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General Manager Tv Station Jobs (NOW HIRING)

WOWK-TV

Vice President & General Manager

Birmingham, AL · On-site

... President/ General Manager to lead WIAT (CBS) in Birmingham, Alabama (DMA #45), as well as all ... television station with accompanying digital assets. The right fit for this position will be a ...

Gray Television

NEWS REPORTER - WBTV

Charlotte, NC · On-site

The portfolio includes 77 markets with the top-rated television station and 100 markets with the ... WBTV is searching for a general assignment reporter who embodies passion, drive, and a commitment ...

Gray Television

SALES ASSISTANT - KMVT

Twin Falls, ID · On-site

$19/hr

The portfolio includes 77 markets with the top-rated television station and 100 markets with the ... • Assist General Manager as needed, including organizing and executing staff functions. • ...

Hearst Television

Intern (Fall)

Sacramento, CA · On-site

$20/hr

Come join KCRA/KQCA TV, the Hearst Television station in Sacramento, as a Newsroom Intern ! You ... and general public * May also assist in research and other tasks TV News Production * Practice ...

Hearst Television

Intern (Fall)

Sacramento, CA

$20/hr

Come join KCRA/KQCA TV, the Hearst Television station in Sacramento, as a Newsroom Intern ! You ... and general public * May also assist in research and other tasks TV News Production * Practice ...

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General Manager Tv Station information

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$25.5K

$51.2K

$129.5K

How much do general manager tv station jobs pay per year?

As of Aug 15, 2026, the average yearly pay for general manager tv station in the United States is $51,171.00, according to ZipRecruiter salary data. Most workers in this role earn between $35,000.00 and $50,500.00 per year, depending on experience, location, and employer.

What are the biggest challenges faced by a general manager at a TV station?

One of the primary challenges for a General Manager at a TV station is balancing creative content decisions with business objectives, such as ratings and revenue targets. You will often need to navigate regulatory requirements, manage budgets, and rapidly adapt to changes in technology and audience preferences. Additionally, motivating and leading cross-functional teams ranging from reporters to technical staff requires strong communication and conflict resolution skills. These challenges make the role dynamic and rewarding, offering excellent opportunities to influence the direction and success of the station.

What is a general manager TV station?

A General Manager of a TV station is responsible for overseeing the station's overall operations, including programming, sales, marketing, and financial performance. They ensure compliance with broadcasting regulations, manage staff, and develop strategies to increase viewership and revenue. The role requires leadership, business acumen, and industry knowledge to keep the station competitive in a rapidly evolving media landscape.

What are the key skills and qualifications needed to thrive as a general manager TV station?

To thrive as a General Manager Tv Station, you need strong leadership, operational management, and broadcasting industry expertise, typically backed by a degree in communications, business, or a related field. Familiarity with broadcast management software, FCC regulations, and audience analytics tools is essential. Exceptional decision-making, interpersonal skills, and the ability to motivate diverse teams are crucial soft skills. These qualifications are vital to ensure effective station operations, regulatory compliance, and continued business growth in a competitive media landscape.

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General Manager Tv Station jobs near you
Infographic showing various General Manager Tv Station job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 14% Part Time, and 2% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $51,171 per year, or $24.6 per hour.

CREATIVE SERVICES DIRECTOR - KCBD

NAB Leadership Foundation

Lubbock, TX • On-site

$90 - $130/hr

Other

Posted 9 days ago

Job description

About Gray Media

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation’s largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37 percent of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, as well as studio production facilities Assembly Atlanta and Third Rail Studios.

About KCBD

KCBD NewsChannel 11 in Lubbock, Texas, is the NBC affiliate and is the dominant #1 legacy local news station and digital media content source. KCBD consistently delivers award-winning local news, weather, and sports coverage on all of our platforms. Our station footprint is KCBD-NBC, KJTV-FOX, KXTQ-Telemundo, KMYL-MyNetwork, KLCW-CW, and KLBB-MeTV and KJTV-CD Independent.

Job Summary

KCBD-TV NBC, KJTV-TV Fox, and KCBD.COM need an experienced and talented media professional to lead our Creative Services team. As our Creative Services Director, you’ll lead marketing efforts for all our stations and digital products and manage commercial production. You’ll create innovative, compelling outside media campaigns, driving viewership to all of our local brands. The top candidate will have media production skills to produce compelling commercials and station marketing campaigns. We need a leader who can work well with all areas of the station and our advertisers. Compensation is based on experience.

Responsibilities
  • Managing the Creative Services team
  • Working with our sales managers to create revenue-generating promotions
  • Helping our local advertisers create effective messages
  • Working with the News Director and General Manager on marketing campaigns for primary and secondary local brands. 7 broadcast stations and digital content and streaming applications.
  • Working with community organizations on events sponsored by our station
Qualifications
  • Minimum of five years of experience in managing TV/Digital marketing efforts
  • Excellent communication and organizational skills
  • Experience in establishing long-range strategies and plans
  • Experience in guiding, directing, coaching, developing, and motivating team members
  • Great storytelling with strong written, shooting, and editing abilities
  • Driving record that meets Gray Media's driving requirements
Drug-Free Statement

KCBD-TV/Gray Media is a drug-free company.

EEO Statement

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with Gray's employees' ability to perform their job duties may result in discipline, up to and including discharge.

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