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Forddirect Jobs (NOW HIRING)

Front End Developer-----Need GC and USC

Southfield, MI · On-site

$95K - $111K/yr

FordDirect is looking to increase the online experience and create more value proposition for customers. Ford is looking to essentially mock what GM and Truecar have already done and they are ...

Forddirect information

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$10

$25

$34

How much do forddirect jobs pay per hour?

As of Jun 6, 2026, the average hourly pay for forddirect in the United States is $25.47, according to ZipRecruiter salary data. Most workers in this role earn between $19.23 and $29.57 per hour, depending on experience, location, and employer.

What is FordDirect and what does the company do?

FordDirect is a joint venture between Ford Motor Company and its franchised dealers, providing digital marketing and advertising solutions specifically for Ford and Lincoln dealerships. The company delivers technology platforms, data analytics, and marketing services to help dealerships attract, convert, and retain customers online. FordDirect aims to bridge the gap between dealerships and consumers by leveraging data-driven insights and innovative digital tools to improve sales and customer experiences.

What are the key skills and qualifications needed to thrive at FordDirect, and why are they important?

To thrive at FordDirect, strong analytical abilities, understanding of digital marketing, and experience in automotive retail or technology are generally required, often supported by a relevant degree. Familiarity with CRM systems, marketing automation tools, and data analytics platforms such as Salesforce or Google Analytics is typically expected. Excellent communication, problem-solving skills, and the ability to collaborate cross-functionally help individuals stand out. These skills enable employees to drive digital transformation, optimize marketing performance, and support dealership success in a competitive automotive market.

What types of teams and departments do employees at FordDirect typically collaborate with, and how does this impact daily work?

At FordDirect, employees frequently collaborate with cross-functional teams that include marketing, sales, technology, and analytics departments. This collaborative structure allows for innovative problem-solving and ensures that digital solutions align with both dealership and manufacturer objectives. Daily work often involves joint meetings, project planning sessions, and shared platforms to facilitate communication among diverse roles. This environment encourages continuous learning and helps employees develop a broader understanding of the automotive digital landscape.

What are the benefits of Ford Direct?

Ford Direct offers job opportunities with competitive pay, benefits packages, and training programs. Employees can develop skills in automotive sales, customer service, and dealership operations within a structured environment. The role often provides flexible schedules and opportunities for career advancement.

What is the difference between Forddirect vs Automotive Sales Consultant?

AspectForddirectAutomotive Sales Consultant
CredentialsTypically requires dealership or automotive marketing experienceRequires sales experience, valid driver’s license, and sometimes automotive certifications
Work EnvironmentOffice-based, dealership marketing, online lead managementDealership showroom, direct customer interaction, sales floor
Employer & Industry UsageUsed by dealerships for online marketing and lead generationUsed by dealerships for direct customer sales and service
Search & Comparison IntentUnderstanding online automotive marketing toolsSeeking automotive sales roles and customer interaction

Forddirect focuses on online marketing and lead management for dealerships, while Automotive Sales Consultants are directly involved in selling vehicles to customers in a dealership setting. Both roles are essential in the automotive industry but serve different functions within the sales process.

More about Forddirect jobs
What cities are hiring for Forddirect jobs? Cities with the most Forddirect job openings:
What states have the most Forddirect jobs? States with the most job openings for Forddirect jobs include:
What job categories do people searching Forddirect jobs look for? The top searched job categories for Forddirect jobs are:
Specialist, Tier 2 & 3 Digital Marketing

Specialist, Tier 2 & 3 Digital Marketing

Ford Motor Company

Dearborn, MI • On-site

$99K - $166K/yr

Full-time

Medical, Dental, Vision, Life, PTO

Posted 3 days ago


Job description

Job Description
We made history and now we work to transform the future - for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.
Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford.
In this position...
  • The Digital Engagement Specialist will be responsible for executing and optimizing Tier 2 and Tier 3 digital initiatives across Commercial, Owner, and Retail channels.
  • This role works with delivery of digital communications, content production, asset optimization, performance dashboards, and system integrations across key platforms.
  • Partnering closely with the Tier 2 & 3 Digital Engagement Manager, the Specialist translates strategic direction into scalable, measurable digital solutions-supporting platform execution, stakeholder coordination, and continuous optimization of digital experiences.

Responsibilities
What you'll do..
  • Monitor and report monthly Tier 2/3 asset performance across Retail, Commercial, and Owner programs, including Toolbox uploads, downloads, and event utilization.
  • Partner with FordDirect to implement net-new conversion and sales-match measurement capabilities.
  • Lead enhancements to the Ford Toolbox Dashboard UX in collaboration with Ansira, expanding Owner and Commercial tracking and supporting stakeholder enablement and training.
  • Support expansion of API integrations across Ansira, GEAR, and Ford IT to enable additional asset types and improve platform connectivity.
  • Lead dealer-level paid search metrics-to-conversion analysis and optimization initiatives.
  • Support DSS email discovery and unsold lead follow-up efforts in partnership with FordDirect and GTB.
  • Collaborate with Ford CRM and Tier 2 media resources to improve alignment across Owner and Commercial customer touchpoints.
  • Manage Tier 3 Content Library social content execution for Retail and Owner audiences in coordination with FordDirect and GTB.
  • Execute Tier 2/3 digital initiatives aligned to platform strategy and priorities established by the F&D T2/T3 Digital Engagement Manager.
  • Act as the day-to-day operational lead supporting agency partners, system integrations, asset deployment, and optimization efforts to drive measurable business outcomes.

Qualifications
You'll have...
  • Experience working in the Field and with Dealerships within the past 3-5 years
  • Experience working with FDAFs
  • Experience managing agency/supplier partnerships
  • Effectively manage multiple, diverse priorities simultaneously and deliver high quality results
  • Proven teamwork and collaborative leadership across the organization with the ability to build consensus across multiple teams (Brand, Market Rep, CX, Ford Credit, Ford Fund, etc.).
  • Interpersonal and communication skills (written/verbal, Microsoft suite)
  • Experience with quantitative and qualitative research and data

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder...or all of the above? No matter what you choose, we offer a work life that works for you, including:
• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year's Day
• Paid time off and the option to purchase additional vacation time.
This position is a salary grade 5 and ranges from $56,400-$94,900.
This position is a salary grade 6 and ranges from $74,300-$124,500.
This position is a salary grade 7 and ranges from $86,600-$144,900.
This position is a salary grade 8 and ranges from $99,100-$166,200.
Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.
For more information on salary and benefits, click here: https://fordcareers.co/GSR
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.
#LI-Hybrid #LI-AW2

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About Ford

Sourced by ZipRecruiter

At Ford Motor Company, we believe freedom of movement drives human progress. With our incredible plans for the future of mobility, we have a wide variety of opportunities for you to accelerate your career and help us define tomorrow's transportation.

Industry

Civil engineering construction

Company size

51 - 200 Employees

Headquarters location

Doral, FL, US

Year founded

1982