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General Store Manager Jobs in Wisconsin (NOW HIRING)

YOUR ROLE As the General Store Manager, you OWN your store! You strive to exceed sales goals while delivering an exceptional customer experience and overseeing all aspects of store operations. You ...

The Little Caesars General Manager will report to the District Manager of Food Services. The Little Caesars General Manager will have primary day-to-day responsibility for planning, implementing ...

The Little Caesars General Manager will report to the District Manager of Food Services. The Little Caesars General Manager will have primary day-to-day responsibility for planning, implementing ...

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General Store Manager information

See Wisconsin salary details

$28.3K

$60.6K

$87.3K

How much do general store manager jobs pay per year?

As of Aug 6, 2026, the average yearly pay for general store manager in Wisconsin is $60,554.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,400.00 and $73,700.00 per year, depending on experience, location, and employer.

What does a general store manager do?

A General Store Manager oversees the daily operations of a retail store, ensuring that sales goals are met, customers are satisfied, and staff are managed effectively. They handle tasks such as hiring and training employees, managing inventory, setting schedules, and implementing company policies. General Store Managers also analyze sales data, address customer concerns, and work to create a positive shopping environment. Their role is crucial in maintaining the store’s profitability and reputation.

What are some common challenges faced by general store managers, and how can they effectively address them?

General Store Managers often encounter challenges such as managing diverse teams, maintaining inventory accuracy, and ensuring high levels of customer satisfaction. Balancing administrative duties with on-the-floor leadership requires strong organizational and communication skills. Effective General Store Managers prioritize clear delegation, regular team training, and proactive problem-solving to keep operations running smoothly. By fostering a positive work environment and staying adaptable to changing customer needs, they can overcome these challenges and drive store success.

What are the key skills and qualifications needed to thrive as a general store manager?

To excel as a General Store Manager, you need strong leadership, retail operations knowledge, inventory management, and a background in business or retail, often supported by relevant experience or a degree. Familiarity with point-of-sale (POS) systems, scheduling software, and inventory management tools is typically required. Outstanding communication, problem-solving, and organizational abilities are vital soft skills for motivating teams and handling customer concerns. These skills are crucial for ensuring efficient store operations, high customer satisfaction, and achieving business goals.
What are popular job titles related to General Store Manager jobs in Wisconsin? For General Store Manager jobs in Wisconsin, the most frequently searched job titles are:
What job categories do people searching General Store Manager jobs in Wisconsin look for? The top searched job categories for General Store Manager jobs in Wisconsin are:
What cities in Wisconsin are hiring for General Store Manager jobs? Cities in Wisconsin with the most General Store Manager job openings:
Infographic showing various General Store Manager job openings in Wisconsin as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $60,554 per year, or $29.1 per hour.

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

This job post has expired 1 day ago. Applications are no longer accepted.


Job description

YOUR ROLE
As the General Store Manager, you OWN your store! You strive to exceed sales goals while delivering an exceptional customer experience and overseeing all aspects of store operations. You are passionate about developing a strong team to drive sales and deliver best-in-class customer service. "Operational Excellence" is your middle name, and your store always exemplifies Vera Bradley's brand standards. Above all, you are a brand ambassador, consistently modeling and upholding Vera Bradley's core values. You are committed to making the world a brighter place through every touchpoint!
YOUR RESPONSIBILITIES
You have a passion for driving sales: You lead by example with an exceptional sales ability and a strong presence on the sales floor, setting the pace for your team! You have strong business acumen. You analyze reporting and daily sales trends to make the business decisions necessary to achieve your store's financial goals. You implement plans to meet your store's KPI goals.
You're a people leader: You're passionate about recruiting, hiring and retaining a high-performing team. You're invested in your team's development and take pride in helping associates grow through training, performance feedback, individual development plans and annual performance reviews.
You believe in teamwork: You consistently provide ongoing performance feedback through real-time coaching. You make consistently connecting with your team a priority and drive associate engagement by celebrating your team's progress and performance!
Brand standards are your best friend: You uphold Vera Bradley's brand standards through exceptional visual merchandising. You communicate the brand's aesthetic, philosophy and lifestyle to associates and customers. You provide a clean, organized and inviting environment for all!
You've got integrity! You do the right thing, always uphold Vera Bradley's core values and adhere to company policies and procedures.
YOU'D BE GREAT FOR THIS ROLE IF...
  • You have 2+ years of prior retail management experience or proven Vera Bradley management ability.
  • You're available to work evenings, weekends, and holidays to support store opening, closing and peak business needs.
  • You're at least 18 years of age.
  • You're a high school graduate (or equivalent), or ideally have a bachelor's degree in business, marketing or a related field.

ENVIRONMENTAL AND PHYSICAL DEMANDS
The requirements listed in this job description are representative of the essential duties, responsibilities, knowledge, skills and/or abilities as well as the environmental and physical demands an individual must meet to successfully perform this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Constant walking and standing; frequent bending, stooping and reaching
  • Strong sensory skills such as good eyesight, good hearing, and dexterity
  • Ability to consistently lift 10-35 lbs.; Occasionally lift up to 55 lbs. with the ability to push or pull more than 55 lbs.
  • Occasional overnight travel as required for company business

BENEFITS
  • Bonus eligible position, bonus based on achievement of company metrics
  • Medical insurance PPO and High Deductible Health Plan options
  • Dental insurance, no cost preventative and 80%/20% restorative up to $2k per year
  • No cost vision benefit for those electing medical insurance
  • 401k with generous company match, immediate vesting (age and service requirement)
  • Generous MTO (Managed Time Off)
  • 9 paid company holidays
  • Volunteer paid time off
  • Paid bereavement leave
  • 2X salary employer provided life and AD&D insurance
  • Employer paid short-term disability insurance
  • Employer paid long-term disability insurance
  • HSA with employer contribution
  • Flexible spending accounts
  • Ancillary benefits including identity protection, legal services and pet insurance and individual policies through Aflac
  • EAP with access to work/life wellness support including no cost unlimited telephonic counseling services
  • Holistic wellness program providing no cost access to a variety of financial, physical and mental wellness experts
  • Annual birthday gift
  • Generous product discount
  • Professional development assistance and resources
  • Fitness centers at corporate offices
  • DailyPay option for wage payment

Equal Opportunity Employer/Vets/Disabled
Vera Bradley is an Equal Opportunity Employer and Affirmative Action Employer.
Vera Bradley provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
For more information, please click the following links:
Vera Bradley's Equal Employment and Affirmative Action Policy
Know Your Rights: Workplace Discrimination is Illegal (in English)
Know Your Rights: Workplace Discrimination is Illegal (in Spanish)
Pay Transparency (in English)
Pay Transparency (in Spanish)
E-Verify Participation Poster
Right to Work Poster (English)
Right to Work Poster (Spanish)
California Privacy Notice
If you need a reasonable accommodation for any part of the employment application process, please send an e-mail to applicationassistance@VeraBradley.com. Please include the accommodation you are requesting and your contact information. Reasonable accommodations are considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation and other EEO/Affirmative Action issues will be responded to from this e-mail address.
Our intention is to fill this opening within 30 days of the original posting date and applications will be accepted on an on-going basis until the position is filled.
Base Pay Range:
$57,452.00
to
$79,076.00
Vera Bradley's compensation ranges are based on market data and comply with all local, state and federal regulations. Individual pay within the listed range depends on work location, skills, experience, and relevant education. The posted salary reflects base pay only and excludes bonuses, equity, or other incentives, if applicable.