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Freelance App Store Optimization Jobs (NOW HIRING)

Character.ai

Product Marketing Manager

Redwood City, CA · On-site

$180K - $200K/yr

Own app store listing performance across iOS and Android: keyword strategy, metadata optimization, conversion rate optimization, and ranking tracking * Lead creative collaboration with the design ...

Begin

Senior Manager, Growth Marketing, Mobile

$125K - $150K/yr

App Store Optimization * TikTok * DSPs and Programmatic partners * Affiliate and influencer partnerships * Emerging paid and organic growth channels Optimize campaigns for quality subscribers ...

MDCalc

Director of Clinician Engagement

New York, NY · On-site +1

Own digital marketing channels including email, social media, SEO/SEM, app store optimization, paid acquisition, and alignment across platforms. Develop campaigns that drive awareness, trial, and ...

Apple

App Store Data Scientist

Cupertino, CA · On-site

... App Store, Apple Music, Apple TV+, Apple Arcade, Apple One, and other services ... Description You will play a key role understanding and optimizing the businesses under Apple ...

Digitalturbine

Growth and Engagement Lead

Austin, TX · Hybrid

$124K - $186K/yr

App Store Optimization (ASO): Leverage content quality to improve app store ratings and reviews, ensuring user satisfaction translates into organic growth * Reporting Line: Direct report to the Head ...

Digitalturbine

Growth and Engagement Lead

New York, NY · Hybrid

$124K - $186K/yr

App Store Optimization (ASO): Leverage content quality to improve app store ratings and reviews, ensuring user satisfaction translates into organic growth * Reporting Line: Direct report to the Head ...

DAZN

SEO Manager - North America

New York, NY · Hybrid

$80K - $100K/yr

Experience with App Store Optimisation (ASO) and tools such as App Store Connect or Google Play Console. * Experience in a digital subscription business or streaming platform. Please note: This role ...

DAZN

SEO Manager - North America

Manhattan, NY · On-site

$80K - $100K/yr

Experience with App Store Optimisation (ASO) and tools such as App Store Connect or Google Play Console. * Experience in a digital subscription business or streaming platform. Please note: This role ...

Digitalturbine

Growth and Engagement Lead

Durham, NC · Hybrid

$124K - $186K/yr

App Store Optimization (ASO): Leverage content quality to improve app store ratings and reviews, ensuring user satisfaction translates into organic growth * Reporting Line: Direct report to the Head ...

Airship

Account Coordinator

$20.50 - $26.50/hr

About Gummicube, an Airship Company Gummicube is a specialized division within Airship Group, Inc., focused exclusively on app discovery, App Store Optimization, mobile growth, and app store ...

Airship

Senior Manager, Growth Marketing

About Gummicube Gummicube is a specialized division within Airship Group, Inc., focused exclusively on app discovery, App Store Optimization, mobile growth, and app store conversion. Gummicube helps ...

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All JobsFreelance App Store Optimization Jobs

Freelance App Store Optimization information

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$47

$132

How much do freelance app store optimization jobs pay per hour?

As of Jul 2, 2026, the average hourly pay for freelance app store optimization in the United States is $47.71, according to ZipRecruiter salary data. Most workers in this role earn between $24.28 and $61.78 per hour, depending on experience, location, and employer.

What is the difference between Freelance App Store Optimization vs App Store Optimization Specialist?

AspectFreelance App Store OptimizationApp Store Optimization Specialist
CredentialsTypically self-taught or with online coursesOften holds certifications or relevant degrees
Work EnvironmentIndependent, remote, project-basedEmployed by companies or agencies, often full-time
Industry UsageCommon among freelancers and small agenciesUsed within corporate teams and agencies
Search & ComparisonOften searched by clients seeking flexible, project-based servicessearched by companies hiring full-time or part-time specialists

Freelance App Store Optimization involves independent professionals offering optimization services on a project basis, while App Store Optimization Specialists are typically employed by organizations or agencies with a more structured role. Both roles focus on improving app visibility, but differ in work setting and credentials.

What cities are hiring for Freelance App Store Optimization jobs? Cities with the most Freelance App Store Optimization job openings:
What are the most commonly searched types of App Store Optimization jobs? The most popular types of App Store Optimization jobs are:
What states have the most Freelance App Store Optimization jobs? States with the most job openings for Freelance App Store Optimization jobs include:
What job categories do people searching Freelance App Store Optimization jobs look for? The top searched job categories for Freelance App Store Optimization jobs are:
Freelance App Store Optimization jobs near you
Infographic showing various Freelance App Store Optimization job openings in the United States as of June 2026, with employment types broken down into 76% Full Time, 8% Part Time, 4% Temporary, and 12% Contract. Highlights an 77% Physical, 2% Hybrid, and 21% Remote job distribution, with an average salary of $99,230 per year, or $47.7 per hour.

Product Marketing Manager

Character.ai

Redwood City, CA • On-site

$180K - $200K/yr

Full-time

Posted 18 days ago

Job description

About the Role
At Character.AI, our mission is to build the future of AI entertainment, giving everyone access to personalized, engaging AI experiences. To bring that mission to the world, we need a product marketing leader who can own how we launch, how we message, and how we show up-in app stores, inside our product, and across every surface users encounter.
As PMM, you will lead go-to-market for product launches, own ASO performance across iOS and Android, and write the in-product copy that drives conversion across our monetization surfaces. You'll partner with Monetization PMs (who own revenue strategy, pricing, and channel P&Ls) to translate their decisions into compelling user-facing messaging.
This is Character's first dedicated PMM hire. You'll report to the Head of Growth Marketing and sit at the center of Product, Growth, and Creative-defining the function from the ground up.
Responsibilities
Go-to-Market Strategy
  • Lead GTM end-to-end for product launches: positioning, messaging, launch plans, cross-functional timelines, and branded campaigns
  • Own the c.ai+ subscription promo calendar: plan and execute deals, discounts, and trial offers timed to brand moments, cultural moments, and product launches
  • Conceive and execute branded campaigns that build awareness, drive trial, and reinforce Character's brand with consumers
  • Build and maintain the positioning framework: product positioning, competitive messaging, and value propositions that evolve with the product and market
  • Monitor the competitive landscape: track competitor positioning, pricing, and marketing to inform messaging and differentiation
  • Define success metrics for every launch and build repeatable playbooks from learnings

App Store Optimization (ASO)
  • Own app store listing performance across iOS and Android: keyword strategy, metadata optimization, conversion rate optimization, and ranking tracking
  • Lead creative collaboration with the design team to ensure screenshots, preview videos, and descriptions are high-converting and brand-aligned
  • Own app store promo submissions and execution: feature nominations and promotional placements with Apple and Google, aligned with the GTM and subscription promo calendars
  • Own custom product page (CPP) strategy and execution: build, test, and iterate on tailored store experiences for different audiences, campaigns, and channels
  • Own ASO localization across international markets: localized keywords, metadata, screenshots, and descriptions
  • Set ratings & reviews strategy: define the approach for review solicitation and sentiment monitoring; partner with support to execute
  • Report on ASO performance: impression-to-install conversion, keyword rankings, CPP performance, and promo impact

In-Product Monetization Copy
  • Write and own conversion copy across monetization surfaces: subscription upsells, paywall modals, upgrade prompts, pricing pages, and free-to-paid nudges-hands on keyboard
  • Craft the narrative arc of the free-to-paid journey: ensure every touchpoint reinforces the value of Character+ and moves users toward conversion
  • Partner with Monetization PMs to translate their decisions into compelling user-facing messaging
  • Run and interpret A/B tests on in-product copy to improve upgrade rates, reduce churn, and optimize conversion
  • Maintain a copy system for monetization surfaces: a library of tested headlines, CTAs, and value prop messaging the team can draw from and iterate on

Requirements
  • 5-8+ years of product marketing experience at a high-growth consumer tech, AI, or subscription-based company
  • Proven track record of leading product launches and branded campaigns that drove measurable adoption, engagement, or revenue
  • Strong hands-on copywriter: you've personally written in-product copy that drives conversion-upsell flows, paywalls, pricing pages
  • Deep ASO experience: you've owned app store listing performance, keyword strategy, and creative testing on iOS and/or Android
  • Experience owning a promotional or launch calendar and coordinating cross-functional execution against it
  • Exceptional storytelling skills: you can distill nuance into punchy, clear messaging across marketing and product surfaces
  • Strong analytical chops: comfortable with A/B testing, funnel metrics, and using data to refine copy and positioning
  • Deep cross-functional instincts: you know how to work with PMs, engineers, designers, and data scientists without a playbook
  • Scrappy and self-directed-you thrive in ambiguity and move fast without waiting for permission

Nice to Have
  • You've been an early PMM hire and built the function from scratch
  • Experience marketing to Gen Z or community-driven audiences
  • Familiarity with AI/ML products, LLMs, or conversational AI
  • Background in growth marketing, lifecycle marketing, or product-led growth
  • Experience writing conversion copy for subscription or freemium products
  • Experience in consumer products with large, diverse user bases (social, gaming, entertainment, or creator platforms)
  • International ASO or localization experience

About Character.AI
Character.AI empowers people to connect, learn and tell stories through interactive entertainment. Over 20 million people visit Character.AI every month, using our technology to supercharge their creativity and imagination. Our platform lets users engage with tens of millions of characters, enjoy unlimited conversations, and embark on infinite adventures.
In just two years, we achieved unicorn status and were honored as Google Play's AI App of the Year-a testament to our innovative technology and visionary approach.
Join us and be a part of establishing this new entertainment paradigm while shaping the future of Consumer AI!
At Character, we value diversity and welcome applicants from all backgrounds. As an equal opportunity employer, we firmly uphold a non-discrimination policy based on race, religion, national origin, gender, sexual orientation, age, veteran status, or disability. Your unique perspectives are vital to our success.

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