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General Manager Jobs in Santa Rosa, CA (NOW HIRING)

LUV Car Wash

General Manager

Santa Rosa, CA

We are looking to add a General Manager to our growing team to help us continue our mission to become the best car wash in the industry. Benefits: **Bonus Eligible** **Overtime Available** 401K match ...

LUV Carwash

General Manager

Rohnert Park, CA · On-site

$63K - $68K/yr

We are looking to add a General Manager to our growing team to help us continue our mission to become the best car wash in the industry. Benefits: **Bonus Eligible** **Overtime Available** 401K match ...

Apply Early

LUV Car Wash

General Manager

Santa Rosa, CA · On-site

$63K - $68K/yr

We are looking to add a General Manager to our growing team to help us continue our mission to become the best car wash in the industry. Benefits: **Bonus Eligible** **Overtime Available** 401K match ...

LUV Car Wash

General Manager

Rohnert Park, CA · On-site

$63K - $68K/yr

We are looking to add a General Manager to our growing team to help us continue our mission to become the best car wash in the industry. Benefits: **Bonus Eligible** **Overtime Available** 401K match ...

LUV Car Wash

General Manager

Santa Rosa, CA · On-site

We are looking to add a General Manager to our growing team to help us continue our mission to become the best car wash in the industry. Benefits: **Bonus Eligible** **Overtime Available** 401K match ...

LUV Car Wash

General Manager

Rohnert Park, CA

$63K - $68K/yr

We are looking to add a General Manager to our growing team to help us continue our mission to become the best car wash in the industry. Benefits: **Bonus Eligible** **Overtime Available** 401K match ...

LUV Carwash

General Manager

Santa Rosa, CA · On-site

We are looking to add a General Manager to our growing team to help us continue our mission to become the best car wash in the industry. Benefits: **Bonus Eligible** **Overtime Available** 401K match ...

Apply Early

Scratch Restaurants Group

General Manager

Healdsburg, CA

$80K - $95K/yr

The General Manager oversees all aspects of the Dining and Service operations including service & chef team, daily planning, fiscal responsibilities, beverage program, labor monitoring and scheduling ...

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Lark Hospitality

General Manager

Rutherford, CA · On-site

$115K/yr

Rancho Caymus Inn is seeking a General Manager to oversee daily operations, lead team development, and support strategic business initiatives. This role is ideal for someone who is equally ...

Scratch Restaurants

General Manager

Healdsburg, CA · On-site

$80K - $95K/yr

The General Manager oversees all aspects of the Dining and Service operations including service & chef team, daily planning, fiscal responsibilities, beverage program, labor monitoring and scheduling ...

Wingstop

General Manager

Napa, CA · On-site

The primary role of the General Manager will be to work in tandem with the District Manager to oversee the daily operations of the store, provide exceptional customer service and proactively manage ...

Round Table Pizza

General Manager

Novato, CA

$23 - $26/hr

Round Table Pizza - General Manager Are you a highly skilled and motivated individual looking to lead a team in a delicious and fun environment at Round Table Pizza? In 1959, Bill Larson opened the ...

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Ulta Beauty, Inc.

General Manager

Novato, CA · On-site

GENERAL SUMMARY & SCOPE The General Manager (GM) is responsible for leading through Ulta Beauty's mission, vision, and values in order to develop a high-performing team that consistently delivers top ...

Ulta Beauty

General Manager

Novato, CA · On-site

GENERAL SUMMARY & SCOPE The General Manager (GM) is responsible for leading through Ulta Beauty's mission, vision, and values in order to develop a high-performing team that consistently delivers top ...

Five Guys Burgers & Fries

General Manager

Petaluma, CA · On-site

So, what's it take to be a successful Five Guys General Manager? * People & Leadership Skills - Do you know how to lead and motivate people? This one skill set is what separates good managers from ...

Round Table Pizza

General Manager

Santa Rosa, CA · On-site

$23 - $26/hr

Round Table Pizza - General Manager Are you a highly skilled and motivated individual looking to lead a team in a delicious and fun environment at Round Table Pizza? In 1959, Bill Larson opened the ...

Ulta Beauty, Inc.

General Manager

Novato, CA

GENERAL SUMMARY & SCOPE The General Manager (GM) is responsible for leading through Ulta Beauty's mission, vision, and values in order to develop a high-performing team that consistently delivers top ...

Round Table Pizza

General Manager

Petaluma, CA

Round Table Pizza - General Manager Are you a highly skilled and motivated individual looking to lead a team in a delicious and fun environment at Round Table Pizza? In 1959, Bill Larson opened the ...

Apply Early

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Showing results 1-20

All JobsGeneral Manager JobsGeneral Manager Jobs in Santa Rosa, CA

General Manager information

See Santa Rosa, CA salary details

$32.8K

$71.1K

$120.3K

How much do general manager jobs pay per year?

As of Jul 3, 2026, the average yearly pay for general manager in Santa Rosa, CA is $71,095.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,100.00 and $80,900.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a General Manager, and why are they important?

To thrive as a General Manager, you need strong leadership, business acumen, and operational management skills, typically supported by a bachelor's degree in business or a related field. Familiarity with enterprise resource planning (ERP) systems, financial reporting tools, and project management software is important. Excellent communication, problem-solving, and decision-making abilities help a General Manager effectively lead teams and drive company goals. These skills and qualities are crucial for ensuring organizational efficiency, profitability, and long-term success.

How Do You Become a General Manager?

You can become a General Manager by earning an associate or bachelor’s degree in Business Management, Business Administration, Finance, or a related field. Complete internships that afford you experience in administrative support, project coordination, scheduling, and teamwork are also helpful. Upon completion of your degree and internship experience, you should secure a part-time or full-time position that offers professional experience leading teams, managing a budget, overseeing daily operations, and strategic planning.

What does a General Manager do?

A General Manager (GM) is responsible for overseeing all aspects of a business or department, ensuring that operations run smoothly and efficiently. Their duties typically include managing staff, setting business goals, developing strategies to improve performance, and overseeing budgets and financial planning. GMs also serve as a key point of contact between upper management and employees, ensuring company policies are implemented and business objectives are met.

What are some common challenges General Managers face when leading diverse teams?

General Managers often oversee teams made up of individuals from various departments and backgrounds, which can present challenges in communication, aligning goals, and managing different work styles. Successfully navigating these challenges requires strong interpersonal skills, adaptability, and the ability to foster a collaborative environment. General Managers must also be adept at conflict resolution and ensuring that all team members are motivated and working toward the organization’s objectives. Regular team meetings, clear goal-setting, and open channels of communication are essential strategies to address these complexities.
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General Manager jobs near you
Infographic showing various General Manager job openings in Santa Rosa, CA as of June 2026, with employment types broken down into 79% Full Time, 19% Part Time, and 2% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $71,095 per year, or $34.2 per hour.
General Manager

General Manager

LUV Car Wash

Santa Rosa, CA

Other

Medical, Dental, Vision, Life, Retirement, PTO

Posted 16 days ago

LUV Car Wash rating

7.3

Company rating: 7.3 out of 10

Based on 10 frontline employees who took The Breakroom Quiz

137th of 335 rated vehicle maintenance

Job description

Description

LUV Car Wash was founded in Sept of 2021, and we have rapidly grown to over 80 locations in 6 states, including CA, NV, FL, GA, PA, and NJ. We are looking to add a General Manager to our growing team to help us continue our mission to become the best car wash in the industry.


Benefits:

**Bonus Eligible**

**Overtime Available**

401K match 

Health Benefits/HSA 

Vision 

Dental 

Life insurance

Vacation 

Sick Time 

Employee Discount program 

EAP 


General Summary of Duties:

The General Manager (GM) is responsible for all site operations including recruiting of staff, site safety, facilities management, customer service, driving sales, site compliance and the development of the car wash team.


Reports to: District Manager      

FLSA Status: Exempt / Non- Exempt 


Physical Demands:  

  • Occasional prolonged periods of walking/standing. 
  • Work outside in varying weather conditions.
  • Ability to lift 25 pounds unassisted.

Essential Functions:

  • Recruit, train, coach and develop all teammates.
  • Create a culture of accountability within your site for LUV's operational procedures.
  • Ensure compliance with LUV onboarding, orientation and training processes for all new teammates. Stay up to date on all process changes and enhancements.
  • Provide ongoing development, coaching and counseling to AGMs and high-potential hourly teammates.
  • Partner with HR on disciplinary issues including investigations and terminations.
  • Partner with District Manager to drive local volume and sales through strategic community outreach and marketing efforts.
  • Partner with District Manager on budget planning and forecasting
  • Manage incoming inquiries in a timely, pleasant manner. Follow-up on action items as needed, quickly and accurately.
  • Review Paylocity reporting and approve payroll information for all employees on time. Submit commissions on time through proper avenues
  • Complete all necessary checklists to standard and by associated deadlines
  • Ensure teammates are always using prescribed sales scripts and guide-on procedures.
  • Ensure the site operates safely and in compliance with all regulatory, local, state and federal laws/regulations.
  • Create genuine connections with customers and foster relationships through superior customer service to build membership sales.
  • Create weekly schedule and manage site labor to LUV Car Wash standards.
  • Walk site throughout shift to ensure site is operating safely, efficiently and up to the LUV standards of service. Converse with customers regularly to ensure customer satisfaction.
  • Handle all customer issues/complaints. Work with District Manager to resolve all issues in a timely manner that results in positive outcomes and customer-retention.
  • Partner with Facilities to ensure all equipment is properly maintained, safely operated and maintenance requests are fulfilled in a timely manner to minimize site downtime.
  • Perform other duties as assigned.

Job holder must demonstrate current competencies applicable to the job position. Every employee is required to remain updated on company policies and affairs through appropriate sources, such as the internal employee website. 




Requirements

Education:

HS Diploma or equivalent preferred. Bachelor's Degree in business management, hospitality or related field a plus.


Experience:

Minimum of three (3) years management experience required. Management in restaurants or hospitality is highly preferred. Experience in car wash or automotive industry a plus.


Requirements:

Excellent verbal and written communication skills.

Strong organizational skills and ability to prioritize.


What LUV Car Wash employees say

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Benefits

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