Events Marketing Jobs in Reston, VA (NOW HIRING)

Position Summary

The Director, Events Marketing is responsible for driving visibility and engagement across ACP's event portfolio including major conferences, signature events, and designated virtual programs such as PowerCasts and PowerTalks. This role develops event marketing materials that reflect ACP's brand message, tone, and values, ensuring consistency across all channels. 

The Director oversees integrated, multi-channel event promotion across web, email, social, paid media, and event platforms, ensuring ACP reaches the right audiences in the right places. They also lead attendee engagement strategies that support retention, satisfaction, and growing demand for ACP events. This role further drives event content capture, thought leadership amplification, and executive visibility by leveraging post-event insights, videos, recaps, and storytelling to highlight the value ACP delivers to members and the industry. 

Reporting to the Vice President, Marketing, the Director manages a team of marketing communications professionals, oversees the event marketing budget, and partners across departments such as Events, Membership, and Policy to ensure every campaign reflects ACP's mission, supports advocacy priorities, and drives revenue growth. 

Essential Functions / Major Responsibilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodation may be made to enable individuals with disabilities to perform these functions. Other duties may be assigned to meet business needs. 

Brand Messaging & Creative Direction 

• Develop event marketing materials that reflect ACP's brand message, tone, values, and visual identity, ensuring consistency across all digital, print, onsite, and paid media platforms. 
• Oversee creative direction for event campaigns, including graphics, collateral, video, onsite branding, and promotional assets. 
• Provide creative leadership in partnership with internal teams and external vendors to ensure every campaign is visually compelling and strategically aligned with ACP's mission and advocacy priorities. 
• Review and approve design, copy, and content deliverables from vendors, creative partners, and contractors. 
• Ensure all creative outputs including signage, mobile app content, landing pages, and marketing materials reinforce ACP's strategic priorities and deliver a cohesive audience experience. 

Audience Engagement, Growth & Campaign Execution 

• Lead integrated, multi-channel marketing campaigns for ACP's in-person and virtual events. 
• Ensure event communication efforts reach the right people in the right places through audience segmentation, strategic targeting, and channel optimization. 
• Execute marketing strategies across key channels including the event website and registration platform, mobile app, email marketing, social media, and digital advertising. 
• Develop pre-, during-, and post-event engagement strategies that deepen audience connection, support attendee satisfaction, and strengthen retention. 
• Partner with Digital and CRM teams to optimize list segmentation, campaign performance, and ROI. 
• Manage media partnerships and in-kind agreements with trade and industry publications to expand reach and visibility. 
• Support event revenue, brand awareness, and lead generation goals through coordinated marketing tactics and performance-driven decision-making. 
• Support the growth of event audiences using data-informed outreach strategies, retargeting campaigns, and tailored messaging for priority segments. 
• Analyze registration trends, audience behavior, and channel performance to forecast demand and refine plans. 

Content Capture & Thought Leadership 

• Capture and share insights, executive visibility opportunities, and member-company highlights emerging from ACP's conferences, signature events, and virtual programs. 
• Lead development of event recaps, highlight videos, storytelling assets, interviews, and post-event content packages that extend event value beyond onsite participation. 
• Partner with Communications and Events teams to amplify event-generated content across ACP's digital channels, newsletters, press opportunities, and member communications. 
• Develop narratives that transform event moments into year-round engagement and thought leadership opportunities for members, policymakers, and stakeholders. 

Leadership, Collaboration & Budget Management 

• Supervise, coach, and develop a small team of marketing staff, fostering a culture of accountability, inclusion, innovation, and continuous improvement. 
• Build strong cross-functional partnerships with Events, Membership, Policy, and Communications teams to ensure alignment on goals, messaging, timelines, and audience strategies. 
• Oversee the events marketing budget, making informed decisions about resource allocation, channel mix, and vendor investments to maximize ROI. 
• Track performance metrics including registration velocity, engagement trends, channel performance, and revenue impact using data to refine campaigns and report outcomes to leadership. 
• Exercise sound judgment and strategic decision-making under tight timelines, balancing creative ambition with fiscal discipline and operational efficiency. 

Education, Experience & Skills 

• Bachelor's degree in communications, marketing, public affairs, or a related field; advanced degree preferred. 
• 8+ years of progressive experience in event or brand marketing, ideally within a trade association, membership organization, or mission-driven environment. 
• Proven success developing and executing integrated marketing strategies for large-scale events, conferences, or corporate initiatives that deliver measurable engagement and revenue outcomes. 
• Experience managing teams, consultants, and vendors; demonstrated ability to coach, motivate, and develop staff while fostering a culture of accountability, trust, and innovation. 
• Track record of budget ownership-including forecasting, cost control, and maximizing ROI from campaigns and partnerships. 
• Strong record of planning and strategy, including anticipating trends, identifying growth opportunities, and connecting tactical execution to broader organizational goals. 
• Recognized subject matter expertise in event marketing, digital engagement, and brand storytelling, with the ability to translate complex industry concepts into accessible, persuasive messaging. 
• Exceptional relationship building and management skills, with a history of cross-departmental collaboration and the ability to build alignment among internal teams, members, and partners. 
• Demonstrated judgment and decision-making skills, balancing multiple inputs and deadlines to propose effective, data-informed solutions under pressure. 
• Strong execution capability-organized, proactive, and able to lead multiple concurrent campaigns while maintaining high standards of quality and consistency. 
• Excellent writing, editing, and presentation skills with a strong eye for clarity, quality, and impact. 
• Demonstrated commitment to ACP's core values: excellence, integrity, collaboration, accountability, inclusion, and transparency. 
• Proficiency in Microsoft Office tools (Word, PowerPoint, Excel) and familiarity with CRM, project management, or marketing automation platforms. 

Job Conditions 

We are a fast-paced, high-energy organization with a very ambitious agenda and a staff that is highly motivated. This position may experience high-level work demands and independent decision-making under tight timelines. Occasional travel outside of the Washington, DC area for meetings or events may be required. Applicants must be currently authorized to work in the United States on a full-time basis. ACP will not sponsor applicants for work visas. 

We reasonably believe that the base salary range for this position is $130,000- 150,000. At ACP, a wide range of factors are considered when making compensation decisions including and not limited to skill set, experience, training, education, knowledge, and other business and organizational needs. ACP offers 401k, PTO and sick leave, commuter benefits, wellness reimbursement, and professional development/tuition reimbursements for eligible employees.