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Full Time Digital Audience Strategy Jobs (NOW HIRING)

Optimum

Director- Digital Strategy

Bethpage, NY · On-site

This role leads digital as the primary destination for audiences, overseeing mobile, you tube ... Oversee the strategy, development, execution, and optimization of all owned digital platforms ...

Tribune Media

Digital News Producer

High Point, NC · On-site

Utilizes analytics and audience insights to inform content decisions and platform strategy Skill/Experience Requirements * 2 years of experience in digital news, web production, or social media ...

WOWK-TV

Digital News Producer

High Point, NC

Utilizes analytics and audience insights to inform content decisions and platform strategy Skill/Experience Requirements * 2 years of experience in digital news, web production, or social media ...

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How much do full time digital audience strategy jobs pay per year?

As of Jun 10, 2026, the average yearly pay for full time digital audience strategy in the United States is $111,728.00, according to ZipRecruiter salary data. Most workers in this role earn between $83,500.00 and $136,000.00 per year, depending on experience, location, and employer.

What is the difference between Full Time Digital Audience Strategy vs Digital Marketing Specialist?

AspectFull Time Digital Audience StrategyDigital Marketing Specialist
Primary FocusDeveloping and executing audience segmentation and targeting strategiesImplementing marketing campaigns across digital channels
Skills & CertificationsData analysis, audience segmentation, analytics tools, certifications like Google AnalyticsSEO, SEM, content creation, social media skills, certifications like Google Ads
Work EnvironmentCollaborative teams, digital agencies, or in-house marketing departmentsMarketing teams, agencies, or freelance roles

Full Time Digital Audience Strategy roles focus on understanding and targeting specific audience segments to optimize engagement, while Digital Marketing Specialists execute campaigns across various digital channels. Both roles require analytical skills and familiarity with digital tools, but their core responsibilities differ in strategic planning versus campaign execution.

More about Full Time Digital Audience Strategy jobs
What cities are hiring for Full Time Digital Audience Strategy jobs? Cities with the most Full Time Digital Audience Strategy job openings:
What are the most commonly searched types of Digital Audience Strategy jobs? The most popular types of Digital Audience Strategy jobs are:
What job categories do people searching Full Time Digital Audience Strategy jobs look for? The top searched job categories for Full Time Digital Audience Strategy jobs are:
Full Time Digital Audience Strategy jobs near you
Infographic showing various Full Time Digital Audience Strategy job openings in the United States as of June 2026, with employment types broken down into 17% As Needed, 17% Full Time, and 66% Contract. Highlights an 80% Physical, 5% Hybrid, and 15% Remote job distribution, with an average salary of $111,728 per year, or $53.7 per hour.

Digital Media Specialist- Marketing & Audience Development

WXXI

Rochester, NY • On-site

$45K - $55K/yr

Full-time

Posted 10 days ago

Job description

Number of Openings
1
EOE Statement
WXXI is committed to creating a diverse environment and is proud to be an equal opportunity employer. This policy expressly prohibits discrimination on the basis of sex, race, color, religion, creed, national origin, age, marital status, sexual orientation, disability, genetic predisposition, gender identity or expression, carrier status, domestic violence victim status, veteran status or status as a member of any other protected group or activity.
Description
POSITION: Digital Media Specialist- Marketing & Audience Development
DEPARTMENT: Marketing & Audience Development
CLASSIFICATION: Full-time, Non- Exempt
REPORTS TO: Director of Communications & Audience Development
PAY: 45,000- $55,000 ( Commensurate with Experience)
Executive Summary: The Digital Content Specialist serves as the primary video producer and content execution lead, transforming WXXI's storytelling into platform-native content to drive engagement and growth.
Position Summary:
The role focuses on creating, packaging, producing, editing, and publishing short-form video and digital content across social and YouTube platforms - that support WXXI's audience growth strategy.
KEY RESPONSIBILITIES:
  • Digital Content production: Create short-form videos and digital content to support WXXI programs, events, and campaigns.

  • Publishing: Support the publishing of digital content to WXXI platforms.

  • Video & Visual Asset Creation: Create digitally focused content including thumbnails for YouTube videos, social graphics, visuals for digital campaigns, and video clips optimized for each platform.
  • Support Media Campaigns: Prepare, produce, and edit graphics, videos, and promo content for priority campaigns.

  • Platform Optimization Support: Assist with improving WXXI's performance on digital platforms by implementing best practices and ensuring consistent visual branding across platforms.

Position Requirements
Qualifications:
  • 2-5 years' experience in digital media production or content creation
  • Strong video editing and storytelling skills
  • Exp. w/tools such as Adobe Premiere, Final Cut, or similar software
  • Graphic Design skills using Adobe Creative Suite and/or Canva
  • Familiarity with YouTube and social media platforms

Preferred:
  • Experience working in journalism or media organizations
  • Familiarity with podcast production
  • Understanding of digital audience trends

Success Measures:
  • Growth in digital content output and campaign execution
  • Improved performance of social video content
  • Growth in YouTube views and podcast downloads
  • Increased engagement across digital platforms

Please apply at www.wxxi.org
This position is currently accepting applications.

Apply