External Relations Manager Jobs in Virginia (NOW HIRING)

Looking for a job to get you out of bed?

Casper is looking for a PR & Communications Manager to lead external communications and media relations, building brand awareness, protecting brand reputation, and supporting key business priorities. This role is responsible for developing press strategies, managing media outreach, crafting messaging, and executing proactive and reactive PR initiatives. The ideal candidate is a strong storyteller, strategic thinker, and relationship builder who can translate business objectives into compelling narratives.

Casper (Casper.com) believes everyone should sleep better. That’s why we obsess over designing sleep products that actually make a difference—from the littlest dreamers and beyond. Including mattresses, pillows, and bedding, our entire collection is dreamed up and engineered in-house by our product and design teams. Sleepers can shop online, visit one of our 40+ retail locations across the United States, or find us through a growing network of trusted retail partners.

This is a hybrid role, requiring that you work 4 days per week from our Richmond, VA office.

When youʼre not catching zzzʼs, this is what youʼll do...

• Work cross-functionally to bring company initiatives to life by drafting, editing and pitching press material, including press releases, interview backgrounders, fact sheets, bios, and more
• Identify and action on emerging PR opportunities, including areas such as executive thought leadership, product placement, and influencers, to generate positive coverage of the Casper brand, products, and team
• Collaborate with CX, social, and retail teams to craft customer communications; handle community management and engage with customers across social media channels such as Reddit, Instagram, Facebook, TikTok, and others
• Fully manage speaking engagements for executives, from securing talks to handling media training
• Oversee continued development of a comprehensive PR library and database of resources (press page, fact sheets, etc.)
• Manage day-to-day press inquiries and product requests; oversee product orders and manage PR budget on behalf of the team
• Manage all company, executive, and product award applications
• Manage crisis communications if/and when necessary
• Measure the impact of press and customer engagements and communicate effectively with the broader team and management

Our dream candidate is/has...

• 5+ years of relevant PR/Communications experience, mix of agency and in-house experience preferred (experience managing agencies a plus)
• Excellent writing skills, ability to write and edit communications materials for a wide range of audiences
• Experience using Meltwater AI and Project Management Systems (Asana preferred)
• Proactive approach to work, you like to solve problems and don’t wait for someone to give you the answer
• Extremely organized and detail-oriented! Can manage multiple things at once and are structured about your work
• Excellent communication and interpersonal skills
• Public company experience preferred
• Experience in a “build”, high growth/great change environment; fast-paced; shifting priorities; hands-on keyboard
• Customer-focused and customer service mindset
• Experience managing CSR programs and business press
• Professional, warm, thoughtful, engaging
• Strong content design/organization, project management & planning - decks, scripts, outlines, and the like
• Demonstrated skill at tailoring content for unique audiences
• A collaborative nature, aptitude for bringing people together, a strong work ethic
• High energy, positive and optimistic; by nature, a “why don’t we….” person
• Strong eye for detail and quality control
• Great listener
• Must be able and willing to travel regularly as part of the role

Targeted Annual Base Salary Range: $100,000-120,000 USD

Casper’s compensation philosophy ensures that the actual base salary is based on factors including but not limited to skills, education, experience, special training, time in position, and/or years of service.

We recognize that annual base salary is just one part of a total rewards package. In addition, we offer a comprehensive benefits package, wellbeing resources, and other perks including:

• Medical, vision, and dental insurance to help you with those coughs or cavities (too many waffles)...
• Paid Time Off. We believe in the power of rest so take the time you need to recharge.
• Employee Discount to use on whatever you like (with a few exceptions) and product discounts for friends and family!
• … and more!

If you dream about this stuff this job is probably right for you. We look forward to learning more about you!

As part of our hiring process, employment offers are contingent on the successful completion of a background check and drug screening, where permitted by law.