Position Summary
McMurry University seeks a dynamic, results-oriented Graduate Enrollment Professional to lead recruitment and marketing efforts for new and growing graduate programs, particularly in Business and Kinesiology.
This position plays a critical role in launching, growing, and sustaining high-demand graduate programs through strategic recruitment initiatives, corporate partnerships, and personalized student engagement. The successful candidate will combine relationship-building, marketing insight, and enrollment management expertise to drive measurable growth in graduate enrollment.
Primary Responsibilities
Graduate Recruitment & Enrollment Growth
- Develop and execute a strategic recruitment plan to grow enrollment in graduate programs in Business and Kinesiology.
- Identify, cultivate, and convert prospective students through proactive outreach (phone, email, virtual meetings, in-person events).
- Represent the university at recruitment events, conferences, graduate fairs, and corporate sites.
- Manage the full enrollment funnel from inquiry to matriculation.
- Maintain consistent follow-up with prospective students to increase yield rates.
Corporate & Community Partnerships
- Establish and grow partnerships with corporations, healthcare systems, school districts, athletic organizations, and regional employers.
- Negotiate cohort agreements, tuition partnerships, and employer-sponsored enrollment opportunities.
- Conduct on-site presentations and information sessions for corporate partners.
- Collaborate with university leadership to create customized graduate pathways aligned with workforce needs.
Application & Admissions Management
- Manage graduate applications from submission through admission decision.
- Ensure timely collection and review of application materials.
- Communicate admissions decisions and next steps clearly and professionally.
- Maintain accurate and up-to-date records within the university's CRM and student information system.
Marketing & Outreach
- Collaborate with Marketing to develop targeted campaigns (digital, print, and event-based).
- Promote graduate programs to current McMurry undergraduate students through classroom visits, events, and direct outreach.
- Assist with developing recruitment materials and program messaging.
- Support open houses, virtual information sessions, and campus visit programs.
Graduate Assistantship Support
- Assist in administering the Graduate Assistant program.
- Communicate opportunities and eligibility requirements to prospective and current students.
- Coordinate with program directors on GA placements and tracking.
Qualifications Required
- Bachelor's degree (Master's preferred).
- 2+ years of experience in recruitment, enrollment management, sales, marketing, or corporate partnership development.
- Strong interpersonal and networking skills.
- Excellent written and verbal communication skills.
- Demonstrated ability to meet enrollment, sales, or performance targets.
- Willingness to travel regionally and occasionally out of state.
- Ability to work occasional evenings and weekends for recruitment events.
Preferred
- Experience in higher education graduate recruitment.
- Familiarity with CRM systems (Slate, Salesforce, HubSpot, or similar).
- Experience building corporate or community partnerships.
- Knowledge of graduate program structures and adult learner markets.
Core Competencies
- Strategic Enrollment Planning
- Relationship Building & Corporate Development
- Sales & Persuasive Communication
- Organization & Detail Management
- Data Tracking & CRM Utilization
- Initiative & Self-Direction
Performance Expectations
- Growth in graduate program inquiries and applications
- Increase in enrolled graduate students
- Development of new corporate partnerships
- Application processing efficiency and responsiveness
- Graduate student yield and retention metrics