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Google Tag Jobs (NOW HIRING)

CPI Security

Senior Marketing Analyst

Charlotte, NC · On-site

$100K - $123K/yr

The ideal candidate has hands-on experience with marketing analytics platforms such as Google Analytics 4, Google Tag Manager, Tableau, Salesforce, and Invoca, along with experience in A/B testing ...

CPI Security

Senior Marketing Analyst

Charlotte, NC

$100K - $123K/yr

The ideal candidate has hands-on experience with marketing analytics platforms such as Google Analytics 4, Google Tag Manager, Tableau, Salesforce, and Invoca, along with experience in A/B testing ...

CPI Security

Senior Marketing Analyst

Charlotte, NC

$100K - $123K/yr

The ideal candidate has hands-on experience with marketing analytics platforms such as Google Analytics 4, Google Tag Manager, Tableau, Salesforce, and Invoca, along with experience in A/B testing ...

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Google Tag information

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$29K

$57.2K

$114.5K

How much do google tag jobs pay per year?

As of Jul 21, 2026, the average yearly pay for google tag in the United States is $57,195.00, according to ZipRecruiter salary data. Most workers in this role earn between $37,000.00 and $62,500.00 per year, depending on experience, location, and employer.

What are some typical challenges faced by professionals working with Google Tag Manager, and how can these be addressed?

Professionals working with Google Tag Manager (GTM) often face challenges such as ensuring accurate data collection, managing multiple tags for different stakeholders, and maintaining website performance. It's common to encounter issues with tag firing order, version control, or testing tags before deployment. These can be addressed by setting up a robust naming convention, using GTM's built-in preview and debug features, collaborating closely with developers and marketers, and regularly auditing container configurations to prevent conflicts or redundancies.

What are the key skills and qualifications needed to thrive as a Google Tag Manager Specialist, and why are they important?

To thrive as a Google Tag Manager Specialist, you need a solid understanding of web analytics, digital marketing, and JavaScript, typically supported by experience or certifications in Google Analytics and Tag Manager. Familiarity with technical tools like Google Tag Manager, Google Analytics, and debugging extensions is essential for effective implementation and troubleshooting. Strong problem-solving, attention to detail, and communication skills set professionals apart in collaborating with marketing and development teams. These skills ensure accurate data collection and actionable insights, driving successful digital marketing strategies.

What are Google Tag Managers?

Google Tag Manager (GTM) is a free tool from Google that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website or mobile app without having to modify the code directly. With GTM, you can quickly and easily add or update Google Analytics, AdWords conversion tracking, and other third-party tags from a web-based user interface. This simplifies the process for marketers and developers, enabling faster implementation and reducing the risk of errors in the site's code.

What is the difference between Google Tag vs Google Tag Manager?

AspectGoogle TagGoogle Tag Manager
FunctionalityCode snippets for tracking specific actions or conversionsPlatform to manage multiple tags and snippets easily
UsageImplementing individual tracking codesCentralized management of various tags
ComplexityRequires manual code placementProvides a user-friendly interface for tag management
Credentials/CertificationsNone specific, basic knowledge of HTML/JavaScript neededNone specific, but familiarity with digital marketing tools helpful

Google Tag refers to individual tracking snippets used to monitor website activity, while Google Tag Manager is a platform that simplifies managing multiple tags in one place. Using GTM makes it easier to update and maintain tags without editing website code directly.

More about Google Tag jobs
What states have the most Google Tag jobs? States with the most job openings for Google Tag jobs include:
What job categories do people searching Google Tag jobs look for? The top searched job categories for Google Tag jobs are:
Google Tag jobs near you
Infographic showing various Google Tag job openings in the United States as of July 2026, with employment types broken down into 85% Full Time, 9% Part Time, 1% Temporary, and 5% Contract. Highlights an 70% Physical, 3% Hybrid, and 27% Remote job distribution, with an average salary of $57,195 per year, or $27.5 per hour.
Manager - Platform Performance (LDB)

Manager - Platform Performance (LDB)

L'Oreal

New York, NY • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 17 days ago

L'Oreal rating

7.2

Company rating: 7.2 out of 10

Based on 77 frontline employees who took The Breakroom Quiz

3rd of 24 rated health and beauty retailers

Job description

Job Title: Manager - Platform Performance, L'Oréal Dermatological Beauty Division
Location: New York, NY
Division: L'Oréal Dermatological Beauty
Who We Are:
The L'Oréal Dermatological Beauty Division is dedicated to revolutionizing skincare through cutting-edge science and dermatologist-recommended solutions. Our mission is to improve skin health and quality of life for consumers worldwide through brands including La Roche-Posay, Vichy, SkinCeuticals, and CeraVe. We are driven by innovation, a passion for excellence, and a commitment to making advanced skincare accessible to all.
What You Will Do:
L'Oréal's Dermatological Beauty Division is seeking a highly skilled and proactive Manager, Platform Performance to join our central divisional team. In this pivotal role, you will shape our digital strategy by leading performance reporting, measurement, and advanced analytics across all digital initiatives. You will serve as the product owner for our Website & Media Performance dashboarding ecosystem, translating complex data into clear, actionable insights that directly influence decision-making and drive business growth.
  • Strategic Measurement & Reporting Lead the design, development, and implementation of comprehensive performance reporting and measurement frameworks for all platform initiatives, ensuring they directly support business objectives. Define KPIs and serve as the authoritative voice on digital performance standards across the division.
  • End-to-End Data Analysis & Insight Generation Act as the primary owner for Website & Media Performance dashboarding. Proactively extract, manipulate, and analyze large datasets to identify critical trends and uncover consumer behavior patterns. Translate complex data into actionable insights that optimize digital performance and improve site conversion rates for business stakeholders.
  • SFCC Performance Monitoring: Monitor and analyze the technical and commercial performance of our Salesforce Commerce Cloud (SFCC) storefronts. Leverage SFCC-specific reports (e.g., Reports & Dashboards) and external monitoring tools to identify bottlenecks in the consumer journey, from page load speeds to checkout conversion.
  • Cross-Functional Strategic Partnership Collaborate closely with internal B2B2C teams including Ecommerce, Digital Marketing, Media, and Corporate Analytics, as well as external vendors and agency partners. Serve as the go-to analytics expert, guiding data-driven decision-making across diverse stakeholders to achieve shared goals.
  • Attribution Modeling Apply expertise in Full Funnel Attribution Models to provide a holistic view of digital marketing effectiveness and communicate the impact of various channels on business outcomes.
  • Tooling, Tracking & Automation Own and maintain Google Analytics 4 (GA4) configurations and ensure data integrity across all tracked properties. Leverage Google Tag Manager (GTM) for tag implementation and data layer management. Use advanced Excel skills, including macro development and process automation, to streamline reporting and enhance efficiency.
  • Communication, Training & Data Culture Distill complex methodologies and large datasets into clear, compelling narratives for diverse audiences. Create documentation, deliver training on analytics tools and dashboards, and foster a strong data-driven culture within the division.

What We Are Looking For:
Required Qualifications:
  • 4-6 years of progressive experience in digital analytics, with a minimum of 3 years in an eCommerce or Direct-to-Consumer (DTC) environment
  • Proficiency in Google Analytics 4 (GA4) - including event-based tracking, funnel exploration, audience segmentation, and eCommerce reporting - is a non-negotiable requirement for this role
  • Hands-on experience with Google Tag Manager (GTM), including tag implementation, data layer configuration, and QA
  • Strong familiarity with Salesforce Commerce Cloud (SFCC) capabilities, including an understanding of Business Manager, site configurations, and how platform-native data integrates with external analytics suites. Demonstrated experience building and maintaining executive-level performance dashboards
  • Working proficiency in at least one major BI/visualization platform: Power BI, Tableau, or Looker Studio
  • Intermediate to strong SQL skills for data extraction and manipulation
  • Advanced Excel proficiency, including macro/VBA development
  • Bachelor's degree in Marketing, Data Science, Statistics, Business Analytics, or a related quantitative field

Who You Are
  • Experienced Digital Analyst: 4-6 years in digital analytics with deep expertise in eCommerce, media, retargeting, and digital marketing tactics. Agency experience is a plus.
  • GA4 & Tracking Expert: Deep hands-on experience with GA4 and Google Tag Manager, with a strong understanding of event-based measurement and eCommerce tracking.
  • Excel Master: Advanced proficiency in macros, automated reporting workflows, and complex dataset management.
  • Tool-Savvy: Hands-on experience with Power BI, Tableau, or Looker Studio. Familiarity with Google Marketing Suite, Salesforce Marketing & Commerce Cloud, and BigQuery is a strong plus.
  • Strong Communicator: Able to present complex data clearly to non-technical business partners and translate technical findings into strategic business implications.
  • Detail-Oriented & Organized: Meticulous attention to detail with a strong commitment to data quality and project follow-through.
  • Proactive Self-Starter: Thrives in dynamic environments, working effectively both independently and collaboratively to deliver tangible business value.

Please note: This job description is a general outline and may be subject to change.
As an integral part of our culture at L'Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L'Oréal's Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.
Additional Benefits Information As Follows:
Salary Range [New York]: $98,400 - $140,200 base salary (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
  • Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
  • Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
  • Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
  • Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
  • Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
  • Employee Resource Groups (Think Tanks and Innovation Squads)
  • Access to Mental Health & Wellness Programs

Don't meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.
Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other's health & safety

What L'Oreal employees say

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About L'Oreal

Sourced by ZipRecruiter

L'Oreal, based in New York, NY, US, is a globally recognized leader in the beauty and cosmetics industry. Founded in 1909 by French chemist, Eugène Schueller, L'Oreal started off as a hair dye company and has since significantly expanded its product lines and geographical reach. Today, L'Oreal offers a diverse array of products ranging from skincare, cosmetics, hair care, and perfumes. Operating in over 130 countries, L'Oreal's mission is to provide anyone, anywhere with beauty products that meet the infinite diversity of their beauty needs and desires. It is committed to sustainable business practices and continually innovates to reduce its environmental impact, contributions which were recognized when it was named one of the "World's Most Ethical Companies" by Ethisphere Institute in 2020.

Industry

Consumer goods and commercial equipment rental services

Company size

10,000+ Employees

Headquarters location

New York, NY, US

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