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Fitness Director Jobs (NOW HIRING)

FITNESS DIRECTOR AT ANYTIME FITNESS Territories: Minnesota, Iowa, and South Dakota COMPANY OVERVIEW Independently owned and operated, Anytime Fitness strives to serve as the flagship health and ...

FITNESS DIRECTOR AT ANYTIME FITNESS Territories: Minnesota, Iowa, and South Dakota COMPANY OVERVIEW Independently owned and operated, Anytime Fitness strives to serve as the flagship health and ...

FITNESS DIRECTOR AT ANYTIME FITNESS Territories: Minnesota, Iowa, and South Dakota COMPANY OVERVIEW Independently owned and operated, Anytime Fitness strives to serve as the flagship health and ...

FITNESS DIRECTOR AT ANYTIME FITNESS Territories: Minnesota, Iowa, and South Dakota COMPANY OVERVIEW Independently owned and operated, Anytime Fitness strives to serve as the flagship health and ...

FITNESS DIRECTOR AT ANYTIME FITNESS Territories: Minnesota, Iowa, and South Dakota COMPANY OVERVIEW Independently owned and operated, Anytime Fitness strives to serve as the flagship health and ...

The Fitness Equation is seeking a Fitness Director who is the senior leader over the Assistant Fitness Director, Personal Trainers, and Customer Service Associates in a club's Fitness Department.

The Fitness Equation is seeking a Fitness Director who is the senior leader over the Assistant Fitness Director, Personal Trainers, and Customer Service Associates in a club's Fitness Department.

Fitness Director

Menomonee Falls, WI · On-site

$48K - $49K/yr

The Fitness Director will oversee the development and implementation of innovative curriculum and activities, supervise, develop, coach and train staff to ensure that participant's development occurs ...

Fitness Director

Cypress, TX · On-site

$51K - $54K/yr

The Fitness Director leads a team of fitness professionals in providing 5-star service to all Villa Sport members in the fitness center and in delivering high quality fitness training services, small ...

Fitness Director

Montgomery, AL · On-site

$35K - $100K/yr

... direct supervisor. Fitness Department Management • Make sure members have access to a professional, knowledgeable, and energetic training team. • Ensure trainers are delivering high-quality ...

Fitness Director

Pierre, SD · On-site

$45K - $55K/yr

As the Fitness Director, you will play a key leadership role in coordinating and supporting a team of dedicated fitness professionals who help hundreds of members improve their health, wellness, and ...

Fitness Director

Cypress, TX · On-site

$51K - $54K/yr

The Fitness Director leads a team of fitness professionals in providing 5-star service to all Villa Sport members in the fitness center and in delivering high quality fitness training services, small ...

Fitness Director

Jacksonville, FL · On-site

$35K - $100K/yr

... direct supervisor. Fitness Department Management • Make sure members have access to a professional, knowledgeable, and energetic training team. • Ensure trainers are delivering high-quality ...

Fitness Director

Montgomery, AL · On-site

$35K - $100K/yr

... direct supervisor. Fitness Department Management • Make sure members have access to a professional, knowledgeable, and energetic training team. • Ensure trainers are delivering high-quality ...

Fitness Director

Richmond, VA · On-site

$35K - $100K/yr

... direct supervisor. Fitness Department Management • Make sure members have access to a professional, knowledgeable, and energetic training team. • Ensure trainers are delivering high-quality ...

Fitness Director

Hermitage, TN · On-site

$3.5K - $5.5K/mo

Fitness Director Position Summary The Fitness Director is responsible for leading the Personal Training department by creating exceptional member experiences, driving personal training sales, and ...

Fitness Director

Fort Walton Beach, FL · On-site

$3.5K - $5.5K/mo

Fitness Director Position Summary The Fitness Director is responsible for leading the Personal Training department by creating exceptional member experiences, driving personal training sales, and ...

Fitness Director

Ocala, FL · On-site

$35K - $100K/yr

... direct supervisor. Fitness Department Management • Make sure members have access to a professional, knowledgeable, and energetic training team. • Ensure trainers are delivering high-quality ...

Fitness Director

Anderson, SC · On-site

$36K - $100K/yr

... direct supervisor. Fitness Department Management • Make sure members have access to a professional, knowledgeable, and energetic training team. • Ensure trainers are delivering high-quality ...

Fitness Director at Seville Golf & Country Club | Premier Private Club in Phoenix, AZ Ready to join a dynamic company in the hospitality and service industry where people help drive the success of ...

Posted today

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Fitness Director information

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$24K

$54.5K

$90K

How much do fitness director jobs pay per year?

As of Aug 7, 2026, the average yearly pay for fitness director in the United States is $54,473.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,500.00 and $62,500.00 per year, depending on experience, location, and employer.

What is a fitness director?

A fitness director is the manager of the fitness department at a gym or other health and wellness organization. As a fitness director, you may be the manager of the entire facility, especially if fitness is at the center of the business model. Your day-to-day duties can range from supervising the staff to making major business decisions on behalf of the gym. You may even serve as a personal trainer. Your responsibilities vary significantly based on the size of the facility and the importance placed on the fitness department. For example, a fitness director at a commercial gym will have many more responsibilities than one at a country club with a small fitness room. In any role, you are responsible for hiring and training employees, including personal trainers and customer service staff. Excellent interpersonal skills are essential for interacting with both employees and customers.

What is the difference between Fitness Director vs Personal Trainer?

AspectFitness DirectorPersonal Trainer
CertificationsACE, NASM, ACSM, or NSCA certifications often requiredACE, NASM, ACSM, or NSCA certifications typically required
Work EnvironmentOversees entire fitness facility, manages staff, develops programsWorks directly with clients to create personalized fitness plans
Primary ResponsibilitiesProgram development, staff management, facility operationsPersonalized training sessions, client motivation, fitness assessments

While both roles require similar certifications and work within fitness facilities, a Fitness Director manages overall operations and staff, whereas a Personal Trainer focuses on individual client training. The Fitness Director has a broader managerial role, while the Personal Trainer provides direct, personalized fitness instruction.

What are the main challenges fitness directors face when managing a team of trainers and instructors?

Fitness Directors often balance administrative duties with team management, which can be challenging when aligning diverse training styles and personalities. Ensuring consistent quality standards, motivating staff, and handling scheduling conflicts are common hurdles. Additionally, Fitness Directors must stay updated with industry trends and certifications to foster professional development, while also meeting membership and client satisfaction goals. Strong communication and organizational skills are essential to navigate these complexities and create a positive, productive environment.

What are the key skills and qualifications needed to thrive as a fitness director?

A Fitness Director should possess a deep understanding of exercise science, program development, and team leadership, typically supported by a degree in kinesiology or a related field and relevant fitness certifications (such as ACSM, NASM, or ACE). Familiarity with fitness management software, scheduling systems, and group exercise platforms is commonly required. Strong interpersonal skills, motivational ability, and organizational aptitude help a Fitness Director inspire staff and foster client engagement. These skills are crucial for ensuring effective program delivery, high client satisfaction, and the successful management of fitness facilities.
What cities are hiring for Fitness Director jobs? Cities with the most Fitness Director job openings:
What are the most commonly searched types of Fitness jobs? The most popular types of Fitness jobs are:
What states have the most Fitness Director jobs? States with the most job openings for Fitness Director jobs include:
Infographic showing various Fitness Director job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 13% Part Time, 1% Temporary, and 1% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $54,473 per year, or $26.2 per hour.

Full-time

Medical, Life, Retirement, PTO

Re-posted 8 days ago


Job description

FITNESS DIRECTOR AT ANYTIME FITNESS 

Territories: Minnesota, Iowa, and South Dakota

COMPANY OVERVIEW 

Independently owned and operated, Anytime Fitness strives to serve as the flagship health and wellness facility within their respective communities, providing our hard working staff, members and clients the opportunity to live their ideal life by connecting, inspiring, and transforming. Working at Anytime Fitness not only allows employees to pursue their passion, but also provides tremendous opportunity for career advancement, job stability, and long term growth opportunity within the fitness industry, at both the local and corporate level. 

BENEFITS AND PERKS

  • A competitive salary based on experience.
  • Health benefit - HRA for qualified employees
  • Paid Time Off
  • Holiday Pay
  • 401K investment/retirement plan.
  • Complimentary membership to you and a spouse to over 5,000 Anytime Fitness clubs worldwide.
  • State-of-the-art sales training, continued education/development, and support.
  • Regular team training focusing on personal and professional development.
  • Multiple company outings and events annually.
  • The opportunity to grow and advance within an exciting company!

POSITION SUMMARY 

A Fitness Director (FD) is responsible for all personal training at all of our locations. The Fitness Director will hire and develop all new trainers and will be responsible for training revenue growth with the essential focus of coaching and training all personal trainers to achieve success. Coaching areas include hiring, sales, and service. The FD also serves as a ‘guidance counselor’ to all trainers, ‘educator and mentor’ for all training staff, and ’strategist’ for the Club Director. The FD is responsible for managing the Trainer Onboarding Process which includes conducting the fitness consultation, determining the right combination of personnel and tools for each member, and managing the retention score to ensure meaningful touch points for the lifetime of the member. 

While skills in training and programming are important, the FD will function more as the sales manager and leader of the entire fitness department. The FD must possess the knowledge, skills, and abilities to drive an overall productive and efficient fitness department for multiple clubs. 

Our Most successful Fitness Directors are people who:

  • Can grow our coaching program at our clubs by reaching monthly sales goals.
  • Can generate interest in our coaching programs by educating members on benefits of our science-backed workouts.
  • Are effective at giving support, guidance, education, and coaching to our team of Personal Trainers and managers.
  • Encourage others to excel and do their best!
  • Are comfortable and confident with fitness program design and program instruction, and how to coach our Personal Trainer to demonstrate, coach and cue exercises.
  • Promote and influence behavior change.
  • Develop relationships with all types of people.
  • Keep Personal Trainers accountable for showing up with a positive attitude so clients and customers are happy and engaged.

DUTIES AND RESPONSIBILITIES:

  • Oversee the overall production of the Company's fitness training program by driving membership and training sales.
  • Communicate and implement campaigns as set forth by the Ownership.
  • Manage client interactions; coach trainers to manage client profiles and touch points.
  • Lead, inspire, and motivate a team of Personal Trainers on all aspects of personal training and on best practices.
  • Train Personal Trainers on how to effectively complete fitness consultations and selling personal training packages.
  • Train Personal Trainers on 1:1 training, small group training, and team training.
  • Review and analyze club reports and data to identify trends and areas of needed improvement and areas of opportunity.
  • Review and maintain client profiles for all clubs assigned.
  • Work with the company to forecast and determine monthly goals, communicate goals to team members, and hold them accountable.
  • Team building through strong leadership and development.
  • Taking on the responsibility of coaching sessions and provide coverage when Personal Trainers are not able to 
  • Oversee the hiring process for Personal Trainers to ensure candidates meet the company's needs and objectives.
  • Provide top line customer service to members, clients, and fellow employees.
  • Create a culture and community of fun, hardworking individuals who love helping others succeed.
  • Ensure club cleanliness and service standards are exceptional.
  • Potential travel up to 50% of time

OTHER RESPONSIBILITIES

  • Deliver pre-designed workouts to 1:1 clients and to groups of 2+ members
  • Program and implement individualized workouts for members.
  • Energize and motivate team members.
  • Build fitness attendance and retain current members/training clients.
  • Ensure the safety of participants in regard to heart rate and exercise technique.
  • Provide options and challenges for specific exercises to accommodate various skill levels.
  • Attend/lead weekly/monthly fitness staff meetings and required educational presentations.
  • Handle member concerns when applicable.
  • Sales and Marketing for Programming
  • Proactive outreach to inactive members
  • Assist in retention efforts.
  • Provide exceptional member service.

Please note: In order to provide the best customer service to our members and clients, this position is not a typical 9-5 job. You must be willing to work some evenings and some Saturdays.

ESSENTIAL CHARACTERISTICS 

Proactive 

Growth mindset 

Adaptable 

Strong work ethic 

Solution driven 

Collaborative

Ability to multitask and work under pressure

Detail oriented

REQUIREMENTS/QUALIFICATIONS

  • 5+ years of supervisory or management experience leading a winning team, preferably in a gym setting or a fitness related position
  • Fitness sales experience is required.
  • 4-year degree in related field
  • Have a strong knowledge of physiology, exercise technique, and body mechanics.
  • Must possess an active fitness certification/personal trainer certification from an AF fitness-approved education company such as ACSM, ACE, NASM, NSCA, ISSA, NSCA, etc.
  • Current CPR/AED Certification.
  • 2-5 years years of experience training 1:1 or groups in the fitness industry.
  • Proven ability to lead a winning sales team.
  • Ability to multi-task, prioritize and stay organized.
  • Positive, motivating, and effective interpersonal communication skills
  • Innovated problem-solver with the ability to increase productivity.
  • Desire and capacity to train all fitness levels.
  • Manage time and schedules.
  • Possess excellent organizational and interpersonal skills.
  • Strong project management background
  • Must be able to safely lift and move up to 50 lbs. and work in a gym setting. A Personal Training Manager will spend much of the day in the clubs on their feet.

COMPENSATION 

$75,000 to $100,000 yearly earnings potential.