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Pavago

Product Marketing & GTM Lead

$157K/yr

Go-to-Market (GTM) Lead (B2B SaaS Product Launch & Growth) - Remote Startup Environment Position Type: Full-Time, Remote Working Hours: Flexible with overlap for U.S. business collaboration About the ...

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Product Marketing & GTM Lead

Pavago

Remote

$157K/yr

Full-time

Posted 12 days ago

Job description

Go-to-Market (GTM) Lead (B2B SaaS Product Launch & Growth) - Remote Startup Environment
Position Type: Full-Time, Remote
Working Hours: Flexible with overlap for U.S. business collaboration
About the Role
At Pavago, one of our clients is hiring a Go-to-Market (GTM) Lead to own the launch strategy and execution for two upcoming B2B SaaS products.
This is not a coordination role.
You will be the first GTM hire, responsible for:
  • Product launch execution
  • Beta user acquisition
  • Positioning & messaging
  • Demand generation
  • Outreach campaigns
  • Launch systems & playbooks

You'll work directly with leadership and operate in a fast-moving startup environment where execution, iteration, and ownership matter more than hierarchy.
If you're someone who:
  • Thrives in ambiguity
  • Loves building from zero
  • Thinks strategically but executes hands-on
  • Has launched SaaS products before

This role is a strong fit.
What You'll Own
Go-to-Market Strategy & Product Launch (Core Focus)
  • Own the full GTM strategy and execution for:
    • Product A
    • Product B
  • Build launch plans from:
    • Positioning
    • Messaging
    • Campaigns
    • Distribution
    • User acquisition
  • Personally execute initiatives instead of delegating them
  • Apply learnings from Product A to improve Product B launches

Beta User Acquisition & Outreach
  • Identify and recruit beta users
  • Execute creative outreach strategies to engage early adopters
  • Build meaningful relationships with users and collect feedback
  • Drive early product adoption and engagement

Positioning & Messaging
  • Develop clear, compelling product positioning
  • Craft messaging that communicates:
    • Pain points
    • Value propositions
    • Product differentiation
  • Ensure messaging resonates with target audiences and drives action

Launch Campaigns & Growth Assets
  • Build:
    • Landing pages
    • Email campaigns
    • User onboarding sequences
    • Launch materials
  • Support demand generation and early growth initiatives
  • Coordinate with stakeholders and partners to execute launches successfully

Playbook & Process Development
  • Document:
    • GTM learnings
    • Launch systems
    • Outreach workflows
    • Performance insights
  • Build repeatable GTM frameworks for future launches
  • Improve launch efficiency and scalability over time

What Makes You a Strong Fit
  • You thrive in startup environments with high ownership
  • You are highly execution-focused and move quickly
  • You can operate independently without heavy structure
  • You are comfortable wearing multiple hats
  • You think strategically but execute tactically
  • You iterate fast based on feedback and data

Required Experience & Skills
  • Proven experience as an early GTM hire (employee #1-5 preferred)
  • Experience leading at least one successful SaaS product launch end-to-end
  • 4-8 years of experience in:
    • Product marketing
    • Demand generation
    • Growth marketing
    • GTM strategy
  • Strong copywriting and messaging ability
  • Experience managing:
    • Outreach
    • Campaigns
    • Launch execution
  • Experience building scalable systems and processes

Nice to Have
  • Experience in early-stage B2B SaaS startups
  • Familiarity with:
    • Product-led growth
    • Beta testing programs
    • Founder-led marketing
  • Experience with:
    • CRM systems
    • Marketing automation
    • Landing page builders
    • Email platforms
  • Strong understanding of startup growth dynamics and GTM experimentation

What a Typical Day Looks Like
  • Build and optimize launch plans
  • Refine positioning and messaging
  • Run outreach campaigns for beta users
  • Create landing pages and launch assets
  • Analyze user feedback and campaign performance
  • Coordinate with leadership and stakeholders
  • Document systems and improve launch processes

In short:
You help bring SaaS products to market by owning strategy, execution, growth, and launch operations from end to end.
Key Metrics (KPIs)
  • Successful product launches
  • Beta user acquisition and engagement
  • Conversion rates across launch funnels
  • Pipeline and demand generation performance
  • Speed and quality of GTM execution
  • Scalability of launch systems and playbooks

Why This Role Stands Out
  • First GTM hire with high ownership
  • Direct collaboration with startup leadership
  • Opportunity to shape multiple product launches
  • Fast-moving, execution-driven startup environment
  • Significant growth potential into:
    • Head of Growth
    • Product Marketing Lead
    • GTM Director

Interview Process
  • Initial Phone Screen
  • Video Interview with Pavago Recruiter
  • Client Interview with Marketing Leadership
  • Offer & Background Verification

Apply Now
If you:
  • Love building GTM systems from scratch
  • Thrive in startup execution environments
  • Know how to launch and grow B2B SaaS products
  • Want ownership and direct impact

This role is a strong opportunity to lead high-impact SaaS launches and growth initiatives.

Apply