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Google Tag Jobs (NOW HIRING)

Cloudious

Tag Management Systems Engineer

Dallas, TX · On-site

Required Qualifications: * 5+ years implementing and managing a tag management solution such as Tealium iQ, Adobe Launch, Google Tag Manager, etc. * 3+ years implementing and managing server-side ...

The Johnson

NY · On-site

$120 - $170/hr

Architect and maintain web Google Tag Manager containers. * Establish scalable GTM naming conventions, folders, variables, triggers, templates and governance standards. * Design and implement ...

Leadhub

Google Ads Specialist

San Antonio, TX · On-site

$10K/mo

Monitors Google Tag Manager, conversion tracking, and Google Analytics configurations to ensure data integrity across accounts * Stays current on Google Ads platform updates, policy changes, and ...

MangoPixel LLC

Be Seen First

Google and social paid ad Specialist

Corona, CA · On-site

$20 - $25/hr

Implement and verify conversion tracking using Google Analytics 4, Google Tag Manager, Meta Pixel , and related tools. * Build remarketing and retargeting campaigns. * Monitor campaign performance ...

MangoPixel LLC

Be Seen First

Google and social paid ad Specialist

Corona, CA · On-site

$20 - $25/hr

Implement and verify conversion tracking using Google Analytics 4, Google Tag Manager, Meta Pixel , and related tools. * Build remarketing and retargeting campaigns. * Monitor campaign performance ...

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Google Tag information

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$29K

$57.2K

$114.5K

How much do google tag jobs pay per year?

As of Aug 30, 2026, the average yearly pay for google tag in the United States is $57,195.00, according to ZipRecruiter salary data. Most workers in this role earn between $37,000.00 and $62,500.00 per year, depending on experience, location, and employer.

What is a Google Tag?

Google Tag Manager (GTM) is a free tool from Google that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website or mobile app without having to modify the code directly. With GTM, you can quickly and easily add or update Google Analytics, AdWords conversion tracking, and other third-party tags from a web-based user interface. This simplifies the process for marketers and developers, enabling faster implementation and reducing the risk of errors in the site's code.

What skills and qualifications are needed to thrive as a Google Tag Manager specialist?

To thrive as a Google Tag Manager Specialist, you need a solid understanding of web analytics, digital marketing, and JavaScript, typically supported by experience or certifications in Google Analytics and Tag Manager. Familiarity with technical tools like Google Tag Manager, Google Analytics, and debugging extensions is essential for effective implementation and troubleshooting. Strong problem-solving, attention to detail, and communication skills set professionals apart in collaborating with marketing and development teams. These skills ensure accurate data collection and actionable insights, driving successful digital marketing strategies.

What are typical challenges faced by professionals working with Google Tag Manager, and how can these be addressed?

Professionals working with Google Tag Manager (GTM) often face challenges such as ensuring accurate data collection, managing multiple tags for different stakeholders, and maintaining website performance. It's common to encounter issues with tag firing order, version control, or testing tags before deployment. These can be addressed by setting up a robust naming convention, using GTM's built-in preview and debug features, collaborating closely with developers and marketers, and regularly auditing container configurations to prevent conflicts or redundancies.

What is the difference between Google Tag vs Google Tag Manager?

AspectGoogle TagGoogle Tag Manager
FunctionalityCode snippets for tracking specific actions or conversionsPlatform to manage multiple tags and snippets easily
UsageImplementing individual tracking codesCentralized management of various tags
ComplexityRequires manual code placementProvides a user-friendly interface for tag management
Credentials/CertificationsNone specific, basic knowledge of HTML/JavaScript neededNone specific, but familiarity with digital marketing tools helpful

Google Tag refers to individual tracking snippets used to monitor website activity, while Google Tag Manager is a platform that simplifies managing multiple tags in one place. Using GTM makes it easier to update and maintain tags without editing website code directly.

More about Google Tag jobs

What states have the most Google Tag jobs?

States with the most job openings for Google Tag jobs include:

What job categories do people searching Google Tag jobs look for?

The top searched job categories for Google Tag jobs are:

Google Tag jobs near you
Infographic showing various Google Tag job openings in the United States as of August 2026, with employment types broken down into 86% Full Time, 9% Part Time, and 5% Contract. Highlights an 68% Physical, 4% Hybrid, and 28% Remote job distribution, with an average salary of $57,195 per year, or $27.5 per hour.

Web Analytics Specialist (GA4 & Google Tag Manager)

Orem, UT • On-site

Smarty
See more jobs at Smartyexternal

Full-time

Medical, Dental, Life, Retirement, PTO

Re-posted 19 days ago

Job description

About Smarty
Since its founding in 2011, Smarty has become a recognized industry leader in address data intelligence (exciting, we know). We provide enterprise-grade SaaS solutions worldwide for address validation, geocoding, and data enrichment.
Our culture is all about creating, building, helping, and collaborating with energy and excitement. We want to enjoy our time together by being outward toward others, making appropriate efforts to master our respective crafts, and doing lots of fun things together.
Who We're Looking For
We have an immediate opening for a Web Analytics Specialist to join our team! This role sits at the intersection of digital analytics implementation, web analytics, and reporting. You'll own how data is collected across our websites and applications-and help turn that data into insights marketing and product teams can actually use.
You'll work closely with frontend engineers to design and maintain a clean, reliable JavaScript dataLayer, configure Google Tag Manager (GTM) and Google Analytics 4 (GA4), implement event tracking, and build dashboards and reports that help teams understand performance and user behavior. This role is ideal for someone who enjoys both getting the data right and making the data useful.
You'll collaborate across marketing, engineering, and product teams to improve analytics implementation, conversion tracking, reporting, and measurement strategy while helping establish scalable analytics standards across the organization.
This role is onsite in our Orem, UT office.
What You Need To Get The Job Done
Requirements
  • Hands-on experience with Google Tag Manager (GTM), including custom triggers, variables, and event-based tracking
  • Strong working knowledge of Google Analytics 4 (GA4), including event modeling, parameters, conversions, audiences, and reporting
  • Experience designing or working with a JavaScript dataLayer
  • Comfort collaborating with frontend engineers and reading JavaScript, HTML, and DOM code
  • Experience building and maintaining dashboards and reports using GA4, Looker, Looker Studio, or similar business intelligence tools
  • Strong analytical and problem-solving skills
  • Ability to translate business questions into measurable analytics solutions
  • Solid organizational skills and attention to detail
  • Strong communication skills and ability to work cross-functionally
  • Ability to take ownership of projects and see them through to completion

Bonus Points
  • Experience with Server-side Google Tag Manager (sGTM) or GA4 Measurement Protocol
  • Experience with BigQuery, SQL, or modern data warehouses
  • Familiarity with marketing platforms such as Google Ads, HubSpot, LinkedIn, Meta, or similar platforms
  • Experience with consent management platforms and privacy regulations including GDPR or CCPA

Did we mention having fun? Work hard, master your craft, and enjoy the journey along the way.
What You'll Do For Us
Responsibilities
  • Own and manage Google Tag Manager and analytics instrumentation across our websites and applications
  • Configure, maintain, and document Google Analytics 4 (GA4) events, parameters, conversions, and analytics standards
  • Design and maintain a scalable, consistent JavaScript dataLayer in partnership with frontend engineering teams
  • Debug and validate analytics implementations, event tracking, and conversion tracking across browsers, devices, and environments
  • Build and maintain core dashboards and reports used by marketing, product, and leadership
  • Help stakeholders understand what the data means and how to use it to make better business decisions
  • Identify gaps in analytics tracking and proactively recommend improvements
  • Establish analytics standards, naming conventions, documentation, and measurement best practices
  • Continue developing your analytics, technical, and communication skills
  • Maximize your growth through company-sponsored training, including Arbinger methodologies, and apply what you learn in your work and interactions with others

About Smarty
Who We Are
Smarty is a 10+ year company that is self-funded, profitable, growing, and genuinely fun to work for. We've been recognized as one of Utah's Top Workplaces in 2022, 2023, 2024, and 2025-and we'd love for you to come grow with us.
Since our founding in 2011, Smarty has become a recognized leader in location data intelligence. We provide enterprise-grade SaaS solutions for address validation, address standardization, address autocomplete, geocoding, and data enrichment in more than 240 countries and territories.
Our APIs, SDKs, and web applications help businesses process billions of addresses every day, improving shipping, customer data quality, fraud prevention, logistics, and operational efficiency.
Our culture is built around creating, building, helping, and collaborating. We believe in mastering our craft, supporting one another, solving interesting technical problems, and having fun while we do it.
What We'll Do For You
Compensation, Benefits, and Perks
A bulleted list doesn't really convey how enjoyable it is to work here. And let's be honest-these benefits sound generic on paper, but we think you'll be pleasantly surprised.
  • Excellent compensation (DOE)
  • 100% paid health, dental, and basic life insurance premiums (including family coverage)
  • Long-term disability insurance
  • Generous paid time off that increases with tenure
  • 401(k) retirement plan with company matching
  • Employee Assistance Program
  • Ongoing professional and career development opportunities
  • Modern tools and equipment to help you do your best work
  • Fully stocked kitchen with unlimited drinks and snacks
  • Team lunches and activities
  • In-office chiropractic services
  • Company retreats and many other unique perks

To Apply
Sounds too good to be true? Apply and find out for yourself.
Learn more about Smarty at www.smarty.com.
Smarty is a leader in location data intelligence, providing enterprise-grade SaaS solutions for address validation, address standardization, geocoding, and data enrichment through easy-to-use website tools, SDKs, and fully documented APIs. Our customers process billions of addresses every day across more than 240 countries and territories.
And yes-we're still having fun.
Smarty is an Equal Opportunity Employer. Employment offers are contingent upon successful completion of a background check.

Apply