Milford, CT · Hybrid
$100K - $120K/yr
This position owns the creative testing roadmap, angle development, creative briefing process, and ... The strategist will collaborate directly with internal editors, UGC creators, athlete talent, and ...
Milford, CT · Hybrid
$100K - $120K/yr
This position owns the creative testing roadmap, angle development, creative briefing process, and ... The strategist will collaborate directly with internal editors, UGC creators, athlete talent, and ...
Stamford, CT · Hybrid
$100K - $120K/yr
This position owns the creative testing roadmap, angle development, creative briefing process, and ... The strategist will collaborate directly with internal editors, UGC creators, athlete talent, and ...
Quick apply
Stamford, CT · Hybrid
$100K - $120K/yr
This position owns the creative testing roadmap, angle development, creative briefing process, and ... The strategist will collaborate directly with internal editors, UGC creators, athlete talent, and ...
Milford, CT · Hybrid
$100K - $120K/yr
This position owns the creative testing roadmap, angle development, creative briefing process, and ... The strategist will collaborate directly with internal editors, UGC creators, athlete talent, and ...
Quick apply
Milford, CT · Hybrid
$100K - $120K/yr
This position owns the creative testing roadmap, angle development, creative briefing process, and ... The strategist will collaborate directly with internal editors, UGC creators, athlete talent, and ...
To thrive as a Freelance Development Editor, you need expertise in substantive editing, a keen eye for story structure, and a firm grasp of grammar and style, usually supported by a background in English, journalism, or publishing. Familiarity with editing tools such as Microsoft Word (track changes), Google Docs, and project management platforms is common, while certification from organizations like the Editorial Freelancers Association can be beneficial. Excellent communication, time management, and the ability to give and receive constructive feedback are standout soft skills in this role. These abilities are essential for ensuring manuscript quality, meeting client expectations, and managing multiple projects efficiently in a freelance environment.
Freelance Development Editors often juggle multiple projects and clients simultaneously, which requires strong organizational and time management skills. Challenges may include navigating differing author expectations, tight deadlines, and the need for clear communication while working remotely. Since you may work with clients around the world, adapting your approach to fit diverse genres, styles, and publishing standards is important. Overcoming these challenges helps you build a solid reputation and maintain steady workflow in the competitive freelancing market.
A Freelance Development Editor helps authors refine their manuscripts by focusing on structure, clarity, coherence, and overall effectiveness. They provide feedback on elements like plot, pacing, character development, and argument strength, depending on the type of writing. Unlike copy editors, they concentrate on big-picture issues rather than grammar and syntax. Working independently, they collaborate with writers, publishers, or businesses on a project basis to improve content. Their goal is to enhance the manuscript’s impact and readability before it moves to the next stage of editing.
$100K - $120K/yr
Other
Re-posted 11 days ago
Our customer is the maker of the world's first carbon fiber performance insole trusted by 600+ professional and collegiate sports programs, Olympians, and hundreds of thousands of athletes striving to improve performance and recovery.
As the company continues to scale its direct-to-consumer business beyond a $45M+ run rate, they are expanding into additional recovery and footwear products including clogs and slides while investing heavily in creative performance marketing across Meta and TikTok.
The company operates with a lean, fast-moving, highly collaborative culture where creative execution, testing velocity, and performance insights directly impact business growth.
We are seeking a Performance Creative Strategist to help drive scalable direct-response creative across Meta and TikTok advertising channels. This role will work closely with the VP of Marketing and Director of Content to develop high-performing creative concepts rooted in biomechanics, athlete performance stories, recovery insights, and real customer outcomes.
This position owns the creative testing roadmap, angle development, creative briefing process, and post-launch performance analysis. The strategist will collaborate directly with internal editors, UGC creators, athlete talent, and external agencies to ensure creative execution aligns with performance goals and brand standards.
This is a hybrid role based in Milford, Connecticut with in-office collaboration required Tuesday through Thursday.
Key responsibilities include:
Build and maintain a living "angle library" including hooks, objections, athlete insights, reviews, and creative concepts
Develop and manage a weekly creative testing roadmap with 5-10 new concepts per week
Write detailed creative briefs and storyboard concepts for editors and creators
Provide detailed creative direction and frame-level feedback on video content and ad variations
Collaborate with internal content teams, freelancers, athlete talent, and external agencies
Manage external creative agency relationships including briefing, review, feedback, and performance alignment
Analyze Meta and TikTok ad performance data to identify winning concepts and iterate quickly
Lead post-launch reviews and creative post-mortems to improve future testing and campaign performance
Support rapid concept iteration and scaling of winning ads across paid social channels
3-5+ years of experience in DTC creative strategy, performance marketing, or direct-response advertising
Strong understanding of Meta and TikTok creative best practices
Experience building and testing creative concepts tied to performance marketing outcomes
Ability to independently develop hooks, messaging angles, and creative hypotheses
Strong direct-response marketing understanding including hook, problem, mechanism, proof, and CTA structure
Exceptional attention to detail across pacing, text overlays, timing, and creative execution
Strong communication and briefing skills with the ability to guide editors and creators independently
Comfortable operating in a fast-paced, high-output startup or growth-stage environment
Experience reviewing creative performance metrics and translating insights into future concepts
Ability to manage multiple creative projects and stakeholders simultaneously
Preferred candidate backgrounds may include:
DTC ecommerce brands
Performance sports or athletic brands
Supplements, wellness, or fitness products
Consumer health or recovery products
Paid social creative strategy
Creator-led ecommerce or UGC environments
Creative testing and scaling systems
Preferred experience includes:
Working with athlete-focused UGC or creator campaigns
Science-backed or performance-based product marketing
Building creative testing systems from scratch
Hands-on experience with media buying or ad account management
Creator or content production background
Tools and platforms include:
CapCut
Adobe Premiere
Frame.io
Meta Ads Manager
TikTok Ads Manager
Google Sheets and data analysis tools (Motionapp)
Base salary range: $100,000-$120,000 + 25% performance bonus opportunity
Full benefits package
Flexible hybrid work structure, schedule TBD based on candidate location
Opportunity to directly influence creative strategy and ad performance at scale
Clear growth path into leadership within the creative department
High-visibility role working directly with senior marketing leadership
Fast-paced, high-growth DTC environment with strong investment in creative production and testing
#LI-JM1 #li-Hybrid