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General Manager Jobs in Santa Rosa, CA (NOW HIRING)

LUV Carwash

General Manager

Santa Rosa, CA · On-site

Employee Assistance Program (EAP) General Summary of Duties: We're looking for a General Manager who embodies these values and is ready to own a site, build a winning team, and help drive our mission ...

Auberge du Soleil

General Manager

Rutherford, CA · On-site

The General Manager will be responsible for leading a team to drive extraordinary performance in all areas of the hotel operation. This role sets the strategic direction ensuring alignment with our ...

Auberge Collection

General Manager

Rutherford, CA · On-site

$300K - $325K/yr

The General Manager will be responsible for leading a team to drive extraordinary performance in all areas of the hotel operation. This role sets the strategic direction ensuring alignment with our ...

Five Guys Burgers & Fries

General Manager

Petaluma, CA · On-site

So, what's it take to be a successful Five Guys General Manager? * People & Leadership Skills - Do you know how to lead and motivate people? This one skill set is what separates good managers from ...

IHOP 696 Santa Rosa

General Manager

Santa Rosa, CA · On-site

$65K - $70K/yr

If so, we have an exciting opportunity for you to join our team as a full-time General Manager at IHop. WHAT'S THE SCOPE?We offer a competitive wage of $25/hr + OT that reflects your skills and ...

Taco Bell

Be Seen First

General Manager - Restaurant

Santa Rosa, CA · On-site

$23 - $24.50/hr

Franchisees are independent business owners who set their own wage and benefit programs that can vary among franchisees." The Restaurant General Manager provides overall leadership and direct ...

Victra

Assistant General Manager

Novato, CA · On-site

$43K - $67K/yr

Assistant General Manager Victra is the largest Verizon authorized retailer in the United States. As an Assistant General Manager, you'll get to encourage a sales team and create outstanding customer ...

Thorntons LLC

General Manager (WC)

Santa Rosa, CA · On-site

$25.25 - $32.25/hr

The General Manager (GM) is responsible for managing all aspects of the business to ensure that Guests are delighted with a fast, friendly, fresh, clean, and in-stock shopping experience. The GM is ...

Jersey Mike's Subs

General Manager

Napa, CA · On-site

We are looking for a Manager to join our team.! Our perfect candidate must be a true leader, with an unwavering passion for taking care of our team members and guests better than anyone out there. A ...

HEI Hotels and Resorts

General Manager

Santa Rosa, CA · On-site

$180K - $210K/yr

Active involvement in the Sales and Revenue Management function including but not limited to: following HEI Key Meeting SOPs (RevMax, Hot Prospects, Sales Strategy Meeting), involvement in Group site ...

Heihotels

General Manager

Santa Rosa, CA · On-site

$180K - $210K/yr

Active involvement in the Sales and Revenue Management function including but not limited to: following HEI Key Meeting SOPs (RevMax, Hot Prospects, Sales Strategy Meeting), involvement in Group site ...

We Ship Express, INC.

General Manager - Napa

Napa, CA · On-site

WHAT YOU'LL DO The General Manager is responsible for the strategic leadership, operational performance, and financial management of multiple warehouse and fulfillment facilities within the Napa ...

We Ship Express

General Manager - Napa

Napa, CA · On-site

WHAT YOU'LL DO The General Manager is responsible for the strategic leadership, operational performance, and financial management of multiple warehouse and fulfillment facilities within the Napa ...

We Ship Express, INC.

General Manager - Napa

Napa, CA · On-site

WHAT YOU'LL DO The General Manager is responsible for the strategic leadership, operational performance, and financial management of multiple warehouse and fulfillment facilities within the Napa ...

LUV Car Wash

Assistant General Manager

Healdsburg, CA · On-site

$19 - $21/hr

General Manager FLSA Status : Non - Exempt Physical Demands : * Occasional prolonged periods of walking/standing. * Physical ability to move equipment and tools as needed. * Must be able to lift min ...

LUV Carwash

Assistant General Manager

Healdsburg, CA · On-site

General Manager FLSA Status : Non - Exempt Physical Demands : * Occasional prolonged periods of walking/standing. * Physical ability to move equipment and tools as needed. * Must be able to lift min ...

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General Manager information

See Santa Rosa, CA salary details

$32.8K

$71.1K

$120.3K

How much do general manager jobs pay per year?

As of Sep 3, 2026, the average yearly pay for general manager in Santa Rosa, CA is $71,095.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,100.00 and $80,900.00 per year, depending on experience, location, and employer.

What does a general manager do?

A General Manager (GM) is responsible for overseeing all aspects of a business or department, ensuring that operations run smoothly and efficiently. Their duties typically include managing staff, setting business goals, developing strategies to improve performance, and overseeing budgets and financial planning. GMs also serve as a key point of contact between upper management and employees, ensuring company policies are implemented and business objectives are met.

What are the key skills and qualifications needed to thrive as a general manager, and why are they important?

To thrive as a General Manager, you need strong leadership, business acumen, and operational management skills, typically supported by a bachelor's degree in business or a related field. Familiarity with enterprise resource planning (ERP) systems, financial reporting tools, and project management software is important. Excellent communication, problem-solving, and decision-making abilities help a General Manager effectively lead teams and drive company goals. These skills and qualities are crucial for ensuring organizational efficiency, profitability, and long-term success.

What are some common challenges general managers face when leading diverse teams?

General Managers often oversee teams made up of individuals from various departments and backgrounds, which can present challenges in communication, aligning goals, and managing different work styles. Successfully navigating these challenges requires strong interpersonal skills, adaptability, and the ability to foster a collaborative environment. General Managers must also be adept at conflict resolution and ensuring that all team members are motivated and working toward the organization’s objectives. Regular team meetings, clear goal-setting, and open channels of communication are essential strategies to address these complexities.

How do you become a general manager?

You can become a General Manager by earning an associate or bachelor’s degree in Business Management, Business Administration, Finance, or a related field. Complete internships that afford you experience in administrative support, project coordination, scheduling, and teamwork are also helpful. Upon completion of your degree and internship experience, you should secure a part-time or full-time position that offers professional experience leading teams, managing a budget, overseeing daily operations, and strategic planning.

More about General Manager jobs

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The most popular types of General jobs in Santa Rosa, CA are:

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General Manager jobs near you
Infographic showing various General Manager job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 96% Full Time, and 4% Part Time. Highlights an 100% In-person job distribution, with an average salary of $71,095 per year, or $34.2 per hour.

General Manager

LUV Carwash

Santa Rosa, CA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

This job post has expired 2 days ago. Applications are no longer accepted.

Job description

Description:

Since launching in September 2021, LUV Car Wash has been on a mission — and we're just getting started. In under five years, we've grown close to 90 locations across six states (CA, NV, FL, GA, PA, and NJ), and we're not slowing down.

Our mission is to become a top car wash company by growing our people, creating and maintaining strong operations, and living a culture of continuous improvement. We live that out through our values: we get stuff done, we work as a team, we do the right thing, we have fun — and most importantly, we LUV what we do.


Location: 1245 Santa Rosa Ave., Santa Rosa, CA 95404


Benefits & Perks

  • Bonus Eligible — earn extra for driving results
  • Overtime Available — more opportunity to grow your paycheck
  • 401(k) Match — we invest in your future
  • Health Benefits/HSA
  • Vision & Dental Coverage
  • Life Insurance
  • Paid Vacation
  • Paid Sick Time
  • Employee Discount Program
  • Employee Assistance Program (EAP)


General Summary of Duties: We're looking for a General Manager who embodies these values and is ready to own a site, build a winning team, and help drive our mission forward.


Reports to: District Manager      


FLSA Status: Exempt / Non- Exempt 


Physical Demands:  

  • Occasional prolonged periods of walking/standing. 
  • Work outside in varying weather conditions.
  • Ability to lift 25 pounds unassisted.

Essential Functions:

  • Recruit, train, coach and develop all teammates.
  • Create a culture of accountability within your site for LUV’s operational procedures.
  • Ensure compliance with LUV onboarding, orientation and training processes for all new teammates. Stay up to date on all process changes and enhancements.
  • Provide ongoing development, coaching and counseling to AGMs and high-potential hourly teammates.
  • Partner with HR on disciplinary issues including investigations and terminations.
  • Partner with District Manager to drive local volume and sales through strategic community outreach and marketing efforts.
  • Partner with District Manager on budget planning and forecasting
  • Manage incoming inquiries in a timely, pleasant manner. Follow-up on action items as needed, quickly and accurately.
  • Review Paylocity reporting and approve payroll information for all employees on time. Submit commissions on time through proper avenues
  • Complete all necessary checklists to standard and by associated deadlines
  • Ensure teammates are always using prescribed sales scripts and guide-on procedures.
  • Ensure the site operates safely and in compliance with all regulatory, local, state and federal laws/regulations.
  • Create genuine connections with customers and foster relationships through superior customer service to build membership sales.
  • Create weekly schedule and manage site labor to LUV Car Wash standards.
  • Walk site throughout shift to ensure site is operating safely, efficiently and up to the LUV standards of service. Converse with customers regularly to ensure customer satisfaction.
  • Handle all customer issues/complaints. Work with District Manager to resolve all issues in a timely manner that results in positive outcomes and customer-retention.
  • Partner with Facilities to ensure all equipment is properly maintained, safely operated and maintenance requests are fulfilled in a timely manner to minimize site downtime.
  • Perform other duties as assigned.

Job holder must demonstrate current competencies applicable to the job position. Every employee is required to remain updated on company policies and affairs through appropriate sources, such as the internal employee website. 




Requirements:

Education:

  • HS Diploma or equivalent preferred. Bachelor’s Degree in business management, hospitality or related field a plus.

Experience:

  • Minimum of three (3) years management experience required. Management in restaurants or hospitality is highly preferred. Experience in car wash or automotive industry a plus.

Requirements:

  • Excellent verbal and written communication skills.
  • Strong organizational skills and ability to prioritize.