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Forrester Research information

What is Forrester Research?

Forrester Research is a leading global research and advisory firm that offers insights, data, and consulting services to help businesses understand market trends, technology developments, and customer behavior. The company specializes in providing research reports, market analysis, and strategic guidance to organizations across various industries. Forrester's services are often utilized by business leaders, technology professionals, and marketers to make informed decisions, improve customer experiences, and drive business growth.

What are the key skills and qualifications needed to thrive as a Forrester Research analyst?

To thrive as a Forrester Research Analyst, you need strong analytical skills, subject matter expertise in your research area, and typically a bachelor’s or master’s degree in a relevant field. Familiarity with data analysis tools, survey platforms, and CRM or knowledge management systems is often required. Exceptional communication, critical thinking, and the ability to synthesize complex information make candidates stand out. These skills are crucial for delivering actionable insights, producing high-quality research, and effectively advising clients in a competitive market.

What are some typical career progression paths for analysts at Forrester Research?

At Forrester Research, analysts often begin in entry-level research or associate analyst roles, where they focus on data collection, report preparation, and supporting senior analysts. With experience and strong performance, they can advance to lead analyst positions, taking on responsibilities such as authoring research, presenting findings to clients, and guiding junior team members. Over time, high-performing analysts may move into management or specialized roles such as Research Director or Principal Analyst. The company values professional development and encourages continuous learning, so employees frequently have opportunities to work on cross-functional projects and develop expertise in emerging industry areas.

What is the difference between Forrester Research vs Gartner Analyst?

AspectForrester ResearchGartner Analyst
CredentialsResearch certifications, industry experienceResearch certifications, industry experience
Work EnvironmentResearch firm, consulting supportResearch firm, consulting support
Industry UsageTechnology, marketing, business strategyTechnology, IT, business strategy
Search & ComparisonOften compared for market insightsOften compared for market insights

Both Forrester Research and Gartner Analyst are leading research firms providing insights into technology and business trends. While they share similar credentials and work environments, Forrester tends to focus more on customer experience and digital transformation, whereas Gartner emphasizes IT and technology infrastructure. Both are widely used by organizations for strategic decision-making and market analysis.

How much do Forrester research analysts make?

Research analysts at Forrester typically earn between $70,000 and $120,000 annually, depending on experience, location, and level within the company. Compensation may also include bonuses and benefits, and strong analytical and research skills are essential for the role.
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Infographic showing various Forrester Research job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 1% As Needed, 85% Full Time, 11% Part Time, and 2% Contract. Highlights an 84% Physical, 4% Hybrid, and 12% Remote job distribution.

VP, Research Director, Enterprise Business Apps and Services

Forrester Research, Inc. (US)

Cambridge, MA • On-site

$190 - $310/hr

Other

Re-posted 15 days ago

Job description

About this Role

Forrester Research is seeking a Vice President, Research Director to lead a research team responsible for our enterprise business apps and services practice. This practice serves CIOs and senior technology leaders, addressing the strategy, modernization, sourcing, performance, and operations of core enterprise business applications such as ERP, CRM, HCM, SCM and other major business apps.

Responsibilities
  • Engage as a thought leader and partner with the analyst team, other research directors, and executive partners to elevate, refine, and expand the research agenda.
  • Set and evolve a research agenda grounded in client reality, focusing on ERP, CRM, HCM, and SCM strategy, modernization and migration, post‑migration stability and operating models, vendor‑embedded AI capabilities, systems integrator and AMS contracting structures, and enterprise app licensing and cloud subscription models.
  • Edit syndicated research reports and ensure the quality of our intellectual property (IP).
  • Serve as a leader, mentor, and coach to the research team, supporting their professional development and impact on clients and the industry.
  • Partner with account teams to identify and pursue new business opportunities.
  • Partner with executive partners to deliver exceptional client engagement for Forrester’s executive clients.
  • Meet team performance goals for smooth and adaptive content production, advisory, consulting, and client support.
  • Participate and speak at Forrester‑sponsored and other events to drive awareness of our technology executive practice and represent our thought leadership.
Qualifications
  • At least 15 years of experience in VP‑level and above roles as a practitioner, consultant, or research analyst in enterprise business apps or related services, or as a senior leader in product management or a customer‑facing role at a major enterprise app vendor or systems integrator.
  • A strong understanding of how vendors embed AI in enterprise business applications and the implications on operations, including measurable value and potential risk or complexity.
  • Demonstrated ability to serve as an advisor to senior management and C‑level clients.
  • Deep intellectual curiosity about how technology can drive business forward, solid business instincts, and a willingness to continually explore markets and technologies through new lenses.
  • Strong knowledge of the issues and challenges faced by technology leaders and practitioners.
  • A strong record of academic achievement.
  • Superior analytical, writing, editing, and presentation skills.
  • Ability to travel 30% of the time or more.
Salary

Base salary range: $190,000 – $310,000 (US). For Georgia: $171,000 – $279,000. For New York City: $219,000 – $357,000.

Benefits

For information on benefits, please visit https://forresterbenefits.com/.

Application Deadline

June 30, 2026.

EEO Statement

Forrester Research, Inc. is an Equal Employment Opportunity Employer. As a federal contractor, Forrester encourages veterans and individuals with disabilities to apply for employment. Forrester will consider all qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Other Information

FLSA Status: Exempt

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