eCommerce Growth Manager
Toledo, OH · On-site
Own order funnel analysis using GA4 and sales data; translate insights into clear * UX and design recommendations that improve conversion and customer experience. * Drive SEO and AEO strategy ...
eCommerce Growth Manager
Toledo, OH · On-site
Own order funnel analysis using GA4 and sales data; translate insights into clear * UX and design recommendations that improve conversion and customer experience. * Drive SEO and AEO strategy ...
eCommerce Growth Manager
Toledo, OH · On-site
Own order funnel analysis using GA4 and sales data; translate insights into clear * UX and design recommendations that improve conversion and customer experience. * Drive SEO and AEO strategy ...
eCommerce Growth Manager
Toledo, OH · On-site
Own order funnel analysis using GA4 and sales data; translate insights into clear * UX and design recommendations that improve conversion and customer experience. * Drive SEO and AEO strategy ...
Marketing Manager
Dublin, OH · On-site
Deep understanding of B2B funnel metrics and conversion optimization * Experience managing external agencies and holding them accountable to results * Solid digital marketing knowledge (SEO, SEM, ...
Marketing Manager
Dublin, OH · On-site
Deep understanding of B2B funnel metrics and conversion optimization * Experience managing external agencies and holding them accountable to results * Solid digital marketing knowledge (SEO, SEM, ...
As a Sales Optimization Vice President for the Sales Optimization team within Wealth Management ... Diagnose lead-to-conversion performance using quantitative analysis, funnel diagnostics, and large ...
As a Sales Optimization Vice President for the Sales Optimization team within Wealth Management ... Diagnose lead-to-conversion performance using quantitative analysis, funnel diagnostics, and large ...
As a Sales Optimization Vice President for the Sales Optimization team within Wealth Management ... Diagnose lead-to-conversion performance using quantitative analysis, funnel diagnostics, and large ...
As a Sales Optimization Vice President for the Sales Optimization team within Wealth Management ... Diagnose lead-to-conversion performance using quantitative analysis, funnel diagnostics, and large ...
As a Sales Optimization Vice President for the Sales Optimization team within Wealth Management ... Diagnose lead-to-conversion performance using quantitative analysis, funnel diagnostics, and large ...
As a Sales Optimization Vice President for the Sales Optimization team within Wealth Management ... Diagnose lead-to-conversion performance using quantitative analysis, funnel diagnostics, and large ...
As a Sales Optimization Executive Director for the Wealth Management team, you will set strategy ... Diagnose performance using funnel analysis and large datasets to identify root causes, quantify ...
As a Sales Optimization Executive Director for the Wealth Management team, you will set strategy ... Diagnose performance using funnel analysis and large datasets to identify root causes, quantify ...
As a Sales Optimization Vice President for the Sales Optimization team within Wealth Management ... Diagnose lead-to-conversion performance using quantitative analysis, funnel diagnostics, and large ...
As a Sales Optimization Vice President for the Sales Optimization team within Wealth Management ... Diagnose lead-to-conversion performance using quantitative analysis, funnel diagnostics, and large ...
As a Sales Optimization Executive Director for the Wealth Management team, you will set strategy ... Diagnose performance using funnel analysis and large datasets to identify root causes, quantify ...
As a Sales Optimization Executive Director for the Wealth Management team, you will set strategy ... Diagnose performance using funnel analysis and large datasets to identify root causes, quantify ...
As a Sales Optimization Executive Director for the Wealth Management team, you will set strategy ... Diagnose performance using funnel analysis and large datasets to identify root causes, quantify ...
As a Sales Optimization Executive Director for the Wealth Management team, you will set strategy ... Diagnose performance using funnel analysis and large datasets to identify root causes, quantify ...
$120 - $150/hr
... O/GEO, content, and conversion. This role turns product positioning into high-performing demand programs that drive qualified pipeline, strengthen authority, and improve full-funnel conversion. A ...
$120 - $150/hr
... O/GEO, content, and conversion. This role turns product positioning into high-performing demand programs that drive qualified pipeline, strengthen authority, and improve full-funnel conversion. A ...
... drive optimization decisions. * Collaborate with the RevOps Manager (Quote to Cash) on clean funnel hand-offs, the Sales Enablement Manager on GTM motion implementation, and Marketing on ABM ...
... drive optimization decisions. * Collaborate with the RevOps Manager (Quote to Cash) on clean funnel hand-offs, the Sales Enablement Manager on GTM motion implementation, and Marketing on ABM ...
... drive optimization decisions. * Collaborate with the RevOps Manager (Quote to Cash) on clean funnel hand-offs, the Sales Enablement Manager on GTM motion implementation, and Marketing on ABM ...
... drive optimization decisions. * Collaborate with the RevOps Manager (Quote to Cash) on clean funnel hand-offs, the Sales Enablement Manager on GTM motion implementation, and Marketing on ABM ...
... drive optimization decisions. * Collaborate with the RevOps Manager (Quote to Cash) on clean funnel hand-offs, the Sales Enablement Manager on GTM motion implementation, and Marketing on ABM ...
... drive optimization decisions. * Collaborate with the RevOps Manager (Quote to Cash) on clean funnel hand-offs, the Sales Enablement Manager on GTM motion implementation, and Marketing on ABM ...
Shopper Activation Manager, Grocery
Cincinnati, OH · On-site +1
Thisassociatewill also collaborate with National and Brand Teamsto ensure full funnel integrated planning and optimization occurs acrosspurchase funnel. There are three Manager positions across our ...
Shopper Activation Manager, Grocery
Cincinnati, OH · On-site +1
Thisassociatewill also collaborate with National and Brand Teamsto ensure full funnel integrated planning and optimization occurs acrosspurchase funnel. There are three Manager positions across our ...
Shopper Activation Manager, Grocery
Cincinnati, OH · On-site +1
Thisassociatewill also collaborate with National and Brand Teamsto ensure full funnel integrated planning and optimization occurs acrosspurchase funnel. There are three Manager positions across our ...
Shopper Activation Manager, Grocery
Cincinnati, OH · On-site +1
Thisassociatewill also collaborate with National and Brand Teamsto ensure full funnel integrated planning and optimization occurs acrosspurchase funnel. There are three Manager positions across our ...
J.P. Morgan Wealth Management - Executive Director, Product Manager, Sales Optimization
$225K - $235K/yr
As a Sales Optimization Executive Director for the Wealth Management team, you will set strategy ... Diagnose performance using funnel analysis and large datasets to identify root causes, quantify ...
J.P. Morgan Wealth Management - Executive Director, Product Manager, Sales Optimization
$225K - $235K/yr
As a Sales Optimization Executive Director for the Wealth Management team, you will set strategy ... Diagnose performance using funnel analysis and large datasets to identify root causes, quantify ...
This associate will also collaborate with National and Brand Teams to ensure full funnel integrated planning and optimization occurs across purchase funnel. There are three Manager positions across ...
This associate will also collaborate with National and Brand Teams to ensure full funnel integrated planning and optimization occurs across purchase funnel. There are three Manager positions across ...
Senior Program Manager, Demand Generation
Columbus, OH · On-site
$128K - $192K/yr
Adviseleadership on funnel health, channel ROI, and investment prioritization * Identify, build ... Define and drive the SEO and AEO content strategy, including the competitor comparison hub and LLM ...
Senior Program Manager, Demand Generation
Columbus, OH · On-site
$128K - $192K/yr
Adviseleadership on funnel health, channel ROI, and investment prioritization * Identify, build ... Define and drive the SEO and AEO content strategy, including the competitor comparison hub and LLM ...
$80 - $120/hr
You create transparency around buyer behavior, funnel performance, and the effectiveness of our ... You evaluate marketing activities across all channels - brand, paid, CRM, PR, social, and SEO - and ...
$80 - $120/hr
You create transparency around buyer behavior, funnel performance, and the effectiveness of our ... You evaluate marketing activities across all channels - brand, paid, CRM, PR, social, and SEO - and ...
Funnel Optimization information
What are the key skills and qualifications needed to thrive as a funnel optimization specialist?
To thrive as a Funnel Optimization Specialist, you need a solid understanding of digital marketing, data analytics, and conversion rate optimization, often supported by experience in A/B testing and a relevant degree. Familiarity with tools like Google Analytics, Optimizely, and marketing automation platforms is typically required, along with certifications such as Google Analytics Individual Qualification (GAIQ). Strong analytical thinking, creativity, and effective communication are crucial soft skills for identifying issues and collaborating across teams. These competencies drive improved customer journeys, increase conversions, and maximize ROI for marketing efforts.
What is funnel optimization?
Funnel optimization is the process of analyzing and improving each stage of the customer journey, or 'funnel,' to increase the number of users who complete a desired action, such as making a purchase or signing up for a newsletter. This involves identifying where potential customers drop off and implementing strategies—like A/B testing, improved messaging, or simplified navigation—to reduce friction and boost conversions. Funnel optimization helps businesses maximize the effectiveness of their marketing and sales efforts, resulting in higher revenue and better customer experiences.
What is the difference between Funnel Optimization vs Conversion Rate Optimization?
| Aspect | Funnel Optimization | Conversion Rate Optimization |
|---|---|---|
| Focus | Optimizing entire sales or marketing funnels from awareness to purchase | Improving the percentage of visitors who take a desired action on a specific page |
| Scope | Broader, includes multiple touchpoints and stages | More focused on specific pages or steps |
| Metrics | Funnel drop-off rates, lead generation, sales volume | Conversion rates, bounce rates, engagement metrics |
| Tools & Techniques | Customer journey analysis, A/B testing across funnel stages | A/B testing, user behavior analysis, heatmaps |
While both roles aim to improve user actions and business outcomes, Funnel Optimization focuses on enhancing the entire customer journey across multiple stages, whereas Conversion Rate Optimization concentrates on increasing conversions on specific pages or steps. Understanding these differences helps businesses allocate resources effectively for maximum growth.
What are the most common challenges faced by funnel optimization specialists when working with cross-functional teams?
Funnel optimization specialists often collaborate with marketing, sales, product, and analytics teams to improve user journeys and conversion rates. One common challenge is aligning priorities and strategies across departments, as each team may have different goals and success metrics. Effective communication and data sharing are essential to ensure everyone is working toward the same objectives. Additionally, navigating technical constraints or limited resources can require creative problem-solving and flexibility. Building strong relationships and maintaining transparency can help overcome these obstacles and lead to more successful funnel improvements.
What are popular job titles related to Funnel Optimization jobs in Ohio? For Funnel Optimization jobs in Ohio, the most frequently searched job titles are:
What job categories do people searching Funnel Optimization jobs in Ohio look for? The top searched job categories for Funnel Optimization jobs in Ohio are:
What cities in Ohio are hiring for Funnel Optimization jobs? Cities in Ohio with the most Funnel Optimization job openings:
Marco's Pizza rating
4.9
Based on 290 frontline employees who took The Breakroom Quiz
15th of 20 rated casual dining restaurants
Job description
Marco’s Pizza is seeking an eCommerce Growth Manager to join our eCommerce team. This role is responsible for driving growth across our web and app ordering experiences by optimizing conversion, reducing friction, and delivering exceptional guest experiences through data-driven experimentation, digital product enhancements, and customer-first thinking.
Essential Duties & Responsibilities:
- Own order funnel analysis using GA4 and sales data; translate insights into clear
- UX and design recommendations that improve conversion and customer experience.
- Drive SEO and AEO strategy, including landing page and content development (initially partnering with external consultants, then implementing an enterprise solution).
- Own site tagging strategy, pixel implementation (GA4 and marketing/advertising pixels), and ongoing validation to ensure accurate data capture across the digital experience.
- Drive product roadmaps, business cases, and prioritization of digital initiatives.
- Own Google Business Profile optimization and manage third-party partnership performance.
- Design, execute, and analyze A/B and multivariate UX tests using optimization software to drive measurable improvements.
- Source, negotiate, and manage third-party tools and platforms, including testing, evaluation, and ongoing performance optimization.
- Partner cross-functionally with Product, UX, IT, and development teams to enhance website performance and user experience.
What Success Looks Like:
- Improved online conversion rates
- Reduced funnel abandonment
- Stronger landing page performance
- Increased local search visibility
What You’ll Bring
- You take initiative, embrace ambiguity, and proactively identify opportunities to create value.
- You love using data to build and optimize exceptional guest experiences.
- You are a strong cross-functional partner who gives and values honest feedback.
- You embrace Marco’s Cultural Beliefs: integrity, teamwork, accountability, and customer focus.
Job Requirements:
Minimum Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, Digital Media, or related field (or equivalent experience)
- 5+ years of experience in eCommerce, Growth or Digital Marketing roles
- Significant hands-on eCommerce experience optimizing high-volume online ordering platforms, order funnels, conversion rates, and digital customer experiences
- Strong experience with SEO, landing page optimization, A/B testing, and web analytics (GA4 required)
- Experience with site tagging, pixel implementation, and data validation
Preferred Qualifications
- Experience in the QSR or multi-location retail industry
- Google Business Profile optimization and local search partnership management
- Familiarity with Answer Engine Optimization (AEO) best practices
Marco’s Pizza is an equal opportunity employer.
What Marco's Pizza employees say
Pay
Benefits
Hours and flexibility
Workplace
Get the full story on Breakroom