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Pavago

Cold Email Specialist

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Cold Email Specialist

Pavago

Remote

Full-time

Posted 6 days ago

Job description

Cold Email Specialist (Deliverability + Client Success + Campaign Operations)
Full-Time Remote Flexible Hours with U.S. Client Overlap
About the Role
We're hiring a highly execution-focused Cold Email Specialist to own client campaign performance, deliverability, retention, and operational execution inside a fast-growing startup environment.
This is not a passive account management role.
You will be directly responsible for:
  • cold email campaign performance,
  • inbox placement,
  • deliverability troubleshooting,
  • campaign optimization,
  • client communication,
  • and retention.

You'll work closely with:
  • the founder,
  • outreach team,
  • developers,
  • and operations

to ensure campaigns perform, clients stay happy, and delivery standards scale with the business.
If you understand cold email beyond basic outreach - including:
  • infrastructure,
  • warm-up,
  • deliverability,
  • copy performance,
  • inbox health,
  • and campaign optimization -

this role is a strong fit.
What You'll Own
Client Campaign Ownership
  • Act as the primary point of contact for 20-30 active clients
  • Lead client check-ins and performance conversations
  • Manage client expectations and campaign updates
  • Build strong long-term client relationships
  • Proactively identify risks and prevent churn before issues escalate

Cold Email Campaign Performance
  • Diagnose and optimize underperforming campaigns
  • Troubleshoot:
    • deliverability issues
    • inbox placement problems
    • domain health
    • spam issues
    • list quality concerns
    • low reply rates
  • Review and optimize:
    • subject lines
    • messaging
    • sequencing
    • personalization
  • Quality-check campaigns before launch
  • Continuously improve campaign performance and outcomes

Deliverability & Infrastructure
  • Manage and optimize:
    • warm-up systems
    • inbox reputation
    • sending domains
    • DNS setup
    • SPF / DKIM / DMARC
  • Understand how inbox placement impacts results
  • Troubleshoot technical campaign issues independently when possible
  • Collaborate with technical teams on infrastructure and automation improvements

Copywriting & Messaging Optimization
  • Personally write and refine cold email copy
  • Improve:
    • open rates
    • reply rates
    • positive response rates
  • Test and iterate messaging based on campaign data
  • Balance personalization with scalability

Processes, SOPs & Scaling Operations
  • Build and improve delivery documentation and playbooks
  • Maintain organized workflows and campaign tracking
  • Track:
    • SLAs
    • client health
    • campaign metrics
    • operational performance
  • Help create scalable systems as the company grows

Cross-Functional Collaboration
  • Work closely with:
    • developers
    • infrastructure teams
    • outreach specialists
    • leadership
  • Coordinate campaign execution and troubleshooting
  • Report directly to the founder on:
    • campaign performance
    • client risks
    • retention concerns
    • operational improvements

Required Experience & Skills
  • Experience inside:
    • cold email agencies
    • lead generation companies
    • outbound sales environments
    • startup operations
  • Strong hands-on expertise in:
    • cold email strategy
    • deliverability
    • inbox placement
    • warm-up systems
    • outbound infrastructure
  • Strong copywriting ability for outbound campaigns
  • Experience troubleshooting:
    • spam issues
    • domain reputation
    • low-performing campaigns
  • Technical understanding of:
    • APIs
    • automations
    • workflows
    • outbound systems
  • Daily practical use of:
    • AI tools
    • ChatGPT
    • Claude
    • automation workflows
  • Strong communication and client management skills
  • Comfortable operating independently in fast-moving environments

Nice-to-Have Experience
  • Experience with:
    • Instantly
    • Smartlead
    • Clay
    • Apollo
    • Lemlist
    • Outreach
    • HubSpot
  • Familiarity with:
    • Zapier
    • Make
    • webhooks
    • automation systems
  • Experience scaling outbound systems for startups or agencies
  • Background in SaaS or lead generation environments

What Makes You a Strong Fit
  • You take ownership instead of waiting for instructions
  • You thrive in startup environments where systems evolve quickly
  • You focus on execution, results, and performance
  • You understand that deliverability is just as important as copy
  • You communicate confidently with founders and executives
  • You can troubleshoot both technical and operational campaign issues
  • You care deeply about client outcomes and retention

What a Typical Day Looks Like
  • Review campaign performance dashboards and inbox health
  • Troubleshoot deliverability or reply-rate issues
  • Optimize copy, targeting, and sequencing
  • Join client calls and provide performance updates
  • Coordinate with outreach and technical teams
  • Launch and QA new campaigns
  • Monitor domain reputation and warm-up systems
  • Update SOPs and operational tracking systems

In short:
You own the health, performance, and success of outbound cold email campaigns from both a technical and client-facing perspective.
Key Metrics for Success (KPIs)
  • Client retention and churn reduction
  • Inbox placement and deliverability rates
  • Campaign reply and conversion performance
  • Client satisfaction and relationship health
  • SLA adherence and operational consistency
  • Overall impact on client campaign results

Why This Role Stands Out
  • High ownership and direct impact on client outcomes
  • Work closely with startup leadership and technical teams
  • Blend of:
    • deliverability
    • operations
    • client management
    • outbound strategy
    • copywriting
  • Opportunity to help scale outbound systems and processes
  • Fast-moving environment with strong growth opportunities

Interview Process
  • Initial Screening
  • Interview with Founder
  • Final Discussion
  • Offer & Onboarding

Apply Now
If you:
  • understand cold email deeply,
  • know how to improve deliverability and campaign performance,
  • thrive in startup environments,
  • and enjoy owning client outcomes from end to end,

this role is a strong fit for you.

Apply