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Food Service Broker Jobs (NOW HIRING)

Palmer Food Service

Category Manager

Rochester, NY · On-site

$65K - $83K/yr

Why Palmer Food Services? We offer competitive wages and a generous benefit package that ... Develops broker/vendor relations to ensure the best products, pricing, and quality are available to ...

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$25.5K

$66.7K

$117K

How much do food service broker jobs pay per year?

As of Jun 10, 2026, the average yearly pay for food service broker in the United States is $66,677.00, according to ZipRecruiter salary data. Most workers in this role earn between $48,000.00 and $75,000.00 per year, depending on experience, location, and employer.

What are food service brokers?

Food service brokers are intermediaries who represent food manufacturers and producers to food service operators, such as restaurants, cafeterias, and institutional buyers. They help manufacturers get their products placed in food service establishments by leveraging their relationships and knowledge of the industry. Food service brokers negotiate deals, manage product promotions, and provide valuable market insights to both their clients and customers. Their main goal is to increase sales and distribution of the food products they represent. Working with a food service broker can help manufacturers reach new markets and streamline the sales process.

How do Food Service Brokers typically collaborate with manufacturers and foodservice operators to ensure successful product placement?

Food Service Brokers act as intermediaries between manufacturers and foodservice operators, such as restaurants, cafeterias, and institutional kitchens. They work closely with manufacturers to understand product features, pricing, and promotional strategies, then leverage their relationships with operators to introduce and support these products. Collaboration often involves product demonstrations, providing market insights, managing logistics, and handling feedback from operators to refine offerings. This role requires strong communication, negotiation, and relationship-building skills to ensure all parties' goals are met effectively.

What are the key skills and qualifications needed to thrive as a Food Service Broker, and why are they important?

To thrive as a Food Service Broker, you need a strong background in sales, negotiation, and in-depth knowledge of the foodservice industry, often supported by experience in food distribution or account management. Familiarity with CRM software, order management platforms, and sometimes certifications like ServSafe are commonly required. Exceptional communication, relationship-building, and problem-solving skills set top performers apart in this role. These abilities are critical for effectively connecting manufacturers with foodservice buyers, driving sales, and maintaining long-term client partnerships.

What is the difference between Food Service Broker vs Food Service Sales Representative?

AspectFood Service BrokerFood Service Sales Representative
CredentialsNone mandatory, industry experience preferredSales certifications or industry knowledge beneficial
Work EnvironmentIndependent, client-facing, often on the roadOffice-based with client visits, sales-focused
Employer & Industry UsageUsed by distributors and brokers to connect suppliers with clientsEmployed by food companies or distributors to sell products
Search & Comparison IntentUnderstanding broker roles vs sales reps in food industryDistinguishing sales roles in food service industry

Food Service Brokers primarily act as intermediaries connecting food suppliers with clients, often working independently without direct product ownership. Food Service Sales Representatives typically work directly for food companies or distributors, focusing on selling products to clients. Both roles involve client interaction and industry knowledge, but brokers emphasize facilitation, while sales reps focus on direct sales and account management.

What states have the most Food Service Broker jobs? States with the most job openings for Food Service Broker jobs include:
What job categories do people searching Food Service Broker jobs look for? The top searched job categories for Food Service Broker jobs are:
Food Service Broker jobs near you
Sr. Director, Food Service Sales

Sr. Director, Food Service Sales

1 800 Flowers

Jericho, NY

Full-time

Posted 4 days ago

1-800-Flowers rating

7.2

Company rating: 7.2 out of 10

Based on 7 frontline employees who took The Breakroom Quiz

Job description

Position Overview

The Sr. Sales Director - Food Service is responsible for driving revenue growth, expanding market share, and leading high-performing sales team across North America markets. This role oversees strategic account management, distributor relationships, and sales execution, while operating within a matrix organization. The position carries full accountability for achieving national sales targets and developing long-term growth strategies within the food service sector.

Key Responsibilities

Strategic Leadership & Growth

  • Develop and execute national sales strategies across food service channels, including broadline distribution, QSR, and hospitality.
  • Drive revenue growth and market share expansion across North America markets.
  • Identify new business opportunities and expand the client base within the food service sector.

Sales Execution & Performance

  • Achieve and exceed national and regional sales targets.
  • Establish sales forecasts, budgets, and P&L objectives.
  • Monitor and report on key performance indicators (KPIs) including revenue, margin, and ROI.

Team Leadership & Development

  • Lead, coach, and develop high-performing sales team.
  • Manage brokers, distributors, and regional sales leaders.

Key Account & Relationship Management

  • Build and maintain strategic relationships with major distributors and key accounts.
  • Negotiate contracts, pricing, and promotional agreements.

Operational Excellence

  • Oversee and develop detailed reporting processes.
  • Ensure adherence to policies and compliance standards.

Global Collaboration

  • Align stakeholders across a matrix organization.
  • Support national sales planning and execution.

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