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Role Summary

GIS Benefits is entering a defined period of brand and go-to-market transformation. Over the next twelve months the company will launch a new brand identity and guidelines, bring its new company positioning to market, rebuild its website with a closed-loop broker and client portal, and refresh its full library of sales and marketing assets — rolling all of it out internally first, then to brokers, employers, and carriers.

The Senior Marketing Manager is the person who makes that happen day to day. This is a hands-on ownership role. You will hold the marketing budget, direct a small bench of external freelancers and an agency partner, and act as the single point of accountability for marketing execution across the company. You will not have direct reports. You will need to influence, coordinate, and deliver without them.

Strategy is set in partnership with GIS leadership and outside advisors. Your job is to turn that strategy into a working brand, a working website, and a working communications engine — and then hold all three to a standard.

What This Role Owns

Brand system. Take the new brand book, visual identity, and guidelines from working draft to operational reality. Be the person who knows the rules, applies them consistently, and holds outside partners to them.

The GIS story. Own the introductory positioning presentation and the family of materials that follow it — the narrative, the FAQs, the supporting proof points, and the versions each audience needs.

Website. Serve as GIS's day-to-day owner of the website rebuild: brief the agency, manage the timeline, own copy integration, and stand up and maintain the gated broker and client portal so proprietary materials are no longer publicly downloadable.

Sales and enablement assets. Rebuild the brochure and flyer library — deciding what stays, what goes, what gets rewritten — and keep it current once it's live.

Rollout and education. Sequence and deliver onboarding and education, internally first, then to brokers, employers, and carriers.

External communications. Build and run the communications, content, PR/media, and social calendar once the brand is public-ready.

Budget and plan. Own the marketing budget and build a rolling twelve-month marketing plan tied to business objectives.

Core Responsibilities

Brand and Creative Direction

• Serve as steward of the GIS brand: voice, visual identity, messaging architecture, and application standards across every channel and asset.
• Write and direct brand-consistent copy; brief and review creative rather than producing it yourself.
• Review all outbound materials for brand, message, and quality consistency before they go out.

Positioning, Content, and Sales Enablement

• Translate the GIS positioning into presentations, one-pagers, brochures, case studies, and talking points that sales and leadership can actually use.
• Partner with sales leadership to identify enablement gaps and build the tools that close them.
• Maintain a single organized source of truth for approved, current materials.

Website and Digital

• Act as GIS's day-to-day counterpart to the digital agency: brief work, manage scope and schedule, review deliverables, and escalate when something is off track.
• Own website copy, structure, and ongoing content updates post-launch.
• Manage the gated broker and client portal, including access, permissions, and content governance.
• Manage email, SEO, and social channels at an appropriate cadence for a business of this size.

Audience Rollout and Education

• Build and deliver the internal onboarding and education plan so employees can speak the new brand and positioning fluently.
• Extend that education to brokers, employers, and carriers with materials and sessions tailored to each.

External Communications

• Build and manage the communications and content calendar, including PR, media, and social.
• Coordinate event presence, sponsorships, and speaking opportunities.
• Ensure nothing public-facing moves before trademark and compliance clearance is in place.

Partner and Vendor Management

• Source, scope, contract, and manage freelance designers, writers, and specialists.
• Manage the agency relationship day to day: set priorities, write briefs, run reviews, and hold partners to timeline, budget, and quality.
• Know when to bring work in-house and when to buy it — and be able to defend either call.

Budget, Planning, and Measurement

• Own and manage the marketing budget with discipline; track spend, forecast accurately, and make trade-offs transparently.
• Build and maintain a rolling twelve-month marketing plan.
• Define a small set of metrics that matter, report on them consistently, and use them to redirect spend and effort.

Required Qualifications

• 5–7 years of marketing experience, with meaningful time spent executing — not only planning.
• Demonstrated experience managing external agencies, freelancers, or vendors, including scoping work, writing briefs, and holding partners accountable to budget and deadline.
• Experience owning or substantially managing a marketing budget.
• Strong writing skills. This role writes and edits regularly, and writing quality is a real filter for it.
• Hands-on fluency with a website CMS, an email marketing platform, and standard analytics tools. You should be able to make a content update yourself rather than route it.
• Experience taking a brand or messaging platform and applying it consistently across a range of assets and channels.
• Demonstrated ability to work effectively with senior leadership and with sales teams — comfortable presenting, comfortable disagreeing, comfortable being the one who says a deadline is unrealistic.
• Highly organized project management instincts, with a track record of running multiple concurrent workstreams without dropping threads.
• Bachelor's degree or equivalent practical experience.

Preferred Qualifications

• Experience in employee benefits, insurance, healthcare, financial services, or another regulated or intermediated industry.
• Experience marketing through a channel or partner audience — brokers, agents, distributors, or similar — in addition to end clients.
• Experience supporting a website rebuild from the client side.
• Experience launching a rebrand or new positioning internally as well as externally.
• Familiarity with CRM and marketing automation platforms.
• Experience operating in a small or lean marketing function where the same person sets direction and does the work.

Who Succeeds in This Role

• This is a builder's role in a company that is scaling deliberately. The person who does well here is:
• Comfortable without a team. You get things done through partners, vendors, and colleagues who don't report to you.
• Confident with senior stakeholders. You can hold your own in a room with leadership, take direction well, and push back when something won't work.
• Genuinely hands-on. The plan and the execution are both yours. There is no one to hand the work to.
• Organized under ambiguity. Priorities will shift as approvals, budgets, and agency timelines move. You keep the plan current instead of waiting for certainty.
• Quality-obsessed on the details. In a brand-transformation year, consistency is the product.
• This role is likely not the right fit for someone who wants to operate purely at the strategy layer, someone who needs an established team and process to plug into, or someone who has not personally shipped websites, campaigns, and collateral.

Measures of Success

First 90 Days

• Fluent in the brand system, the new company positioning, and the GIS business model.
• Established working relationships with sales leadership, the agency partner, and the freelance bench.
• Priority brochure and flyer assets updated and in market.
• Website rebuild on schedule against agreed milestones.

First 12 Months

• New website live, including a functioning gated broker and client portal.
• Brand guidelines applied consistently across all active materials.
• Internal, broker, employer, and carrier audiences onboarded to the new positioning.
• A twelve-month marketing plan and budget in place and being managed against.
• A working communications and content calendar operating on a consistent cadence.

Working Conditions

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.
• Occasional travel for events, partner meetings, and client engagements.