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Goop Jobs (NOW HIRING)

About The Company goop is a lifestyle platform dedicated to exploration, curation, and groundbreaking conversation. From its award-winning beauty and fashion lines to its expansive editorial lens ...

Keyholder, goop Aspen

Aspen, CO · On-site

$22 - $25/hr

About The Company goop is a lifestyle platform dedicated to exploration, curation, and groundbreaking conversation. From its award-winning beauty and fashion lines to its expansive editorial lens ...

Keyholder, goop Aspen

Aspen, CO · On-site

$22 - $25/hr

About The Company goop is a lifestyle platform dedicated to exploration, curation, and groundbreaking conversation. From its award-winning beauty and fashion lines to its expansive editorial lens ...

About The Company goop is a lifestyle platform dedicated to exploration, curation, and groundbreaking conversation. From its award-winning beauty and fashion lines to its expansive editorial lens ...

About The Company goop is a lifestyle platform dedicated to exploration, curation, and groundbreaking conversation. From its award-winning beauty and fashion lines to its expansive editorial lens ...

About The Company goop is a lifestyle platform dedicated to exploration, curation, and groundbreaking conversation. From its award-winning beauty and fashion lines to its expansive editorial lens ...

About The Company goop is a lifestyle platform dedicated to exploration, curation, and groundbreaking conversation. From its award-winning beauty and fashion lines to its expansive editorial lens ...

Keyholder, goop Aspen

Aspen, CO · On-site

$22 - $25/hr

About the Role As a Keyholder, you are responsible for delivering on the goop client expectations, and growing the clientele through strong client relationships developed through understanding the ...

About The Company goop is a lifestyle platform dedicated to exploration, curation, and groundbreaking conversation. From its award-winning beauty and fashion lines to its expansive editorial lens ...

Controller

New York, NY

$180K - $210K/yr

About The Company goop is a lifestyle platform dedicated to exploration, curation, and groundbreaking conversation. From its award-winning beauty and fashion lines to its expansive editorial lens ...

About goop Kitchen goop Kitchen is an extension of goop, the modern lifestyle brand founded by Gwyneth Paltrow in 2008. Launched in 2021 as a "delivery-first" restaurant, goop Kitchen brings together ...

Field Territory Manager

New York, NY · On-site

$75K - $90K/yr

About The Company goop is a lifestyle platform dedicated to exploration, curation, and groundbreaking conversation. From its award-winning beauty and fashion lines to its expansive editorial lens ...

About The Company goop is a lifestyle platform dedicated to exploration, curation, and groundbreaking conversation. From its award-winning beauty and fashion lines to its expansive editorial lens ...

Utility/Line Chef

San Francisco, CA · On-site

$20 - $22/hr

About goop kitchen : goop kitchen is a delivery-first food concept launched in 2021 by goop, Gwyneth Paltrow's modern lifestyle brand. It brings together clean, nutrient-dense ingredients with top ...

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Goop information

Why is Goop so expensive?

If referring to a job at Goop, the company's products and services are often priced higher due to premium branding, high-quality ingredients, and luxury positioning. Employees working in such environments may need specialized skills in marketing, product development, or customer service to support these offerings.

What is Goop and what does the company do?

Goop is a wellness and lifestyle brand founded by actress Gwyneth Paltrow in 2008. The company started as a weekly newsletter and has since expanded into e-commerce, publishing, beauty, fashion, and wellness advice. Goop is known for selling a variety of products, including skincare, supplements, apparel, and home goods, as well as hosting events and producing original content. The brand often emphasizes holistic health, alternative medicine, and conscious living. Goop has a global presence and is frequently featured in media discussions about wellness trends.

Is Goop owned by Gwyneth?

Goop is a lifestyle brand founded by Gwyneth Paltrow, who also owns the company. As the founder and CEO, she has a significant ownership stake and is actively involved in its operations.

What is Goop slang for?

In a job context, 'Goop' is not a standard slang term for a specific role. If used informally, it may refer to a person who is overly concerned with wellness or self-care, similar to the brand's focus, but it is not a recognized job-related slang. Job seekers should focus on clear role titles and skills rather than slang terms.

What is the difference between Goop vs Chef?

AspectGoopChef
CredentialsTypically no formal credentials requiredOften requires culinary training or certifications
Work EnvironmentHealth, wellness, and lifestyle industryKitchen, restaurant, or catering settings
Industry UsageBrand and lifestyle platformFood preparation and culinary arts
Common Search/ComparisonGoop vs Chef

Goop is a lifestyle brand focusing on wellness and health content, while a Chef is a culinary professional specializing in food preparation. The roles differ significantly in credentials, work environment, and industry focus, though both may appear in lifestyle and wellness contexts. Understanding these differences helps clarify career paths and job expectations in related fields.

What are the key skills and qualifications needed to thrive as a Goop employee, and why are they important?

To excel at Goop, you typically need experience in lifestyle brand management, wellness industry knowledge, and relevant educational background depending on your role (such as marketing, editorial, or e-commerce). Familiarity with digital content management systems, social media platforms, and analytics tools is often required. Strong creativity, adaptability, and collaborative communication skills help you navigate Goop’s fast-moving, trend-driven environment. These abilities are essential for delivering innovative products, engaging content, and maintaining Goop’s brand reputation in a highly competitive market.

What exactly is Goop?

Goop is a lifestyle brand founded by Gwyneth Paltrow that offers wellness, beauty, and health products, as well as content related to lifestyle and self-care. Jobs at Goop may involve roles in marketing, product development, content creation, or customer service, often requiring knowledge of e-commerce and branding strategies.

What are some common challenges faced when working as a content creator at a wellness and lifestyle brand like Goop?

Content creators at wellness and lifestyle brands such as Goop may face the challenge of balancing creative freedom with brand guidelines and compliance regulations. There is often a need to produce engaging, high-quality content that resonates with a discerning audience while ensuring accuracy and alignment with the company's values. Collaboration with marketing, product, and legal teams is frequent to ensure consistency and adherence to advertising standards, especially when discussing health or wellness topics. Adapting quickly to evolving trends and feedback is also key in this fast-paced, innovative environment.
More about Goop jobs
What cities are hiring for Goop jobs? Cities with the most Goop job openings:
What states have the most Goop jobs? States with the most job openings for Goop jobs include:
Infographic showing various Goop job openings in the United States as of June 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution.
Keyholder, goop Marin

Keyholder, goop Marin

goop

Larkspur, CA

$20 - $22/hr

Full-time

Posted 17 days ago


Job description

About The Company

goop is a lifestyle platform dedicated to exploration, curation, and groundbreaking conversation. From its award-winning beauty and fashion lines to its expansive editorial lens, goop invites women to embrace the process of becoming, and to discover deep joy in the pursuit of pleasure, beauty, and growth in all phases of life.

Gwyneth Paltrow began goop in the fall of 2008 as a weekly newsletter. It has expanded into a beauty, fashion, and food business that's also known for its products, curation, podcast, TV shows, live events, and retail stores.

About You

You have a passion for cultivating clientele relationships and developing a deep knowledge and appreciation of the goop brand and aesthetic. You are curious by nature and have an affinity for interacting with customers and anticipating their needs. You enjoy the luxury environment and are excited to immerse others in it.

About the Role

As a Keyholder, you are responsible for delivering on the goop client expectations, and growing the clientele through strong client relationships developed through understanding the community in which the store is located. You are confident in cash reconciliation as well as opening and closing the store on a rotational basis. You strive to not only hit your personal sales goals but are excited to play an integral leadership role in the store meeting and exceeding their goals as well. Passionate, eloquent, and confident, you create the goop environment.

Responsibilities include: 

  • Create a warm and welcoming in-store environment, while maintaining instore visual standards.
  • Maintain an effective clientele book, understanding surrounding community & catering to the demographic of potential clients.
  • Learn the details of the product assortment and successfully communicate the finest details to clients, both current and new.
  • Able to handle transfers and return to vendors, while filing necessary paperwork.
  • Handle in store RTV's, damages, etc. when necessary.
  • Handle weekly bank deposit as necessary.

Qualifications & Experience 

  • 2-4+ years of retail experience, preferrable within a luxury environment.
  • Strong interpersonal and communication skills, both written and verbal.
  • Ability to perform effective selling techniques to achieve sales and repeat business.
  • Basic computer skills and familiarity with the Microsoft Suite.
  • Physical requirements: lift / carry / move 40lbs. minimum including fixtures and product.
  • Ability to work a flexible schedule including holidays, overnights, and weekends to meet the needs of the business.

FAQ 

  • Compensation: $20-$22/ hour + Equity + commission plan. This is a full-time, non-exempt position. Please note that this range represents the low and high end of the anticipated base salary range for the Larkspur, CA based position. Goop, in good faith, reasonably expects to pay the position within this salary range. Goop provides the salary range in compliance with all applicable federal, state and local laws. The actual base salary will depend on numerous factors such as: experience, training, knowledge and skills, and if the location of the job changes. 
  • Benefits: Generous health benefits package, fertility benefits and paid parental leave.  
  • Perks: Generous goop discounts, special offers with brand partners, access to custom lifestyle resources and events

goop is an Equal Opportunity Employer. goop does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need. All information provided by the applicant is collected, stored and processed in accordance with the terms of our CCPA Notice for Job Candidates. Job Disclosures: No applicant disclosures related to physical requirements or ADA-related considerations are relevant for this role.