Marketplace Optimization is a critical part of the Ads Delivery funnel with a broad charter responsible for Bidding, Auction Design, Budget Pacing, Forecasting, and Ads Experimentation. Our work ...
Marketplace Optimization is a critical part of the Ads Delivery funnel with a broad charter responsible for Bidding, Auction Design, Budget Pacing, Forecasting, and Ads Experimentation. Our work ...
Director, USDC Application Product
San Francisco, CA · On-site +1
$274K - $287K/yr
Deep fluency in growth methodology: funnel design, experimentation/A/B testing, lifecycle marketing, and growth modeling * Strong product taste and a high bar for consumer UX, paired with the ...
Director, USDC Application Product
San Francisco, CA · On-site +1
$274K - $287K/yr
Deep fluency in growth methodology: funnel design, experimentation/A/B testing, lifecycle marketing, and growth modeling * Strong product taste and a high bar for consumer UX, paired with the ...
Grow the funnel. Design and run creative digital experiments that turn awareness into signups, usage, and community engagements. * (For one intern) Facilitate our podcast. Leverage your A/V ...
Grow the funnel. Design and run creative digital experiments that turn awareness into signups, usage, and community engagements. * (For one intern) Facilitate our podcast. Leverage your A/V ...
Grow the funnel. Design and run creative digital experiments that turn awareness into signups, usage, and community engagements. * (For one intern) Facilitate our podcast. Leverage your A/V ...
New
Grow the funnel. Design and run creative digital experiments that turn awareness into signups, usage, and community engagements. * (For one intern) Facilitate our podcast. Leverage your A/V ...
New
Senior Marketing Ops Manager
San Francisco, CA · On-site
$140 - $210/hr
Continuously improve data quality and reporting accuracy across the funnel * Design resilient Marketing systems * Improve lead routing, enrichment, scoring, lifecycle management, and data governance
Senior Marketing Ops Manager
San Francisco, CA · On-site
$140 - $210/hr
Continuously improve data quality and reporting accuracy across the funnel * Design resilient Marketing systems * Improve lead routing, enrichment, scoring, lifecycle management, and data governance
Sr. Principal Applied Scientist, Advertising Full Funnel Agentic Intelligence
Palo Alto, CA · On-site
This is a Sr. Principal Applied Scientist role within the Advertising Full Funnel Agentic ... Design and implement innovative machine learning and generative AI solutions across multiple ...
Sr. Principal Applied Scientist, Advertising Full Funnel Agentic Intelligence
Palo Alto, CA · On-site
This is a Sr. Principal Applied Scientist role within the Advertising Full Funnel Agentic ... Design and implement innovative machine learning and generative AI solutions across multiple ...
ELA Growth & User Operations Specialist
San Jose, CA · On-site
$12K - $15K/mo
Track key operational metrics (registrations, participation rate, retention rate, etc.), conduct data reviews, and iterate SOPs accordingl 3. User Conversion & Funnel Design * Design and optimize the ...
ELA Growth & User Operations Specialist
San Jose, CA · On-site
$12K - $15K/mo
Track key operational metrics (registrations, participation rate, retention rate, etc.), conduct data reviews, and iterate SOPs accordingl 3. User Conversion & Funnel Design * Design and optimize the ...
Continuously improve data quality and reporting accuracy across the funnel * Design resilient Marketing systems * Improve lead routing, enrichment, scoring, lifecycle management, and data governance
Continuously improve data quality and reporting accuracy across the funnel * Design resilient Marketing systems * Improve lead routing, enrichment, scoring, lifecycle management, and data governance
Marketing Manager - Integrated Communications Agency
Costa Mesa, CA · On-site
$90 - $130/hr
Familiarity with funnel design and development, including landing pages, forms and conversion paths. * Comfort contributing to ad creative, from concepts to copy, in collaboration with our design ...
Marketing Manager - Integrated Communications Agency
Costa Mesa, CA · On-site
$90 - $130/hr
Familiarity with funnel design and development, including landing pages, forms and conversion paths. * Comfort contributing to ad creative, from concepts to copy, in collaboration with our design ...
This is a Sr. Principal Applied Scientist role within the Advertising Full Funnel Agentic ... Design and implement innovative machine learning and generative AI solutions across multiple ...
This is a Sr. Principal Applied Scientist role within the Advertising Full Funnel Agentic ... Design and implement innovative machine learning and generative AI solutions across multiple ...
ELA Growth & User Operations Specialist
San Jose, CA · On-site
$12K - $15K/mo
Track key operational metrics (registrations, participation rate, retention rate, etc.), conduct data reviews, and iterate SOPs accordingl 3. User Conversion & Funnel Design * Design and optimize the ...
Quick apply
ELA Growth & User Operations Specialist
San Jose, CA · On-site
$12K - $15K/mo
Track key operational metrics (registrations, participation rate, retention rate, etc.), conduct data reviews, and iterate SOPs accordingl 3. User Conversion & Funnel Design * Design and optimize the ...
User Operations Specialist
San Jose, CA · On-site
$12K - $15K/mo
Track key operational metrics (registrations, participation rate, retention rate, etc.), conduct data reviews, and iterate SOPs accordingl 3. User Conversion & Funnel Design * Design and optimize the ...
User Operations Specialist
San Jose, CA · On-site
$12K - $15K/mo
Track key operational metrics (registrations, participation rate, retention rate, etc.), conduct data reviews, and iterate SOPs accordingl 3. User Conversion & Funnel Design * Design and optimize the ...
Grow design funnel, design wins, and revenue through targeted go-to-market initiatives, differentiated product positioning, compelling customer value propositions, and effective sales enablement.
Quick apply
Grow design funnel, design wins, and revenue through targeted go-to-market initiatives, differentiated product positioning, compelling customer value propositions, and effective sales enablement.
Familiarity with funnel design and development, including landing pages, forms and conversion paths. * Comfort contributing to ad creative, from concepts to copy, in collaboration with our design ...
Quick apply
Familiarity with funnel design and development, including landing pages, forms and conversion paths. * Comfort contributing to ad creative, from concepts to copy, in collaboration with our design ...
User Operations Specialist
San Jose, CA · On-site
$12K - $15K/mo
Track key operational metrics (registrations, participation rate, retention rate, etc.), conduct data reviews, and iterate SOPs accordingl 3. User Conversion & Funnel Design * Design and optimize the ...
Quick apply
User Operations Specialist
San Jose, CA · On-site
$12K - $15K/mo
Track key operational metrics (registrations, participation rate, retention rate, etc.), conduct data reviews, and iterate SOPs accordingl 3. User Conversion & Funnel Design * Design and optimize the ...
Lifecycle & CRM Marketing Manager
Mountain View, CA · Hybrid
$130K - $160K/yr
Expertise in behavioral segmentation, event-based triggers, funnel design, and journey automation for individual consumers -- not just account-level workflows. * A knack for messaging that connects ...
Quick apply
Lifecycle & CRM Marketing Manager
Mountain View, CA · Hybrid
$130K - $160K/yr
Expertise in behavioral segmentation, event-based triggers, funnel design, and journey automation for individual consumers -- not just account-level workflows. * A knack for messaging that connects ...
Familiarity with funnel design and development, including landing pages, forms and conversion paths. * Comfort contributing to ad creative, from concepts to copy, in collaboration with our design ...
Familiarity with funnel design and development, including landing pages, forms and conversion paths. * Comfort contributing to ad creative, from concepts to copy, in collaboration with our design ...
ELA Growth & User Operations Specialist
San Jose, CA · On-site
$12K - $15K/mo
Track key operational metrics (registrations, participation rate, retention rate, etc.), conduct data reviews, and iterate SOPs accordingl 3. User Conversion & Funnel Design * Design and optimize the ...
ELA Growth & User Operations Specialist
San Jose, CA · On-site
$12K - $15K/mo
Track key operational metrics (registrations, participation rate, retention rate, etc.), conduct data reviews, and iterate SOPs accordingl 3. User Conversion & Funnel Design * Design and optimize the ...
User Operations Specialist
San Jose, CA · On-site
$12K - $15K/mo
Track key operational metrics (registrations, participation rate, retention rate, etc.), conduct data reviews, and iterate SOPs accordingl 3. User Conversion & Funnel Design * Design and optimize the ...
User Operations Specialist
San Jose, CA · On-site
$12K - $15K/mo
Track key operational metrics (registrations, participation rate, retention rate, etc.), conduct data reviews, and iterate SOPs accordingl 3. User Conversion & Funnel Design * Design and optimize the ...
VP, Talent Acquisition
San Francisco, CA · On-site +1
Build a strong recruiting operations foundation, including capacity planning, funnel design, service levels, process discipline, tooling, and clear metrics. * Define and own the KPIs the Talent ...
VP, Talent Acquisition
San Francisco, CA · On-site +1
Build a strong recruiting operations foundation, including capacity planning, funnel design, service levels, process discipline, tooling, and clear metrics. * Define and own the KPIs the Talent ...
Funnel Design information
What is funnel design?
What are the key skills and qualifications needed to thrive as a funnel designer, and why are they important?
What are some common challenges faced by funnel designers and how can they be addressed?
What is the difference between Funnel Design vs Web Design?
| Aspect | Funnel Design | Web Design |
|---|---|---|
| Primary Focus | Creating sales or marketing funnels to guide user actions | Designing overall website layout and aesthetics |
| Skills & Tools | Conversion optimization, copywriting, funnel software (e.g., ClickFunnels) | UI/UX, graphic design, HTML/CSS |
| Work Environment | Marketing agencies, e-commerce, digital marketing | Web development firms, corporate websites, creative agencies |
| Certifications | Digital marketing, funnel building courses | Web design certifications, UI/UX courses |
While Funnel Design focuses on creating effective sales funnels to maximize conversions, Web Design involves designing the overall look and feel of websites. Both roles require a good understanding of user experience, but Funnel Design is more specialized in marketing strategies and conversion tactics, whereas Web Design emphasizes visual aesthetics and site functionality.
How to start as a funnel design?
Is funnel design in demand?
What does a funnel design do?
What are popular job titles related to Funnel Design jobs in California?
For Funnel Design jobs in California, the most frequently searched job titles are:
What job categories do people searching Funnel Design jobs in California look for?
The top searched job categories for Funnel Design jobs in California are:
What cities in California are hiring for Funnel Design jobs?
Cities in California with the most Funnel Design job openings:

Full-time
Medical, Dental, Vision, Life, Retirement, PTO
Re-posted 20 days ago
DoorDash rating
6.6
Based on 186 frontline employees who took The Breakroom Quiz
11th of 24 rated food delivery companies
Job description
The mission of the Marketplace Optimization team is to ensure we maintain a healthy Ads Marketplace across all our verticals for both search (query context) and discovery experiences while fulfilling the requirements of all players in this marketplace.
Marketplace Optimization is a critical part of the Ads Delivery funnel with a broad charter responsible for Bidding, Auction Design, Budget Pacing, Forecasting, and Ads Experimentation. Our work directly shapes advertiser experience, consumer experience, and marketplace balance. We leverage artificial intelligence and advanced ML, deep learning techniques to power decision-making in real time - from optimizing ad auctions to generating the most efficient bids and pacing budgets dynamically. These models sit at the heart of DoorDash's ad delivery and play a pivotal role in improving the efficiency, fairness, and scalability of our marketplace.
The opportunity is massive as DoorDash expands into new verticals like Grocery and Retail while building unique innovative ad products to leverage the closed loop marketplace.
About the Role
We're looking for a Machine Learning Engineer to help design, build, optimize and scale large-scale ML systems within the Ads Delivery funnel.
- Design, build, and deploy ML models and pipelines for pacing, bidding, auction and targeting optimization.
- Collaborate with Data Science and Product teams to develop and evaluate new algorithms through rigorous experimentation.
- Improve and scale existing ML infrastructure and data pipelines in partnership with Platform and Infra teams.
- Write high-quality, maintainable code and participate in system design and peer reviews.
- Learn from senior engineers and contribute to technical discussions that shape the team's roadmap.
- Partner with Data Science and Marketing to design and execute lift tests; collaborate with Platform teams on budget A/B testing and evaluation framework.
This is a high-impact role for someone who enjoys combining economic intuition, large-scale ML modeling, and applied engineering to solve complex real-world optimization problems.
You're excited about this opportunity because you will...
- Own impactful ML systems: Build and improve models that directly have a large impact on top and bottom line financials.
- Drive experimentation: Rapidly test hypotheses via robust sequential experiments; measure and explain your models' impact on marketplace KPIs
- Optimize at scale: Work with one of the largest delivery datasets, building optimization pipelines that consider budget, fairness, assignment rates, and more
- Collaborate cross-functionally: Partner with engineering, analytics, product, and operations to iterate quickly, moving models from prototype to production
- Shape the future: We're one of the fastest growing Ads platforms in the world and we're looking to take that even further!
- B.S., M.S. or Ph.D. in Computer Science, Machine Learning, Statistics, or a related field.
- Proficiency in using AI coding tools (e.g., Claude Code, Codex, Cursor) in the full software development lifecycle, including designing, generating code, testing, monitoring and releasing software
- Industry experience building or maintaining machine learning systems in production.
- Solid understanding of machine learning fundamentals, statistics, and data modeling.
- Strong programming skills in Python, Java, or C++, and experience with ML frameworks such as TensorFlow, PyTorch, or XGBoost.
- Excellent communication and collaboration skills - comfortable working with cross-functional partners in Product, DS, and Engineering.
- Curiosity and a growth mindset - motivated to learn, iterate quickly, and take ownership of impactful projects.
- Familiarity with auction systems, bidding, forecasting, or budget optimization (or other experience in ads or marketplaces) is a plus.
- Familiarity with experimentation science, including experience designing lift tests; marketplace incrementality experience is a plus.
Notice Regarding Use of AI and Automated Tools: To streamline our hiring process, DoorDash utilizes an automated recruitment tool called Gem.
How it works: Gem assists our recruiting team by evaluating job related qualifications and characteristics in connection with hiring. The tool is designed and used to support - rather than replace - human decision-making; trained personnel make final decisions with meaningful human review and oversight, and DoorDash does not use Gem or other AI-enabled tool in a manner that has the effect of subjecting applicants or employees to discrimination based on any protected characteristic or proxy or for engaging in any protected activity under applicable law.
Data Retention, Privacy & Bias Audit: Data collected during this process is retained in accordance with our Candidate Privacy Policy and applicable state laws. In compliance with New York City Local Law 144, the independent bias audit summary for Gem is publicly available for review at our Careers Page.
Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only
We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023, and resumed using Covey Scout for Inbound again on June 29, 2024.
The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: Covey
Compensation
The successful candidate's starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee's work location. Ranges are market-dependent and may be modified in the future.
In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.
DoorDash cares about you and your overall well-being. That's why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others.
To learn more about our benefits, visit our careers page here.
See below for paid time off details:
- For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
- For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week).
The national base pay ranges for this position within the United States, including Illinois and Colorado.
I4
$137,100-$201,600 USD
I5
$167,800-$246,800 USD
I6
$203,500-$299,300 USD
About DoorDash
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users-from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door-to-door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods.
DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees' happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.
Our Commitment to Diversity and Inclusion
We're committed to growing and empowering a more inclusive community within our company, industry, and cities. That's why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on "protected categories," we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce - people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.
Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.
If you need any accommodations, please inform your recruiting contact upon initial connection.
Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only
We used Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provided Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023. We resumed using Covey Scout for Inbound again on June 29, 2024, and ceased using Covey Scout for Inbound on April 30, 2026.
The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: https://getcovey.com/nyc-local-law-144.
About DoorDash
Sourced by ZipRecruiter
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users--from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods. DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees' happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.
Industry
Transportation equipment manufacturing
Company size
10,000+ Employees
Headquarters location
San Francisco, CA, US
Year founded
2013