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Franchise Development Manager Jobs in Connecticut

Hearst

Franchise Marketing Strategist

Norwalk, CT · On-site +1

This role will own the development of end-to-end lead funnel strategies that identify, engage, and ... These solutions span search, social, reputation management, targeted display, website design, and ...

Hearst

Franchise Marketing Strategist

Norwalk, CT · On-site +1

This role will own the development of end-to-end lead funnel strategies that identify, engage, and ... These solutions span search, social, reputation management, targeted display, website design, and ...

NatWest Group

EM FX Trading Vice President

Stamford, CT · On-site

$215K - $285K/yr

... of risk management across the full spectrum of financial products. We have a clear strategy in ... Contribute to the Global EM franchise development, reviewing all flows and market movements across ...

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Franchise Development Manager information

See Connecticut salary details

$42.3K

$74.4K

$108K

How much do franchise development manager jobs pay per year?

As of Sep 2, 2026, the average yearly pay for franchise development manager in Connecticut is $74,369.00, according to ZipRecruiter salary data. Most workers in this role earn between $64,700.00 and $94,200.00 per year, depending on experience, location, and employer.

What is a franchise development manager?

A Franchise Development Manager is a professional responsible for expanding a company's franchise network. They identify and recruit potential franchisees, guide them through the application and onboarding process, and ensure compliance with company standards. Their role often includes market analysis, relationship building, and supporting franchisees as they establish new locations. Franchise Development Managers play a crucial role in driving business growth and maintaining brand consistency across all franchise operations.

What does a franchise development manager do?

A franchise development manager works for a franchise company, seeks out prospective franchise owners, and lays the groundwork for completing a contract with a new franchise owner. Your duties and responsibilities are to collaborate with the sales and marketing departments of your business and identify growth strategies, plans, and goals for increasing the number of franchises in a region or district. You then carry out those strategies, recruiting candidates to become new franchise owners and negotiating a contract. You also inform new franchise owners on contractual agreements, sales expectations, and branding.

What skills are needed to become a franchise development manager?

To thrive as a Franchise Development Manager, you need expertise in sales, market analysis, and business development, often backed by a degree in business or a related field. Familiarity with CRM software, franchise management systems, and industry regulations is typically required. Exceptional interpersonal skills, negotiation abilities, and strategic thinking set top performers apart in this role. These skills and qualifications are crucial for identifying, recruiting, and supporting successful franchise partners, driving growth for the organization.

What are some common challenges faced by franchise development managers when expanding into new markets?

Franchise Development Managers often encounter challenges such as identifying suitable franchisees, navigating local regulations, and ensuring brand consistency across diverse locations. Entering a new market also requires thorough research to understand local consumer preferences and competitive landscapes. Building relationships with local stakeholders and adapting the franchise model to comply with regional requirements are key parts of the role, making flexibility and strong communication essential skills.

What is the difference between Franchise Development Manager vs Franchise Sales Manager?

AspectFranchise Development ManagerFranchise Sales Manager
Primary FocusIdentifying and nurturing franchise opportunities, building franchise networksClosing franchise sales, managing individual franchisee acquisitions
ResponsibilitiesMarket research, franchise strategy, franchisee supportLead generation, sales presentations, contract negotiations
Work EnvironmentStrategic planning, collaboration with marketing and legal teamsSales meetings, client interactions, negotiations
Required SkillsCommunication, negotiation, industry knowledgeSales techniques, persuasion, relationship building

While both roles involve expanding franchise networks, the Franchise Development Manager focuses on strategic growth and long-term franchise development, whereas the Franchise Sales Manager concentrates on closing sales and acquiring new franchisees. Understanding these distinctions helps organizations assign the right responsibilities and find suitable candidates.

More about Franchise Development Manager jobs

What are the most commonly searched types of Franchise Development jobs in Connecticut?

The most popular types of Franchise Development jobs in Connecticut are:

What are popular job titles related to Franchise Development Manager jobs in Connecticut?

For Franchise Development Manager jobs in Connecticut, the most frequently searched job titles are:

What job categories do people searching Franchise Development Manager jobs in Connecticut look for?

The top searched job categories for Franchise Development Manager jobs in Connecticut are:

What cities in Connecticut are hiring for Franchise Development Manager jobs?

Cities in Connecticut with the most Franchise Development Manager job openings:

Franchise Development Manager jobs near you
Infographic showing various Franchise Development Manager job openings in Connecticut as of August 2026, with employment types broken down into 1% As Needed, 80% Full Time, 17% Part Time, and 2% Contract. Highlights an 91% Physical, 3% Hybrid, and 6% Remote job distribution, with an average salary of $74,369 per year, or $35.8 per hour.

Franchise Marketing Strategist

Hearst Newspapers

Norwalk, CT • On-site, Remote

Full-time

Medical, Dental, Retirement

Re-posted 10 days ago

Job description

This role will lead the Franchise Marketing Program for multi-location businesses, building on strong organic momentum and accelerating growth through structured planning, market research, and a focused go-to-market strategy. The Franchise Marketing Strategist will shape and execute B2B initiatives that empower franchise-focused sales teams to drive measurable revenue growth across franchisors and franchisees nationwide.

This role will own the development of end-to-end lead funnel strategies that identify, engage, and convert both franchisor- and franchisee-level opportunities into long-term DMS omni-channel customers. These solutions span search, social, reputation management, targeted display, website design, and other digital offerings designed to deliver powerful, scalable results for multi-location brands.

Partnering closely with Product, Sales, and Customer Experience, this role will develop compelling positioning, sales enablement materials, and actionable insights that accelerate sales velocity across our three core franchise partnership models: system-wide implementations, preferred vendor programs, and franchisee development initiatives.

ESSENTIAL FUNCTIONS:

  • Build and lead franchise B2B marketing strategies and tactics: Develop franchise-specific sales assets-including capabilities decks, value propositions, case studies, and pitch materials-that clearly articulate the DMS franchise value story and accelerate system adoption.
  • Own franchise market intelligence: Lead market segmentation, enterprise account mapping, and target list development to focus sales efforts on the highest-value franchisor and franchisee opportunities.
  • Define franchise messaging and positioning: Create clear, compelling messaging frameworks that ensure consistency across sales outreach, prospecting, and marketing campaigns while simplifying complex solutions for maximum impact.
  • Design demand generation programs: Build and execute content-driven lead generation and nurturing programs that convert organic interest into qualified pipeline and revenue growth.
  • Partner closely with sales leadership: Collaborate on targeting strategy and market research to identify, size, and prioritize high-potential franchise categories.
  • Measure and optimize performance: Analyze initiative performance and funnel metrics to continuously refine targeting, messaging, lead generation tactics, and ROI.
  • Lead competitive and market insights: Conduct ongoing competitive research and franchise market analysis to surface trends, white-space opportunities, and differentiation insights that inform go-to-market strategy, sales positioning, and prioritization of high-growth categories.
  • Operate with ownership and accountability: Manage execution of franchise marketing objectives, including budget oversight, fiscal discipline, and delivery of measurable business outcomes.

REQUIREMENTS:

  • 3-5+ years of experience in B2B marketing, product marketing, or go-to-market roles within digital advertising or related industries.
  • A four-year degree in Marketing or Business Management is preferred. 
  • Experience with franchise marketing programs, multi-location businesses, or complex sales ecosystems is a plus.
  • Strong passion for supporting sales teams, driving pipeline impact, and translating strategy into execution.
  • Proven ability to operate as a self-starter in ambiguous, fast-moving environments and build programs from the ground up.
  • Experience working with CRM, sales enablement, and lead nurturing tools such as Salesforce, HubSpot, Outreach, and Gong.
  • Strong analytical, communication, and cross-functional collaboration skills.

Duties and responsibilities may be added, deleted, or changed at any time at the discretion of management, formally or informally, either verbally or in writing.

What We Offer:

  • Comprehensive benefits package including health, dental, 401k with company match, and more
  • Work-from-home environment, eliminating commuting hassles

Learn about the company through the links below: www.JoinHNP.com            |           www.HearstDMS.com


Hearst DMS is a highly successful nationwide team focused on accelerating the expansion of our digital advertising operation for the local business community. With over 13,000 active daily campaigns, we create, manage, and sell digital marketing solutions across dozens of communities, and offer local businesses an unparalleled opportunity to grow successfully online.

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