Job Summary:
Agoda is a global leader in travel technology, aiming to connect people with destinations and experiences. They are seeking a Marketing Data Analyst to join their Performance Marketing Team, which focuses on developing data-driven marketing programs to enhance customer lifetime value through various channels.
Responsibilities:
• Search: Experiment with text ads, bidding, and campaign structures on Google, Bing, Baidu, Naver, and other search engines. Adapt to new product features and roll out changes from successful tests.
• Display: Test, analyze, and optimize campaigns on Facebook, Twitter, Instagram, and others.
• Modeling: Analyze the vast amounts of data generated by experiments, develop models we can use for optimization, and build dashboards for account managers.
Qualifications:
Required:
• 2–3 years of experience
• Bachelor’s Degree or higher from top university in a quantitative subject (computer science, mathematics, economics, engineering, statistics or science)
• Strong English communication
• Solid business acumen
• Strong statistical and analytical skills
• Proficient in Excel and hands-on with data tools (SAS, R, SPSS, Python, VBA, SQL, Tableau)
• Experience designing and analyzing A/B tests
• Works independently on daily analytics tasks and provides business recommendations
Preferred:
• Experience in digital marketing
• Academic research experience
Company:
Agoda is a digital travel platform that provides access to hotels and holiday properties including flights. It is a sub-organization of Booking Holdings. Founded in 2005, the company is headquartered in Singapore, SGP, with a team of 5001-10000 employees. The company is currently Late Stage.