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Funnel Jobs in California (NOW HIRING)

auction

Director, Lifecycle Marketing

Irvine, CA · Remote

The ideal candidate has a strong analytical mindset and proven expertise in lead generation, lifecycle marketing, nurture strategy, audience segmentation, funnel optimization, and marketing ...

Button

Growth Lead

San Francisco, CA · On-site

THE ROLE We're hiring a Growth Lead to own the GTM strategy and end-to-end funnel: from brand awareness to acquisition to retention. This is a hands on-role for someone who understands traders deeply ...

Mosaic.tech

Senior Product Manager, Growth

San Francisco, CA · On-site

$189 - $236/hr

  • Medical

  • PTO

The ideal person for this role is just as excited to dive into funnel metrics as they are to sit down with a customer to unpack their pain points. You'll own the roadmap and execute on bets across ...

EPCVIP, Inc.

Product Analyst

Calabasas, CA · On-site

$90K - $110K/yr

EPCVIP is hiring a Product Analyst to run the day-to-day execution of funnel and acquisition experiments within Product Operations. At EPCVIP, we run a high-volume consumer-lending marketplace that ...

AllSpice.io

Head of Growth / Demand Gen

San Francisco, CA · On-site

$180K - $200K/yr

  • Medical

  • Dental

  • Vision

  • PTO

The right candidate will be as comfortable diagnosing funnel performance and setting strategy as they are rolling up their sleeves to launch campaigns, test channels, and iterate quickly based on ...

Clera

Founding Head of GTM

San Francisco, CA · On-site

You'll design the funnel, craft the narrative, and execute the beta-to-launch plan that gets a category-defining product in front of the right early adopters. This is a player/coach role with real ...

RingCentral, Inc.

Director, Performance Marketing

Belmont, CA · On-site

$250/day

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

A Director, Performance Marketing to own and scale RingCentral's full-funnel paid performance engine. This is a senior leadership role for a practitioner-leader with deep domain expertise across Paid ...

Verkada

Digital Growth Senior Associate

San Mateo, CA

  • Medical

  • Dental

  • Vision

  • PTO

Full-Funnel Execution: Build and run programs across the funnel - top-of-funnel brand, mid-funnel nurture, and bottom-of-funnel conversion. You care about what happens after the click, not just ...

Clera

Founding Head of GTM

San Francisco, CA · On-site

You'll design the funnel, craft the narrative, and execute the beta-to-launch plan that gets a category-defining product in front of the right early adopters. This is a player/coach role with real ...

Adobe Systems

Senior Manager, GTM Data Science

San Jose, CA · On-site

$148K - $195K/yr

Analyze end-to-end funnel performance across product and digital surfaces, from active users and engagement to traffic, conversion, orders, retention, and ARR impact. * Identify the customer ...

New

Glean

Senior Integrated Campaign Manager

Mountain View, CA · Hybrid

$165K - $187K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

Design the end-to-end campaign architecture, including the full-funnel content engine, channel strategies, promotional offers, program mix, and hand-offs from marketing to sales. * Develop trusted ...

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Showing results 41-60

All JobsFunnel JobsFunnel Jobs in California

Funnel information

See California salary details

$11

$28

$43

How much do funnel jobs pay per hour?

As of Aug 18, 2026, the average hourly pay for funnel in California is $28.37, according to ZipRecruiter salary data. Most workers in this role earn between $20.38 and $35.58 per hour, depending on experience, location, and employer.

What is a funnel?

A Funnel job typically involves designing, implementing, and optimizing marketing or sales funnels to guide potential customers through a structured journey toward conversion. This role requires skills in digital marketing, data analysis, and automation tools to streamline customer acquisition and retention. Professionals in this field work on strategies such as lead generation, email sequences, landing page optimization, and analytics tracking to improve funnel performance.

What are the key skills and qualifications needed to thrive as a marketing funnel specialist, and why are they important?

To thrive as a Marketing Funnel Specialist, you need expertise in digital marketing strategy, data analysis, and conversion rate optimization, often supported by a marketing degree or relevant certifications. Familiarity with tools like HubSpot, ClickFunnels, Google Analytics, and CRM systems is commonly required. Strong project management, creativity, and communication skills help professionals effectively design funnels and collaborate with cross-functional teams. These competencies are crucial for driving leads, optimizing customer journeys, and delivering measurable business growth.

What are some common challenges faced by professionals in funnel management roles, and how can they be addressed?

Professionals responsible for funnel management often face challenges such as maintaining high-quality leads, accurately forecasting conversions, and ensuring alignment between marketing and sales teams. To address these issues, it's important to implement robust tracking systems, frequently review and clean lead data, and foster open communication across departments. Leveraging automation tools and regular performance analysis can also help streamline processes and improve overall funnel efficiency.

What is the difference between Funnel vs Digital Marketing Specialist?

AspectFunnelDigital Marketing Specialist
Required CredentialsMarketing certifications, knowledge of sales funnelsMarketing degrees, certifications in digital marketing
Work EnvironmentFocus on sales funnels, conversion optimizationBroader digital marketing activities, campaigns
Employer & Industry UsageUsed in sales-driven industries, e-commerceUsed across various industries, including retail, tech
Search & Comparison IntentUnderstanding funnel strategies, rolesDigital marketing tactics, career paths

While both roles involve marketing strategies, a Funnel specialist primarily focuses on designing and optimizing sales funnels to increase conversions. A Digital Marketing Specialist has a broader scope, managing various online marketing channels. The Funnel role is more specialized, often working closely with sales teams, whereas the Digital Marketing Specialist handles multiple digital campaigns across platforms.

What are the most commonly searched types of Funnel jobs in California?

The most popular types of Funnel jobs in California are:

What are popular job titles related to Funnel jobs in California?

For Funnel jobs in California, the most frequently searched job titles are:

What job categories do people searching Funnel jobs in California look for?

The top searched job categories for Funnel jobs in California are:

What cities in California are hiring for Funnel jobs?

Cities in California with the most Funnel job openings:

Funnel jobs near you
Infographic showing various Funnel job openings in California as of August 2026, with employment types broken down into 92% Full Time, 6% Part Time, and 2% Contract. Highlights an 71% Physical, 4% Hybrid, and 25% Remote job distribution, with an average salary of $59,018 per year, or $28.4 per hour.

Director, Lifecycle Marketing

auction

Irvine, CA • Remote

Full-time

Posted 21 days ago

Job description

JOB DESCRIPTION
SmartSale was built on a straightforward belief: that homeowners facing financial hardship deserve the same competitive marketplace dynamics as any other seller. By pairing Auction.com's national buyer network with local agent expertise and a structured digital process, SmartSale gives distressed sellers a real path forward — one that protects equity and restores a sense of control at one of the most difficult moments of their lives. The Director, Seller Acquisition & Lifecycle Marketing will be at the center of that mission, building the marketing engine that connects vulnerable homeowners to this program when they need it most.

We are seeking a strategic, analytically driven Director, Seller Acquisition & Lifecycle Marketing to drive seller acquisition, engagement, nurture, and conversion for our SmartSale program. This leader will own the strategy and execution of marketing programs that generate high-quality home seller leads, move them through the lifecycle, and increase conversion from lead to listing.

The ideal candidate has a strong analytical mindset and proven expertise in lead generation, lifecycle marketing, nurture strategy, audience segmentation, funnel optimization, and marketing automation. This role collaborates closely with sales, analytics, operations, creative, and customer-facing teams to build scalable programs that grow SmartSale supply and improve marketing-driven conversion.

Reports to:  General Manager, SmartSale

KEY RESPONSIBILITIES

•    Supply-Side Lead Generation Strategy – Develop and execute a comprehensive lead generation strategy across paid, owned, earned, partner, and referral channels to attract, prioritize, and convert high-value seller audiences for the SmartSale program.
•    Seller Audience Segmentation – Conduct audience research and maintain segmentation strategies that inform campaign targeting, messaging, nurture paths, and lifecycle programs — evaluating which seller segments are most likely to convert to listings and closed transactions.
•    Lifecycle Marketing & Nurture Strategy – Design and manage highly segmented nurture journeys across email, SMS, phone, retargeting, and direct mail to engage prospective sellers from initial inquiry through appointment-setting and listing conversion.
•    Data, Reporting & Funnel Optimization – Build and manage reporting dashboards that track campaign effectiveness, funnel progression, and seller behavior, using performance data to identify gaps and develop programs that improve lead response, qualification, and conversion rates.
•    Lead Quality, Scoring & Conversion Management – Define lead quality criteria, scoring models, and prioritization frameworks with sales and analytics, increasing the volume of qualified seller leads while improving cost efficiency, conversion rates, and lead routing.
•    Content & Messaging Strategy for Seller Acquisition – Direct the development of content that educates and motivates prospective sellers throughout the funnel — from landing pages and email journeys to case studies and direct response assets — ensuring messaging reflects the financial and emotional complexity many SmartSale sellers are navigating.
•    Cross-Functional Collaboration – Serve as the marketing lead for SmartSale supply-side growth, aligning with sales on lead handoff quality and conversion feedback loops, and communicating results, learnings, and strategic recommendations to the GM of SmartSale and senior leadership.

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