, often supported by a degree in business, marketing, or a related field. Familiarity with CRM software, data analytics tools, and marketing automation platforms is highly advantageous. Exceptional communication, stakeholder management, and problem-solving abilities will help you lead teams and align diverse groups towards common goals. These skills are essential for developing and executing successful strategies that drive product adoption and business growth.

What are the typical challenges faced in a GTM Strategy role?

Professionals in GTM Strategy roles often navigate the complexities of aligning multiple departments—such as marketing, sales, product, and customer success—behind a unified market approach. Challenges may include gathering and analyzing market data, ensuring clear internal communication, adapting plans to shifting market trends, and managing tight deadlines for product launches. You'll also need to prioritize competing stakeholder interests and adjust strategies based on real-time feedback. This dynamic environment is ideal for those who thrive on collaboration, strategic thinking, and problem-solving, and it offers extensive opportunities to showcase your impact on a company’s growth.

Is Gtm Strategy a good job?

A Gtm Strategy role involves developing plans to bring products or services to market, requiring skills in market analysis, strategic planning, and cross-functional collaboration. It can be a rewarding career for those interested in business growth, with opportunities in various industries and potential for advancement. Job satisfaction depends on individual interests and the work environment.

What does a Gtm Strategy do?

A Gtm (Go-to-Market) Strategy role involves planning and executing how a company introduces products or services to the market. It includes identifying target audiences, developing marketing and sales plans, and coordinating cross-functional efforts to ensure successful product launches and market penetration.

What are the most commonly searched types of Gtm Strategy jobs in Georgia?

The most popular types of Gtm Strategy jobs in Georgia are:

What are popular job titles related to Gtm Strategy jobs in Georgia?

For Gtm Strategy jobs in Georgia, the most frequently searched job titles are:

What job categories do people searching Gtm Strategy jobs in Georgia look for?

The top searched job categories for Gtm Strategy jobs in Georgia are:

Gtm Strategy jobs near you
Infographic showing various Gtm Strategy job openings in Georgia as of August 2026, with employment types broken down into 91% Full Time, 7% Part Time, and 2% Contract. Highlights an 78% Physical, 6% Hybrid, and 16% Remote job distribution, with an average salary of $99,397 per year, or $47.8 per hour.

Director, Product Strategy

PowerPlan, Inc

Atlanta, GA • On-site

$221K - $231K/yr

Other

Re-posted 5 days ago

Job description

Overview
PowerPlan is the leading provider of financial software solutions purpose-built for asset-intensive companies in the energy, utility, oil & gas, transportation, and telecommunications industries. For 30 years, we've helped more than 200 companies optimize financial decisions across the enterprise capital lifecycle. As a Roper Technologies company, we combine the stability of a proven platform with the ambition of a team driving our next generation of SaaS solutions, including PowerPlan NXT and the AI-powered innovation roadmap being infused into it.
PowerPlan is seeking a high-impact Director of Product Strategy & GTM to serve as a key architect of our long-term growth. Reporting directly to the Chief Product Officer, you will be responsible for defining where PowerPlan plays and how we win, including leading go-to-market strategy for our innovation roadmap of AI-powered services across PowerPlan NXT, and helping determine what comes next.
This is a high-visibility role that requires a blend of rigorous market analysis, financial acumen, and hands-on execution. You will bridge the gap between high-level vision and operational reality, ensuring our investments are data-driven and our go-to-market (GTM) execution is world-class.
Responsibilities
  • Strategic Growth & Market Expansion: Conduct rigorous analysis of new market opportunities, including market sizing, segmentation, competitive landscape analysis, and customer needs research to identify and prioritize growth opportunities. Develop the roadmap for taking existing products into adjacent spaces to maximize portfolio value.
  • Business Case Development & Investment Guidance: Build business cases and investment recommendations for executive leadership. Monitor macro trends in the energy, utility, and regulated industries, including regulatory shifts, technology adoption patterns, and emerging buyer needs, to ensure PowerPlan's strategy remains ahead of the market.
  • AI Innovation Roadmap & GTM Leadership: Lead go-to-market strategy for PowerPlan's AI innovation roadmap, including Intelligent Unitization, Intelligent Repairs, and Intelligent Retirements, as well as the rollout of PowerPlan IQ, which lets users query the PowerPlan database in plain English instead of writing reports or SQL. Partner closely with Product and Engineering to shape what comes next on the roadmap and translate emerging AI capabilities into market-ready positioning and launch plans.
  • Go-to-Market (GTM) Strategy & Execution: Define the "how we win" playbook. Design and execute launch plans that align product, sales, marketing, customer success, and professional services around clear objectives, timelines, and success metrics.
  • Data-Driven Decision Making: Establish the instrumentation and KPIs necessary to track product performance. You will turn raw data into actionable insights that influence our product trajectory.
  • Metrics & Performance Reporting: Establish and own key product performance metrics, including adoption, engagement, market share, NPS, and revenue impact. Build reporting that gives the CPO and leadership team clear visibility. Systematize feedback loops between customers, sales, support, and product management to ensure market signals are captured, prioritized, and acted on.
Key Performance Objectives
  1. Strategic Market Assessment: Conduct a thorough assessment of PowerPlan's current market position, competitive landscape, and whitespace opportunities across the product portfolio, including our AI innovation roadmap. Present initial strategic recommendations for market expansion and product investment priorities to executive leadership. Present findings within 90 days of hire.
  2. Cross-Functional GTM Alignment: Establish deep working relationships and clear alignment with Sales, Marketing, and Customer Success leadership on upcoming product launches, including our AI-powered services, and go-to-market priorities. Establish and codify GTM processes and cross-functional participants within 120 days of hire.
  3. Product Performance Instrumentation: Define and implement the core metrics framework for PowerPlan's product portfolio, including adoption, engagement, competitive win rate, and revenue impact indicators. Deliver an initial reporting dashboard and establish a recurring cadence of performance reporting to the CPO and executive team within 120 days of hire.
  4. Measurable Commercial Impact: Demonstrate quantifiable contribution to key commercial outcomes, including pipeline growth, competitive win rate improvement, and market expansion progress directly attributable to new strategies. Deliver an executive strategy scorecard within the first year of hire.

Qualifications
  • Bachelor's degree in Business, Marketing, Strategy, or a related field; MBA or strategy consulting background preferred.
  • 8+ years of experience in product strategy, product marketing, go-to-market leadership, or strategic roles in B2B enterprise software companies.
  • 4+ years in a senior or director-level role with demonstrated ownership of strategic outcomes, not just functional execution.
  • Strong financial literacy with experience managing business cases and P&L impacts.
  • Proven track record of leading market assessments, building investment cases, and shaping product or portfolio strategy at the executive level.
  • Strong product marketing skills with the ability to craft positioning and messaging that wins in complex, technical, enterprise sales cycles.
  • Operational discipline with experience building processes, frameworks, or teams that improved how a product organization plans, launches, and measures.
  • Analytical fluency: comfortable with market data, financial modeling, and quantitative analysis to inform strategic decisions.
  • Exceptional cross-functional influence and being able to build alignment across product, sales, marketing, finance, and executive teams through clarity and credibility, not authority.
  • Experience bringing AI-powered or other emerging technology capabilities to market is a strong plus.
  • Experience in the energy, utility, or regulated industry software space is preferred.
  • Background in financial software, ERP ecosystems, or asset management technology is a plus.

Applicant and Candidate Privacy Notice
Please note that this is a hybrid role that involves a combination of onsite work from our corporate office as well as work from home. While we strive to accommodate flexible working arrangements when sensible, there will be times when onsite work is required. This could include scheduled office days, team meetings, client meetings, or special events.

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