Drive client buy-in and adoption of foundational infrastructure (Enhanced Conversions, Enhanced Conversions for Leads, Google Tag, Google Analytics 4) and solutions (Ads Data Manager, Server-side ...
Drive client buy-in and adoption of foundational infrastructure (Enhanced Conversions, Enhanced Conversions for Leads, Google Tag, Google Analytics 4) and solutions (Ads Data Manager, Server-side ...
Google Analytics Architect
Atlanta, GA · On-site
Experience with Google Tag Manager and A/B testing tools (e.g., Optimizely). * Soft Skills: * Excellent problem-solving and critical-thinking skills. * Strong communication and interpersonal skills ...
Quick apply
Google Analytics Architect
Atlanta, GA · On-site
Experience with Google Tag Manager and A/B testing tools (e.g., Optimizely). * Soft Skills: * Excellent problem-solving and critical-thinking skills. * Strong communication and interpersonal skills ...
Marcom Intern, Digital Marketing - Sr
Riverside, CA · On-site
$22/hr
The intern will also implement and manage event tracking in GA4 via Google Tag Manager, helping the team understand user behavior and identify opportunities to improve the Bourns.com experience.
Marcom Intern, Digital Marketing - Sr
Riverside, CA · On-site
$22/hr
The intern will also implement and manage event tracking in GA4 via Google Tag Manager, helping the team understand user behavior and identify opportunities to improve the Bourns.com experience.
Google Data Analytics Engineer
Charlotte, NC · On-site
$111K - $134K/yr
Administer the digital analytics tool (Google Analytics) and Tag manager tool (GTM) * Setup and manage Profiles, audience, Events, Conversions, custom attributes/parameters in Google Analytics /GA4 ...
Google Data Analytics Engineer
Charlotte, NC · On-site
$111K - $134K/yr
Administer the digital analytics tool (Google Analytics) and Tag manager tool (GTM) * Setup and manage Profiles, audience, Events, Conversions, custom attributes/parameters in Google Analytics /GA4 ...
... Google tag gateway, demonstrating a deep understanding of their business. • Lead clients in modernizing their data infrastructure for advanced AI solutions, establishing best practices and a ...
... Google tag gateway, demonstrating a deep understanding of their business. • Lead clients in modernizing their data infrastructure for advanced AI solutions, establishing best practices and a ...
... and Google Tag Gateway. Collaborating closely with Sales, Go-to-Market, Product, Engineering, Marketing, Finance, and Legal, you will launch and scale initiatives that enable advertisers to build ...
... and Google Tag Gateway. Collaborating closely with Sales, Go-to-Market, Product, Engineering, Marketing, Finance, and Legal, you will launch and scale initiatives that enable advertisers to build ...
Experience with Google Tag Manager and A/B testing tools (e.g., Optimizely). * Soft Skills : * Excellent problem-solving and critical-thinking skills. * Strong communication and interpersonal skills ...
Experience with Google Tag Manager and A/B testing tools (e.g., Optimizely). * Soft Skills : * Excellent problem-solving and critical-thinking skills. * Strong communication and interpersonal skills ...
Digital Analytics Specialist
Orem, UT · On-site
Responsibilities : • Own and manage Google Tag Manager and analytics instrumentation across our website and applications • Configure, maintain, and document GA4 events, parameters, and ...
Digital Analytics Specialist
Orem, UT · On-site
Responsibilities : • Own and manage Google Tag Manager and analytics instrumentation across our website and applications • Configure, maintain, and document GA4 events, parameters, and ...
Sr. Business Intelligence Analyst
Raleigh, NC · Hybrid
$100K - $111K/yr
This role will be heavily focused on the growth, maintenance, and strategy of Google web tracking and data properties (Google Analytics, Google Tag Manager, BigQuery) to support on-going efforts to ...
Sr. Business Intelligence Analyst
Raleigh, NC · Hybrid
$100K - $111K/yr
This role will be heavily focused on the growth, maintenance, and strategy of Google web tracking and data properties (Google Analytics, Google Tag Manager, BigQuery) to support on-going efforts to ...
Knowledge of eCommerce, Google Tag Manager, and audience building preferred. * Ability to troubleshoot, think creatively, and work in a team. * Proficient in MS Office and analytics tools like Google ...
Knowledge of eCommerce, Google Tag Manager, and audience building preferred. * Ability to troubleshoot, think creatively, and work in a team. * Proficient in MS Office and analytics tools like Google ...
Sr. Business Intelligence Analyst
Manhattan, NY · Hybrid
$100K - $111K/yr
This role will be heavily focused on the growth, maintenance, and strategy of Google web tracking and data properties (Google Analytics, Google Tag Manager, BigQuery) to support on-going efforts to ...
Sr. Business Intelligence Analyst
Manhattan, NY · Hybrid
$100K - $111K/yr
This role will be heavily focused on the growth, maintenance, and strategy of Google web tracking and data properties (Google Analytics, Google Tag Manager, BigQuery) to support on-going efforts to ...
... Google tag gateway, demonstrating a deep understanding of their business. • Lead clients in modernizing their data infrastructure for advanced AI solutions, establishing best practices and a ...
... Google tag gateway, demonstrating a deep understanding of their business. • Lead clients in modernizing their data infrastructure for advanced AI solutions, establishing best practices and a ...
Google Ads - SEM/PPC Pro - Remote Contract
Fruitland Park, FL · On-site +1
$40/hr
Knowledge of eCommerce, Google Tag Manager, and audience building preferred. * Ability to troubleshoot, think creatively, and work in a team. * Proficient in MS Office and analytics tools like Google ...
Google Ads - SEM/PPC Pro - Remote Contract
Fruitland Park, FL · On-site +1
$40/hr
Knowledge of eCommerce, Google Tag Manager, and audience building preferred. * Ability to troubleshoot, think creatively, and work in a team. * Proficient in MS Office and analytics tools like Google ...
Data Engineer
Emeryville, CA · Remote
$132K - $159K/yr
Engineer background * Google Applications/Analytics experience required * Google Search console experience required * Google Tag Manager, merchant account or data studio experience preferred
Quick apply
Data Engineer
Emeryville, CA · Remote
$132K - $159K/yr
Engineer background * Google Applications/Analytics experience required * Google Search console experience required * Google Tag Manager, merchant account or data studio experience preferred
QA Analyst
Boca Raton, FL · On-site
Strong knowledge and use of Tag Management Systems such as Tealium (preferred), Adobe Analytics (DTM), or Google Analytics (Tag Manager) * eCommerce experience preferred * Functional testing around ...
QA Analyst
Boca Raton, FL · On-site
Strong knowledge and use of Tag Management Systems such as Tealium (preferred), Adobe Analytics (DTM), or Google Analytics (Tag Manager) * eCommerce experience preferred * Functional testing around ...
Marcom Intern, Digital Marketing - Sr
Riverside, CA · On-site
$22/hr
The intern will also implement and manage event tracking in GA4 via Google Tag Manager, helping the team understand user behavior and identify opportunities to improve the Bourns.com experience.
Marcom Intern, Digital Marketing - Sr
Riverside, CA · On-site
$22/hr
The intern will also implement and manage event tracking in GA4 via Google Tag Manager, helping the team understand user behavior and identify opportunities to improve the Bourns.com experience.
Sr. Business Intelligence Analyst
Manhattan, NY · On-site
$100K - $111K/yr
This role will be heavily focused on the growth, maintenance, and strategy of Google web tracking and data properties (Google Analytics, Google Tag Manager, BigQuery) to support on-going efforts to ...
Sr. Business Intelligence Analyst
Manhattan, NY · On-site
$100K - $111K/yr
This role will be heavily focused on the growth, maintenance, and strategy of Google web tracking and data properties (Google Analytics, Google Tag Manager, BigQuery) to support on-going efforts to ...
Google Ads Specialist
Minneapolis, MN · On-site
$31.25 - $33.65/hr
Experience with tag management systems (GTM preferred). * Strong analytical skills and comfort ... Google Ads Certification preferred. * Google Analytics Certification preferred. * Must be currently ...
Google Ads Specialist
Minneapolis, MN · On-site
$31.25 - $33.65/hr
Experience with tag management systems (GTM preferred). * Strong analytical skills and comfort ... Google Ads Certification preferred. * Google Analytics Certification preferred. * Must be currently ...
Google Ads Specialist
$31.25 - $33.65/hr
Experience with tag management systems (GTM preferred). * Strong analytical skills and comfort ... Google Ads Certification preferred. * Google Analytics Certification preferred. * Must be currently ...
Google Ads Specialist
$31.25 - $33.65/hr
Experience with tag management systems (GTM preferred). * Strong analytical skills and comfort ... Google Ads Certification preferred. * Google Analytics Certification preferred. * Must be currently ...
Martech Specialist
New York, NY · On-site
$67K - $92K/yr
Google Tag Manager tagging Braze campaign management mParticle CDP and Snowflake DW as the different tools in Martech suite of products * Candidate should have at least hands on expertise on GA GTM ...
Quick apply
Martech Specialist
New York, NY · On-site
$67K - $92K/yr
Google Tag Manager tagging Braze campaign management mParticle CDP and Snowflake DW as the different tools in Martech suite of products * Candidate should have at least hands on expertise on GA GTM ...
Google Tag information
See salary details
$36.1K is the 25th percentile. Wages below this are outliers.
$29K - $36.8K
27% of jobs
$36.8K - $44.5K
19% of jobs
The median wage is $46.4K / yr.
$44.5K - $52.3K
16% of jobs
$57.9K is the 75th percentile. Wages above this are outliers.
$52.3K - $60.1K
18% of jobs
$60.1K - $67.9K
4% of jobs
$67.9K - $75.6K
3% of jobs
$75.6K - $83.4K
0% of jobs
$83.4K - $91.2K
0% of jobs
$91.2K - $99K
0% of jobs
$99K - $106.7K
2% of jobs
$106.7K - $114.5K
11% of jobs
$29K
$57.2K
$114.5K
How much do google tag jobs pay per year?
What are some typical challenges faced by professionals working with Google Tag Manager, and how can these be addressed?
What are the key skills and qualifications needed to thrive as a Google Tag Manager Specialist, and why are they important?
What are Google Tag Managers?
What is the difference between Google Tag vs Google Tag Manager?
| Aspect | Google Tag | Google Tag Manager |
|---|---|---|
| Functionality | Code snippets for tracking specific actions or conversions | Platform to manage multiple tags and snippets easily |
| Usage | Implementing individual tracking codes | Centralized management of various tags |
| Complexity | Requires manual code placement | Provides a user-friendly interface for tag management |
| Credentials/Certifications | None specific, basic knowledge of HTML/JavaScript needed | None specific, but familiarity with digital marketing tools helpful |
Google Tag refers to individual tracking snippets used to monitor website activity, while Google Tag Manager is a platform that simplifies managing multiple tags in one place. Using GTM makes it easier to update and maintain tags without editing website code directly.

Full-time
Posted 11 days ago
Google rating
8.8
Based on 92 frontline employees who took The Breakroom Quiz
31st of 186 rated software companies
Job description
X
This role may also be located in our Playa Vista, CA campus.
Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
Preferred qualifications:
- Experience working with Entertainment clients to identify technical issues and opportunities, selling AdTech and MarTech solutions, and leading project planning.
- Experience and ability to work closely with sales and cross-functional teams and influence key, executive stakeholders (internally and externally) across all levels.
- Experience in working with the Google products (e.g., Google Ads, DV360, Campaign Manager, Google Analytics, Ads Data Hub or Google Cloud) and familiar with big data and data warehouses (e.g., DSPs, CDPs, DMPs, targeting, etc.).
- Ability to work effectively in fast-paced environments with effective time-management and prioritization skills along with verbal and written presentation skills.
About the job
Businesses of all shapes and sizes rely on Google's unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.
As a part of the Data, Measurement and Analytics (DM&A) team for the Media and Entertainment M&E vertical of Americas Large Customer Sales (ALCS), the Data Transformation Lead (DTL) plays a critical role in maximizing the observable success of Google media and enabling mutual growth for Google and its performance-oriented clients.
As a Data Transformation Lead (DTL), you will be accountable for measurement solution design and driving client commitment for key data integration capabilities by owning the durable measurement narrative with clients at all levels. You will establish modern measurement foundations that will ultimately drive better media outcomes and accelerate AI Innovation through follow-on projects like lead scoring and predictive bidding. You will drive executive influence by articulating the business value of durable measurement and co-ordinate the efforts of external and internal resources to accelerate infrastructure implementation.Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously focus on how customers think about their business and how Google can support growth. We help these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.
The US base salary range for this full-time position is $124,000-$180,000 bonus equity benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google .
Responsibilities
- Partner strategically with clients to define data and measurement infrastructure strategies, collaboratively establishing execution roadmaps and goals.
- Lead first-party data integration and durable measurement sales cycles for performance and lead generation advertisers across Google buying doors.
- Drive client buy-in and adoption of foundational infrastructure (Enhanced Conversions, Enhanced Conversions for Leads, Google Tag, Google Analytics 4) and solutions (Ads Data Manager, Server-side Google Tag Manager, Publisher Advertiser Identity Reconciliation).
- Serve as the primary point of contact on durable ad measurement and first-party data ingestion in Google platforms, while educating, driving influence, and build relationships with stakeholders through deep measurement subject matter expertise.
- Accelerate adoption of Google's advanced AI offerings by extending beyond the AI capabilities currently embedded within Google Ads products (PMax, Demand Gen) to deliver value to customers.
Information collected and processed as part of your Google Careers profile, and any job applications you choose to submit is subject to Google's Applicant and Candidate Privacy Policy .
Google is proud to be an equal opportunity and affirmative action employer. We are committed to building a workforce that is representative of the users we serve, creating a culture of belonging, and providing an equal employment opportunity regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), expecting or parents-to-be, criminal histories consistent with legal requirements, or any other basis protected by law. See also Google's EEO Policy , Know your rights: workplace discrimination is illegal , Belonging at Google , and How we hire .
If you have a need that requires accommodation, please let us know by completing our Accommodations for Applicants form .
Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles unless stated otherwise in the job posting.
To all recruitment agencies: Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees, or any other organization location. Google is not responsible for any fees related to unsolicited resumes.
About Google
Sourced by ZipRecruiter
Industry
Software development and technology, communication and media
Company size
10,000+ Employees
Headquarters location
Mountain View, CA, US