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Grocery Marketing Jobs (NOW HIRING)

Grocery Outlet

VP - Marketing

Emeryville, CA · On-site

$220K - $260K/yr

About Grocery Outlet: * Our Mission: Touching lives for the better * Our Vision: Touching lived by ... As the Vice President, Growth Marketing & eCommerce, you will lead the enterprise customer growth ...

S & K SALES CO

TERRITORY SALES MGR

Fort Wainwright, AK · On-site

Knowledge of grocery marketing methodology * Must have good command of the English language, both orally and written. * Must have good analytical skills. Physical requirements in order to facilitate ...

Moser's

Grocery Department Manager

Holts Summit, MO

$17 - $18/hr

Grocery Department Manager - Immediate Opening Location: Moser's Grocery Store - Holts Summit, MO ... Collaborate with store leadership on pricing, promotions, and marketing initiatives * Maintain ...

S & K Sales Co.

WI · On-site

$90 - $130/hr

Knowledge of grocery marketing methodology * Must have good command of the English language, both orally and written. * Must possess valid driver's license * 3-5 years of proven leadership in ...

Moser's

Grocery Department Manager

Holts Summit, MO · On-site

$17 - $18/hr

Grocery Department Manager - Immediate Opening Location: Moser's Grocery Store - Holts Summit, MO ... Collaborate with store leadership on pricing, promotions, and marketing initiatives * Maintain ...

PJP Marketplace

Grocery Lead

Philadelphia, PA · On-site

Grocery Department Lead - Full-Time | PJP Marketplace PJP Marketplace is a Philadelphia-area ... To request an accommodation, contact the Director of People & Marketing.

PJP Marketplace

Grocery Lead

Philadelphia, PA · On-site

Grocery Department Lead - Full-Time | PJP Marketplace PJP Marketplace is a Philadelphia-area ... To request an accommodation, contact the Director of People & Marketing.

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Grocery Marketing information

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How much do grocery marketing jobs pay per hour?

As of Aug 28, 2026, the average hourly pay for grocery marketing in the United States is $14.24, according to ZipRecruiter salary data. Most workers in this role earn between $12.50 and $15.87 per hour, depending on experience, location, and employer.

What is grocery marketing?

Grocery marketing refers to the strategies and activities used to promote and sell food products and other goods within grocery stores or supermarkets. This includes advertising, product placement, loyalty programs, in-store promotions, and digital marketing efforts aimed at attracting customers and increasing sales. Grocery marketers analyze consumer behavior, work with suppliers, and develop campaigns to ensure products stand out in a competitive market. Their goal is to boost both foot traffic and sales while ensuring a positive shopping experience.

What are the key skills and qualifications needed to thrive in grocery marketing?

To excel in Grocery Marketing, you typically need a background in marketing, business, or communications along with a solid understanding of consumer behavior and retail trends. Familiarity with point-of-sale (POS) systems, data analytics tools, and digital marketing platforms is highly valuable. Strong creativity, analytical thinking, and interpersonal skills help professionals develop effective campaigns and build relationships with vendors and customers. These competencies are crucial for driving sales, ensuring brand visibility, and adapting to the fast-paced retail environment.

What are common challenges faced by professionals in grocery marketing, and how can they be addressed?

Professionals in grocery marketing often encounter challenges such as rapidly changing consumer preferences, high competition, and coordinating promotions across multiple channels. Staying up to date with market trends and leveraging data analytics can help address these challenges. Additionally, close collaboration with sales, merchandising, and supply chain teams ensures that marketing campaigns are aligned with product availability and store operations, leading to more effective results.

What is the difference between Grocery Marketing vs Grocery Merchandiser?

AspectGrocery MarketingGrocery Merchandiser
Primary FocusDeveloping marketing strategies, advertising campaigns, and brand promotionDisplaying products, arranging shelves, and ensuring product availability
Required SkillsMarketing knowledge, communication skills, creativityProduct placement, customer service, organization
Work EnvironmentOffice settings, marketing departments, retail storesRetail stores, supermarkets, on-site
Common EmployerBrand companies, marketing agencies, retail chainsSupermarkets, retail chains, grocery stores

Grocery Marketing focuses on creating strategies to promote products and brands, while Grocery Merchandisers handle the physical presentation and stocking of products in stores. Both roles are essential in the grocery industry but differ in their core responsibilities and work environments.

More about Grocery Marketing jobs

What cities are hiring for Grocery Marketing jobs?

Cities with the most Grocery Marketing job openings:

What states have the most Grocery Marketing jobs?

States with the most job openings for Grocery Marketing jobs include:

What job categories do people searching Grocery Marketing jobs look for?

The top searched job categories for Grocery Marketing jobs are:

Grocery Marketing jobs near you
Infographic showing various Grocery Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution, with an average salary of $29,622 per year, or $14.2 per hour.

Marketing Director- Grocery

Bowling Green, KY • On-site

HOUCHENS FOOD GROUP INC
Retail • 10K+ employees

4.9

Company rating: 4.9 out of 10

Based on 115 frontline employees who took The Breakroom Quiz

108th of 123 rated grocery stores

People enjoy working here

Recommended by students

Recommended by parents

Learn more about HOUCHENS FOOD GROUP INCexternal

Full-time

Re-posted 29 days ago

Job description

Description

This is an inoffice position in Bowling Green, KY.  NON REMOTE.


The Director of Grocery Marketing is responsible for leading the strategic direction, development, and execution of all marketing initiatives supporting our grocery banners. This role drives traffic, sales growth, margin performance, and brand strength through integrated marketing, advertising, digital growth strategy, and cross-functional collaboration.


The Director will oversee multi-channel marketing efforts including advertising, promotions, digital marketing, ecommerce collaboration, social media, CRM, and in-store activation while ensuring alignment with merchandising, operations, and executive leadership.

This position plays a critical role in shaping the long-term brand and growth strategy for the grocery division.


Essential Duties:

Strategic Leadership

Develop and execute 3-5 year marketing roadmap aligned with business growth objectives.

Own integrated marketing strategy across print, digital, social, email, paid media, and in-store channels.

Drive omnichannel customer engagement and brand positioning initiatives.

Identify growth opportunities through market analysis, consumer insights, and competitive research.

Advertising & Promotions

Oversee weekly and seasonal promotional planning in partnership with merchandising and pricing teams.

Ensure strong value proposition and competitive positioning.

Optimize promotional strategy to drive traffic and margin performance.

Digital Customer Growth

Lead digital growth strategy including paid media, email, social, and SEO initiatives.

Collaborate with technology and ecommerce partners to enhance website and app engagement.

Drive customer acquisition, retention, and loyalty strategy.

Ensure data-driven marketing decisions through performance analytics and reporting.

Financial & Operational Leadership

Own grocery division marketing budget and ensure ROI accountability.

Analyze marketing contribution to sales and customer lifetime value.

Provide performance reporting to executive leadership.

Drive efficiency and optimization across marketing investments.

Team & Cross-Functional Leadership

Lead, develop, and mentor marketing managers, specialists, and coordinators.

Foster high-performance culture focused on accountability and innovation.

Partner closely with merchandising, operations, finance, and IT teams.

Serve as marketing representative in executive planning discussions.

Requirements

QUALIFICATIONS

Bachelor's degree in Marketing, Business, Communications, or related field required.

10+ years progressive marketing experience, preferably in grocery, retail, or multi-unit environments.

5+ years of people leadership experience.

Demonstrated success leading integrated marketing strategies with measurable business impact.

Experience managing significant marketing budgets and driving ROI


KNOWLEDGE / ADDITIONAL SKILLS / APTITUDE

Strong strategic planning and enterprise thinking capability.

Deep understanding of retail promotional strategy and margin management.

Omnichannel marketing expertise (print, digital, social, CRM, paid media).

Advanced analytics and data-driven decision-making ability.

Budget forecasting and financial acumen.

Executive-level communication and presentation skills.

Ability to lead cross-functional initiatives and influence stakeholders.

High level of organization, adaptability, and problem-solving ability.

What Houchens Food Group employees say

Pay

Benefits

Hours and flexibility

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