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Fractional Marketer Jobs (NOW HIRING)

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How much do fractional marketer jobs pay per hour?

As of Jul 25, 2026, the average hourly pay for fractional marketer in the United States is $18.10, according to ZipRecruiter salary data. Most workers in this role earn between $17.31 and $17.31 per hour, depending on experience, location, and employer.

What is the difference between Fractional Marketer vs Digital Marketing Specialist?

AspectFractional MarketerDigital Marketing Specialist
CredentialsMarketing experience, relevant certifications (e.g., Google Ads, HubSpot)Marketing or related degree, certifications often preferred
Work EnvironmentFreelance or part-time, multiple clients, remote or on-siteFull-time, in-house or agency setting, primarily remote or office
Employer UsageSmall to medium businesses, startups, or multiple clientsCompanies with dedicated marketing teams or agencies
Search & Comparison IntentFlexible marketing support, strategic input, project-basedExecuting digital campaigns, content creation, analytics

While both roles involve digital marketing skills, a Fractional Marketer offers flexible, project-based support across various clients, often working remotely. In contrast, a Digital Marketing Specialist typically works full-time within a company or agency, focusing on executing specific digital campaigns and strategies.

What cities are hiring for Fractional Marketer jobs? Cities with the most Fractional Marketer job openings:
What states have the most Fractional Marketer jobs? States with the most job openings for Fractional Marketer jobs include:
Infographic showing various Fractional Marketer job openings in the United States as of July 2026, with employment types broken down into 85% Full Time, 8% Part Time, 1% Temporary, 5% Contract, and 1% Nights. Highlights an 76% Physical, 3% Hybrid, and 21% Remote job distribution, with an average salary of $37,638 per year, or $18.1 per hour.

Fractional Chief AI Officer (CAIO) - Higher Education & EdTech

Talentus Global

Charleston, WV โ€ข Remote

Part-time

Posted yesterday


Job description

At Talentus Global, we are looking for you!
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We are a U.S. company with a strong presence in LATAM and across 20+ countries around the world. Some of our key near-shore BPO services include: smart-sourcing, dedicated or cluster teams, managed IT services, software outsourcing, and top ERP & CRM solutionsโ€”driven by our practices across many industries, including Higher Education.
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We are currently looking for a Fractional Chief AI Officer (CAIO) - Higher Education & EdTech, to become a valuable addition to our dynamic team!ย 
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About the Role

We are seeking a Fractional Chief AI Officer (CAIO)ย with deep expertise in the Higher Education and EdTech ecosystem to provide strategic technology leadership to universities, colleges, and education-focused organizations.

This role is designed for a senior executive who thrives in advisory, transformation, and execution environments, helping institutions modernize their technology stack, optimize operations, and drive digital innovation through proven AI solutions and models from strategy to governance.ย 

We are seeking an experienced Fractional Chief AI Officer (CAIO) to lead the AI strategy, governance, and transformation initiatives for colleges, universities, and EdTech organizations.

The ideal candidate combines deep expertise in Artificial Intelligence, Higher Education technology ecosystems, enterprise architecture, and executive leadership with a proven ability to translate AI capabilities into measurable institutional outcomes.

This executive will work directly with Presidents, CIOs, Provosts, CTOs, Enrollment leaders, and Executive Boards to develop and execute AI strategies that improve student success, operational efficiency, enrollment growth, and institutional innovation.

This is a strategic advisory and hands-on leadership role designed for organizations that require executive AI leadership.

Key Responsibilities:Executive AI Strategy
  • Develop enterprise AI strategies aligned with institutional goals.
  • Create multi-year AI transformation roadmaps.
  • Identify high-value AI use cases across academic and administrative departments.
  • Present AI initiatives to Executive Leadership and Board members.
  • Establish AI Centers of Excellence (AI CoE).
  • Lead digital transformation initiatives across academic and administrative functions, incorporating cloud solutions, advanced data analytics, AI applications, and emerging technologies.
  • Lead change management initiatives to drive adoption of new technologies across student, faculty, staff, and leadership through the adoption of AI.ย 
  • Identify opportunities for operational efficiency, scalability, and cost optimization through AI driven initiatives.
  • Support broader consulting initiatives including digital transformation, EdTech optimization, and institutional modernization.
Education & Experience
  • Proven experience driving AI at various Universities & Colleges with measurable value and ROI.ย 
  • 15+ years of progressive IT leadership experience, exclusively within Higher Education and/or EdTech.

  • 10+ years of experience at a private-for-profit, private-non-profit or public University.
  • Masterโ€™s degree in information technology, Computer Science, Business Administration, or a related field required; a Doctorate is preferred.
  • Proven experience as a CIO, CTO or CAIO roles.

  • Strong experience with digitalization within Higher Education, including marketing automation, CRM-driven campaigns, and enrollment funnel optimization. Deep understanding of the student lifecycle, enrollment management, and academic operations.
  • Demonstrated experience leading enterprise-wide implementations and integrations of SIS, LMS, CRM & ERP platforms.

  • Strong experience with the following technologies:

    • SIS: Ellucian Banner, Anthology Student, PeopleSoft, Jenzabar, Thesis Elements

    • LMS: D2L, Canvas, Blackboard, Sakai, Moodle, OpenLMS

    • CRM: Salesforce, Slate, Elements451, Microsoft Dynamics, HubSpot.

  • Track record of driving data governance, analytics, and decision-support systems in higher education contexts.
  • Track record of implementing AI strategies across the institution with measurable results.
ย Leadership & Competencies
  • Strong executive presence with the ability to influence C-level stakeholders.

  • Ability to operate effectively in fractional, multi-client environments.

  • Excellent communication skills across technical and non-technical audiences.

  • High adaptability in fast-paced, evolving organizations.

  • Results-oriented with a focus on impact, efficiency, and innovation.

  • Collaborative leadership style with strong stakeholder management skills.

  • Bilingual (English/Spanish): preferred but not required.

  • Represent the organization in client engagements and industry events (travel required).
What do we offer?
  • ย Contractor modelย 
  • ย Remote model
  • ย Salary in $USDย 
  • ย Day off for birthdaysย ย 
  • Benefits courses and/or certificationsย 
  • Opportunity to work with top-tier U.S. clients.
  • Entrepreneurial, multicultural team culture.
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Join us if you have what it takes to be part of the Talentus Global Team!

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.