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Sales And Events Manager Jobs in Santa Rosa, CA (NOW HIRING)

Events Manager

Saint Helena, CA · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

The Events Manager is responsible for planning, coordinating, and executing all special events ... Sales, Hospitality, Inventory, and leadership teams. Event Planning & Client Service · Serve as ...

Events Manager

Saint Helena, CA · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

The Events Manager is responsible for planning, coordinating, and executing all special events ... Sales, Hospitality, Inventory, and leadership teams. Event Planning & Client Service • Serve as ...

Event Sales Coordinator

Santa Rosa, CA · On-site

$21.75 - $30/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

The Event Sales Coordinator works closely with the Event Sales Manager to ensure all event details are meticulously managed, from initial inquiry to final execution. This position is responsible for ...

Event Sales Coordinator

Santa Rosa, CA

$21.75 - $30/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

The Event Sales Coordinator works closely with the Event Sales Manager to ensure all event details are meticulously managed, from initial inquiry to final execution. This position is responsible for ...

Event Sales Coordinator

Santa Rosa, CA · On-site

$25 - $28/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

The Event Sales Coordinator works closely with the Event Sales Manager to ensure all event details are meticulously managed, from initial inquiry to final execution. This position is responsible for ...

Event Sales Manager

Santa Rosa, CA · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

THE EVENT SALES MANAGER: drives event revenue through consultative selling, outbound prospecting ... events, and go-sees with prospective and current customers * Develop and execute a local and ...

Event Sales Manager

Santa Rosa, CA

  • Medical

  • Dental

  • Vision

  • Retirement

THE EVENT SALES MANAGER: drives event revenue through consultative selling, outbound prospecting ... events, and go-sees with prospective and current customers * Develop and execute a local and ...

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Showing results 1-20

Sales And Events Manager information

See Santa Rosa, CA salary details

$36.1K

$70.4K

$99.5K

How much do sales and events manager jobs pay per year?

As of Aug 19, 2026, the average yearly pay for sales and events manager in Santa Rosa, CA is $70,449.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,400.00 and $82,000.00 per year, depending on experience, location, and employer.

What does a Sales and Events Manager do?

A Sales and Events Manager is responsible for planning, coordinating, and executing events while also driving sales for a company or venue. Their duties include meeting with clients to understand their event needs, negotiating contracts, managing event logistics, and ensuring successful event delivery. They also develop strategies to attract new clients, maintain relationships with existing customers, and work closely with other departments to ensure seamless operations. This role requires excellent organizational, communication, and problem-solving skills.

What are the key skills and qualifications needed to thrive as a Sales and Events Manager?

To thrive as a Sales and Events Manager, you need expertise in sales strategies, event planning, client relationship management, and often a degree in business, hospitality, or a related field. Familiarity with CRM software, event management tools, and budgeting systems is typically required. Exceptional communication, negotiation, organizational, and multitasking skills set outstanding professionals apart in this role. These capabilities are vital for delivering successful events, securing business, and building strong client relationships in a competitive environment.

What are some common challenges faced by Sales and Events Managers when coordinating multiple events at once?

Sales and Events Managers often juggle several events simultaneously, which can present challenges such as managing tight timelines, coordinating logistics across different venues, and ensuring clear communication between clients, vendors, and internal teams. Prioritizing tasks and staying organized are crucial to avoid scheduling conflicts and last-minute issues. Successful managers rely on strong project management skills and often use event management software to track details, delegate responsibilities, and ensure every event meets client expectations.

What is the difference between Sales And Events Manager vs Sales Coordinator?

AspectSales And Events ManagerSales Coordinator
ResponsibilitiesOversees sales strategies and event planning, manages teams, and coordinates large-scale sales events.Supports sales team, assists with event logistics, and handles administrative tasks related to sales and events.
Required SkillsSales expertise, event management, leadership, communicationOrganizational skills, communication, customer service, basic sales knowledge
Work EnvironmentOffice setting with event venues, travel for eventsOffice-based, event support locations
Common UsageUsed in hospitality, corporate, and entertainment industriesUsed across retail, hospitality, and corporate sectors

The Sales And Events Manager typically leads sales initiatives and manages large events, requiring strategic planning and leadership. In contrast, the Sales Coordinator provides support and handles logistics, focusing on administrative and operational tasks. Both roles are essential in sales and event environments but differ in scope and responsibility.

Are sales and events managers in high demand?

Sales and events managers are in steady demand across various industries such as hospitality, retail, and corporate sectors. Strong communication, organizational skills, and experience with event planning or sales strategies enhance job prospects, especially in organizations prioritizing customer engagement and revenue growth.

What job categories do people searching Sales And Events Manager jobs in Santa Rosa, CA look for?

The top searched job categories for Sales And Events Manager jobs in Santa Rosa, CA are:

What cities near Santa Rosa, CA are hiring for Sales And Events Manager jobs?

Cities near Santa Rosa, CA with the most Sales And Events Manager job openings:

Infographic showing various Sales And Events Manager job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 84% Full Time, 13% Part Time, and 3% Contract. Highlights an 84% Physical, 2% Hybrid, and 14% Remote job distribution, with an average salary of $70,449 per year, or $33.9 per hour.

Sales & Events Coordinator

Auberge Collection

Rutherford, CA • On-site

$27.50 - $28/hr

Part-time

Posted 14 days ago


Job description

Company Description
Inspired by the south of France, and infused with California soul, Auberge du Soleil features wine country's most luxurious accommodations, spectacular valley views, a Michelin Star Restaurant, and a tranquil wellness retreat reserved exclusively for hotel guests. Nestled within a 33-acre hillside olive grove, the "Inn of the Sun" is celebrated for delivering passionate, intuitive service that embodies gracious Napa Valley hospitality. The 50 residential-style rooms, suites and private maisons set the stage for romance in the seclusion of the adult-oriented environment. The property is a long-standing member of Relais & Châteaux, an international association of outstanding boutique properties known for their excellence in hospitality and the culinary arts, and the flagship hotel for the Auberge Collection.
Job Description
The Sales & Events Coordinator supports the Group Sales and Private Events teams conducting a variety of cross-functional tasks to assist the department meet/exceed its revenue goals. The ideal candidate will be detail-oriented, highly organized, and possess strong verbal and written communication skills. Previous experience with digital platforms, such as Delphi, for accurate and efficient management of group bookings, events, and catering operations.
Please note that this is not an exhaustive list of everything that needs to be done. Within the Auberge family, our people always find new ways to look after the business, their guests, and their teammates. Within this, the key responsibilities for this position are:
  • Consistent data entry of all group, social and wedding inquiries into the Delphi program management platform.
  • Generate weekly Delphi reports for improved sales and catering pace and forecasting
  • Manage third-party RFP platforms (e.g., CVENT, HopSkip, The Knot) for accuracy and content/image/offer updates and to generate lead/turn-down reports
  • Work with group sales and event managers to coordinate VIP and site arrival amenities and assist with pre-planning site inspections and meetings.
  • Serve as an interim point of contact for Sales Group Turnovers until assigned to Event Managers.
  • Review and audit all executed contracts from Sales to confirm key program highlights, concessions, timing, and space conflicts.
  • Maintain Delphi Administrator responsibilities, including event bookings, menu updates, and space availability management.
  • Assist with Event Order creation, contract turnover, deposit processing and final billing.
  • Communicate program details regarding upcoming events to internal teams, and managing details for client and internal events as assigned to ensure smooth event execution
  • Prepare and distribute BEOs and Group Resumes to internal teams for weekly meetings and daily updates.
  • Create and distribute all program/event-related materials such as event menus, signage, and floor plans.
  • Manage daily event agendas and internal communication, ensuring all teams are informed.
  • Support internal meetings, including BEO and Group Resume meetings, and track Coordinator needs (e.g., Alice Tickets, client collateral).
  • Provide updates for the weekly Catering pace report and assist with internal event planning.
  • Coordinate internal event requests with Talent & Culture, Front Office, AV partners, and other operational departments.
  • Assist in the development of group and social event resumes, amenities, and related tasks.
  • Maintain office organization, inventory supplies and logo'd amenities, and assist with inventory management and ordering.
  • Assist the Director of Events and Event Managers with Banquet Event Orders (BEOs) for weddings, social, corporate, and internal events, ensuring all documentation is accurate and timely.
  • Track and resolve issues or conflicts related to event scheduling and logistics.
  • Acts as liaison to Experiences team and the Food & Beverage teams, managing space holds and communications around space conflicts.
  • When department heads are unable to attend a meeting, this position will attend in their absence and represent the entire department

Additional Functions:
  • Maintain confidentiality of resort information and client details.
  • Follow up on incomplete tasks and serve as backup for Group Sales and Event Managers, and assist with special projects as needed.
  • Contribute to sustainability and environmental initiatives as part of the hotel's broader goals.
  • Assist with client thank you notes, evaluations, and tracking client shipments.
  • Ensure the organization and cleanliness of event spaces, including checking room availability and cleanliness prior to site inspections.

The starting range for this position is $27.50 - $28.00/hour. This is the pay rate for this position that reasonably expects to pay. Decisions regarding individual salaries will be based on a number of factors, such as experience and education.
Qualifications
  • Detail-oriented, with excellent organizational skills and the ability to multi-task effectively.
  • Strong communication skills and the ability to work collaboratively with diverse teams.
  • Experience in hospitality, catering, event coordination, or as an administrative assistant.
  • Proficient in Google Suite, Word, Excel, and event software (e.g., Delphi, SMS, Way).
  • Able to work a flexible schedule, including early mornings, late evenings, and weekends as needed.
  • Positive, results-oriented, and able to thrive under pressure.
  • Capable of making sound decisions to support operational needs and ensuring client satisfaction.

Additional Information
About Auberge Collection
Auberge Collection is a portfolio of extraordinary hotels, resorts, residences and private clubs. While each property is unique, all share a crafted approach to luxury and bring the soul of the locale to life through captivating design, exceptional cuisine, innovative wellbeing, and gracious yet unobtrusive service. With 30 one-of-a-kind hotels, resorts, and residences, Auberge invites guests to create unforgettable stories in some of the world's most desirable destinations.
For more information: auberge.com
Connect with Auberge Collection on Instagram, TikTok, Facebook, and LinkedIn @Auberge and #AlwaysAuberge
About Friedkin
Friedkin is a privately held family of global brands spanning automotive, entertainment, hospitality, investments, and sports.
Founded in 1969 and headquartered in Houston, Texas, the company is led by Chief Executive Dan Friedkin, and united by a mission to build breakthrough brands that redefine the status quo.
The Friedkin portfolio includes Gulf States Toyota, 30WEST, Accelerated Solutions Group, AS Roma, Ascent Automotive Group, Auberge Collection, Congaree, Copilot Capital, Diamond Creek, Everton Football Club, GSFSGroup, Imperative Entertainment, Legendary Expeditions, NEON, Northside Lexus, Pursuit Sports, The Friedkin Group International, USAL and Westside Lexus.
For more information, please visit www.friedkin.com
Terre du Soleil Ltd is an Equal Opportunity Employer, M/F/D/V. Terre du Soleil Ltd provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Terre du Soleil Ltd complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.