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Entry Level Digital Jobs in Massachusetts (NOW HIRING)

Veritext Legal Solutions

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Legal Admin Assistant - Digital Reporter

Boston, MA · On-site

$40.50 - $54.60/hr

... ENTRY-LEVEL - No Experience Required. We provide you with all the support you need to be ... Digital Reporters (DR)'s are not shorthand reporters or stenographers, and no stenographic tools or ...

SUPPLY.com

Fabrication Associate - Entry Level

Chicopee, MA

$37K - $50K/yr

... and Residential Digital Commerce. Ferguson has approximately 36,000 associates across 1,700 ... Ferguson is seeking a Fabrication Associate - Entry Level to join our team! Schedule: M-F 7:00am-3 ...

Avery Dennison

Buyer (Entry Level)

Fitchburg, MA · On-site

$53K - $71K/yr

AVY) is a global materials science and digital identification solutions company. We are Making Possible™ products and solutions that help advance the industries we serve, providing branding and ...

Avery Dennison

Buyer (Entry Level)

Fitchburg, MA · On-site

$53K - $71K/yr

AVY) is a global materials science and digital identification solutions company. We are Making Possible products and solutions that help advance the industries we serve, providing branding and ...

Avery Dennison

Buyer (Entry Level)

Fitchburg, MA

AVY) is a global materials science and digital identification solutions company. We are Making Possible™ products and solutions that help advance the industries we serve, providing branding and ...

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Entry Level Digital information

What is an entry level digital job?

An entry level digital job typically refers to a position within the digital sector that requires little to no prior professional experience. These roles may include responsibilities related to digital marketing, social media management, content creation, data analysis, or basic web development. Entry level digital jobs are ideal for recent graduates or those transitioning into the digital field, as they often provide on-the-job training and opportunities for skill development. Candidates are usually expected to have foundational digital skills, familiarity with common digital tools, and a willingness to learn.

What do entry level digital professionals do?

Entry-level digital professionals often start by supporting digital marketing campaigns, managing social media accounts, assisting with website updates, and analyzing basic performance data. They may also help create content for blogs, emails, or social platforms, and learn to use tools like Google Analytics or content management systems. Collaboration with marketing, design, and IT teams is common, providing a well-rounded introduction to the digital landscape and opportunities to develop specialized skills over time.

What skills and qualifications are needed for an entry level digital role?

To thrive as an Entry Level Digital Marketing Specialist, you need a solid understanding of digital marketing fundamentals, such as SEO, social media, and content creation, often supported by a degree in marketing or communications. Familiarity with tools like Google Analytics, social media management platforms, and basic graphic design software is typically required. Strong communication, creativity, and adaptability help you craft compelling campaigns and respond to fast-changing trends. These skills and qualities are vital for driving online engagement, supporting brand growth, and succeeding in the dynamic digital landscape.

What is the difference between Entry Level Digital vs Entry Level Digital Marketing?

AspectEntry Level DigitalEntry Level Digital Marketing
Required CredentialsHigh school diploma or equivalent; basic technical skillsHigh school diploma; familiarity with marketing concepts and digital tools
Work EnvironmentOffice, remote, or hybrid; tech-focusedOffice or remote; marketing and advertising settings
Employer & Industry UsageTech companies, startups, digital agenciesMarketing firms, brands, advertising agencies
Common Search & ComparisonYesYes

Entry Level Digital typically refers to basic digital skills applicable across various tech roles, while Entry Level Digital Marketing focuses specifically on marketing strategies using digital channels. Both roles often require similar foundational skills but differ in industry focus and specific knowledge areas.

What are the most commonly searched types of Digital jobs in Massachusetts?

The most popular types of Digital jobs in Massachusetts are:

What are popular job titles related to Entry Level Digital jobs in Massachusetts?

For Entry Level Digital jobs in Massachusetts, the most frequently searched job titles are:

What job categories do people searching Entry Level Digital jobs in Massachusetts look for?

The top searched job categories for Entry Level Digital jobs in Massachusetts are:

What cities in Massachusetts are hiring for Entry Level Digital jobs?

Cities in Massachusetts with the most Entry Level Digital job openings:

Entry Level Digital jobs near you
Infographic showing various Entry Level Digital job openings in Massachusetts as of August 2026, with employment types broken down into 88% Full Time, 9% Part Time, 1% Temporary, and 2% Contract. Highlights an 88% Physical, 3% Hybrid, and 9% Remote job distribution.

Digital Marketing Specialist

Worcester Polytechnic Institute

Worcester, MA • On-site

Full-time

Posted 5 days ago

Job description

JOB TITLE
Digital Marketing Specialist
LOCATION
Worcester
DEPARTMENT NAME
Marketing Technology & Metrics
DIVISION NAME
Worcester Polytechnic Institute - WPI
JOB DESCRIPTION SUMMARY
The Digital Marketing Specialist supports the execution, reporting, and optimization of paid digital marketing campaigns across WPI's undergraduate recruitment funnel. This is an entry-level, data-forward role focused on the day-to-day operation of campaigns, building and launching ads, maintaining accurate tracking, and turning campaign data into clear, actionable reporting. The ideal candidate has a data and analytics background and a strong interest in marketing operations, with a desire to grow into a well-rounded digital marketer. The Specialist reports to the Director of Digital Marketing & Performance and works closely with the Senior Digital Marketing Specialist and the broader Marketing Operations team, who provide day-to-day guidance, mentorship, and technical support.
JOB DESCRIPTION
Execute paid digital advertising campaigns for undergraduate recruitment (45%):
  • Build, launch, and manage paid campaigns across platforms including Google Ads, Meta (Facebook/Instagram), YouTube, Reddit, and other channels as assigned
  • Execute full campaign setup: audiences, targeting, creative placement, tracking URLs, and pre-launch quality assurance/testing
  • Implement conversion tracking and UTM parameters using the team's pre-agreed tracking structure
  • Coordinate with the Senior Digital Marketing Specialist and Marketing Operations team to align execution with campaign strategy and timelines
  • Manage day-to-day campaign operations across the undergraduate portfolio, monitoring delivery, budget pacing, and flighting to keep campaigns on schedule and on budget
  • Build ads by adapting content across formats (search, paid social, video, and display) and platforms, confirming specs, tracking, and landing pages are correct before launch
  • Build and maintain audience segments and targeting, including keyword lists, custom and lookalike audiences, retargeting pools, and exclusions
  • Set up and manage conversion tracking, pixels, and tags in coordination with the analytics and operations workflow (e.g., Google Tag Manager)
  • Partner with the Growth Marketing and Creative teams to translate campaign strategy and creative briefs into built, launch-ready campaigns
  • Maintain campaign calendars, launch checklists, and account hygiene (naming conventions, structure, and budgets) across platforms

Testing, analysis, and reporting automation (20%):
  • Design, set up, and manage a testing program across undergraduate campaigns, including A/B and multivariate tests on creative, audiences, bids, and landing pages
  • Plan and coordinate brand lift and messaging studies (e.g., YouTube and Meta brand lift, message and concept testing) to measure awareness and message effectiveness, and report on results
  • Analyze test and campaign data from Google Analytics 4 (GA4), ad platforms, and other sources to surface insights, validate hypotheses, and inform optimization decisions
  • Build, maintain, and continuously improve performance reports and dashboards across all ad platforms; monitor pacing, spend, and key performance indicators for undergraduate campaigns
  • Collaborate with the Director of Digital Marketing & Performance, Senior Digital Marketing Specialist, and Marketing Operations team to automate reporting across platforms, developing and refining the tools and workflows that consolidate reporting and reduce manual effort over time
  • Support attribution and funnel measurement efforts by ensuring clean, consistent, well-structured data capture across campaigns

Campaign optimization (20%):
  • Execute agreed-upon optimizations across undergraduate campaigns, adjusting targeting, budgets, bids, creative, and landing page routing to improve conversion performance
  • Apply test learnings and performance data to optimize live campaigns, adjusting bids, budgets, and creative rotation accordingly
  • Reallocate spend toward higher-performing campaigns and platforms within established guidelines to maximize efficiency against budget
  • Troubleshoot tracking, delivery, and performance issues with support from the Director of Digital Marketing & Performance

Marketing operations support (15%):
  • Maintain campaign documentation, naming conventions, tracking libraries, and process records for the Marketing Operations team
  • Support tag management, pixel implementation, and QA of forms, landing pages, and tracking pre- and post-launch
  • Assist with digital marketing requests from campus partners (tracking URLs, QR codes, analytics pulls) and contribute to process automation and efficiency initiatives

Performs all other duties and responsibilities as assigned or directed by the supervisor.
Qualifications:
  • Bachelor's degree required
  • 0 to 2 years of relevant experience; internships, co-ops, and academic project work count toward this range
  • Exposure to data analysis, reporting, or analytics tools in an academic or professional setting
  • Experience collaborating within a team environment preferred
  • Strong analytical and data literacy skills, with an aptitude for turning data into clear, actionable recommendations
  • Familiarity with AI tools and their application to marketing operations and analytics, for example using AI to automate and streamline reporting, assist with data analysis and insight generation, and support campaign and content workflows
  • Proficiency (or a strong willingness to develop it) in applying AI-enabled tools to everyday work to improve efficiency, accuracy, and speed across reporting, analytics, and campaign operations
  • Familiarity with Google Analytics (GA4) and data visualization tools such as Google Data Studio is a plus
  • Exposure to paid digital ad platforms (Google Ads, Meta Ads, etc.) preferred; strong willingness to learn is essential
  • Detail-oriented and highly organized, with the ability to manage multiple tasks and meet deadlines
  • Strong written and verbal communication skills
  • A strong desire to learn, grow, and excel; curious, resourceful, and driven by data
  • Team-oriented, with an interest in marketing operations, process, and automation

Salary Grade 7: $62,500 - $79,500 per year (depending on experience)
Salary is based on related experience, expertise, and internal equity; generally, new hires can expect pay between the minimum and midpoint of the range.
Compensation at WPI
FLSA STATUS
United States of America (Exempt)
WPI is an Equal Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability. It seeks individuals from all backgrounds and experiences who will contribute to a culture of creativity, collaboration, inclusion, problem solving, innovation, high performance, and change making. It is committed to maintaining a campus environment free of harassment and discrimination.

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