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Events Marketing Jobs in Reston, VA (NOW HIRING)

Bath Fitter

Outside Events Marketing

Springfield, VA · On-site

$25/hr

Bath Fitter is seeking part-time Event Marketing Representatives to schedule FREE in-home consultations with homeowners at local Trade Shows, Home Shows, Expos, Community. You will be engaging ...

Bath Fitter

Outside Events Marketing

Springfield, VA

$25/hr

Bath Fitter is seeking part-time Event Marketing Representatives to schedule FREE in-home consultations with homeowners at local Trade Shows, Home Shows, Expos, Community. You will be engaging ...

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All JobsEvents Marketing JobsEvents Marketing Jobs in Reston, VA

Events Marketing information

See Reston, VA salary details

$20.8K

$44.9K

$56.2K

How much do events marketing jobs pay per year?

As of Jul 16, 2026, the average yearly pay for events marketing in Reston, VA is $44,856.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,600.00 and $48,900.00 per year, depending on experience, location, and employer.

What is events marketing?

Events marketing is a strategy that involves promoting a brand, product, or service through in-person or virtual events such as conferences, trade shows, product launches, and webinars. The goal is to create engaging experiences that foster direct interactions between the company and its target audience. Events marketing helps build brand awareness, generate leads, and strengthen customer relationships through memorable, interactive touchpoints.

What do you do in event marketing?

Event marketing professionals plan, organize, and promote events to engage target audiences and increase brand awareness. They coordinate logistics, develop marketing materials, and analyze event performance, often using tools like social media and CRM systems. Strong communication, organization skills, and industry knowledge are essential for success in this role.

What is the highest paid job in marketing?

In marketing, executive roles such as Chief Marketing Officer (CMO) or Vice President of Marketing tend to be the highest paid, often earning six-figure salaries or more depending on the company size and industry. These positions require extensive experience, strategic leadership skills, and often involve overseeing large teams and budgets.

What is the difference between Events Marketing vs Event Coordinator?

AspectEvents MarketingEvent Coordinator
Primary FocusPromoting and advertising events to attract attendees and generate interestPlanning, organizing, and executing the logistics of individual events
Skills RequiredMarketing strategies, branding, digital promotion, communicationOrganization, time management, vendor coordination, problem-solving
Work EnvironmentMarketing departments, agencies, corporate settingsEvent venues, hotels, corporate offices, outdoor locations
Common CertificationsEvent marketing certifications, digital marketing coursesEvent planning certifications, project management courses

While both roles are integral to event success, Events Marketing focuses on promoting and attracting audiences through marketing strategies, whereas an Event Coordinator handles the detailed planning and execution of the event itself. Understanding these differences helps professionals choose the right career path or job focus within the events industry.

What is the highest paying job in the event industry?

In the events marketing industry, senior roles such as Director of Events or Vice President of Events typically have the highest salaries, often exceeding six figures. These positions require extensive experience, strategic planning skills, and often involve overseeing large-scale events and teams.

How does an Events Marketing professional typically collaborate with other departments during the planning and execution of events?

Events Marketing professionals often work closely with teams such as sales, public relations, and product management to ensure that each event aligns with broader business goals. They coordinate with sales to understand target audiences and generate leads, while partnering with PR to maximize media coverage and brand exposure. Collaboration with creative and logistics teams is also essential for developing engaging content and managing on-site execution. This cross-functional teamwork is crucial for delivering cohesive and impactful events.

What are the key skills and qualifications needed to thrive as an Events Marketing professional, and why are they important?

To thrive in Events Marketing, you need strong project management, strategic planning, and communication skills, often supported by a degree in marketing or related fields. Familiarity with event management software, CRM systems, and digital marketing tools is typically required. Creativity, adaptability, and excellent interpersonal skills help professionals excel in engaging audiences and managing stakeholders. These capabilities are crucial for executing successful events that drive brand awareness and achieve organizational goals.

What does an event marketer do?

An event marketer plans, promotes, and executes events to engage target audiences and promote a brand or product. They coordinate logistics, develop marketing strategies, and use tools like social media and email campaigns to maximize event attendance and impact.
What are popular job titles related to Events Marketing jobs in Reston, VA? For Events Marketing jobs in Reston, VA, the most frequently searched job titles are:
What job categories do people searching Events Marketing jobs in Reston, VA look for? The top searched job categories for Events Marketing jobs in Reston, VA are:
What cities near Reston, VA are hiring for Events Marketing jobs? Cities near Reston, VA with the most Events Marketing job openings:
Events Marketing jobs near you
Infographic showing various Events Marketing job openings in Reston, VA as of July 2026, with employment types broken down into 1% As Needed, 77% Full Time, 20% Part Time, 1% Temporary, and 1% Contract. Highlights an 92% Physical, 1% Hybrid, and 7% Remote job distribution, with an average salary of $44,856 per year, or $21.6 per hour.
Director, Events Marketing

Director, Events Marketing

American Clean Power Association (ACP)

Washington, DC • On-site

Other

Retirement, PTO

Posted 21 days ago

Job description

Position Summary

The Director, Events Marketing is responsible for driving visibility and engagement across ACP's event portfolio including major conferences, signature events, and designated virtual programs such as PowerCasts and PowerTalks. This role develops event marketing materials that reflect ACP's brand message, tone, and values, ensuring consistency across all channels. 

The Director oversees integrated, multi-channel event promotion across web, email, social, paid media, and event platforms, ensuring ACP reaches the right audiences in the right places. They also lead attendee engagement strategies that support retention, satisfaction, and growing demand for ACP events. This role further drives event content capture, thought leadership amplification, and executive visibility by leveraging post-event insights, videos, recaps, and storytelling to highlight the value ACP delivers to members and the industry. 

Reporting to the Vice President, Marketing, the Director manages a team of marketing communications professionals, oversees the event marketing budget, and partners across departments such as Events, Membership, and Policy to ensure every campaign reflects ACP's mission, supports advocacy priorities, and drives revenue growth. 

Essential Functions / Major Responsibilities

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodation may be made to enable individuals with disabilities to perform these functions. Other duties may be assigned to meet business needs. 

Brand Messaging & Creative Direction 

  • Develop event marketing materials that reflect ACP's brand message, tone, values, and visual identity, ensuring consistency across all digital, print, onsite, and paid media platforms. 
  • Oversee creative direction for event campaigns, including graphics, collateral, video, onsite branding, and promotional assets. 
  • Provide creative leadership in partnership with internal teams and external vendors to ensure every campaign is visually compelling and strategically aligned with ACP's mission and advocacy priorities. 
  • Review and approve design, copy, and content deliverables from vendors, creative partners, and contractors. 
  • Ensure all creative outputs including signage, mobile app content, landing pages, and marketing materials reinforce ACP's strategic priorities and deliver a cohesive audience experience. 

Audience Engagement, Growth & Campaign Execution 

  • Lead integrated, multi-channel marketing campaigns for ACP's in-person and virtual events. 
  • Ensure event communication efforts reach the right people in the right places through audience segmentation, strategic targeting, and channel optimization. 
  • Execute marketing strategies across key channels including the event website and registration platform, mobile app, email marketing, social media, and digital advertising. 
  • Develop pre-, during-, and post-event engagement strategies that deepen audience connection, support attendee satisfaction, and strengthen retention. 
  • Partner with Digital and CRM teams to optimize list segmentation, campaign performance, and ROI. 
  • Manage media partnerships and in-kind agreements with trade and industry publications to expand reach and visibility. 
  • Support event revenue, brand awareness, and lead generation goals through coordinated marketing tactics and performance-driven decision-making. 
  • Support the growth of event audiences using data-informed outreach strategies, retargeting campaigns, and tailored messaging for priority segments. 
  • Analyze registration trends, audience behavior, and channel performance to forecast demand and refine plans. 

Content Capture & Thought Leadership 

  • Capture and share insights, executive visibility opportunities, and member-company highlights emerging from ACP's conferences, signature events, and virtual programs. 
  • Lead development of event recaps, highlight videos, storytelling assets, interviews, and post-event content packages that extend event value beyond onsite participation. 
  • Partner with Communications and Events teams to amplify event-generated content across ACP's digital channels, newsletters, press opportunities, and member communications. 
  • Develop narratives that transform event moments into year-round engagement and thought leadership opportunities for members, policymakers, and stakeholders. 

Leadership, Collaboration & Budget Management 

  • Supervise, coach, and develop a small team of marketing staff, fostering a culture of accountability, inclusion, innovation, and continuous improvement. 
  • Build strong cross-functional partnerships with Events, Membership, Policy, and Communications teams to ensure alignment on goals, messaging, timelines, and audience strategies. 
  • Oversee the events marketing budget, making informed decisions about resource allocation, channel mix, and vendor investments to maximize ROI. 
  • Track performance metrics including registration velocity, engagement trends, channel performance, and revenue impact using data to refine campaigns and report outcomes to leadership. 
  • Exercise sound judgment and strategic decision-making under tight timelines, balancing creative ambition with fiscal discipline and operational efficiency. 

Education, Experience & Skills 

  • Bachelor's degree in communications, marketing, public affairs, or a related field; advanced degree preferred. 
  • 8+ years of progressive experience in event or brand marketing, ideally within a trade association, membership organization, or mission-driven environment. 
  • Proven success developing and executing integrated marketing strategies for large-scale events, conferences, or corporate initiatives that deliver measurable engagement and revenue outcomes. 
  • Experience managing teams, consultants, and vendors; demonstrated ability to coach, motivate, and develop staff while fostering a culture of accountability, trust, and innovation. 
  • Track record of budget ownership-including forecasting, cost control, and maximizing ROI from campaigns and partnerships. 
  • Strong record of planning and strategy, including anticipating trends, identifying growth opportunities, and connecting tactical execution to broader organizational goals. 
  • Recognized subject matter expertise in event marketing, digital engagement, and brand storytelling, with the ability to translate complex industry concepts into accessible, persuasive messaging. 
  • Exceptional relationship building and management skills, with a history of cross-departmental collaboration and the ability to build alignment among internal teams, members, and partners. 
  • Demonstrated judgment and decision-making skills, balancing multiple inputs and deadlines to propose effective, data-informed solutions under pressure. 
  • Strong execution capability-organized, proactive, and able to lead multiple concurrent campaigns while maintaining high standards of quality and consistency. 
  • Excellent writing, editing, and presentation skills with a strong eye for clarity, quality, and impact. 
  • Demonstrated commitment to ACP's core values: excellence, integrity, collaboration, accountability, inclusion, and transparency. 
  • Proficiency in Microsoft Office tools (Word, PowerPoint, Excel) and familiarity with CRM, project management, or marketing automation platforms. 

Job Conditions 

We are a fast-paced, high-energy organization with a very ambitious agenda and a staff that is highly motivated. This position may experience high-level work demands and independent decision-making under tight timelines. Occasional travel outside of the Washington, DC area for meetings or events may be required. Applicants must be currently authorized to work in the United States on a full-time basis. ACP will not sponsor applicants for work visas. 

We reasonably believe that the base salary range for this position is $130,000- 150,000. At ACP, a wide range of factors are considered when making compensation decisions including and not limited to skill set, experience, training, education, knowledge, and other business and organizational needs. ACP offers 401k, PTO and sick leave, commuter benefits, wellness reimbursement, and professional development/tuition reimbursements for eligible employees. 

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