An Equine Sales Representative is responsible for selling equine-related products, such as feed, supplements, tack, and veterinary supplies, to horse owners, trainers, breeders, and equestrian businesses. They build relationships with clients, provide product recommendations, and generate sales to meet company goals. This role often requires knowledge of the equine industry, strong communication skills, and the ability to educate customers on product benefits. Travel to barns, equestrian events, and trade shows is common. Successful representatives combine sales expertise with a passion for horses to help businesses and individual owners find the best solutions for their needs.