As a Sales Optimization professional in the Wealth Management team, you will own analytical problem ... Diagnose lead-to-conversion performance using funnel analysis and large datasets * Scope work by ...
As a Sales Optimization professional in the Wealth Management team, you will own analytical problem ... Diagnose lead-to-conversion performance using funnel analysis and large datasets * Scope work by ...
As a Sales Optimization professional in the Wealth Management team, you will own analytical problem ... Diagnose lead-to-conversion performance using funnel analysis and large datasets * Scope work by ...
As a Sales Optimization professional in the Wealth Management team, you will own analytical problem ... Diagnose lead-to-conversion performance using funnel analysis and large datasets * Scope work by ...
As a Sales Optimization professional in the Wealth Management team, you will own analytical problem ... Diagnose lead-to-conversion performance using funnel analysis and large datasets * Scope work by ...
As a Sales Optimization professional in the Wealth Management team, you will own analytical problem ... Diagnose lead-to-conversion performance using funnel analysis and large datasets * Scope work by ...
Marketing & PR Manager
Harrison, OH · On-site
Own responsibility for maintaining and optimizing a high-quality lead funnel; track metrics from awareness to conversion * Implement and refine lead nurturing programs, marketing automation, and CRM ...
Marketing & PR Manager
Harrison, OH · On-site
Own responsibility for maintaining and optimizing a high-quality lead funnel; track metrics from awareness to conversion * Implement and refine lead nurturing programs, marketing automation, and CRM ...
Marketing & PR Manager
Harrison, OH · On-site
Own responsibility for maintaining and optimizing a high-quality lead funnel; track metrics from awareness to conversion * Implement and refine lead nurturing programs, marketing automation, and CRM ...
Marketing & PR Manager
Harrison, OH · On-site
Own responsibility for maintaining and optimizing a high-quality lead funnel; track metrics from awareness to conversion * Implement and refine lead nurturing programs, marketing automation, and CRM ...
Integrated Marketing Campaign Manager
Ohio City, OH · Remote
$100K - $121K/yr
In this role, you'll own the strategy and hands-on execution of full-funnel, multi-channel ... Seamless execution from strategy → build → launch → optimization * Strong alignment between ...
Quick apply
Integrated Marketing Campaign Manager
Ohio City, OH · Remote
$100K - $121K/yr
In this role, you'll own the strategy and hands-on execution of full-funnel, multi-channel ... Seamless execution from strategy → build → launch → optimization * Strong alignment between ...
Marketing & PR Manager
Harrison, OH · On-site
... optimizing a high-quality lead funnel; track metrics from awareness to conversion Implement and refine lead nurturing programs, marketing automation, and CRM integration to ensure consistent, high ...
Marketing & PR Manager
Harrison, OH · On-site
... optimizing a high-quality lead funnel; track metrics from awareness to conversion Implement and refine lead nurturing programs, marketing automation, and CRM integration to ensure consistent, high ...
Reporting up to the Executive Leadership Team, the VP owns the full acquisition funnel - paid media, SEO/CRO, lifecycle/CRM, partnerships, and the MarTech and attribution stack that powers them ...
New
Reporting up to the Executive Leadership Team, the VP owns the full acquisition funnel - paid media, SEO/CRO, lifecycle/CRM, partnerships, and the MarTech and attribution stack that powers them ...
New
$90 - $120/hr
... full-funnel performance. * Audit the current setup across Paid Social & Paid Search (based on ... Drive creative excellence, and message-market-fit optimization across the full customer journey by ...
$90 - $120/hr
... full-funnel performance. * Audit the current setup across Paid Social & Paid Search (based on ... Drive creative excellence, and message-market-fit optimization across the full customer journey by ...
J.P. Morgan Wealth Management - Vice President, Product Manager, Sales Optimization
Columbus, OH · On-site
As a Sales Optimization professional in the Wealth Management team, you will own analytical problem ... Diagnose lead-to-conversion performance using funnel analysis and large datasets * Scope work by ...
J.P. Morgan Wealth Management - Vice President, Product Manager, Sales Optimization
Columbus, OH · On-site
As a Sales Optimization professional in the Wealth Management team, you will own analytical problem ... Diagnose lead-to-conversion performance using funnel analysis and large datasets * Scope work by ...
You thrive in funnel analytics and speak in acronyms like MQL, SQL, personas, and conversion rates ... optimization. Track and report on competitive marketing and product positioning. * Serve as ...
Quick apply
You thrive in funnel analytics and speak in acronyms like MQL, SQL, personas, and conversion rates ... optimization. Track and report on competitive marketing and product positioning. * Serve as ...
Campaign Strategy, Execution & Optimization * Translate advertiser objectives into actionable, full-funnel retail media programs in collaboration with planning , ad operations and creative delivery
Campaign Strategy, Execution & Optimization * Translate advertiser objectives into actionable, full-funnel retail media programs in collaboration with planning , ad operations and creative delivery
... funnel to the sale. This role provides leadership and strategic oversight of all marketing ... Experience developing lead generation campaigns and CRM optimization initiatives. * Mission driven ...
... funnel to the sale. This role provides leadership and strategic oversight of all marketing ... Experience developing lead generation campaigns and CRM optimization initiatives. * Mission driven ...
... funnel to the sale. This role provides leadership and strategic oversight of all marketing ... Experience developing lead generation campaigns and CRM optimization initiatives. * Mission driven ...
... funnel to the sale. This role provides leadership and strategic oversight of all marketing ... Experience developing lead generation campaigns and CRM optimization initiatives. * Mission driven ...
Sales and Marketing Director
West Liberty, OH · On-site
$90 - $130/hr
... funnel to the sale. This role provides leadership and strategic oversight of all marketing ... Experience developing lead generation campaigns and CRM optimization initiatives. * Mission driven ...
Sales and Marketing Director
West Liberty, OH · On-site
$90 - $130/hr
... funnel to the sale. This role provides leadership and strategic oversight of all marketing ... Experience developing lead generation campaigns and CRM optimization initiatives. * Mission driven ...
Decision Analyst: Onsite
Cleveland, OH · On-site
Measure key funnel outcomes, including visitor-to-application, application starts, application ... rate optimization, testing effectiveness, and personalization performance Customer journey ...
New
Decision Analyst: Onsite
Cleveland, OH · On-site
Measure key funnel outcomes, including visitor-to-application, application starts, application ... rate optimization, testing effectiveness, and personalization performance Customer journey ...
New
Ensure websites are optimized for search visibility through SEO and emerging Generative Engine ... Monitor lead acquisition, conversion performance, and marketing funnel effectiveness. * Ensure ...
Ensure websites are optimized for search visibility through SEO and emerging Generative Engine ... Monitor lead acquisition, conversion performance, and marketing funnel effectiveness. * Ensure ...
Ensure websites are optimized for search visibility through SEO and emerging Generative Engine ... Monitor lead acquisition, conversion performance, and marketing funnel effectiveness. * Ensure ...
Ensure websites are optimized for search visibility through SEO and emerging Generative Engine ... Monitor lead acquisition, conversion performance, and marketing funnel effectiveness. * Ensure ...
... optimization, and cost-counseling efforts actively mitigate student attrition. * Data-Driven Evaluation: Continuously evaluate financial aid trends and funnel data to adjust leveraging strategies ...
... optimization, and cost-counseling efforts actively mitigate student attrition. * Data-Driven Evaluation: Continuously evaluate financial aid trends and funnel data to adjust leveraging strategies ...
... funnel to the sale. This role provides leadership and strategic oversight of all marketing ... Experience developing lead generation campaigns and CRM optimization initiatives. * Mission driven ...
Quick apply
... funnel to the sale. This role provides leadership and strategic oversight of all marketing ... Experience developing lead generation campaigns and CRM optimization initiatives. * Mission driven ...
Funnel Optimization information
What are the key skills and qualifications needed to thrive as a funnel optimization specialist?
What is funnel optimization?
What is the difference between Funnel Optimization vs Conversion Rate Optimization?
| Aspect | Funnel Optimization | Conversion Rate Optimization |
|---|---|---|
| Focus | Optimizing entire sales or marketing funnels from awareness to purchase | Improving the percentage of visitors who take a desired action on a specific page |
| Scope | Broader, includes multiple touchpoints and stages | More focused on specific pages or steps |
| Metrics | Funnel drop-off rates, lead generation, sales volume | Conversion rates, bounce rates, engagement metrics |
| Tools & Techniques | Customer journey analysis, A/B testing across funnel stages | A/B testing, user behavior analysis, heatmaps |
While both roles aim to improve user actions and business outcomes, Funnel Optimization focuses on enhancing the entire customer journey across multiple stages, whereas Conversion Rate Optimization concentrates on increasing conversions on specific pages or steps. Understanding these differences helps businesses allocate resources effectively for maximum growth.
What are the most common challenges faced by funnel optimization specialists when working with cross-functional teams?

Full-time
Medical, Retirement
Posted 16 days ago
JPMorgan Chase & Co. rating
8.0
Based on 493 frontline employees who took The Breakroom Quiz
73rd of 170 rated banks
Job description
Join our Wealth Management team as a Vice President to build the next generation of sales effectiveness, where data, behavioral science, and machine learning improve advisor and client outcomes. Advance your career by turning insights into action and shaping practical tools that help advisors connect with the right clients at the right time. Thrive in a fast-moving, innovative environment that values problem-solving and measurable impact.
As a Sales Optimization professional in the Wealth Management team, you will own analytical problem solving across the lead-to-conversion journey and drive measurable improvements. You will use large datasets to diagnose performance drivers, define success metrics, and apply test-and-learn methods to enhance results. You will translate business needs into advisor-ready capabilities by partnering with analytics and technology teams. You will align stakeholders across Sales, Product, Finance, and Marketing to deliver impactful outcomes.
Job responsibilities:
- Diagnose lead-to-conversion performance using funnel analysis and large datasets
- Scope work by framing problems, sizing opportunities, and defining success measures and key metrics
- Translate business needs into delivery-ready requirements for analytics and technology partners
- Lead delivery from build through user testing and rollout for advisor-facing tools and process improvements
- Align stakeholders by removing blockers, managing dependencies, and maintaining a clear delivery cadence
- Communicate decisions, progress, results, and tradeoffs to teams and senior leaders through clear narratives and visuals
- Measure outcomes through reporting and experimentation, refine solutions based on results, and support governance and controls
Required qualifications, capabilities, and skills
- Seven years of experience in sales strategy, sales operations, business analytics, consulting, or product strategy
- Ability to analyze large datasets and use common analysis methods and tools such as spreadsheets, SQL, or business intelligence tools
- Experience defining success measures and measurement approaches that connect work to business outcomes
- Experience translating business problems into structured requirements for analytics and technology teams
- Proven ability to lead cross-functional workstreams and deliver outcomes without direct authority
- Strong written and verbal communication skills, including synthesizing complex analysis into clear recommendations
- Ability to manage multiple concurrent initiatives from problem definition through delivery, measurement, and iteration
Preferred qualifications, capabilities, and skills
- Experience in wealth management, financial services, or advisor-led sales models
- Familiarity with lead management ecosystems and customer relationship management platforms
- Experience partnering with data science and engineering teams to deliver solutions used in advisor workflows
- Experience using test-and-learn methods, controlled experiments, or ongoing performance monitoring to improve conversion or productivity outcomes
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
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Benefits
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About JPMorgan Chase & Co
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Industry
Finance and insurance and banking and credit intermediation
Company size
10,000+ Employees
Headquarters location
New York, NY, US