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Position Summary

The Multimedia Producer produces high‑quality video and visual content that supports SUNY Cortland’s marketing, enrollment, and brand goals. Working within the Marketing and Communications Office, this position serves as a key creative partner and content producer, helping to shape visual storytelling that advances the university’s marketing and enrollment goals. The position plans, produces, and optimizes multimedia content that highlights the student experience, academic programs, and campus community. The Multimedia Producer manages the university’s centralized photo and video asset library to ensure content is organized, accessible, and aligned with brand standards.

Benefits

• Predictable salary progressions and many permanent opportunities.
• Generous benefits including health, dental, and vision insurance; multiple retirement program options; paid family leave and parental leave; flexible spending and dependent care accounts; long‑term disability; and tuition reimbursement.
• Work‑life balance and well‑being supported; university Student Life Center is free for employees, with membership options for families.
• Professional development opportunities through training, continuing education programs, tuition reimbursement, and conference travel, based on funding.
• Access to arts, entertainment, outdoor recreation, and more in Cortland County and the surrounding region.

Major ResponsibilitiesVideo Production & Storytelling

• Concept, shoot, and produce short‑ and long‑form video content aligned with brand and enrollment priorities.
• Capture campus life, academics, athletics, and signature events.
• Translate institutional goals, campaign objectives, and stakeholder input into compelling visual narratives, including development of concepts, scripts, shot lists, and production plans.
• Proactively assess and identify gaps in the university’s visual asset library and plan content creation to support evolving marketing and communications needs.
• Independently manage the full production lifecycle from concept through final delivery.
• Create content tailored for digital and social platforms, including short‑form, vertical, and mobile‑first formats.

Post‑Production & Editing

• Edit video using industry‑standard tools; deliver platform‑optimized content with graphics, sound, and color correction.
• Ensure accessibility compliance (e.g., captioning) and brand standards.
• Version content for multiple platforms and audiences.
• Deliver platform‑optimized content for various channels.

Creative Planning & Collaboration

• Partner with campus stakeholders to develop concepts, shot lists, and production plans.
• Serve as the primary lead on video productions, coordinating stakeholders, timelines, and production logistics.
• Advise stakeholders on best practices in visual storytelling.
• Coordinate logistics and serve as lead on shoots.
• Lead creative consultation with campus stakeholders to align content with institutional priorities and campaign strategies.
• Contribute to content planning by recommending storytelling approaches that support marketing and enrollment goals.

Photography & Content Capture

• Provide event, environmental, and portrait photography to support integrated campaigns.
• Ensure consistency with brand style and campaign objectives across still and video content.

Asset & Equipment Management

• Maintain and govern the centralized photo/video library, including metadata standards, tagging, usage rights, and accessibility compliance.
• Manage equipment inventory and recommend upgrades.
• Ensure compliance with accessibility, copyright, and usage standards.
• Establish and enforce asset organization and naming conventions to ensure efficient retrieval and brand consistency.

Performance, Trends, and Continuous Improvement

• Stay current and proactively recommend adoption of emerging tools, platforms, and storytelling techniques.
• Monitor and analyze multimedia content performance (e.g., engagement, reach, conversions) and apply insights to improve future content.
• Collaborate with marketing and digital teams to align content with campaign goals and performance metrics.

Functional and Supervisory Relationships

• Reports to: Assistant Director of Creative Services.
• Works closely with: Marketing and Communications team, campus stakeholders (Admissions, Athletics, Academic Affairs, Student Life, Advancement).
• May supervise or provide direction to student workers or freelancers, if applicable.

Required Qualifications

• Bachelor’s degree in video production, film, communications, or related field.
• Two years’ experience producing, shooting, and editing professional‑quality video content.
• Proficiency with industry‑standard video editing software (e.g., Adobe Premiere Pro or similar).
• Professional experience with photography, lighting, and audio capture in both controlled and live environments.
• Strong portfolio showcasing video storytelling across multiple formats and platforms.
• Ability to travel to various locations and transport equipment.
• Willingness and ability to work evenings and weekends as needed to support events and production schedules.

Preferred Qualifications

• Experience with motion graphics, animation, and kinetic typography.
• Proficiency with Adobe After Effects.
• Experience producing content for higher education or mission‑driven organizations.
• Demonstrated ability to create content optimized for digital and social platforms.
• Experience working within brand standards and integrated marketing campaigns.

Knowledge, Skills & Abilities

• Ability to manage multiple projects, deadlines, and stakeholders in a fast‑paced, event‑driven environment.
• Strong visual storytelling and creative concept development.
• Technical expertise in video production, lighting, sound, and editing.
• Attention to detail in composition, color, and audio quality.
• Ability to translate strategic goals into compelling content.
• Project management and organizational skills.
• Strong interpersonal, collaboration, and communication skills with ability to work effectively with diverse stakeholders.
• Understanding of digital media formats, trends, and platform optimization.

About the University

A top public university of approximately 6,600 students located in the geographic center of New York State, SUNY Cortland provides accessible, affordable education to students from across the U.S. One of 13 comprehensive universities in the State University of New York system, SUNY Cortland prides itself on its rigorous undergraduate and graduate programs in the liberal arts, sciences, education, and professional studies. For more than 150 years, SUNY Cortland has provided unmistakable value for students seeking a well‑rounded academic, athletic, and social experience. The University ranks among the top campuses in the nation on Money magazine’s “Best Colleges for Your Money List,” fields a powerhouse Division III athletics program and boasts an impressive network of alumni making a difference in education, business, government, fitness, medicine and many other fields.

EEO Statement

SUNY Cortland is an AA/EEO/ADA employer and encourages applications from women, veterans, individuals with disabilities, and members of underrepresented groups.