This job is Full Time and Onsite Only (no remote work)
Must be able to put together tactical gear setups without assistance (plate carriers, chest rigs, combat belts, helmets, firearms setups, etc.) and have the media skills necessary to create engaging content that increases sales, customer engagement, and overall brand awareness.
This role is NOT for generic marketers or entry-level social media managers.
AXL Advanced is seeking a highly motivated Media & Content Coordinator to help support content creation, product launches, social media, customer engagement, and day-to-day media operations for one of the fastest-growing tactical gear brands in the industry.
We are looking for someone who:
- ย Understands modern tactical gear and firearms cultureย
- ย Can create engaging short-form content for Instagram, TikTok, Facebook, X, and YouTube Shortsย
- ย Understands how to communicate products and gear setups to end usersย
- ย Is organized, self-motivated, and capable of working independentlyย
- ย Wants to help grow a respected tactical gear brandย
Responsibilities
- ย Assist with creating and publishing content across Instagram, Facebook, TikTok, YouTube, X, Shopify, and emailย
- ย Help create engaging short-form video content focused on products, gear setups, launches, and tactical use-casesย
- ย Assist with product launches, newsletters, social posts, and promotionsย
- ย Coordinate with internal teams to help keep content and launches organized and on scheduleย
- ย Interact with customers through Instagram DMs, comments, story replies, and social media engagementย
- ย Help foster positive relationships with customers, creators, influencers, and industry homiesย
- ย Assist with photography, videography, editing, captions, and social media publishingย
- ย Support website and Shopify content updates when neededย
- ย Attend trade shows, range days, industry events, and media shoots when neededย
Qualifications
- ย Must understand tactical gear, firearms accessories, and modern equipment setupsย
- ย Must be able to independently configure/load tactical equipment setups without assistanceย
- ย Strong understanding of Instagram, TikTok, YouTube, and modern social media platformsย
- ย Comfortable shooting/editing short-form video contentย
- ย Organized, self-motivated, and dependableย
- ย Strong communication skillsย
- ย Photography/video editing experience preferredย
- ย Shopify, Klaviyo, Adobe Suite, CapCut, or similar experience preferred
Additional Information- Full-time onsite position in Wylie, Texas (75098)
- Some travel, trade shows, range events, and industry events may be required
- Employee discounts and industry access available after 90 days
- Medical, Dental, and Vision after 60 days
- 401k with company match after 1 year
- PTO after 90 days
www.AXLadvanced.com
www.instagram.com/AXLadvanced