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Entry Level Public Relations Assistant Jobs in Rochester, NY

Syntec Optics

Communications Office Assistant

Rochester, NY · On-site

$41K - $54K/yr

Position Summary The Communications Office Assistant provides administrative and communication ... Public Relations, or related field preferred. * Entry-level experience or internship experience in ...

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Entry Level Public Relations Assistant information

See Rochester, NY salary details

$13

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How much do entry level public relations assistant jobs pay per hour?

As of Aug 17, 2026, the average hourly pay for entry level public relations assistant in Rochester, NY is $21.29, according to ZipRecruiter salary data. Most workers in this role earn between $16.11 and $25.38 per hour, depending on experience, location, and employer.

What is an entry level public relations assistant?

Entry Level Public Relations Assistants are early-career professionals who support public relations teams in managing an organization's communication and public image. They typically handle tasks such as drafting press releases, coordinating media outreach, monitoring media coverage, and assisting with events. This role provides valuable experience in PR strategies, media relations, and content creation, often serving as a stepping stone for advancing in the public relations field. Strong communication and organizational skills are essential for success in this position.

What are the key skills and qualifications needed to thrive as an entry level public relations assistant?

To thrive as an Entry Level Public Relations Assistant, you need excellent written and verbal communication skills, attention to detail, and a bachelor's degree in communications, public relations, or a related field. Familiarity with media monitoring tools, social media platforms, and content management systems is typically required. Strong organizational abilities, adaptability, and a proactive attitude help individuals excel in supporting PR campaigns and managing multiple tasks. These skills are crucial for building positive media relationships, ensuring campaign accuracy, and contributing effectively to team objectives.

What are some common challenges an entry level public relations assistant might face in their first year?

As an Entry Level Public Relations Assistant, one common challenge is managing multiple tasks and deadlines simultaneously, such as drafting press releases, monitoring media coverage, and assisting with event planning. Adapting to the fast-paced nature of PR and learning to prioritize effectively are key to success. Additionally, new assistants often need to quickly become familiar with a variety of media platforms and communication tools. Collaborating with senior team members and adjusting to client expectations can also require strong communication and organizational skills.

What is the difference between Entry Level Public Relations Assistant vs Public Relations Coordinator?

AspectEntry Level Public Relations AssistantPublic Relations Coordinator
CredentialsBachelor's degree in communications, marketing, or related fieldBachelor's degree; some roles prefer experience or certifications
Work EnvironmentInternship or entry-level office setting, supporting PR campaignsMore responsibility in managing media relations and campaigns
Employer UsageUsed by PR agencies, corporate PR departments, nonprofitsUsed by organizations with established PR teams, often with more client interaction

The Entry Level Public Relations Assistant typically supports PR activities under supervision, focusing on administrative tasks and media outreach. The Public Relations Coordinator has more responsibilities, including managing media contacts and executing campaigns. Both roles require similar educational backgrounds, but the Coordinator role often demands more experience and offers greater independence.

What are popular job titles related to Entry Level Public Relations Assistant jobs in Rochester, NY?

For Entry Level Public Relations Assistant jobs in Rochester, NY, the most frequently searched job titles are:

What job categories do people searching Entry Level Public Relations Assistant jobs in Rochester, NY look for?

The top searched job categories for Entry Level Public Relations Assistant jobs in Rochester, NY are:

What cities near Rochester, NY are hiring for Entry Level Public Relations Assistant jobs?

Cities near Rochester, NY with the most Entry Level Public Relations Assistant job openings:

Entry Level Public Relations Assistant jobs near you
Infographic showing various Entry Level Public Relations Assistant job openings in Rochester, NY as of August 2026, with employment types broken down into 50% Full Time, and 50% Part Time. Highlights an 100% In-person job distribution, with an average salary of $44,286 per year, or $21.3 per hour.

Property Director of Marketing & Public Relations

Wilmorite Inc

Rochester, NY • On-site

$65K - $70K/yr

Full-time

Posted 10 days ago

Job description


POSITION

Property Director of Marketing & Public Relations for The Mall at Greece Ridge (1.6M SQ FT)
Reports to Chief Marketing Officer and Property General Manager
On-Site position in Greece, NY

ABOUT
Wilmorite is a leading commercial real estate development and management company based in Rochester, NY. The company operates four shopping centers in the Rochester market, including Eastview, The Mall at Greece Ridge, and Pittsford Plaza. Wilmorite has diverse experience developing state-of-the-art shopping centers, academic facilities, standard dormitories, apartment-style student housing suites, mixed-use complexes, large first-class hotels, casinos, resorts, and detailed renovations. It is a company devoted to being an active community member and forming alliances with other businesses and organizations that share these principles. Wilmorite has been a family-owned business for 70+ years, with the third generation of family members on the senior management team.

DESCRIPTION
We seek a highly organized, energetic, and creative marketing professional to implement the strategic marketing plan. The ideal candidate will be an experienced, self-motivated individual with skillful writing skills, creativity, and ability to multi-task. This position requires leadership and the ability to see what needs to be done. Planning and organization are crucial to success.

The Director of Marketing and Public Relations will work closely with the on-site management team for projects specific to the individual property(s) and the Wilmorite marketing team on joint campaigns and for consistency and branding compliance.

DUTIES & RESPONSIBILITIES

  • Execute strategic marketing plan and budget as approved and rebuild annually
  • Regular posting and updates to social media platforms, website, and email blasts weekly
  • Keeping mall signage, directories, and printed collaterals continually current
  • Plan and execute mall promotional events to drive traffic and sales to mall tenants
    (2-3/month) (Requires some nights & weekends). Maintain mall events calendar.
  • Work with not-for-profit organizations on events and fundraisers
  • Write and distribute press releases for new store openings, events, and newsworthy happenings. Establish a relationship with local media and be prepared to respond to crisis situations with the Chief Marketing Officer. Measure all PR generated.
  • Utilize new advertising campaign with agency of record to fit the season by making minor changes, writing radio copy, and adjusting digital ads
  • Book advertising through established media buyers in advance and work with the Chief Marketing Officer on approvals
  • Maintain social media advertising plan and generate posts 1-2 times a week
  • Be a team player and work with the marketing team on joint mall advertising and sharing the responsibilities of holiday execution
  • Oversee the customer service manager and staff to ensure gift card protocols are followed, the booth is staffed during required hours, and paperwork is completed thoroughly and timely. Assist manager with hiring and scheduling. Approve paperwork and serve as back-up to the manager when needed (i.e., vacation, sick)
  • Establish relationships with mall tenants by visiting stores, talking to managers, tracking sales, and responding with marketing support and ideas (spend 25% of the time in the mall with tenants)
  • Become an on-site expert on the mall and report to corporate as needed or at meetings on sales performance and tenant’s point of view
  • As part of the on-site management team, assist with the office duties as needed – be a team player! With a small team of four, you will need to fill in and help others in a busy office
  • Serve as community relations representative by attending local chamber meetings, becoming involved in visitor’s associations and trade organizations that relate to the position/industry or have a regional benefit to the company

LOCATION/HOURS

  • Office located at The Mall at Greece Ridge Monday-Friday
  • Requires travel within Rochester for meetings *Must have a car and valid driver’s license
  • Requires attendance at all events *nights/weekends
  • Some extra hours/weekends may be required during the holiday season when extra management staff is needed at the malls
  • Due to public relations responsibilities, cell availability is needed in off hours/ as needed.

QUALIFICATIONS

  • Baccalaureate Degree in business, marketing, or a related degree
  • Five+ years of experience as marketing director, public relations/communications manager, or events planner.
  • Graphic Design or experience with Adobe Creative Suite required
  • Event planning and social media experience a plus

This description is not meant to be an all-inclusive list of duties and responsibilities but constitutes a general definition of position scope.