Fixed Operations Manager Jobs in Fort Wayne, IN (NOW HIRING)

We are seeking an experienced Marketing Manager to lead and execute all marketing initiatives for three rooftop automotive dealerships, overseeing strategy and performance across all digital and traditional marketing platforms. This role is responsible for developing innovative sales and service campaigns that attract today's automotive consumers, drive showroom traffic, and generate measurable business growth. The ideal candidate will leverage the latest marketing technologies, data analytics, AI-driven tools, and creative solutions to deliver impactful campaigns while providing comprehensive reporting and performance insights across current and emerging platforms. This is a full-time, onsite position Monday through Friday, requiring strong leadership, collaboration, and a proven track record of success in automotive or multi-location marketing environments.

Annual Base Salary + Bonus Opportunities

Paid Time Off (PTO)

Health Insurance

Dental Insurance

Vision Insurance

Mon-Fri Schedule

Career Growth Opportunities

Retirement Plan

Evenings Off

**Responsibilities:**

* Develop, manage, and optimize comprehensive marketing strategies for three rooftop automotive dealerships, ensuring alignment with organizational sales and service objectives.

* Create, execute, and monitor multi-channel advertising campaigns across digital, social media, search, email, video, radio, television, direct mail, and other emerging marketing platforms.

* Drive customer acquisition initiatives that increase vehicle sales, service appointments, and overall dealership traffic through targeted and data-driven marketing efforts.

* Oversee dealership websites, SEO, SEM, online reputation management, and digital lead generation strategies to maximize visibility and conversion performance.

* Manage relationships with advertising agencies, media partners, OEM marketing programs, technology vendors, and other external marketing resources.

* Utilize advanced analytics, AI-powered marketing tools, and reporting platforms to track campaign effectiveness, identify trends, and provide actionable insights to leadership.

* Develop compelling creative content, promotional messaging, and branding initiatives that maintain consistency across all dealership locations and customer touchpoints.

* Monitor and manage marketing budgets, ensuring efficient allocation of resources and maximizing return on investment (ROI).

* Analyze market conditions, competitor activities, consumer behavior, and industry trends to identify new opportunities and maintain a competitive advantage.

* Collaborate with dealership leadership, sales managers, fixed operations teams, and vendor partners to align marketing efforts with operational goals and inventory strategies.

* Lead the planning and execution of dealership events, seasonal promotions, service campaigns, and community engagement initiatives.

* Establish key performance indicators (KPIs) and provide detailed reporting on campaign performance, lead generation, customer acquisition costs, and overall marketing effectiveness.

* Implement and manage customer retention and loyalty marketing programs designed to increase repeat sales and service business.

* Stay current on emerging marketing technologies, AI applications, digital trends, and automotive industry best practices to continuously improve marketing performance and innovation.

* Ensure compliance with OEM brand standards, advertising regulations, and company policies across all marketing activities.

**Requirements & Qualifications:**

* Bachelor's degree in Marketing, Business, Communications, Advertising, or a related field; Master's degree preferred.

* Minimum of 5-7 years of progressive marketing experience, with at least 3 years in a leadership role managing multi-location or multi-brand marketing operations.

* Automotive marketing experience strongly preferred, with a demonstrated understanding of dealership operations, sales processes, fixed operations, inventory management, and OEM marketing programs.

* Proven track record of developing and executing successful marketing campaigns that drive measurable increases in vehicle sales, service traffic, lead generation, and customer retention.

* Advanced knowledge of digital marketing platforms, including Google Ads, Meta (Facebook/Instagram), YouTube, SEO, SEM, display advertising, email marketing, CRM marketing, and reputation management.

* Experience utilizing AI-powered marketing tools, automation platforms, customer data platforms, and advanced analytics solutions to improve campaign performance and efficiency.

* Strong proficiency in Google Analytics, Looker Studio, CRM reporting systems, and other business intelligence tools used for marketing attribution and performance measurement.

* Exceptional analytical skills with the ability to interpret data, identify trends, develop insights, and present executive-level reports and recommendations.

* Demonstrated experience managing substantial marketing budgets and maximizing return on investment through strategic planning and resource allocation.

* Strong project management skills with the ability to manage multiple campaigns, deadlines, vendors, and dealership priorities simultaneously.

* Experience overseeing creative development including digital content, video production, graphic design, copywriting, and brand management.

* Excellent communication, leadership, and interpersonal skills with the ability to collaborate effectively across departments and influence organizational decision-making.

* High level of proficiency in Microsoft Office Suite, marketing automation platforms, CRM systems, and emerging marketing technologies.

* Self-motivated, highly organized, and results-driven with a commitment to continuous improvement and innovation.

* Ability to work onsite Monday through Friday and actively engage with dealership leadership, sales teams, and service departments to support business objectives.

* Strong understanding of consumer behavior, market trends, and evolving automotive retail technologies.

* Valid driver's license and ability to travel between dealership locations as needed.

**Preferred Qualifications:**

* Experience managing marketing for multiple dealership rooftops or large retail organizations.

* Certifications in Google Ads, Google Analytics, Meta Advertising, HubSpot, or other recognized marketing platforms.

* Experience with automotive CRM systems, inventory marketing platforms, and digital retailing technologies.

* Knowledge of AI content creation, predictive analytics, marketing automation, and customer journey optimization.

* Demonstrated success building in-house marketing processes and reducing reliance on outside agencies through strategic use of technology and automation.