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Event Sales Manager Jobs in Santa Rosa, CA (NOW HIRING)

THE EVENT SALES MANAGER: drives event revenue through consultative selling, outbound prospecting, and retaining an existing client base. This position requires a big-picture thinker who is strategic ...

The Event Sales Coordinator works closely with the Event Sales Manager to ensure all event details are meticulously managed, from initial inquiry to final execution. This position is responsible for ...

Event Sales Coordinator

Santa Rosa, CA

$21.75 - $30/hr

The Event Sales Coordinator works closely with the Event Sales Manager to ensure all event details are meticulously managed, from initial inquiry to final execution. This position is responsible for ...

Event Sales Coordinator

Santa Rosa, CA · On-site

$21.75 - $30/hr

The Event Sales Coordinator works closely with the Event Sales Manager to ensure all event details are meticulously managed, from initial inquiry to final execution. This position is responsible for ...

Host and manage large-group wine tastings, including bar setup and breakdown * Bartend at private and public events as needed * Support wine and wine club sales initiatives during events when ...

Event Lead (Seasonal)

Sonoma, CA · On-site

$22 - $24/hr

... sales initiatives during events when appropriate Maintain clear, consistent communication with Event Management and team members through each event Winery Security & Site Stewardship: Identify and ...

Event & Group Sales * Collaborate with the events and operations teams to coordinate group bookings, meetings, conferences, and special events. * Ensure all contractual obligations are met and client ...

Event & Group Sales * Collaborate with the events and operations teams to coordinate group bookings, meetings, conferences, and special events. * Ensure all contractual obligations are met and client ...

Event Coordinator

Napa, CA · On-site

$30 - $34/hr

... and manage events * Assist with the setup and breakdown of events * Act as on-site contact for guests and vendors during tastings/events * Maintain wine inventory Event and Wine Sales * Prospect ...

Our catering managers are involved from the initial sale through to the execution of the event, so enthusiasm for every aspect of the wedding journey is essential. If you're excited by the prospect ...

Inside Sales Manager

Petaluma, CA · On-site

$71K - $72K/yr

The Inside Sales Manager will own and manage the Non-Stocked Item (NSI) Process. * NSI Process ... Employee discounts for travel and events * 401k * Employee Stock Purchase Plan The Chefs' Warehouse ...

Inside Sales Manager

Petaluma, CA · On-site

$71K - $72K/yr

The Inside Sales Manager will own and manage the Non-Stocked Item (NSI) Process. * NSI Process ... Employee discounts for travel and events * 401k * Employee Stock Purchase Plan The Chefs' Warehouse ...

Sales Manager

Napa, CA · On-site

$120K - $140K/yr

Recruits and hires Sales Associates based on criteria agreed upon by senior management. About you ... Employee discounts for travel and events * 401k * Employee Stock Purchase Plan The Chefs' Warehouse ...

Top-performing Photography Sales Managers regularly earn $30-$35/hour or more through photography ... Photography experience preferred, especially portrait, studio, family, newborn, or event ...

Top-performing Photography Sales Managers regularly earn $30-$35/hour or more through photography ... Photography experience preferred, especially portrait, studio, family, newborn, or event ...

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Event Sales Manager information

See Santa Rosa, CA salary details

$36.1K

$70.4K

$99.5K

How much do event sales manager jobs pay per year?

As of Aug 18, 2026, the average yearly pay for event sales manager in Santa Rosa, CA is $70,449.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,400.00 and $82,000.00 per year, depending on experience, location, and employer.

What does an event sales manager do?

An Event Sales Manager is responsible for selling and coordinating events such as conferences, weddings, meetings, and parties at venues like hotels, resorts, or event spaces. They work with clients to understand their needs, create proposals, negotiate contracts, and ensure all event details are managed smoothly. Their role involves both generating new business and maintaining relationships with existing clients to ensure repeat business. They also collaborate closely with event planning and operations teams to execute successful events.

What does an event sales manager do?

An event sales manager supervises an event space for a hotel, concert venue, business building, or conference center. Your duties include being the chief contact for all customer inquiries and requests about the space, consulting with clients about every detail of an event to ensure that it runs smoothly, prospecting new sales, and managing revenue documentation. The qualifications for a career as an event sales manager include job experience in event planning and management, customer service skills, and, in some cases, a bachelor’s degree and certification. Other useful skills include strong scheduling and organizational awareness and the ability to market the space to new clients.

What are some common challenges faced by event sales managers, and how can they be overcome?

Event Sales Managers often encounter challenges such as balancing multiple client accounts, meeting ambitious sales targets, and adapting to clients’ evolving needs. Navigating last-minute changes and coordinating with vendors or internal teams can also be demanding. Success in this role requires strong organizational skills, proactive communication, and the ability to remain calm under pressure. Building strong relationships with clients and colleagues, as well as staying updated on industry trends, can help overcome these challenges and drive successful event outcomes.

What are the key skills and qualifications needed to thrive as an event sales manager, and why are they important?

To thrive as an Event Sales Manager, you need strong sales acumen, organizational skills, and in-depth knowledge of event planning, typically supported by a degree in hospitality, business, or a related field. Familiarity with customer relationship management (CRM) software, event management platforms, and sales tracking tools is essential. Excellent communication, negotiation, and relationship-building abilities help you stand out in securing and maintaining client accounts. These skills ensure successful event execution, client satisfaction, and consistent achievement of revenue targets in a competitive market.

What is the difference between Event Sales Manager vs Event Coordinator?

AspectEvent Sales ManagerEvent Coordinator
Primary FocusGenerating sales and securing clients for eventsPlanning and executing event details
Required SkillsSales, negotiation, client managementOrganization, communication, logistics
Work EnvironmentSales offices, client meetings, event venuesEvent sites, vendor coordination, on-site management
Common Industry UsageHotels, event planning firms, venuesEvent planning companies, corporate events, weddings

The main difference is that an Event Sales Manager focuses on sales and client acquisition, while an Event Coordinator handles the planning and execution of the event itself. Both roles require strong communication skills, but their core responsibilities differ significantly.

What job categories do people searching Event Sales Manager jobs in Santa Rosa, CA look for?

The top searched job categories for Event Sales Manager jobs in Santa Rosa, CA are:

What cities near Santa Rosa, CA are hiring for Event Sales Manager jobs?

Cities near Santa Rosa, CA with the most Event Sales Manager job openings:

Infographic showing various Event Sales Manager job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 90% Full Time, and 10% Part Time. Highlights an 95% In-person, and 5% Remote job distribution, with an average salary of $70,449 per year, or $33.9 per hour.

Event Sales Manager

Dave & Buster's, Inc.

Santa Rosa, CA • On-site

Full-time

Medical, Dental, Vision, Retirement

Posted 9 days ago


Dave & Buster's rating

5.8

Company rating: 5.8 out of 10

Based on 253 frontline employees who took The Breakroom Quiz

50th of 88 rated restaurants


Job description

Job Description:
THE EVENT SALES MANAGER: drives event revenue through consultative selling, outbound prospecting, and retaining an existing client base. This position requires a big-picture thinker who is strategic in customer acquisition and retention. To hit the ground running, you will need a successful record of increasing sales, cold calling expertise, strong client nurturing skills, great multi-tasking abilities, and the drive to succeed! Bottom line: Your nickname should be "The Closer." This role will work on-site at the location and will report directly to the General Manager.
What we are looking for!
  • You love selling for a fast-paced, multi-faceted restaurant/entertainment scene
  • You exhibit superior prospecting, presentation, and closing skills
  • You are skilled in leadership, relationship selling, and new business development
  • You understand the importance of maintaining customer relationships to earn year-over-year business
  • You can develop a sales campaign focused on communicating and nurturing customer relationships and driving repeat sales
  • You are goal-oriented, self-motivated, and self-directed
  • You like to surpass targets and are driven by your bonus

Requirements:
  • 21+ years of age
  • 5+ years of related sales experience
  • Outgoing and personable; excellent verbal and written communication skills
  • Ability to travel 10% of the time within the community and to tradeshows or conferences
  • Strong computer skills, particularly with Excel, Word, Microsoft Office, and CRM Applications
  • Well-developed presentation and negotiation skills
  • Experience with outbound prospecting and new business development

What will you be doing daily?
  • Perform outbound lead-generating activities outside the building, including tabling, networking events, and go-sees with prospective and current customers
  • Develop and execute a local and outbound sales strategy to identify high-potential target customer segments and industries that would benefit from our services
  • Build and manage a high-performing sales team, providing mentorship, training, and support to ensure they achieve their individual and team goals
  • Manage the full sales process cycle through prospecting, calls, and setting appointments
  • Monitor key performance metrics and market trends, adapting our outbound sales strategy and tactics to stay ahead of the competition
  • Track and report progress on daily, weekly, and monthly outbound prospecting and sales goals in our CRM
  • Utilize the sales data warehouse platform to leverage regular communication with the client base and track all correspondence & communications
  • Partner closely with your District Sales/Regional Sales Managers

PERKS!
  • Competitive salary + sales commission potential
  • Quarterly bonus program
  • Health, Dental, Vision, Long & Short-term Disability
  • Employee Assistance Program
  • Buster's Legacy Fund (Supports team members during difficult times)
  • 401K matching plan
  • FREE food
  • FREE gameplay
  • Large leadership team = multiple managers per shift
  • FUN work environment
  • Grow your career!
    • Two FUN brands (Dave & Buster's and Main Event Entertainment) under one roof = Double the growth opportunities

Dave & Buster's Inc./Main Event Entertainment is an Equal Opportunity Employer
Salary Range:
75662.29
89014.4
We are an equal opportunity employer and participate in E-Verify in states where required.

What Dave & Buster's employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom


Dave & Buster's logo

About Dave & Buster's

Sourced by ZipRecruiter

Dave & Buster's, based in Coppell, Texas, US, is a nationally renowned entity in the hospitality and events industry with a primary focus on providing a unique entertainment and dining experience. The company's official website is daveandbusters.com. They offer a wide array of products and services ranging from video arcade games and billiard tables to an extensive food and beverage menu. Founded in the 1980s, by David Corriveau and James "Buster" Corley, Dave & Buster's initially started as two separate establishments, a bar and an arcade, that eventually merged into one fun-filled entity

Industry

Amusement, gambling, and recreation

Company size

10,000+ Employees

Headquarters location

Coppell, TX, US

Year founded

1982