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Sales And Events Manager Jobs in Santa Rosa, CA (NOW HIRING)

Cline

Event Lead (Seasonal)

Sonoma, CA

$22 - $24/hr

Host and manage large-group wine tastings, including bar setup and breakdown * Bartend at private and public events as needed * Support wine and wine club sales initiatives during events when ...

Cline

Event Lead (Seasonal)

Sonoma, CA

$22 - $24/hr

... sales initiatives during events when appropriate Maintain clear, consistent communication with Event Management and team members through each event Winery Security & Site Stewardship: Identify and ...

TWE Global

Assistant Manager Events

Saint Helena, CA · On-site

Manages client relationships before, during, and after events * Coordinates staffing needs ... Promotes wine sales during events, including shipping and carry-out opportunities. * Serves as the ...

OTO Development

Sales Manager

Napa, CA · On-site

Event & Group Sales * Collaborate with the events and operations teams to coordinate group bookings, meetings, conferences, and special events. * Ensure all contractual obligations are met and client ...

Hampton Inn & Suites Napa

Sales Manager

Napa, CA · On-site

Event & Group Sales * Collaborate with the events and operations teams to coordinate group bookings, meetings, conferences, and special events. * Ensure all contractual obligations are met and client ...

Estate Yountville

Banquet Manager

Yountville, CA · On-site

$80K - $90K/yr

Proficiency in event management systems, point-of-sale systems, and Microsoft Office Suite. * Ability to work flexible hours, including evenings, weekends, and holidays, based on business needs.

Pacifichospitality

Group Rooms Coordinator

Napa, CA · On-site

Manage group room reservations and room block inventory. * Coordinate with Sales, Events, Front Office, and Revenue teams to ensure group booking details are accurate. * Monitor room pickup ...

WEDGEWOOD WEDDINGS

Wedding Sales & Coordinator

Novato, CA · On-site

$30 - $33/hr

Our catering managers are involved from the initial sale through to the execution of the event, so enthusiasm for every aspect of the wedding journey is essential. If you're excited by the prospect ...

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All JobsSales And Events JobsSales And Events Manager JobsSales And Events Manager Jobs in Santa Rosa, CA

Sales And Events Manager information

See Santa Rosa, CA salary details

$36.1K

$70.4K

$99.5K

How much do sales and events manager jobs pay per year?

As of Aug 19, 2026, the average yearly pay for sales and events manager in Santa Rosa, CA is $70,449.00, according to ZipRecruiter salary data. Most workers in this role earn between $57,400.00 and $82,000.00 per year, depending on experience, location, and employer.

What does a Sales and Events Manager do?

A Sales and Events Manager is responsible for planning, coordinating, and executing events while also driving sales for a company or venue. Their duties include meeting with clients to understand their event needs, negotiating contracts, managing event logistics, and ensuring successful event delivery. They also develop strategies to attract new clients, maintain relationships with existing customers, and work closely with other departments to ensure seamless operations. This role requires excellent organizational, communication, and problem-solving skills.

What are the key skills and qualifications needed to thrive as a Sales and Events Manager?

To thrive as a Sales and Events Manager, you need expertise in sales strategies, event planning, client relationship management, and often a degree in business, hospitality, or a related field. Familiarity with CRM software, event management tools, and budgeting systems is typically required. Exceptional communication, negotiation, organizational, and multitasking skills set outstanding professionals apart in this role. These capabilities are vital for delivering successful events, securing business, and building strong client relationships in a competitive environment.

What are some common challenges faced by Sales and Events Managers when coordinating multiple events at once?

Sales and Events Managers often juggle several events simultaneously, which can present challenges such as managing tight timelines, coordinating logistics across different venues, and ensuring clear communication between clients, vendors, and internal teams. Prioritizing tasks and staying organized are crucial to avoid scheduling conflicts and last-minute issues. Successful managers rely on strong project management skills and often use event management software to track details, delegate responsibilities, and ensure every event meets client expectations.

What is the difference between Sales And Events Manager vs Sales Coordinator?

AspectSales And Events ManagerSales Coordinator
ResponsibilitiesOversees sales strategies and event planning, manages teams, and coordinates large-scale sales events.Supports sales team, assists with event logistics, and handles administrative tasks related to sales and events.
Required SkillsSales expertise, event management, leadership, communicationOrganizational skills, communication, customer service, basic sales knowledge
Work EnvironmentOffice setting with event venues, travel for eventsOffice-based, event support locations
Common UsageUsed in hospitality, corporate, and entertainment industriesUsed across retail, hospitality, and corporate sectors

The Sales And Events Manager typically leads sales initiatives and manages large events, requiring strategic planning and leadership. In contrast, the Sales Coordinator provides support and handles logistics, focusing on administrative and operational tasks. Both roles are essential in sales and event environments but differ in scope and responsibility.

Are sales and events managers in high demand?

Sales and events managers are in steady demand across various industries such as hospitality, retail, and corporate sectors. Strong communication, organizational skills, and experience with event planning or sales strategies enhance job prospects, especially in organizations prioritizing customer engagement and revenue growth.

What job categories do people searching Sales And Events Manager jobs in Santa Rosa, CA look for?

The top searched job categories for Sales And Events Manager jobs in Santa Rosa, CA are:

What cities near Santa Rosa, CA are hiring for Sales And Events Manager jobs?

Cities near Santa Rosa, CA with the most Sales And Events Manager job openings:

Sales And Events Manager jobs near you
Infographic showing various Sales And Events Manager job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 84% Full Time, 13% Part Time, and 3% Contract. Highlights an 84% Physical, 2% Hybrid, and 14% Remote job distribution, with an average salary of $70,449 per year, or $33.9 per hour.

Event Lead (Seasonal)

Cline

Sonoma, CA

$22 - $24/hr

Full-time

Re-posted 2 days ago

Job description

Event Lead (Seasonal) - Cline Cellars & Jacuzzi Family Vineyards
SUMMARY
Seasonal, on call position responsible for overseeing and supporting Special Events at Cline Cellars and Jacuzzi Family Vineyards. This role is ideal for someone who thrives in event environments and takes pride in delivering the highest level of hospitality.
WHY THIS ROLE IS EXCITING
  • Be part of unforgettable weddings, celebrations and winery experiences
  • Lead on-site operations in a fast-paced, dynamic environment
  • Work behind the scenes at two of Sonoma’s most beautiful venues
  • Build hands-on leadership and grow within the events and hospitality industries

ESSENTIAL DUTIES & RESPONSIBILITIES:
Event Operations & Execution:
  • Serve as an on-site event leader, supporting Event Management in all aspects of event activity across the Cline properties
  • Oversee vendor operations and guest flow throughout the event
  • Manage parking logistics and traffic flow to ensure smooth guest arrival and departure
  • Assist with equipment set-up and/or removal as requested throughout event
  • Proactively anticipate guest, vendor, or property issues and resolve them efficiently and professionally
  • Support catering and bar staff during events, including monitoring and return of wine and beer, and recycling disposal as needed
  • Assist housekeeping with facilities upkeep through event, including restrooms
  • Complete post-event reports detailing overall event success, vendor performance and any guest concerns

Hospitality & Supervisory Responsibilities: 
  • Serve as a professional, welcoming representative of Cline Cellars, Jacuzzi Family Vineyards, and The Olive Press at weddings, corporate functions, social gatherings, and public & club events
  • Maintain a strong working knowledge of event offerings and programs across all Cline properties
  • Host and manage large-group wine tastings, including bar setup and breakdown
  • Bartend at private and public events as needed
  • Support wine and wine club sales initiatives during events when appropriate
  • Maintain clear, consistent communication with Event Management and team members through each event

Winery Security & Site Stewardship:
  • Identify and address safety hazards impacting guests, staff, or vendors
  • Ensure proper staging, placement and removal of events equipment before and after events as needed
  • Secure winery buildings and grounds following events, including locking gates
  • Report security, safety, or property concerns promptly to management

QUALIFICATIONS:
Experience, Knowledge, and Skills
  • Strong customer service and guest-relations skills with sound judgement and a genuine passion for hospitality.
  • Confident verbal, written and presentation skills; comfortable speaking to and engaging large groups
  • Previous supervisory or management experience a plus
  • Enthusiasm about wine and desire to learn and share our brand stories and wine portfolios
  • Ability to operate and troubleshoot basic event equipment
  • Must be at least 21 years of age
  • Available to work a flexible schedule including evenings, weekends and holidays

Physical Demands
  • Frequent standing and walking, including on uneven surfaces
  • Occasional driving as required
  • Ability to bend, twist and reach overhead intermittently
  • Ability to lift and carry 21-50 lbs intermittently
  • Ability to push and pull items weighing over 50 lbs intermittently
  • Ability to work comfortably in both indoor and outdoor environments

PAY RANGE: $22 - $24/hour (Depending on Experience)
*Please note that actual pay may vary within the range based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location.
Cline Family Cellars and Jacuzzi Family Vineyards provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
NOTICE TO THIRD PARTY AGENCIES
Please note: We are not accepting unsolicited phone calls, emails, or resumes from recruiters or employment agencies.

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