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Google Tag Jobs (NOW HIRING)

LGE

Google Paid Search Specialist

Denver, CO

$24 - $26/hr

Conversion tracking setup and QA in GA4, Google Tag Manager, and Merchant Center * Coordination with customer success managers on creative, landing pages, and timelines Required: * 4+ years managing ...

LGE

Google Paid Search Specialist

Denver, CO

$24 - $26/hr

Conversion tracking setup and QA in GA4, Google Tag Manager, and Merchant Center * Coordination with customer success managers on creative, landing pages, and timelines Required: * 4+ years managing ...

LGE

Google Paid Search Specialist

Denver, CO · Remote

$24 - $26/hr

Conversion tracking setup and QA in GA4, Google Tag Manager, and Merchant Center * Coordination with customer success managers on creative, landing pages, and timelines Required: * 4+ years managing ...

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$29K

$57.2K

$114.5K

How much do google tag jobs pay per year?

As of Jun 7, 2026, the average yearly pay for google tag in the United States is $57,195.00, according to ZipRecruiter salary data. Most workers in this role earn between $37,000.00 and $62,500.00 per year, depending on experience, location, and employer.

What are some typical challenges faced by professionals working with Google Tag Manager, and how can these be addressed?

Professionals working with Google Tag Manager (GTM) often face challenges such as ensuring accurate data collection, managing multiple tags for different stakeholders, and maintaining website performance. It's common to encounter issues with tag firing order, version control, or testing tags before deployment. These can be addressed by setting up a robust naming convention, using GTM's built-in preview and debug features, collaborating closely with developers and marketers, and regularly auditing container configurations to prevent conflicts or redundancies.

What are the key skills and qualifications needed to thrive as a Google Tag Manager Specialist, and why are they important?

To thrive as a Google Tag Manager Specialist, you need a solid understanding of web analytics, digital marketing, and JavaScript, typically supported by experience or certifications in Google Analytics and Tag Manager. Familiarity with technical tools like Google Tag Manager, Google Analytics, and debugging extensions is essential for effective implementation and troubleshooting. Strong problem-solving, attention to detail, and communication skills set professionals apart in collaborating with marketing and development teams. These skills ensure accurate data collection and actionable insights, driving successful digital marketing strategies.

What are Google Tag Managers?

Google Tag Manager (GTM) is a free tool from Google that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website or mobile app without having to modify the code directly. With GTM, you can quickly and easily add or update Google Analytics, AdWords conversion tracking, and other third-party tags from a web-based user interface. This simplifies the process for marketers and developers, enabling faster implementation and reducing the risk of errors in the site's code.

What is the difference between Google Tag vs Google Tag Manager?

AspectGoogle TagGoogle Tag Manager
FunctionalityCode snippets for tracking specific actions or conversionsPlatform to manage multiple tags and snippets easily
UsageImplementing individual tracking codesCentralized management of various tags
ComplexityRequires manual code placementProvides a user-friendly interface for tag management
Credentials/CertificationsNone specific, basic knowledge of HTML/JavaScript neededNone specific, but familiarity with digital marketing tools helpful

Google Tag refers to individual tracking snippets used to monitor website activity, while Google Tag Manager is a platform that simplifies managing multiple tags in one place. Using GTM makes it easier to update and maintain tags without editing website code directly.

More about Google Tag jobs
What states have the most Google Tag jobs? States with the most job openings for Google Tag jobs include:
What job categories do people searching Google Tag jobs look for? The top searched job categories for Google Tag jobs are:
Google Tag jobs near you
Infographic showing various Google Tag job openings in the United States as of May 2026, with employment types broken down into 67% Full Time, 19% Part Time, and 14% Contract. Highlights an 98% Physical, 1% Hybrid, and 1% Remote job distribution, with an average salary of $57,195 per year, or $27.5 per hour.
Analytics Tagging Manager (Google Tag Manager)

Analytics Tagging Manager (Google Tag Manager)

ADT Security Services

Boca Raton, FL

Full-time

Posted 16 days ago

ADT rating

7.1

Company rating: 7.1 out of 10

Based on 135 frontline employees who took The Breakroom Quiz

31st of 100 rated security

Job description

Summary:

ADT is seeking a highly skilled and experienced Google Tag Manager (GTM) specialist with deep expertise in server-side tagging to own, manage, and continuously optimize our web and marketing tagging ecosystem. This role will be responsible for ensuring accurate, scalable, and privacy-compliant data collection across ADT's digital properties, with a strong focus on Google Tag Manager (GTM) and Google Analytics 4 (GA4).

The ideal candidate is highly technical, detail-oriented, and comfortable working across Marketing, Analytics, Engineering, and Privacy teams. You will play a critical role in transitioning to and maintaining server-side tracking architectures, improving data quality, site performance, and governance while enabling actionable insights for the business.

Duties and Responsibilities:

  • Own the design, implementation, and ongoing management of GTM containers across ADT web properties and applications.
  • Partner with Analytics and Development teams to define and maintain recommended data layer and site code structures that support scalable, dynamic tracking.
  • Implement and manage tracking tags, including GA4, Floodlight, marketing and advertising platforms, and server-side integrations.
  • Create, manage, and maintain GTM triggers, variables, and tag configurations following established standards.
  • Ensure accurate tag deployment using GTM preview, debug, and validation tools. Troubleshoot and resolve tracking issues related to GTM, GA4, and downstream reporting.
  • Validate tagging implementations using tools such as Google Tag Assistant and GA4 DebugView.
  • Identify potential tagging conflicts or data integrity risks prior to release and recommend effective solutions.
  • Lead GTM cleanup initiatives, including tag deprecation, restructuring, and performance improvements.
  • Optimize tagging strategies to minimize page load impact and support site performance goals.
  • Support consent management implementations (e.g., TrustArc). Partner with legal, privacy, and analytics teams to ensure compliance with applicable privacy regulations while protecting attribution accuracy.
  • Create and maintain solution design documentation outlining GTM architecture, naming conventions, and governance.

Skills and Competencies:

  • 3+ years of hands-on experience managing Google Tag Manager in a production environment.
  • Deep knowledge of GTM architecture, features, and best practices.
  • Strong understanding of data layer concepts and implementation.
  • Extensive experience with GA4 and modern analytics frameworks.
  • Proven hands-on experience implementing and maintaining server-side GTM and conversions APIs.
  • Proficiency in JavaScript and HTML.

Minimum Qualifications:

Bachelor's degree in Computer Science, Marketing, Software Engineering, or a related field; or equivalent practical experience.

Preferred Qualifications:

  • Strong analytical, problem-solving, and troubleshooting skills.
  • Excellent communication and documentation skills.
  • Ability to work independently while collaborating effectively across teams.
  • Experience supporting eCommerce implementations and KPIs.
  • Familiarity with custom scripts and integrations.
  • Knowledge of SQL or other data querying languages.
  • Front-end and/or back-end development experience.

 Location: Our office follows a 4 days onsite and 1 day remote schedule.

Travel:

  • No travel required

What ADT employees say

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Benefits

Hours and flexibility

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About ADT

Sourced by ZipRecruiter

At ADT Commercial, we are in the business of helping people and organizations to protect what matters most to them. Building upon ADT's 145-year legacy, we secure the livelihoods and futures of critical commercial environments, retail location, educational campuses, healthcare facilities and financial institutions across the U.S. as an industry-leading security, fire and life safety systems integrator. We strive to have the most experienced and technically trained and talented teams in the industry, driven by excellence at every turn. At ADT Commercial, we truly believe that our people are the difference - for our organization, the customers we serve and the communities we protect. When you're a part of ADT Commercial, you'll have the opportunity to be a part of that difference every day. With more than 300 locations, a deep national presence, and comprehensive portfolio of solutions and services, our employees are always poised for career advancement and growth. For more information, visit www.adtcommercial.com or follow us on LinkedIn and Facebook.

Industry

Personal services

Company size

10,000+ Employees

Headquarters location

Boca Raton, FL, US

Year founded

1874

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