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Fishing Guide Jobs in Minnesota (NOW HIRING)

Sportsman's Guide

Site Merchandiser Crecera

Minneapolis, MN · On-site

$65K - $85K/yr

... Guide, Salt Strong, The Golf Warehouse, Play Baseball, and Play Softball, five of America's leading retailers of outdoor gear, fishing equipment and technology, sporting goods and golf equipment. For ...

Sportsman's Guide

Corporate Receptionist

Minneapolis, MN · On-site

$20 - $24/hr

... Sportsman's Guide, Salt Strong, The Golfer's World, Play Baseball and Play Softball, five of ... From hunting and fishing to playing ball and hitting the links, the companies of Crecera Brands ...

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Fishing Guide information

See Minnesota salary details

$7

$19

$39

How much do fishing guide jobs pay per hour?

As of Aug 10, 2026, the average hourly pay for fishing guide in Minnesota is $19.30, according to ZipRecruiter salary data. Most workers in this role earn between $13.41 and $19.52 per hour, depending on experience, location, and employer.

What is a fishing guide?

Fishing guides are experienced anglers who provide professional guidance and instruction to individuals or groups looking to fish in specific waters. They help clients find the best fishing spots, choose the right equipment and bait, and teach various fishing techniques. Fishing guides often have extensive knowledge of local fish species, weather patterns, and safety protocols, ensuring a successful and enjoyable fishing experience for their clients.

What are some common challenges fishing guides face when leading groups on fishing excursions?

Fishing Guides often navigate unpredictable weather, varying water conditions, and the differing skill levels of guests. Adapting to these challenges while ensuring safety and delivering a positive client experience is key. Guides must also manage equipment, offer instruction, and stay knowledgeable about local regulations and fish behaviors. Strong communication and problem-solving skills are essential to address customer needs and changing environmental factors during each trip.

What is the difference between Fishing Guide vs Boat Captain?

AspectFishing GuideBoat Captain
CertificationsFishing licenses, safety certificationsCaptain's license, safety certifications
Work EnvironmentFreshwater or saltwater fishing trips, outdoor settingsOperating boats, overseeing crew, navigation
Employer & IndustryTourism, outdoor recreation, fishing chartersMarinas, commercial fishing, passenger transport
Search & Comparison IntentFishing trips, outdoor guides, fishing servicesBoat operation, maritime jobs, vessel management

While both Fishing Guides and Boat Captains work on water and require safety certifications, Fishing Guides focus on leading fishing trips and providing fishing expertise. Boat Captains operate and navigate vessels, often overseeing crew and ensuring safety during various water activities. The roles overlap in certifications and outdoor work environments but differ in responsibilities and industry focus.

How much money do fishing guides make?

Fishing guides typically earn between $25,000 and $75,000 annually, with income varying based on experience, location, and the number of clients served. Many guides supplement their income through tips and may work seasonally or part-time, often requiring knowledge of local waters and good customer service skills.

What are the key skills and qualifications needed to thrive as a fishing guide, and why are they important?

To thrive as a Fishing Guide, you need extensive knowledge of local fish species, fishing techniques, boating safety, and typically a relevant license or certification. Familiarity with GPS navigation, fish finders, and safety equipment is also important for guiding successful excursions. Outstanding communication, patience, and customer service skills help create memorable experiences and manage group dynamics. These skills ensure both client safety and satisfaction while maximizing opportunities for successful fishing trips.
More about Fishing Guide jobs
What are the most commonly searched types of Fishing Guide jobs in Minnesota? The most popular types of Fishing Guide jobs in Minnesota are:
What are popular job titles related to Fishing Guide jobs in Minnesota? For Fishing Guide jobs in Minnesota, the most frequently searched job titles are:
What job categories do people searching Fishing Guide jobs in Minnesota look for? The top searched job categories for Fishing Guide jobs in Minnesota are:
What cities in Minnesota are hiring for Fishing Guide jobs? Cities in Minnesota with the most Fishing Guide job openings:
What are popular job titles related to Fishing Guide jobs in MN? For Fishing Guide jobs in MN, the most frequently searched job titles are:
Fishing Guide jobs near you
Infographic showing various Fishing Guide job openings in Minnesota as of August 2026, with employment types broken down into 71% Full Time, and 29% Part Time. Highlights an 100% In-person job distribution, with an average salary of $40,143 per year, or $19.3 per hour.

Site Merchandiser Crecera

Sportsman's Guide

Minneapolis, MN

$65K - $85K/yr

Full-time

Posted 3 days ago

New

Job description

Site Merchandiser 

About The Company 

Crecera Brands is the driving force behind Sportsman’s Guide, Salt Strong, The Golf Warehouse, Play Baseball, and Play Softball, five of America’s leading retailers of outdoor gear, fishing equipment and technology, sporting goods and golf equipment. For nearly 50 years, our companies have been dedicated to helping our customers enjoy the fun, freedom, and traditions of the great outdoors. From hunting and fishing to playing ball and hitting the links, the companies of Crecera Brands deliver the gear you need to succeed. Our websites include sportsmansguide.com, saltstrong.com, tgw.com, and playbaseball.com, and playsoftball.com.

Job Summary

The Site Merchandiser is responsible for optimizing the online storefront and customer shopping journey to drive sales, engagement, and conversion through strategic management of digital merchandising, promotions, content, analytics, and customer experience. This role serves as the bridge between Merchandising, Marketing, Creative, UX, Technology, and Analytics to deliver an engaging and intuitive shopping experience across all digital touchpoints.

Using customer insights, performance data, and merchandising strategies, the Site Merchandiser plans and executes promotional campaigns, optimizes product discoverability, manages site content, and continuously improves the customer journey to maximize revenue and customer satisfaction.

Key Responsibilities:

  • Develop a deep understanding of the customer and merchandising strategies to create coordinated promotions and digital campaigns across the website and promotional emails
  • Plan and execute website merchandising strategies across key digital touchpoints including the homepage, category pages, and product detail pages to maximize conversion, revenue and average order value
  • Optimize site search, product recommendations, and curated shopping experiences to improve product discoverability.
  • Collaborate with content and UX teams to develop best in class content and site experiences  
  • Utilize analytic tools and reports to understand customer behavior, sales trends, and website performance to create and implement actionable insights that drive improvements
  • Ensure website content is accurate, up to date, and aligned with brand standards
  • Partner with creative team to ensure consistent storytelling and brand alignment across digital channels
  • Conduct regular site audits to identify merchandising issues, broken links, missing content, and customer experience friction, implementing improvements that enhance the shopping journey.
  • Conduct A/B testing and make data-driven recommendations for site improvements
  • Support the development and optimization of a strong online presence for the SG membership program through strategic site placement, content updates, and promotional visibility

Required Skills & Qualifications:

  • Experience in e-commerce, web merchandising, and/or digital retail
  • Strong understanding of online shopping behavior and conversion optimization
  • Familiarity with e-commerce platforms (e.g., Commerce Tools, Shopify, Magento, Salesforce Commerce Cloud, BigCommerce)
  • Basic knowledge of web metric analytics tools (Adobe Analytics, Google Analytics or similar), and CMS systems
  • Must have a passion for and understanding of the wants and needs of customers in the fishing, camping, hunting, or shooting sports spaces.
  • Self-starter with the ability to take initiative, identify opportunities, and drive work forward with minimal direction.
  • Delivers high-quality work with strong attention to detail and accuracy.
  • Ability to analyze data and translate insights into action
  • Excellent communication and cross-functional collaboration skills.

Preferred Qualifications:

  • Experience with A/B testing tools and personalization platforms (e.g, Adobe Target, Monetate)
  • Understanding of UX/UI best practices
  • Retail or consumer goods industry experience
  • Experience with search merchandising platforms such as Algolia, Constructor, Bloomreach, or similar technologies.
  • Knowledge of taxonomy, product attribution, and onsite search optimization.

Salary Range: $65,000 - $85,000

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