Flagship Store Director Jobs in Washington (NOW HIRING)

Location: Bethesda, MD — in-office, 5 days/week

Reports to: Brand & Production Manager

Employment Type: Full-time

Experience: 2-3 years

About Blueme

Blueme is a wellness fragrance brand building thoughtful, research-backed scent experiences — including an IRB-approved smell study and an ongoing research partnership with the UMass Sleep Center on the efficacy of our sleep fragrance. We're a passionate, innovative, and ambitious team based in Bethesda, MD, and we care deeply about how we show up to our customers and consumers.

Role Overview

We're looking for a highly motivated, detail-oriented Marketing Specialist to create, implement, and optimize PR strategies that drive brand awareness and customer engagement across digital channels, PR and influencer relationships, consumer research, and in-store activations. The ideal candidate is creative, data-driven, and equally comfortable briefing an influencer, or analyzing focus group results. This is a hands-on role reporting directly to the Brand & Production Manager.

Responsibilities

•    Content Strategy & Execution: Generate compelling content aligned with brand goals across social, email, and promotional materials

•    PR & Influencer Marketing: Build and manage relationships with press and influencers; coordinate outreach, gifting, and partnerships that build brand credibility and reach

•    Social Media Management: Manage and grow our presence across platforms — creating and scheduling posts, responding to comments, and analyzing performance

•    Email Marketing: Design, execute, and optimize email campaigns to nurture leads, retain customers, and drive conversion

•    Analytics & Reporting: Monitor and report on campaign performance using tools like Google Analytics, ensuring KPIs and ROI goals are met

•    Market Research: Lead consumer market research, focus groups, and competitor tracking to inform brand and product decisions

•    Events: Plan and execute activations at our flagship store

•    Collaboration: Partner closely with the Brand & Production Manager on campaign timing, messaging, and brand consistency

Qualifications

•    Bachelor's degree in Marketing, Communications, or a related field

•    2-3 years of experience in digital marketing, PR, or a related role — beauty, fragrance, or DTC experience preferred

•    Experience with email marketing platforms (e.g., Mailchimp, Klaviyo)

•    Familiarity with analytics and reporting tools such as Google Analytics

•    Understanding of PR fundamentals and the influencer marketing landscape

•    Excellent communication, organizational, and time management skills

•    Creative mindset with a keen eye for design and branding

•    Comfortable working independently and collaboratively in a fast-paced environment

Preferred Qualifications

•    Experience running focus groups or consumer research

•    Experience with graphic design tools (e.g., Canva, Adobe Creative Suite)

•    Familiarity with HTML/CSS and website platforms such as WordPress

•    Event planning experience

What we're looking for

Blueme is a small startup team, and this role is built accordingly — we're looking for someone who's genuinely energized by that, not just tolerant of it.

•    Comfortable wearing many hats and shifting priorities on short notice — one day might be focus group analysis, the next is styling a store activation

•    Resourceful and self-directed; you won't have a large team or deep process to lean on, so you build what's needed as you go

•    Genuinely excited to work in-person — this role is based in our Bethesda, MD office 5 days a week, and being in the room with the team and product is part of how we work

•    Calm under ambiguity and able to reprioritize without losing momentum

•    Invested in growing with a small brand, not just executing a fixed job description

What we offer

•    Competitive pay

•    Opportunities for professional growth and learning

•    A collaborative and innovative work environment

To Apply

Please submit your resume, a cover letter, and examples of past marketing campaigns to ebriggs@theblueme.com