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Funnel Optimization Jobs in Ohio (NOW HIRING)

Reporting up to the Executive Leadership Team, the VP owns the full acquisition funnel - paid media, SEO/CRO, lifecycle/CRM, partnerships, and the MarTech and attribution stack that powers them ...

New

$90 - $120/hr

... full-funnel performance. * Audit the current setup across Paid Social & Paid Search (based on ... Drive creative excellence, and message-market-fit optimization across the full customer journey by ...

... funnel to the sale. This role provides leadership and strategic oversight of all marketing ... Experience developing lead generation campaigns and CRM optimization initiatives. * Mission driven ...

... funnel to the sale. This role provides leadership and strategic oversight of all marketing ... Experience developing lead generation campaigns and CRM optimization initiatives. * Mission driven ...

Measure key funnel outcomes, including visitor-to-application, application starts, application ... rate optimization, testing effectiveness, and personalization performance Customer journey ...

New

Showing results 41-60

Funnel Optimization information

What are the key skills and qualifications needed to thrive as a funnel optimization specialist?

To thrive as a Funnel Optimization Specialist, you need a solid understanding of digital marketing, data analytics, and conversion rate optimization, often supported by experience in A/B testing and a relevant degree. Familiarity with tools like Google Analytics, Optimizely, and marketing automation platforms is typically required, along with certifications such as Google Analytics Individual Qualification (GAIQ). Strong analytical thinking, creativity, and effective communication are crucial soft skills for identifying issues and collaborating across teams. These competencies drive improved customer journeys, increase conversions, and maximize ROI for marketing efforts.

What is funnel optimization?

Funnel optimization is the process of analyzing and improving each stage of the customer journey, or 'funnel,' to increase the number of users who complete a desired action, such as making a purchase or signing up for a newsletter. This involves identifying where potential customers drop off and implementing strategies—like A/B testing, improved messaging, or simplified navigation—to reduce friction and boost conversions. Funnel optimization helps businesses maximize the effectiveness of their marketing and sales efforts, resulting in higher revenue and better customer experiences.

What is the difference between Funnel Optimization vs Conversion Rate Optimization?

AspectFunnel OptimizationConversion Rate Optimization
FocusOptimizing entire sales or marketing funnels from awareness to purchaseImproving the percentage of visitors who take a desired action on a specific page
ScopeBroader, includes multiple touchpoints and stagesMore focused on specific pages or steps
MetricsFunnel drop-off rates, lead generation, sales volumeConversion rates, bounce rates, engagement metrics
Tools & TechniquesCustomer journey analysis, A/B testing across funnel stagesA/B testing, user behavior analysis, heatmaps

While both roles aim to improve user actions and business outcomes, Funnel Optimization focuses on enhancing the entire customer journey across multiple stages, whereas Conversion Rate Optimization concentrates on increasing conversions on specific pages or steps. Understanding these differences helps businesses allocate resources effectively for maximum growth.

What are the most common challenges faced by funnel optimization specialists when working with cross-functional teams?

Funnel optimization specialists often collaborate with marketing, sales, product, and analytics teams to improve user journeys and conversion rates. One common challenge is aligning priorities and strategies across departments, as each team may have different goals and success metrics. Effective communication and data sharing are essential to ensure everyone is working toward the same objectives. Additionally, navigating technical constraints or limited resources can require creative problem-solving and flexibility. Building strong relationships and maintaining transparency can help overcome these obstacles and lead to more successful funnel improvements.
What are popular job titles related to Funnel Optimization jobs in Ohio? For Funnel Optimization jobs in Ohio, the most frequently searched job titles are:
What cities in Ohio are hiring for Funnel Optimization jobs? Cities in Ohio with the most Funnel Optimization job openings:
Infographic showing various Funnel Optimization job openings in Ohio as of June 2026, with employment types broken down into 91% Full Time, and 9% Part Time. Highlights an 76% Physical, 3% Hybrid, and 21% Remote job distribution.

J.P. Morgan Wealth Management - Vice President, Sales Optimization

JPMorgan Chase & Co

Columbus, OH

Full-time

Medical, Retirement

Posted 16 days ago


JPMorgan Chase & Co. rating

8.0

Company rating: 8.0 out of 10

Based on 493 frontline employees who took The Breakroom Quiz

73rd of 170 rated banks


Job description

Join our Wealth Management team as a Vice President to build the next generation of sales effectiveness, where data, behavioral science, and machine learning improve advisor and client outcomes. Advance your career by turning insights into action and shaping practical tools that help advisors connect with the right clients at the right time. Thrive in a fast-moving, innovative environment that values problem-solving and measurable impact.


As a Sales Optimization professional in the Wealth Management team, you will own analytical problem solving across the lead-to-conversion journey and drive measurable improvements. You will use large datasets to diagnose performance drivers, define success metrics, and apply test-and-learn methods to enhance results. You will translate business needs into advisor-ready capabilities by partnering with analytics and technology teams. You will align stakeholders across Sales, Product, Finance, and Marketing to deliver impactful outcomes.

Job responsibilities:

  • Diagnose lead-to-conversion performance using funnel analysis and large datasets
  • Scope work by framing problems, sizing opportunities, and defining success measures and key metrics
  • Translate business needs into delivery-ready requirements for analytics and technology partners
  • Lead delivery from build through user testing and rollout for advisor-facing tools and process improvements
  • Align stakeholders by removing blockers, managing dependencies, and maintaining a clear delivery cadence
  • Communicate decisions, progress, results, and tradeoffs to teams and senior leaders through clear narratives and visuals
  • Measure outcomes through reporting and experimentation, refine solutions based on results, and support governance and controls

Required qualifications, capabilities, and skills

  • Seven years of experience in sales strategy, sales operations, business analytics, consulting, or product strategy
  • Ability to analyze large datasets and use common analysis methods and tools such as spreadsheets, SQL, or business intelligence tools
  • Experience defining success measures and measurement approaches that connect work to business outcomes
  • Experience translating business problems into structured requirements for analytics and technology teams
  • Proven ability to lead cross-functional workstreams and deliver outcomes without direct authority
  • Strong written and verbal communication skills, including synthesizing complex analysis into clear recommendations
  • Ability to manage multiple concurrent initiatives from problem definition through delivery, measurement, and iteration

Preferred qualifications, capabilities, and skills

  • Experience in wealth management, financial services, or advisor-led sales models
  • Familiarity with lead management ecosystems and customer relationship management platforms
  • Experience partnering with data science and engineering teams to deliver solutions used in advisor workflows
  • Experience using test-and-learn methods, controlled experiments, or ongoing performance monitoring to improve conversion or productivity outcomes

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.  We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.

We are here to help you manage your money with checking, savings and credit cards, combining the latest banking technology with comprehensive solutions to meet the financial needs of nearly half of U.S. households.

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